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2024

Conference Publication

Robots and Consumer Self-Perceived Competence

Goyeneche, D., Pontes, N. and Popkowski-Leszczyc, P. (2024). Robots and Consumer Self-Perceived Competence. Australian and New Zealand Marketing Academy Conference (ANZMAC), Hobart, TAS Australia, 2 - 4 December 2024. ANZMAC.

Robots and Consumer Self-Perceived Competence

2024

Conference Publication

Influence of speciesism in human-robot master-servant relationships

Fiestas, J.C., Popkowski-Leszczyc, P., Pontes, N. and Tuzovic, S. (2024). Influence of speciesism in human-robot master-servant relationships. Australian and New Zealand Marketing Academy Conference, Dunedin, New Zealand, 1-3 December 2023.

Influence of speciesism in human-robot master-servant relationships

2024

Conference Publication

Embracing brand vulnerability: systematic literature review and conceptualisation

France, Cassandra, Previte, Josephine, Weerawardena, Jay, Popkowski Leszczyc, Peter, Brodie, Roderick and Lin, Jinling (2024). Embracing brand vulnerability: systematic literature review and conceptualisation. Australian and New Zealand Marketing Academy Conference, Dunedin, New Zealand, 1 - 3 December 2023.

Embracing brand vulnerability: systematic literature review and conceptualisation

2024

Conference Publication

The effect of individuals’ psychological aspects and food features on sustainable food choices

Harathbar, Hassan Rahnana and Popkowski Leszczyc, Peter T.L. (2024). The effect of individuals’ psychological aspects and food features on sustainable food choices. Australian and New Zealand Marketing Academy Conference, Dunedin, New Zealand, 1-3 December 2023.

The effect of individuals’ psychological aspects and food features on sustainable food choices

2024

Conference Publication

Empowering consumers through sustainable micro-investments

Gonzalez-Arcos, Claudia, Meath, Cristyn, Popkowski-Leszczyc, Peter, Haruvy, Ernan, Gain, Alexandria and An, Jake (2024). Empowering consumers through sustainable micro-investments. Australian and New Zealand Marketing Academy Conference, Dunedin, New Zealand, 1-3 December 2023. Dunedin, New Zealand: Australian and New Zealand Marketing Academy Conference.

Empowering consumers through sustainable micro-investments

2024

Conference Publication

The effect of store credit services on customers’ store loyalty

Zhang, Zelin, Meng, Lu, Lan, Chunyu, Peng, Nanbo, Wei, Felqiong, Huang, Zhixiang and Popkowski Leszczyc, Peter T.L. (2024). The effect of store credit services on customers’ store loyalty. Australian and New Zealand Marketing Academy Conference, Dunedin, New Zealand, 1-3 December 2023.

The effect of store credit services on customers’ store loyalty

2024

Conference Publication

How do scents influence consumers

Pappu, Usha, Pappu, Ravi and Popkowski Leszczyc, Peter T.L. (2024). How do scents influence consumers. Australian and New Zealand Marketing Academy Conference, Dunedin, New Zealand, 1-3 December 2023.

How do scents influence consumers

2023

Conference Publication

Embarrassing Service Encounters: Should Service Providers be Direct or Polite?

Liu, X., Popkowski Leszczyc, P. and Pontes, N. (2023). Embarrassing Service Encounters: Should Service Providers be Direct or Polite?. Australian and New Zealand Marketing Academy Conference (ANZMAC), Dunedin, New Zealand, 4 - 6 December 2023. ANZMAC.

Embarrassing Service Encounters: Should Service Providers be Direct or Polite?

2023

Conference Publication

Humanoid Service Robots and Identity Threat

Fiestas, J., Popkowski-Leszczyc, P., Pontes, N. and Tuzovic, S. (2023). Humanoid Service Robots and Identity Threat. Frontiers in Service, Maastricht, Netherlands, 15-18 June 2023.

Humanoid Service Robots and Identity Threat

2023

Conference Publication

Embracing brand vulnerability: systematic literature review and conceptualisation

France, Cassandra, Previte, Josephine, Weerawardena, Jay, Popkowski-Leszczyc, Peter, Brodie, Roderick and Lin, Jinling (2023). Embracing brand vulnerability: systematic literature review and conceptualisation. ANZMAC 2023: Marketing for good, Dunedin, New Zealand, 4 - 6 December 2023. Dunedin, New Zealand: University of Otago.

Embracing brand vulnerability: systematic literature review and conceptualisation

2023

Conference Publication

Humanoid Service Social Robots

Goyeneche, D., Pontes, N. and Popkowski-Leszczyc, P. (2023). Humanoid Service Social Robots. Australian and New Zealand Marketing Academy Conference (ANZMAC), Dunedin, New Zealand, 4 - 6 December 2023. ANZMAC.

