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2022 Journal Article Branding’s academic–practitioner gap: managers’ viewsAlpert, Frank, Brown, Mark, Ferrier, Elizabeth, Gonzalez-Arcos, Claudia Fernanda and Piehler, Rico (2022). Branding’s academic–practitioner gap: managers’ views. Journal of Product and Brand Management, 31 (2), 218-237. doi: 10.1108/jpbm-09-2020-3105 |
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2020 Journal Article Stigma association type and sponsor corporate image: exploring the negative off-field behaviour of sportspeopleBloxsome, Ellen, Brown, Mark, Pope, Nigel and Joseph, Christopher (2020). Stigma association type and sponsor corporate image: exploring the negative off-field behaviour of sportspeople. Australasian Marketing Journal, 28 (4), 136-144. doi: 10.1016/j.ausmj.2020.03.004 |
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2020 Journal Article A model and empirical test of evolving consumer perceived brand innovativeness and its two-way relationship with consumer perceived product innovativenessShams, Rahil, Brown, Mark and Alpert, Frank (2020). A model and empirical test of evolving consumer perceived brand innovativeness and its two-way relationship with consumer perceived product innovativeness. Australasian Marketing Journal, 28 (4), 171-180. doi: 10.1016/j.ausmj.2020.04.006 |
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2020 Journal Article The priming effect of competitor product information on advertising creativityBrown, Mark, Bhadury, Roop, Bansal, Nitin and Bloxsome, Ellen (2020). The priming effect of competitor product information on advertising creativity. International Journal of Market Research, 62 (5), 147078532091030-648. doi: 10.1177/1470785320910301 |
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2017 Journal Article The role of brand credibility in the relationship between brand innovativeness and purchase intentionShams, Rahil, Brown, Mark and Alpert, Frank (2017). The role of brand credibility in the relationship between brand innovativeness and purchase intention. Journal of Customer Behaviour, 16 (2), 145-159. doi: 10.1362/147539217X14909732699534 |
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2017 Journal Article The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and siteTan, Bin Jun, Brown, Mark and Pope, Nigel (2017). The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site. Journal of Marketing Communications, 25 (3), 1-19. doi: 10.1080/13527266.2016.1270344 |
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2015 Journal Article Consumer perceived brand innovativeness: conceptualisation and measurementShams, Rahil, Alpert, Frank and Brown, Mark (2015). Consumer perceived brand innovativeness: conceptualisation and measurement. European Journal of Marketing, 49 (9/10), 1589-1615. doi: 10.1108/EJM-05-2013-0240 |
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2014 Journal Article Consumer perceptions of trade show effectiveness: scale development and validation within a B2C contextGottlieb, Udo, Brown, Mark and Ferrier, Elizabeth (2014). Consumer perceptions of trade show effectiveness: scale development and validation within a B2C context. European Journal of Marketing, 48 (1/2), 89-107. doi: 10.1108/EJM-06-2011-0310 |
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2011 Journal Article The influence of service quality and trade show effectiveness on post-show purchase intentionGottlieb, Udo R., Brown, Mark R. and Drennan, Judy (2011). The influence of service quality and trade show effectiveness on post-show purchase intention. European Journal of Marketing, 45 (11/12), 1642-1659. doi: 10.1108/03090561111167324 |
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2011 Journal Article Phone bullying: Impact on self-esteem and well-beingDrennan, Judy, Brown, Mark and Sullivan Mort, Gillian (2011). Phone bullying: Impact on self-esteem and well-being. Young Consumers, 12 (4), 295-309. doi: 10.1108/17473611111185850 |
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2010 Journal Article The impact of comedic violence on viral advertising effectivenessBrown, M. R., Bhadury, R. K. and Pope, N. K. Ll. (2010). The impact of comedic violence on viral advertising effectiveness. Journal of Advertising, 39 (1), 49-65. doi: 10.2753/JOA0091-3367390104 |
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2009 Journal Article Winning ways: Immediate and long-term effects of sponsorship on perceptions of brand quality and corporate imagePope, N., Voges, K. E. and Brown, M. (2009). Winning ways: Immediate and long-term effects of sponsorship on perceptions of brand quality and corporate image. The Journal of Advertising, 38 (2), 5-20. doi: 10.2753/JOA0091-3367380201 |
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2009 Journal Article Membership retention in professional sports organisationsBrown, M., Misko, D. and Lee, D. (2009). Membership retention in professional sports organisations. International Journal of Sport Management and Marketing, 6 (1), 52-67. doi: 10.1504/IJSMM.2009.026756 |
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2007 Journal Article Privacy concerns and the purchasing of travel services onlineBrown, M. R., Muchira, R. and Gottlieb, U. (2007). Privacy concerns and the purchasing of travel services online. Information Technology & Tourism, 9 (1), 15-25. |
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2004 Journal Article Investigating the relationship between internet privacy concerns and online purchase behaviorBrown, Mark and Muchira, Rose (2004). Investigating the relationship between internet privacy concerns and online purchase behavior. Journal of Electronic Commerce Research, 5 (1), 62-70. |
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2004 Journal Article The effect of provocation in the form of mild erotica on attitude to the ad and corporate image: Differences between cause-related and product-based advertisingPope, N. K. L., Voges, K. and Brown, M. R. (2004). The effect of provocation in the form of mild erotica on attitude to the ad and corporate image: Differences between cause-related and product-based advertising. Journal of Advertising, 33 (1), 69-82. doi: 10.1080/00913367.2004.10639154 |
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2003 Journal Article Buying or browsing? An exploration of shopping orientations and online purchase intentionBrown, M., Pope, N. K. L. and Voges, K. (2003). Buying or browsing? An exploration of shopping orientations and online purchase intention. European Journal of Marketing, 37 (11-12), 1666-1684. doi: 10.1108/03090560310495401 |
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2002 Journal Article The use of banner advertisements with pull-down menus: A copy testing approachBrown, Mark (2002). The use of banner advertisements with pull-down menus: A copy testing approach. Journal of Interactive Advertising, 2 (2), 74-84. |
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1999 Journal Article Risk, Innovativeness, Gender, and Involvement Factors Affecting the Intention to Purchase Sport Product OnlinePope, N. K., Brown, M. R. and Forrest, E. J. (1999). Risk, Innovativeness, Gender, and Involvement Factors Affecting the Intention to Purchase Sport Product Online. Sport Marketing Quarterly, 8 (2), 25-34. |
