Overview
Background
Dr Cassandra Chapman has a PhD in the psychology of charitable giving. She is now an Associate Professor and ARC DECRA Fellow at The University of Queensland.
Cassandra came to academia after almost a decade working in nonprofits. Informed by this experience, her research focuses on donor psychology and fundraising. She uses diverse methods to understand when and why people are willing to help one another. These insights have implications for how charities communicate and raise money. Cassandra often works with nonprofits to design and deliver research. She also shares research insights for fundraisers on her website www.donorpsych.org.
Cassandra’s research has won national and international research awards. Notable awards include the AFP Early Career Emerging Scholar Award(AFP, 2023), the Skystone Partners Prize for Research on Fundraising and Philanthropy (AFP, 2020), and the Gabriel G. Rudney Memorial Award for an Outstanding Dissertation in Nonprofit and Voluntary Action Research (ARNOVA, 2019). Cassandra has also published over 45 articles in leading international journals.She recently served as Associate Editor of Nonprofit and Voluntary Sector Quarterly (2022-2025).
Availability
- Dr Cassandra Chapman is:
- Not available for supervision
Fields of research
Qualifications
- Doctor of Philosophy, The University of Queensland
Research interests
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Psychology of Charitable Giving
Research questions include: - How do people choose which types of charity to support and which to neglect? - What roles do identity and social norms play in determining who gives to charity, how much is given, and which causes are supported? - How important is trust in giving decisions? - How do fundraisers influence donation decisions? - What kinds of help are offered and why? - Do consumers respond to effectiveness information about charities?
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Charity Scandals and Trust in Nonprofits
Research questions include: - What do people think about nonprofits (vs. commercial organisations)? - How do consumers respond to ethical violations occurring within nonprofits? - Do specific charity scandals affect overall trust in the nonprofit sector? - What sectoral influences may affect the likelihood that scandals emerge?
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Effective and Ethical Fundraising
Research questions include: - What are key ethical considerations in fundraising? - Which kinds of images can be used in fundraising campaigns to raise the necessary money without reinforcing problematic stereotypes? - Which parties need to be considered in understanding fundraising ethics?
Research impacts
Cassandra's research helps to understand and promote generosity within Australian society. This helps ensure delivery of essential community services and encourages social harmony. Her research insights can help charities and nonprofits to communicate more effectively.
Works
Search Professor Cassandra Chapman’s works on UQ eSpace
Featured
2022
Journal Article
Charitable triad theory: how donors, beneficiaries, and fundraisers influence charitable giving
Chapman, Cassandra M., Louis, Winnifred R., Masser, Barbara M. and Thomas, Emma F. (2022). Charitable triad theory: how donors, beneficiaries, and fundraisers influence charitable giving. Psychology and Marketing, 39 (9), 1826-1848. doi: 10.1002/mar.21701
Featured
2022
Journal Article
Give where you live: a social network analysis of charitable donations reveals localized prosociality
Chapman, Cassandra M., Louis, Winnifred R., Masser, Barbara M., Hornsey, Matthew J. and Broccatelli, Chiara (2022). Give where you live: a social network analysis of charitable donations reveals localized prosociality. Journal of Consumer Behaviour, 21 (5), 1106-1120. doi: 10.1002/cb.2058
Featured
2022
Journal Article
Rage donations and mobilization: understanding the effects of advocacy on collective giving responses
Chapman, Cassandra M., Lizzio‐Wilson, Morgana, Mirnajafi, Zahra, Masser, Barbara M. and Louis, Winnifred R. (2022). Rage donations and mobilization: understanding the effects of advocacy on collective giving responses. British Journal of Social Psychology, 61 (3), 882-906. doi: 10.1111/bjso.12522
Featured
2020
Journal Article
No global crisis of trust: a longitudinal and multinational examination of public trust in nonprofits
Chapman, Cassandra M., Hornsey, Matthew J. and Gillespie, Nicole (2020). No global crisis of trust: a longitudinal and multinational examination of public trust in nonprofits. Nonprofit and Voluntary Sector Quarterly, 50 (2), 089976402096222-457. doi: 10.1177/0899764020962221
