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2022 Conference Publication The academic-practitioner gap in marketing: empirical evidence on its magnitude, consequences and antecedentsPiehler, Rico, Brown, Mark and Alpert, Frank (2022). The academic-practitioner gap in marketing: empirical evidence on its magnitude, consequences and antecedents. ANZMAC 2022, Perth, WA Australia, 5-7 December 2022. Perth, WA Australia: ANZMAC. |
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2022 Conference Publication The effect of social media complaint management on the perceptions and behavioural intentions of virtually present others (VPOs)Tee, Yu Yhee, Hartley, Nicole, Brown, Mark and Wallin, Ann (2022). The effect of social media complaint management on the perceptions and behavioural intentions of virtually present others (VPOs). ANZMAC 2022, Perth, WA Australia, 5-7 December 2022. Perth, WA Australia: ANZMAC. |
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2005 Conference Publication Privacy Concerns and Purchase of Travel Product OnlineBrown, Mark R., Gottleib, Udo and Muchira, Rose (2005). Privacy Concerns and Purchase of Travel Product Online. ENTER 2005 Twelfth International Conference on Information Technology and Travel in Tourism, Innsbruck, Austria, 26-28 January, 2005. Wien ; New York: Springer. doi: 10.1007/3-211-27283-6_26 |
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2004 Conference Publication Consumer attitudes towards genetically modified foods: Development of a multidimensional scalePope, N. K. L., Voges, K., Brown, M. and Forrest, E. J. (2004). Consumer attitudes towards genetically modified foods: Development of a multidimensional scale. ANZMAC 2004: Australian and New Zealand Marketing Academy Conference, Wellington, New Zealand, 29 November-1 December 2004. Wellington, N.Z.: Australian and New Zealand Marketing Academy (ANZMAC). |
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2004 Conference Publication Consumer response to a bushfood stimulus under taste test conditionsPope, N. K. L., Voges, K. and Brown, M. (2004). Consumer response to a bushfood stimulus under taste test conditions. British Academy of Marketing Conference, Cheltenham, University of Gloucestershire, U.K., 6-9 July 2004. Cheltenham, U.K.: British Academy of Marketing. |
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2003 Conference Publication An examination of the effect of sponsorship stimuli on consumer perceptions of concrete and abstract brand attributesBrown, M., Pope, N. K. L. and Voges, K. (2003). An examination of the effect of sponsorship stimuli on consumer perceptions of concrete and abstract brand attributes. ANZMAC 2003, Adelaide, South Australia, 1-3 December 2003. Adelaide, Australia: The University of South Australia. |
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2003 Conference Publication A rough cluster analysis of shopping orientation dataVoges, K., Pope, N. K. L. and Brown, M. (2003). A rough cluster analysis of shopping orientation data. ANZMAC 2003, Adelaide, 1-3 December, 2003. Adelaide, SA: University of South Australia. |
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2003 Conference Publication The Effect of Sport Sponsorship Stimuli on Consumer Perceptions of a Cola BrandVoges, K., Pope, N. and Brown, M. (2003). The Effect of Sport Sponsorship Stimuli on Consumer Perceptions of a Cola Brand. 9th Annual Sport Management Association of Australia and New Zealand, Dunedin, NZ, 2003. |
