Overview
Background
Dr Caroline Wilson-Barnao is a Senior Lecturer and Convenor of the Strategic Communication undergraduate degree in the School of Communication and Arts. A museum studies scholar with extensive experience spanning research, teaching, and professional practice, she is a former Director of the Master of Museum Studies in the Faculty of Humanities, Arts and Social Sciences. Over the past decade, her research has examined the transformation of museums and collecting practices in response to digital technologies, with particular attention to the implications of platformisation, artificial intelligence, digital participation, and born-digital collecting.
Caroline is a Chief Investigator on the Australian Research Council (ARC) LIEF project The Australian Emulation Network Phase 2: Extending the Reach and a Chief Investigator collaborating on projects that explore the collection and preservation of social media objects. She is also working with Queensland Museum on research focused on women's stories and objects, exploring how material culture and collections can support more inclusive approaches to history, memory, and representation.
A central concern of Caroline's work is understanding who is represented in museum collections and who remains absent. Her research explores how museums can address these absences through innovative collecting, interpretation, and community-engaged practices. She works with objects and collections to help communities understand the role of material culture in a digital era, creating opportunities for connection, presence, and belonging. She also collaborates closely with museum professionals to address issues of significance to the cultural sector, including the value of culture within Australian public policy.
Before entering academia, Caroline worked for approximately twenty years as a communications professional in the arts and not-for-profit sectors. This experience continues to inform her teaching and research, particularly her interest in the ways museums and cultural organisations use digital and participatory media to engage audiences and support social change.
Caroline regularly contributes to museum and cultural sector conversations through invited presentations and keynote addresses. She has delivered keynote presentations on museum storytelling, digital transformation, and inclusive museum practice, sharing research insights with museum, gallery, library, archive, and heritage professionals nationally and internationally.
She serves on the Board of the Communications and Public Relations Association of Australia (CPRA) and contributes to a range of national and international scholarly and professional communities, including the International Council of Museums (ICOM), the Association of Critical Heritage Studies, and the Queensland Academy of Arts and Sciences. She is also an accredited Fellow of Advance HE. Recognised for excellence in teaching, Caroline has received both University and Faculty teaching awards and is deeply committed to industry-engaged learning and practice-informed education.
Caroline is the author of Museums as Platforms (2022) and co-author of Collecting Social Media: From Object to Content (2025). Her scholarship has examined the digitisation of cultural practices, including the influence of algorithmic systems, audience analytics, personalisation, and platform technologies on museums and cultural organisations.
Research Interests
- Galleries, Libraries, Archives and Museums (GLAM)
- Museum Studies
- Digital Humanities
- Rapid-response and born-digital collecting
- Museums and artificial intelligence
- Museums and soft power
- Museums and social change
- Heritage, memory, and representation
- Historic urban and cultural landscapes
- Heritage and cultural tourism
- Urban space and media cities
- Gender and sexuality studies
- Social media and digital cultures
- Object-based learning
- Arts and cultural policy
- Cultural value
PhD Supervision
Caroline welcomes enquiries from prospective PhD candidates and can offer supervision in:
- Museums, art, culture, and digital transformation
- Museum studies and cultural heritage
- Born-digital and social media collecting
- Digital cultures
- Arts and cultural policy
- Cultural studies of museums and technology
- Representation, diversity, and inclusion
- Museums and community engagement
Availability
- Dr Caroline Wilson-Barnao is:
- Available for supervision
- Media expert
Qualifications
- Bachelor of Arts, The University of Queensland
- Masters (Coursework), Bond University
- Doctor of Philosophy, The University of Queensland
Research interests
-
Digital Museums, Collections and Cultural Heritage
My research examines how galleries, libraries, archives and museums (GLAM) are responding to digital transformation. I investigate digital collections, social media and born-digital heritage, artificial intelligence, participation, and representation in cultural institutions, with a focus on how digital technologies reshape collecting, access, memory, and public engagement. My work also explores inclusive collecting practices and the cultural value of museums in contemporary society.
-
Born-Digital Heritage and Social Media Collecting
I explore how museums and heritage institutions collect, preserve, and interpret social media content and other born-digital materials. My research examines the challenges of documentation, preservation, authenticity, and access, and contributes to emerging approaches for collecting digital culture in the GLAM sector.
-
Representation, Inclusion and Museum Collections
My research investigates who is represented in museum collections and whose stories remain absent. Working with cultural institutions and communities, I examine inclusive collecting, gender, memory, and material culture to develop more diverse and equitable approaches to heritage, interpretation, and public history.
-
Social Media, Digital Cultures and Museum Collections
My research examines how galleries, libraries, archives and museums (GLAM) collect, preserve and interpret social media content and other born-digital materials. I investigate the cultural, ethical and technological challenges of digital collecting, including platformisation, participation, artificial intelligence and digital memory, and their implications for heritage, representation and public engagement.
-
Digital Access and Intelligent Cultural Heritage Systems
My research investigates how digital platforms, artificial intelligence and emerging technologies are reshaping access to cultural heritage collections. Working across galleries, libraries, archives and museums (GLAM), I examine digital discovery, collection interpretation, audience engagement and data-driven curation, with a focus on creating more inclusive, accessible and meaningful connections between people, collections and cultural knowledge
-
Born digital collecting
-
Rapid responce collecting
-
Human in the loop
-
Gender studies
-
Culture industries
-
Museum futures
Research impacts
My work benefits museums and cultural institutions by helping them to incorporate new technologies into their exhibitions and operations.
