Overview
Background
Alexandria Gain is a Postdoctoral Research Fellow, Innovation Pathways Program, Australia’s Food and Beverage Accelerator (FaBA), The University of Queensland, Brisbane, Australia. Alexandria holds a PhD in marketing, a Bachelor of Business Management (Honours Class I), and a Bachelor of Arts from the University of Queensland. She was the recipient of the Australian and New Zealand Marketing Academy (ANZMAC) Layton Dissertation Award 2023 for her PhD research investigating the influence of perceived wastefulness on consumer decision-making, with a focus on product packaging and packaging waste reduction strategies. Alexandria's current research focuses on sustainable consumption and production, with a particular focus on understanding the role of consumer behaviour and responsible business in contributing to a sustainable future. Her research has been published in leading journals, such as the Journal of Brand Management and Journal of Services Marketing, and presented at a number of national and international conferences, such as the Australia and New Zealand Marketing Academy (ANZMAC), Academy of Marketing Science (AMS), and Research Innovations in Sustainable Marketing (RISM) conferences.
Availability
- Dr Alexandria Gain is:
- Not available for supervision
Qualifications
- Doctor of Philosophy of Marketing, The University of Queensland
Works
Search Professor Alexandria Gain’s works on UQ eSpace
2024
Journal Article
Conceptualising and measuring consumer perceptions of brand wastefulness
Gain, Alexandria M., Coote, Leonard V. and Bonfrer, André (2024). Conceptualising and measuring consumer perceptions of brand wastefulness. The Journal of Brand Management, 31 (6), 557-575. doi: 10.1057/s41262-024-00360-1
2024
Book Chapter
AI for designing responsible and resilient food systems
Ko, Ryan, Gain, Alexandria, Bongiovanni, Ivano, Browne, Will, Jarkas, Omar, Uhlmann, Kora and Viller, Stephen (2024). AI for designing responsible and resilient food systems. Food AI: A game changer for Australia’s food and beverage sector. (pp. 69-78) edited by Janet R. McColl-Kennedy and Damian Hine. Brisbane, QLD, Australia: The University of Queensland, Australia's Food and Beverage Accelerator (FaBA). doi: 10.14264/f5f35d0
2023
Journal Article
Cultivating resilience for sustainable service ecosystems in turbulent times: evidence from primary health care
McColl-Kennedy, Janet R., Breidbach, Christoph F., Green, Teegan, Zaki, Mohamed, Gain, Alexandria M. and van Driel, Mieke L. (2023). Cultivating resilience for sustainable service ecosystems in turbulent times: evidence from primary health care. Journal of Services Marketing, 37 (9), 1167-1185. doi: 10.1108/jsm-03-2023-0100
2023
Other Outputs
Digital Service Transformation: Pathways to human and economic wellbeing: White paper
Andreassen, Tor W., Archibald, Gordon, Beekhuyzen, Jenine, Bongiovanni, Ivano, Brea, Edgar, Breidbach, Christoph, Burchill, Keith, Burgers, Henri, Cao, Selina, Coote, Len, Coram, Brendan, Cunningham, Claire, Feast, George, Field, Mitch, Ford, Jerad, Fouche, Leon, Gain, Alexandria, Gooding, Glen, Goyeneche Ramirez, David, Green, Teegan, Gschwind, Daniel, Hall, Thomas, Hartley, Nicole, Heinz, Daniel, Hine, Damian, Indulska, Marta, Kapernick, Brett, Kastelle, Tim, Ko, Ryan ... Zhang, Wenlu (2023). Digital Service Transformation: Pathways to human and economic wellbeing: White paper. Brisbane, QLD, Australia: The University of Queensland. doi: 10.14264/aed4918
2023
Journal Article
Managing Sustainable Services: A Systematic Literature Review
Gain, Alexandria M., McColl-Kennedy, Janet R. and Breidbach, Christoph F. (2023). Managing Sustainable Services: A Systematic Literature Review. Business Research Proceedings, 1-3. doi: 10.51300/brp-2023-69
2023
Conference Publication
Consumer responses to brands’ circular packaging solutions
Gonzalez-Arcos, Claudia and Gain, Alexandria (2023). Consumer responses to brands’ circular packaging solutions. ANZMAC Conference 2023, Dunedin, New Zealand, 4-6 December 2023.
2022
Other Outputs
Product packaging, perceived wastefulness, and consumer choice
Gain, Alexandria M. (2022). Product packaging, perceived wastefulness, and consumer choice. PhD Thesis, School of Business, The University of Queensland. doi: 10.14264/22b6858
2022
Conference Publication
Empowering investors: sustainable consumption through micro-investment platforms: an abstract
Gonzalez-Arcos, Claudia, Meath, Cristyn, Popkowski Leszczyc, Peter T. L., Haruvy, Ernan, Ann, Jake and Gain, Alexandria (2022). Empowering investors: sustainable consumption through micro-investment platforms: an abstract. 2021 AMS Virtual Annual Conference and World Marketing Congress, Virual, 1-4 June 2021. Cham, Switzerland: Springer Nature. doi: 10.1007/978-3-030-95346-1_183
2022
Conference Publication
Packaging waste reduction strategies and consumer choice
Gain, Alexandria, Coote, Leonard and Bonfrer, Andre (2022). Packaging waste reduction strategies and consumer choice. ANZMAC 2022, Perth, WA, Australia, 5-7 December 2022.
2021
Conference Publication
Consumers’ aversion to wasteful packaging
Gain, Alexandria, Coote, Leonard V. and Bonfrer, Andre (2021). Consumers’ aversion to wasteful packaging. ANZMAC 2021, Melbourne, VIC, Australia, 29 November - 1 December 2021. Melbourne, VIC, Australia: University of Melbourne.
2021
Conference Publication
Empowering investors through (sustainable) digital investment platforms
Gonzalez-Arcos, Claudia, Meath, Cristyn, Popkowski Leszczyc, Peter, Haruvy, Ernan, Ann, Jake and Gain, Alexandria (2021). Empowering investors through (sustainable) digital investment platforms. ANZMAC 2021, Melbourne, VIC, Australia, 29 November - 1 December 2021.
2016
Other Outputs
The effect of consumer perceived value on consumer brand engagement: Consumer's perceived value of music artists
Gain, Alexandria (2016). The effect of consumer perceived value on consumer brand engagement: Consumer's perceived value of music artists. Honours Thesis, UQ Business School, The University of Queensland.
Funding
Past funding
Media
Enquiries
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