Featured
2020
Journal Article
Identity motives in charitable giving: explanations for charity preferences from a global donor survey
Chapman, Cassandra M., Masser, Barbara M. and Louis, Winnifred R. (2020). Identity motives in charitable giving: explanations for charity preferences from a global donor survey. Psychology and Marketing, 37 (9) mar.21362, 1277-1291. doi: 10.1002/mar.21362
2025
Journal Article
Measuring charitable giving: how to capture charitable behavior in philanthropy research
Chapman, Cassandra M., Thottam, Aakash K., Schultz, Tracy, McKay, Kate T. and Gulliver, Robyn (2025). Measuring charitable giving: how to capture charitable behavior in philanthropy research. Nonprofit and Voluntary Sector Quarterly 08997640251351548. doi: 10.1177/08997640251351548
2025
Journal Article
Incentivizing charitable giving: a systematic review of self- and other-benefiting incentives for donating money
Chapman, Cassandra M. and Thai, Hannibal A. (2025). Incentivizing charitable giving: a systematic review of self- and other-benefiting incentives for donating money. Nonprofit and Voluntary Sector Quarterly 08997640251348411. doi: 10.1177/08997640251348411
2025
Journal Article
Portable display devices in healthcare: monocular head-worn displays increase perceptions of clinician warmth relative to tablet computers
Elrose, Francine, Chapman, Cassandra M., Salisbury, Isaac S., Neary, Alexandra, Burgmann, Felicity and Sanderson, Penelope M. (2025). Portable display devices in healthcare: monocular head-worn displays increase perceptions of clinician warmth relative to tablet computers. Ergonomics, 1-16. doi: 10.1080/00140139.2025.2496323
2025
Journal Article
Let us be Clear: Why and how to Demonstrate data and Methods Transparency in Nonprofit Research
Bekkers, Rene, Chapman, Cassandra M., Prosser, Annayah M. B., Wiepking, Pamala and Meyer, Michael (2025). Let us be Clear: Why and how to Demonstrate data and Methods Transparency in Nonprofit Research. Voluntas, 36 (4) e0225883, 1-10. doi: 10.1007/s11266-025-00736-0
2025
Journal Article
Serving Three Masters: Thematic Analyses Reveal Inherent Ethical Tensions in Fundraising
Chapman, Cassandra M., Hornsey, Matthew J., Bleiker, Roland and Hutchison, Emma (2025). Serving Three Masters: Thematic Analyses Reveal Inherent Ethical Tensions in Fundraising. Nonprofit and Voluntary Sector Quarterly. doi: 10.1177/08997640251323586
2025
Journal Article
Social Identification and Charitable Giving: A Systematic Review and Meta-Analysis
Chapman, Cassandra M., Spence, Jessica L., Hornsey, Matthew J. and Dixon, Lucas (2025). Social Identification and Charitable Giving: A Systematic Review and Meta-Analysis. Nonprofit and Voluntary Sector Quarterly. doi: 10.1177/08997640251317403
2024
Journal Article
Interpersonal fundraising methods are associated with lower donation value over time
Chapman, Cassandra M., Casey, James, Thottam, Aakash K. and France, Cassandra (2024). Interpersonal fundraising methods are associated with lower donation value over time. Nonprofit and Voluntary Sector Quarterly, 53 (6), 1564-1582. doi: 10.1177/08997640241248029
2024
Journal Article
Corporate apologies are effective because reform signals are weighted more heavily than culpability signals
Hornsey, Matthew J., Chapman, Cassandra M., La Macchia, Stephen and Loakes, Jennifer (2024). Corporate apologies are effective because reform signals are weighted more heavily than culpability signals. Journal of Business Research, 177 114620, 114620. doi: 10.1016/j.jbusres.2024.114620
2024
Journal Article
Donors' self‐ and other‐oriented motives for selecting charitable causes
Thottam, Aakash K., Chapman, Cassandra M. and Leszczyc, Peter Popkowski (2024). Donors' self‐ and other‐oriented motives for selecting charitable causes. Journal of Consumer Behaviour, 23 (4), 1859-1870. doi: 10.1002/cb.2313
2024
Journal Article
Beneficiary effects in prosocial decision making: understanding unequal valuations of lives
Erlandsson, Arvid, Dickert, Stephan, Moche, Hajdi, Västfjäll, Daniel and Chapman, Cassandra (2024). Beneficiary effects in prosocial decision making: understanding unequal valuations of lives. European Review of Social Psychology, 35 (2), 293-340. doi: 10.1080/10463283.2023.2272238
2023
Conference Publication
Evaluation Accountability: A Systematic Review and Meta-Evaluation of Social Impact Evaluation
Ahearn, Elizabeth-Rose, Stambe, Rose, Ablaza, Tin, Chapman, Cassandra and Parsell, Cameron (2023). Evaluation Accountability: A Systematic Review and Meta-Evaluation of Social Impact Evaluation. 52nd Annual ARNOVA Conference, Orlando, FL United States, 9-11 November 2023.
