|
2017 Conference Publication An empirical validation study of the model of principle-based marketingDe Pallant, Rohan (2017). An empirical validation study of the model of principle-based marketing. British Academy of Management, Coventry, United Kingdom, 5-7 September 2017. |
|
2013 Conference Publication A model to convert socially oriented responsible corporate aspirations into tactical marketing initiativesDe Pallant, Rohan (2013). A model to convert socially oriented responsible corporate aspirations into tactical marketing initiatives. British Academy of Management, Liverpool, United Kingdom, 10-12 September 2013. London, United Kingdom: British Academy of Management. |
