Overview
Background
Dr Cassandra Chapman holds a PhD in the psychology of charitable giving (University of Queensland) and is now an Associate Professor of Marketing and ARC DECRA Fellow, specialised in donor psychology and fundraising.
Having come to academia with a background in nonprofit marketing, Cassandra’s research focuses on the social psychology of charitable giving, effective and ethical fundraising, and charity scandals. She uses diverse methods to understand when and why donors are more (or less) willing to give to particular causes and the implications such preferences have for how charities communicate.
Cassandra’s research has won national and international research awards, including the AFP Early Career Emerging Scholar Award (AFP, 2023), the Skystone Partners Prize for Research on Fundraising and Philanthropy (AFP, 2020), and the Gabriel G. Rudney Memorial Award for an Outstanding Dissertation in Nonprofit and Voluntary Action Research (ARNOVA, 2019). She has published over 35 articles in international journals, such as Nonprofit and Voluntary Sector Quarterly, Psychology & Marketing, and the Journal of Business Ethics, and has served as Associate Editor of Nonprofit and Voluntary Sector Quarterly.
Availability
- Dr Cassandra Chapman is:
- Not available for supervision
Fields of research
Qualifications
- Doctor of Philosophy, The University of Queensland
Research interests
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Psychology of Charitable Giving
Research questions include: How do people choose which types of charity to support and which to neglect? What roles do identity and social norms play in determining who gives to charity, how much is given, and which causes are supported? How important is trust in giving decisions? How do fundraisers influence donation decisions? What kinds of aid are offered and why? Do consumers respond to effectiveness information about charities—why or why not?
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Charity Scandals and Trust in Nonprofits
Research questions include: What do people think about nonprofits (vs. commercial organisations)? How do consumers respond to ethical violations occurring within nonprofits? Do specific charity scandals affect overall trust in the nonprofit sector? What sectoral influences may affect the likelihood that scandals emerge?
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Effective and Ethical Fundraising
Research questions include: What are key ethical considerations in fundraising? Which kinds of images can be used in fundraising campaigns to raise the necessary money without reinforcing problematic stereotypes? Which parties need to be considered in understanding fundraising ethics?
Research impacts
Cassandra's research helps to understand and promote generosity within Australian society--ensuring essential community services are delivered and encouraging social harmony through increased community participation. Insights from her research can also help charities and nonprofits to raise money more effectively and develop evidence-based best practice in how to communicate about their important work.
Works
Search Professor Cassandra Chapman’s works on UQ eSpace
Featured
2022
Journal Article
Charitable triad theory: how donors, beneficiaries, and fundraisers influence charitable giving
Chapman, Cassandra M., Louis, Winnifred R., Masser, Barbara M. and Thomas, Emma F. (2022). Charitable triad theory: how donors, beneficiaries, and fundraisers influence charitable giving. Psychology and Marketing, 39 (9), 1826-1848. doi: 10.1002/mar.21701
Featured
2022
Journal Article
Give where you live: a social network analysis of charitable donations reveals localized prosociality
Chapman, Cassandra M., Louis, Winnifred R., Masser, Barbara M., Hornsey, Matthew J. and Broccatelli, Chiara (2022). Give where you live: a social network analysis of charitable donations reveals localized prosociality. Journal of Consumer Behaviour, 21 (5), 1106-1120. doi: 10.1002/cb.2058
Featured
2022
Journal Article
