Dr Cassandra Chapman
Dr

Cassandra Chapman

Email: 
Phone: 
+61 7 334 68164

Background

Dr Cassandra Chapman holds a PhD in the psychology of charitable giving (University of Queensland) and is now an Associate Professor of Marketing and ARC DECRA Fellow, specialised in donor psychology and fundraising.

Having come to academia with a background in nonprofit marketing, Cassandra’s research focuses on the social psychology of charitable giving, effective and ethical fundraising, and charity scandals. She uses diverse methods to understand when and why donors are more (or less) willing to give to particular causes and the implications such preferences have for how charities communicate.

Cassandra’s research has won national and international research awards, including the AFP Early Career Emerging Scholar Award (AFP, 2023), the Skystone Partners Prize for Research on Fundraising and Philanthropy (AFP, 2020), and the Gabriel G. Rudney Memorial Award for an Outstanding Dissertation in Nonprofit and Voluntary Action Research (ARNOVA, 2019). She has published over 35 articles in international journals, such as Nonprofit and Voluntary Sector Quarterly, Psychology & Marketing, and the Journal of Business Ethics, and has served as Associate Editor of Nonprofit and Voluntary Sector Quarterly.

Availability

Dr Cassandra Chapman is:
Not available for supervision

Fields of research

Commerce, Management, Tourism and Services Marketing Not-for-profit marketing Psychology Social and personality psychology Social psychology

Qualifications

  • Doctor of Philosophy, The University of Queensland

Research interests

  • Psychology of Charitable Giving

    Research questions include: How do people choose which types of charity to support and which to neglect? What roles do identity and social norms play in determining who gives to charity, how much is given, and which causes are supported? How important is trust in giving decisions? How do fundraisers influence donation decisions? What kinds of aid are offered and why? Do consumers respond to effectiveness information about charities—why or why not?

  • Charity Scandals and Trust in Nonprofits

    Research questions include: What do people think about nonprofits (vs. commercial organisations)? How do consumers respond to ethical violations occurring within nonprofits? Do specific charity scandals affect overall trust in the nonprofit sector? What sectoral influences may affect the likelihood that scandals emerge?

  • Effective and Ethical Fundraising

    Research questions include: What are key ethical considerations in fundraising? Which kinds of images can be used in fundraising campaigns to raise the necessary money without reinforcing problematic stereotypes? Which parties need to be considered in understanding fundraising ethics?

Research impacts

Cassandra's research helps to understand and promote generosity within Australian society--ensuring essential community services are delivered and encouraging social harmony through increased community participation. Insights from her research can also help charities and nonprofits to raise money more effectively and develop evidence-based best practice in how to communicate about their important work.

Search Professor Cassandra Chapman’s works on UQ eSpace

44 works between 2007 and 2025
All (44) Journal Article (38) Book Chapter (3) Conference Publication (1) Other Outputs (2)

41 - 44 of 44 works

2017

Journal Article

Healthy eating: a beneficial role for perceived norm conflict?

Plows, Stefanie Elaine, Smith, Francine D., Smith, Joanne R., Chapman, Cassandra M., La Macchia, Stephen T. and Louis, Winnifred R. (2017). Healthy eating: a beneficial role for perceived norm conflict?. Journal of Applied Social Psychology, 47 (6), 295-304. doi: 10.1111/jasp.12430

Healthy eating: a beneficial role for perceived norm conflict?

2017

Journal Article

Engagement and mentor support as drivers of social development in the project K youth development program

Chapman, Cassandra M., Deane, Kelsey L., Harre, Niki, Courtney, Matthew G. R. and Moore, Julie (2017). Engagement and mentor support as drivers of social development in the project K youth development program. Journal of Youth and Adolescence, 46 (3), 644-655. doi: 10.1007/s10964-017-0640-5

Engagement and mentor support as drivers of social development in the project K youth development program

2017

Journal Article

How can we encourage our voluntary non-remunerated donors to donate more frequently?

Masser, B. M., Davison, T. E. and Chapman, C. M. (2017). How can we encourage our voluntary non-remunerated donors to donate more frequently?. ISBT Science Series, 12 (1), 112-118. doi: 10.1111/voxs.12312

How can we encourage our voluntary non-remunerated donors to donate more frequently?

2007

Journal Article

What are the essential capabilities of marketers? A comparative study of managers', academics' and students' perceptions

Gray, Brendan, Ottesen, Geir, Bell, Jim, Chapman, Cassandra and Whiten, Jemma (2007). What are the essential capabilities of marketers? A comparative study of managers', academics' and students' perceptions. Marketing Intelligence & Planning, 25 (3), 271-295. doi: 10.1108/02634500710747789

What are the essential capabilities of marketers? A comparative study of managers', academics' and students' perceptions

Current funding

  • 2022 - 2026
    Visualising humanitarian crises: transforming images and aid policy
    ARC Linkage Projects
    Open grant
  • 2022 - 2026
    Charitable triad: How donors, beneficiaries, & fundraisers influence giving
    ARC Discovery Early Career Researcher Award
    Open grant

Past funding

  • 2021 - 2024
    Optimal Fundraising Design in a Competitive Market: A Unifying Framework
    ARC Discovery Projects
    Open grant

Availability

Dr Cassandra Chapman is:
Not available for supervision

Supervision history

Current supervision

Completed supervision

Enquiries

For media enquiries about Dr Cassandra Chapman's areas of expertise, story ideas and help finding experts, contact our Media team:

communications@uq.edu.au