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2024 Journal Article Conceptualising and measuring consumer perceptions of brand wastefulnessGain, Alexandria M., Coote, Leonard V. and Bonfrer, André (2024). Conceptualising and measuring consumer perceptions of brand wastefulness. The Journal of Brand Management, 31 (6), 557-575. doi: 10.1057/s41262-024-00360-1 |
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2023 Journal Article Cultivating resilience for sustainable service ecosystems in turbulent times: evidence from primary health careMcColl-Kennedy, Janet R., Breidbach, Christoph F., Green, Teegan, Zaki, Mohamed, Gain, Alexandria M. and van Driel, Mieke L. (2023). Cultivating resilience for sustainable service ecosystems in turbulent times: evidence from primary health care. Journal of Services Marketing, 37 (9), 1167-1185. doi: 10.1108/jsm-03-2023-0100 |
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2023 Journal Article Managing Sustainable Services: A Systematic Literature ReviewGain, Alexandria M., McColl-Kennedy, Janet R. and Breidbach, Christoph F. (2023). Managing Sustainable Services: A Systematic Literature Review. Business Research Proceedings, 1-3. doi: 10.51300/brp-2023-69 |