Rage donations and mobilization: understanding the effects of advocacy on collective giving responses
Chapman, Cassandra M., Lizzio‐Wilson, Morgana, Mirnajafi, Zahra, Masser, Barbara M. and Louis, Winnifred R. (2022). Rage donations and mobilization: understanding the effects of advocacy on collective giving responses. British Journal of Social Psychology, 61 (3), 882-906. doi: 10.1111/bjso.12522
Featured
2020
Journal Article
No global crisis of trust: a longitudinal and multinational examination of public trust in nonprofits
Chapman, Cassandra M., Hornsey, Matthew J. and Gillespie, Nicole (2020). No global crisis of trust: a longitudinal and multinational examination of public trust in nonprofits. Nonprofit and Voluntary Sector Quarterly, 50 (2), 089976402096222-457. doi: 10.1177/0899764020962221
Featured
2020
Journal Article
Identity motives in charitable giving: explanations for charity preferences from a global donor survey
Chapman, Cassandra M., Masser, Barbara M. and Louis, Winnifred R. (2020). Identity motives in charitable giving: explanations for charity preferences from a global donor survey. Psychology and Marketing, 37 (9) mar.21362, 1277-1291. doi: 10.1002/mar.21362
2024
Journal Article
Interpersonal fundraising methods are associated with lower donation value over time
Chapman, Cassandra M., Casey, James, Thottam, Aakash K. and France, Cassandra (2024). Interpersonal fundraising methods are associated with lower donation value over time. Nonprofit and Voluntary Sector Quarterly. doi: 10.1177/08997640241248029
2024
Journal Article
Corporate apologies are effective because reform signals are weighted more heavily than culpability signals
Hornsey, Matthew J., Chapman, Cassandra M., La Macchia, Stephen and Loakes, Jennifer (2024). Corporate apologies are effective because reform signals are weighted more heavily than culpability signals. Journal of Business Research, 177 114620. doi: 10.1016/j.jbusres.2024.114620
2024
Journal Article
Donors' self‐ and other‐oriented motives for selecting charitable causes
Thottam, Aakash K., Chapman, Cassandra M. and Leszczyc, Peter Popkowski (2024). Donors' self‐ and other‐oriented motives for selecting charitable causes. Journal of Consumer Behaviour, 23 (4), 1859-1870. doi: 10.1002/cb.2313
2023
Journal Article
Beneficiary effects in prosocial decision making: understanding unequal valuations of lives
Erlandsson, Arvid, Dickert, Stephan, Moche, Hajdi, Västfjäll, Daniel and Chapman, Cassandra (2023). Beneficiary effects in prosocial decision making: understanding unequal valuations of lives. European Review of Social Psychology, 35 (2), 293-340. doi: 10.1080/10463283.2023.2272238
2023
Journal Article
Philanthropy during COVID‐19: Learnings and recommendations for philanthropic organizations navigating crisis
Hampton, DeeAndria, Wiepking, Pamala, Chapman, Cassandra, McHugh, Lucy Holmes, Arnesen, Daniel, Carrigan, Cathie, Feit, Galia, Grönlund, Henrietta, Hrafnsdóttir, Steinunn, Ivanova, Natalya, Katz, Hagai, Kim, Sung‐Ju, Kristmundsson, Ómar H., Litofcenko, Julia, Mersianova, Irina, Neumayr, Michaela, Pessi, Anne Birgitta, Scaife, Wendy, Sivesind, Karl Henrik, Vamstad, Johan and Yang, Yongzheng (2023). Philanthropy during COVID‐19: Learnings and recommendations for philanthropic organizations navigating crisis. Journal of Philanthropy and Marketing, 29 (1) e1814, 1-7. doi: 10.1002/nvsm.1814
2023
Journal Article
International media coverage promotes donations to a climate disaster
Chapman, Cassandra M., Hornsey, Matthew J., Fielding, Kelly S. and Gulliver, Robyn (2023). International media coverage promotes donations to a climate disaster. Disasters, 47 (3), 725-744. doi: 10.1111/disa.12557
2023
Journal Article
How do sector level factors influence trust violations in not-for-profit organizations? A multilevel model
Gillespie, Nicole, Anesa, Mattia, Lizzio-Wilson, Morgana, Chapman, Cassandra, Healy, Karen and Hornsey, Matthew (2023). How do sector level factors influence trust violations in not-for-profit organizations? A multilevel model. Journal of Business Ethics, 191 (2), 1-26. doi: 10.1007/s10551-023-05429-6
2023
Book Chapter