2023
Journal Article
Philanthropy during COVID‐19: Learnings and recommendations for philanthropic organizations navigating crisis
Hampton, DeeAndria, Wiepking, Pamala, Chapman, Cassandra, McHugh, Lucy Holmes, Arnesen, Daniel, Carrigan, Cathie, Feit, Galia, Grönlund, Henrietta, Hrafnsdóttir, Steinunn, Ivanova, Natalya, Katz, Hagai, Kim, Sung‐Ju, Kristmundsson, Ómar H., Litofcenko, Julia, Mersianova, Irina, Neumayr, Michaela, Pessi, Anne Birgitta, Scaife, Wendy, Sivesind, Karl Henrik, Vamstad, Johan and Yang, Yongzheng (2023). Philanthropy during COVID‐19: Learnings and recommendations for philanthropic organizations navigating crisis. Journal of Philanthropy and Marketing, 29 (1) e1814, 1-7. doi: 10.1002/nvsm.1814
2023
Journal Article
International media coverage promotes donations to a climate disaster
Chapman, Cassandra M., Hornsey, Matthew J., Fielding, Kelly S. and Gulliver, Robyn (2023). International media coverage promotes donations to a climate disaster. Disasters, 47 (3), 725-744. doi: 10.1111/disa.12557
2023
Journal Article
How do sector level factors influence trust violations in not-for-profit organizations? A multilevel model
Gillespie, Nicole, Anesa, Mattia, Lizzio-Wilson, Morgana, Chapman, Cassandra, Healy, Karen and Hornsey, Matthew (2023). How do sector level factors influence trust violations in not-for-profit organizations? A multilevel model. Journal of Business Ethics, 191 (2), 373-398. doi: 10.1007/s10551-023-05429-6
2023
Book Chapter
The champion effect in peer-to-peer fundraising
Chapman, Cassandra M., Masser, Barbara M. and Louis, Winnifred R. (2023). The champion effect in peer-to-peer fundraising. The Fundraising Reader. (pp. 263-266) London, United Kingdom: Routledge. doi: 10.4324/9781003145936-56
Supervision
Availability
- Dr Cassandra Chapman is:
- Not available for supervision
Supervision history
Current supervision
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Doctor Philosophy
Deconstructing the charitable triad: Raising beneficiary voices to be heard alongside donors and fundraisers
Principal Advisor
Other advisors: Professor Cameron Parsell
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Doctor Philosophy
UNDERSTANDING THE E-WOM EFFECTS ON NON-PROFIT FUNDRAISING
Associate Advisor
Other advisors: Professor Peter Popkowski-Leszczyc
Completed supervision
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2025
Doctor Philosophy
Head-worn displays in healthcare: Provider, patient, and social perspectives
Principal Advisor
Other advisors: Associate Professor Ben Matthews, Associate Professor Nicole Hartley
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2025
Doctor Philosophy
The Social Impact of Social Impact Evaluation: A Meta-Evaluation
Associate Advisor
Other advisors: Professor Cameron Parsell
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2025
Doctor Philosophy
An Application of Psychological Ownership in Blood Donation
Associate Advisor
Other advisors: Professor Fiona Barlow, Professor Barbara Masser
Media
Enquiries
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