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2005

Conference Publication

The signal effect of buy-now price in internet auctions

Qiu, Chun, Popkowski Leszczyc, Peter T. L. and He, Yongfu (2005). The signal effect of buy-now price in internet auctions. Annual Conference of the Administrative Sciences Association of Canada, Canada, 2005.

The signal effect of buy-now price in internet auctions

2004

Conference Publication

Learning by Bidding in Online auctions

He, Yongfu and Popkowski Leszczyc, Peter T. L. (2004). Learning by Bidding in Online auctions. Fordham University Behavioral Pricing Conference, New York, NY United States, 2004.

Learning by Bidding in Online auctions

2004

Conference Publication

The psychology of auctions: enriching models of bidder and seller behavior

Haubl, Gerald and Popkowski Leszczyc, Peter T. L. (2004). The psychology of auctions: enriching models of bidder and seller behavior. Advances in Consumer Research, Toronto, Canada, October 2003.

The psychology of auctions: enriching models of bidder and seller behavior

2001

Conference Publication

Going, going, gone – determinants of bidding volume and selling prices in internet auctions

Häubl, Gerald and Popkowski Leszczyc, Peter T. L. (2001). Going, going, gone – determinants of bidding volume and selling prices in internet auctions. Advances in Consumer Research, Salt Lake City, UT USA, October 2000.

Going, going, gone – determinants of bidding volume and selling prices in internet auctions

2000

Conference Publication

Going, going, gone! Determinants of bidding volume and selling prices in internet auctions

Häubl, Gerald and Popkowski Leszczyc, Peter T. L. (2000). Going, going, gone! Determinants of bidding volume and selling prices in internet auctions. Second INFORMS Marketing Science and the Internet Conference Exploring Understanding Consumer Behavior on the Internet, Los Angeles, CA USA, June 2000.

Going, going, gone! Determinants of bidding volume and selling prices in internet auctions

2000

Conference Publication

Measuring customer based brand equity using hierarchical Bayes methodology

Sinha, Ashish, Peter T.L. Popkowski Leszczyc and Pappu, Ravi (2000). Measuring customer based brand equity using hierarchical Bayes methodology. AMA Summer Educator’s Conference, USA, August 2000.

Measuring customer based brand equity using hierarchical Bayes methodology

1996

Conference Publication

Multiple ways of measuring brand loyalty

Popkowski Leszczyc, Peter T. L. and Gönül, Füsun F. (1996). Multiple ways of measuring brand loyalty. 28th Annual Meeting of the Canadian Economics Association, Calgary, Canada, 10-13 June 1994. Ontario, Canada: University of Toronto Press. doi: 10.2307/136094

Multiple ways of measuring brand loyalty

1991

Conference Publication

Investigating the Effects of Unobserved Heterogeneity in Stochastic Models of Consumer Choice: A Hazard Model Approach

Popkowski Leszczyc, Peter T. L. (1991). Investigating the Effects of Unobserved Heterogeneity in Stochastic Models of Consumer Choice: A Hazard Model Approach. University of Houston Marketing Symposium, Houston, TX United States, 1991.

Investigating the Effects of Unobserved Heterogeneity in Stochastic Models of Consumer Choice: A Hazard Model Approach