The champion effect in peer-to-peer fundraising
Chapman, Cassandra M., Masser, Barbara M. and Louis, Winnifred R. (2023). The champion effect in peer-to-peer fundraising. The Fundraising Reader. (pp. 263-266) London, United Kingdom: Routledge. doi: 10.4324/9781003145936-56
2023
Book Chapter
Neglected fundraisers in the charitable triad
Chapman, Cassandra M., Louis, Winnifred R., Masser, Barbara M. and Thomas, Emma F. (2023). Neglected fundraisers in the charitable triad. The Fundraising Reader. (pp. 463-470) London, United Kingdom: Routledge. doi: 10.4324/9781003145936-100
2023
Journal Article
We usually give like this: social norms describe typical charitable causes supported by group members
Chapman, Cassandra M., Dixon, Lucas, Wallin, Ann, Young, Tarli, Masser, Barbara M. and Louis, Winnifred R. (2023). We usually give like this: social norms describe typical charitable causes supported by group members. Nonprofit and Voluntary Sector Quarterly, 53 (1), 089976402311604-53. doi: 10.1177/08997640231160467
2023
Journal Article
The psychology of attraction to multi‐level marketing
Dixon, Lucas J., Hornsey, Matthew J., Hartley, Nicole, Chapman, Cassandra M. and Brienza, Justin P. (2023). The psychology of attraction to multi‐level marketing. Journal of Consumer Affairs, 57 (3), 1213-1235. doi: 10.1111/joca.12526
2022
Journal Article
Nonprofit scandals: A systematic review and conceptual framework
Chapman, Cassandra M., Hornsey, Matthew J., Gillespie, Nicole and Lockey, Steve (2022). Nonprofit scandals: A systematic review and conceptual framework. Nonprofit and Voluntary Sector Quarterly, 52 (1_suppl), 089976402211295-312S. doi: 10.1177/08997640221129541
2022
Journal Article
A political experiment may have extracted Australia from the climate wars
Hornsey, Matthew J., Chapman, Cassandra M., Fielding, Kelly S., Louis, Winnifred R. and Pearson, Samuel (2022). A political experiment may have extracted Australia from the climate wars. Nature Climate Change, 12 (8), 695-696. doi: 10.1038/s41558-022-01431-4
2022
Journal Article
Climate skepticism decreases when the planet gets hotter and conservative support wanes
Hornsey, Matthew J., Chapman, Cassandra M. and Humphrey, Jacquelyn E. (2022). Climate skepticism decreases when the planet gets hotter and conservative support wanes. Global Environmental Change, 74 102492, 102492. doi: 10.1016/j.gloenvcha.2022.102492
2022
Journal Article
Protecting the planet or destroying the universe? Understanding reactions to space mining
Hornsey, Matthew J., Fielding, Kelly S., Harris, Emily A., Bain, Paul G., Grice, Tim and Chapman, Cassandra M. (2022). Protecting the planet or destroying the universe? Understanding reactions to space mining. Sustainability, 14 (7) 4119, 4119. doi: 10.3390/su14074119
Supervision
Availability
- Dr Cassandra Chapman is:
- Not available for supervision
Supervision history
Current supervision
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Doctor Philosophy
Communication and collaboration with head-worn displays: A program of laboratory studies
Principal Advisor
Other advisors: Associate Professor Ben Matthews, Associate Professor Nicole Hartley
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Doctor Philosophy
Deconstructing the charitable triad: Raising beneficiary voices to be heard alongside donors and fundraisers
Principal Advisor
Other advisors: Professor Cameron Parsell
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Doctor Philosophy
A psychological ownership and identity approach to motivation in blood donation
Associate Advisor
Other advisors: Professor Fiona Barlow, Professor Barbara Masser
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Doctor Philosophy
The Social Impact of Social Impact Evaluation: A Meta-Evaluation
Associate Advisor
Other advisors: Professor Cameron Parsell
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Doctor Philosophy
UNDERSTANDING THE E-WOM EFFECTS ON NON-PROFIT FUNDRAISING
Associate Advisor
Other advisors: Professor Peter Popkowski-Leszczyc
Media
Enquiries
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