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2014 Book Chapter International sponsorship researchBloxsome, Ellen L., Brown, Mark R., Pope, Nigel K. Ll. and Voges, Kevin E. (2014). International sponsorship research. The Handbook of International Advertising Research. (pp. 529-553) edited by Hong Cheng. Chichester, West Sussex, UK: John Wiley & Sons. doi: 10.1002/9781118378465.ch26 |
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2010 Book Chapter Framework for mobile marketing: The locales frameworkLee, Dennis, Muhlberger, Ralf and Brown, Mark (2010). Framework for mobile marketing: The locales framework. Handbook of research on mobile marketing management. (pp. 37-57) edited by Key Pousttchi and Dietmar G. Wiedemann. Hershey, PA, United States: IGI Global. |
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2002 Book Chapter Cluster analysis of marketing data examining on-line shopping orientation: a comparison of k-means and rough clustering approachesVoges, Kevin E., Pope, Nigel K.L. and Brown, Mark R. (2002). Cluster analysis of marketing data examining on-line shopping orientation: a comparison of k-means and rough clustering approaches. Heuristic and optimization for knowledge discovery. (pp. 208-225) edited by Hussein A. Abbass, Charles S. Newton and Ruhul Sarker. Hershey, PA, USA: IGI Global. doi: 10.4018/978-1-930708-26-6.ch011 |