Works
Search Professor Caroline Wilson-Barnao’s works on UQ eSpace
2019
Conference Publication
From chastity belts to smart frocks: The promise of rape-prevention technology
Wilson-Barnao, Caroline, Bevan, Alex and Lincoln, Robyn (2019). From chastity belts to smart frocks: The promise of rape-prevention technology. Association of Internet Researchers Conference, Brisbane, Australia, 3-5 October, 2019.
2018
Journal Article
The droning of intimacy: bodies, data, and sensory devices
Wilson-Barnao, Caroline and Collie, Natalie (2018). The droning of intimacy: bodies, data, and sensory devices. Continuum, 32 (6), 1-12. doi: 10.1080/10304312.2018.1525922
2018
Journal Article
The logic of platforms: how “on demand” museums are adapting in the digital era
Wilson-Barnao, Caroline (2018). The logic of platforms: how “on demand” museums are adapting in the digital era. Critical Arts, 32 (3), 1-16. doi: 10.1080/02560046.2018.1466903
2018
Book Chapter
New media challenges to the theory and practice of communication engagement
Hearn, Greg, Wilson-Barnao, Caroline and Collie, Natalie (2018). New media challenges to the theory and practice of communication engagement. The handbook of communication engagement. (pp. 515-527) edited by Kim A. Johnston and Maureen Taylor. Hoboken, NJ, United States: John Wiley & Sons. doi: 10.1002/9781119167600.ch35
2017
Journal Article
How algorithmic cultural recommendation influence the marketing of cultural collections
Wilson-Barnao, Caroline (2017). How algorithmic cultural recommendation influence the marketing of cultural collections. Consumption, Markets & Culture, 20 (6), 559-574. doi: 10.1080/10253866.2017.1331910
2017
Other Outputs
The personalisation of publicity in the museum: from visitors to users
Wilson-Barnao, Caroline Chloe (2017). The personalisation of publicity in the museum: from visitors to users. PhD Thesis, School of Communication and Arts, The University of Queensland. doi: 10.14264/uql.2017.507
2017
Conference Publication
Intimate Infrastructures: Measuring sentiment from the inside out
Wilson-Barnao, Caroline, Collie, Natalie and Hearn, Greg (2017). Intimate Infrastructures: Measuring sentiment from the inside out. Digital Intimacies: Connection and disconnection, RMIT, Melbourne, 13 - 14 November 2017.
2017
Conference Publication
Intimate surveillance: Probing users from the inside out
Wilson-Barnao, Caroline and Collie, Natalie (2017). Intimate surveillance: Probing users from the inside out. Cultures of capitalism: Cultural Studies Association of Australasia Conference 2017, Massey University, Wellington Campus Aotearoa New Zealand, 6 - 8 December 2017.
2017
Conference Publication
Intimate infrastructures: Data and desire in the digital bedroom
Wilson-Barnao, Caroline, Collie, Natalie and Hearn, Greg (2017). Intimate infrastructures: Data and desire in the digital bedroom. At home with digital media, QUT, Brisbane, 2-3 November 2017.
2016
Journal Article
The personalization of publicity in the museum
Wilson-Barnao, Caroline (2016). The personalization of publicity in the museum. Continuum, 30 (6), 688-696. doi: 10.1080/10304312.2016.1189649
Funding
Current funding
Supervision
Availability
- Dr Caroline Wilson-Barnao is:
- Available for supervision
Looking for a supervisor? Read our advice on how to choose a supervisor.
Supervision history
Current supervision
-
Doctor Philosophy
Research on the effects of the digital media visual context on artistic representation and art creation of professional artists across the Asia-Pacific region.
Principal Advisor
Other advisors: Professor Nicholas Carah, Dr Sungyong Ahn
-
Doctor Philosophy
Every story, every place: Articulating value in Australian cultural policy settings
Principal Advisor
Other advisors: Dr Bernadette Cochrane, Dr Monica Chien
-
Doctor Philosophy
The Museum as Practice: Exploring Museum-like Practices in un-Museum-like Spaces
Principal Advisor
Other advisors: Professor Nicholas Carah
-
Doctor Philosophy
Survival on the fringe: Investigating the cultural conditions affecting fringe festival production and reception
Associate Advisor
Other advisors: Associate Professor Sheranne Fairley, Dr Bernadette Cochrane
-
Doctor Philosophy
Research Proposal: The Impact of AIGC and Fan/Anti-fan Derivative Culture
Associate Advisor
Other advisors: Dr Leah Henrickson
Completed supervision
-
2024
Doctor Philosophy
Collaborative documentary photography: a relational and visual mode
Associate Advisor
Other advisors: Dr Natalie Collie
Media
Enquiries
Contact Dr Caroline Wilson-Barnao directly for media enquiries about:
- Cultural Policy and Cultural Value
- Digital Cultural Heritage
- Digital Museums
- Digital Participation
- Museum Studies
- Museums Museums and Artificial Intelligence
- ReprResentation and Inclusion
- Social Media
- Social Media Collecting
Need help?
For help with finding experts, story ideas and media enquiries, contact our Media team: