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2024 Conference Publication Embracing brand vulnerability: systematic literature review and conceptualisationFrance, Cassandra, Previte, Josephine, Weerawardena, Jay, Popkowski Leszczyc, Peter, Brodie, Roderick and Lin, Jinling (2024). Embracing brand vulnerability: systematic literature review and conceptualisation. Australian and New Zealand Marketing Academy Conference, Dunedin, New Zealand, 1 - 3 December 2023. |
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2024 Conference Publication The effect of individuals’ psychological aspects and food features on sustainable food choicesHarathbar, Hassan Rahnana and Popkowski Leszczyc, Peter T.L. (2024). The effect of individuals’ psychological aspects and food features on sustainable food choices. Australian and New Zealand Marketing Academy Conference, Dunedin, New Zealand, 1-3 December 2023. |
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2024 Conference Publication Empowering consumers through sustainable micro-investmentsGonzalez-Arcos, Claudia, Meath, Cristyn, Popkowski-Leszczyc, Peter, Haruvy, Ernan, Gain, Alexandria and An, Jake (2024). Empowering consumers through sustainable micro-investments. Australian and New Zealand Marketing Academy Conference, Dunedin, New Zealand, 1-3 December 2023. Dunedin, New Zealand: Australian and New Zealand Marketing Academy Conference. |
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2024 Conference Publication Humanoid service social robotsGoyeneche, David, Pontes, Nic and Popkowski Leszczyc, Peter (2024). Humanoid service social robots. Australian and New Zealand Marketing Academy Conference, Dunedin, New Zealand, 1-3 December 2023. |
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2024 Conference Publication How do scents influence consumersPappu, Usha, Pappu, Ravi and Popkowski Leszczyc, Peter T.L. (2024). How do scents influence consumers. Australian and New Zealand Marketing Academy Conference, Dunedin, New Zealand, 1-3 December 2023. |
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2024 Conference Publication Influence of speciesism in human-robot master-servant relationshipsFiestas, J.C., Popkowski-Leszczyc, P., Pontes, N. and Tuzovic, S. (2024). Influence of speciesism in human-robot master-servant relationships. Australian and New Zealand Marketing Academy Conference, Dunedin, New Zealand, 1-3 December 2023. |
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2024 Conference Publication The effect of store credit services on customers’ store loyaltyZhang, Zelin, Meng, Lu, Lan, Chunyu, Peng, Nanbo, Wei, Felqiong, Huang, Zhixiang and Popkowski Leszczyc, Peter T.L. (2024). The effect of store credit services on customers’ store loyalty. Australian and New Zealand Marketing Academy Conference, Dunedin, New Zealand, 1-3 December 2023. |
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2023 Conference Publication Embracing brand vulnerability: systematic literature review and conceptualisationFrance, Cassandra, Previte, Josephine, Weerawardena, Jay, Popkowski-Leszczyc, Peter, Brodie, Roderick and Lin, Jinling (2023). Embracing brand vulnerability: systematic literature review and conceptualisation. ANZMAC 2023: Marketing for good, Dunedin, New Zealand, 4 - 6 December 2023. Dunedin, New Zealand: University of Otago. |
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2022 Conference Publication The effectiveness of donation promises in charity auctions as a cause-related marketing strategy: an abstractWallin, Ann, Gonzalez-Arcos, Claudia, Mao, Wen, Popkowski Leszczyc, Peter T. L. and Wong, Leo (2022). The effectiveness of donation promises in charity auctions as a cause-related marketing strategy: an abstract. 2021 AMS Virtual Annual Conference and World Marketing Congress, Virtual, 1-4 June 2021. Cham, Switzerland: Springer Nature. doi: 10.1007/978-3-030-95346-1_178 |
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2022 Conference Publication A study of incentives in charitable fundraising: monetary incentives crowd out future volunteering: an abstractHaruvy, Ernan and Popkowski Leszczyc, Peter T. L. (2022). A study of incentives in charitable fundraising: monetary incentives crowd out future volunteering: an abstract. 2021 AMS Virtual Annual Conference and World Marketing Congress, Virtual, 1-4 June 2021. Cham, Switzerland: Springer Nature. doi: 10.1007/978-3-030-95346-1_185 |
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2022 Conference Publication Empowering investors: sustainable consumption through micro-investment platforms: an abstractGonzalez-Arcos, Claudia, Meath, Cristyn, Popkowski Leszczyc, Peter T. L., Haruvy, Ernan, Ann, Jake and Gain, Alexandria (2022). Empowering investors: sustainable consumption through micro-investment platforms: an abstract. 2021 AMS Virtual Annual Conference and World Marketing Congress, Virual, 1-4 June 2021. Cham, Switzerland: Springer Nature. doi: 10.1007/978-3-030-95346-1_183 |
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2021 Conference Publication Empowering investors through (sustainable) digital investment platformsGonzalez-Arcos, Claudia, Meath, Cristyn, Popkowski Leszczyc, Peter, Haruvy, Ernan, Ann, Jake and Gain, Alexandria (2021). Empowering investors through (sustainable) digital investment platforms. ANZMAC 2021, Melbourne, VIC, Australia, 29 November - 1 December 2021. |
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2013 Conference Publication The effectiveness of groupon promotion versus coupon promotion: from the consumer’s perspectivePang, Jun, Popkowski Leszczyc, Peter and Wang, Kanliang (2013). The effectiveness of groupon promotion versus coupon promotion: from the consumer’s perspective. Advances in Consumer Research, Chicago, IL, United States, 3-6 October 2013. Duluth, MN, United States: Association for Consumer Research. |
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2012 Conference Publication The Effectiveness of Donation Promises in Charity Auctions as Cause-Related Marketing StrategyWong, Leo and Popkowski Leszczyc, Peter (2012). The Effectiveness of Donation Promises in Charity Auctions as Cause-Related Marketing Strategy. Advances in Consumer Research, Beijing, China, June 2011. Duluth, MN United States: Association for Consumer Research. |
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2009 Conference Publication The effectiveness of donation promises in charity auctions as cause-related marketing strategyPracejus, John, Popkowski Leszczyc, Peter T. L. and Shen, Michael (2009). The effectiveness of donation promises in charity auctions as cause-related marketing strategy. Advances in Consumer Research, Hyderabad, India, July 2009. |
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2009 Conference Publication The Effectiveness of Donation Promises in Charity Auctions as Cause-Related Marketing StrategyPopkowski Leszczyc, Peter T. L., Qiu, Chun and He, Yongfu (2009). The Effectiveness of Donation Promises in Charity Auctions as Cause-Related Marketing Strategy. Advances in Consumer Research, Sao Paulo, Brazil, June, 2008. |
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2009 Conference Publication The effectiveness of donation promises in charity auctions as cause-related marketing strategyQiu, Chun, Popkowski Leszczyc, Peter T. L. and Xie, Junjun (2009). The effectiveness of donation promises in charity auctions as cause-related marketing strategy. AMA Summer Marketing Educators' Conference, San Diego, CA USA, August 2008. |
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2008 Conference Publication The effectiveness of donation promises in charity auctions as cause-related marketing strategyMurray, Kyle, Finn, Adam, Popkowski Leszczyc, Peter T. L. and Di Muro, Fabrizio (2008). The effectiveness of donation promises in charity auctions as cause-related marketing strategy. Advances in Consumer Research, Memphis, TN USA, October 2007. |
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2008 Conference Publication The Antecedents and Consequences of Voluntary Intermediary ReviewsXie, Junjun, Qiu, Chun and Popkowski Leszczyc, Peter (2008). The Antecedents and Consequences of Voluntary Intermediary Reviews. Administrative Sciences Association of Canada Annual Conference, Canada, 2007. |
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2008 Conference Publication The Effect of Weather on Consumer SpendingMurray, Kyle B., Finn, Adam, Leszczyc, Peter Popkowski and Di Muro, Fabrizio (2008). The Effect of Weather on Consumer Spending. 35th Annual Conference of the Association-for-Consumer-Research, Memphis Tn, Oct 25-28, 2007. VALDOSTA: ASSOC CONSUMER RESEARCH. |
