Affiliate of Centre for Research in Social Psychology (CRiSP)
Centre for Research in Social Psychology
Faculty of Health, Medicine and Behavioural Sciences
Affiliate of Social Identity and Groups Network (SIGN) Research Centre
Social Identity and Groups Network
Faculty of Health, Medicine and Behavioural Sciences
Associate Professor
School of Business
Faculty of Business, Economics and Law
Availability:
Not available for supervision
Dr Cassandra Chapman has a PhD in the psychology of charitable giving. She is now an Associate Professor and ARC DECRA Fellow at The University of Queensland.
Cassandra came to academia after almost a decade working in nonprofits. Informed by this experience, her research focuses on donor psychology and fundraising. She uses diverse methods to understand when and why people are willing to help one another. These insights have implications for how charities communicate and raise money. Cassandra often works with nonprofits to design and deliver research. She also shares research insights for fundraisers on her website www.donorpsych.org.
Cassandra’s research has won national and international research awards. Notable awards include the AFP Early Career Emerging Scholar Award(AFP, 2023), the Skystone Partners Prize for Research on Fundraising and Philanthropy (AFP, 2020), and the Gabriel G. Rudney Memorial Award for an Outstanding Dissertation in Nonprofit and Voluntary Action Research (ARNOVA, 2019). Cassandra has also published over 45 articles in leading international journals.She recently served as Associate Editor of Nonprofit and Voluntary Sector Quarterly (2022-2025).
Sara and her research group, the Low Harm Hedonism Initiative, develop theories of environmentally significant human behaviour and leverage them to design practical measures that trigger pro-environmental behaviour without undermining consumer satisfaction. These new behavoiur change interventions are then tested in real-world contexts, so their effectiveness on actual behaviour change with environmental consequences can be established. Sara’s research is driven by scholarly curiosity and the desire to create meaningful change. Sara is a dedicated supervisor and mentor of early career researchers.
Dr Josephine Previte’s research examines how marketing, services and technology shape people’s everyday lives, wellbeing and participation in society. Her work brings together social marketing, transformative service research and social entrepreneurship to examine how people experience complex systems, and how organisations can respond with more inclusive, ethical and effective forms of change.
Current projects extend this agenda through research on disability-inclusive services, homelessness, mental health service experiences, mission-led social entrepreneurship, and changing alcohol cultures, including shifts toward low- and no-alcohol consumption. Across these projects, her research focuses on how people navigate complex systems and how organisations can design more responsive, equitable and human-centred interventions.
Applied research is central to this agenda, bringing marketing insight to behaviour change and service-system challenges. Projects include alcohol consumption, cancer screen and blood donation, as well as technology-enabled service delivery and disability-inclusive services.
Her methodological expertise spans qualitative and mixed-method research, with a strong interest in alternative and innovative methodologies. This includes expertise in using Q methodology, videography, digital and technology-enabled research approaches, and interpretive designs that reveal the complexity of people’s lives.
Across this work, Josephine is committed to research that generates practical insight, strengthens social change efforts, and brings meaningful benefits to people, organisations and society.