Humanoid Service Social Robots

2022

Conference Publication

Empowering investors: sustainable consumption through micro-investment platforms: an abstract

Gonzalez-Arcos, Claudia, Meath, Cristyn, Popkowski Leszczyc, Peter T. L., Haruvy, Ernan, Ann, Jake and Gain, Alexandria (2022). Empowering investors: sustainable consumption through micro-investment platforms: an abstract. 2021 AMS Virtual Annual Conference and World Marketing Congress, Virual, 1-4 June 2021. Cham, Switzerland: Springer Nature. doi: 10.1007/978-3-030-95346-1_183

Empowering investors: sustainable consumption through micro-investment platforms: an abstract

2022

Conference Publication

The effectiveness of donation promises in charity auctions as a cause-related marketing strategy: an abstract

Wallin, Ann, Gonzalez-Arcos, Claudia, Mao, Wen, Popkowski Leszczyc, Peter T. L. and Wong, Leo (2022). The effectiveness of donation promises in charity auctions as a cause-related marketing strategy: an abstract. 2021 AMS Virtual Annual Conference and World Marketing Congress, Virtual, 1-4 June 2021. Cham, Switzerland: Springer Nature. doi: 10.1007/978-3-030-95346-1_178

The effectiveness of donation promises in charity auctions as a cause-related marketing strategy: an abstract

2022

Conference Publication

Consumer Fears Towards Humanoid Social Robots

Fiestas, J., Popkowski Leszczyc, P., Pontes, N. and Tuzovic, S. (2022). Consumer Fears Towards Humanoid Social Robots. Australian and New Zealand Marketing Academy Conference (ANZMAC), Melbourne, VIC Australia, 5-7 December 2022. ANZMAC.

Consumer Fears Towards Humanoid Social Robots

2022

Conference Publication

A study of incentives in charitable fundraising: monetary incentives crowd out future volunteering: an abstract

Haruvy, Ernan and Popkowski Leszczyc, Peter T. L. (2022). A study of incentives in charitable fundraising: monetary incentives crowd out future volunteering: an abstract. 2021 AMS Virtual Annual Conference and World Marketing Congress, Virtual, 1-4 June 2021. Cham, Switzerland: Springer Nature. doi: 10.1007/978-3-030-95346-1_185

A study of incentives in charitable fundraising: monetary incentives crowd out future volunteering: an abstract

2021

Conference Publication

Human-robotic psychology: The influence of speciesism on human-robot interaction

Fiestas, J., Popkowski Leszczyc, P., Pontes, N. and Tuzovic, S. (2021). Human-robotic psychology: The influence of speciesism on human-robot interaction. Frontiers in Services, Philadelphia, PA United States, 10-13 June 2021.

Human-robotic psychology: The influence of speciesism on human-robot interaction

2021

Conference Publication

Empowering investors through (sustainable) digital investment platforms

Gonzalez-Arcos, Claudia, Meath, Cristyn, Popkowski Leszczyc, Peter, Haruvy, Ernan, Ann, Jake and Gain, Alexandria (2021). Empowering investors through (sustainable) digital investment platforms. ANZMAC 2021, Melbourne, VIC, Australia, 29 November - 1 December 2021.

Empowering investors through (sustainable) digital investment platforms

2021

Conference Publication

Consumers’ resistance to humanoid social robots

Fiestas, J., Popkowski Leszczyc, P., Pontes, N. and Tuzovic, S. (2021). Consumers’ resistance to humanoid social robots. Australian and New Zealand Marketing Academy Conference (ANZMAC), Melbourne, VIC Australia, 29 November - 1 December 2021. ANZMAC.

Consumers’ resistance to humanoid social robots

2013

Conference Publication

The effectiveness of groupon promotion versus coupon promotion: from the consumer’s perspective

Pang, Jun, Popkowski Leszczyc, Peter and Wang, Kanliang (2013). The effectiveness of groupon promotion versus coupon promotion: from the consumer’s perspective. Advances in Consumer Research, Chicago, IL, United States, 3-6 October 2013​. Duluth, MN, United States: Association for Consumer Research.

The effectiveness of groupon promotion versus coupon promotion: from the consumer’s perspective

2012

Conference Publication

The Effectiveness of Donation Promises in Charity Auctions as Cause-Related Marketing Strategy

Wong, Leo and Popkowski Leszczyc, Peter (2012). The Effectiveness of Donation Promises in Charity Auctions as Cause-Related Marketing Strategy. Advances in Consumer Research, Beijing, China, June 2011. Duluth, MN United States: Association for Consumer Research.

The Effectiveness of Donation Promises in Charity Auctions as Cause-Related Marketing Strategy