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2009 Conference Publication The Effectiveness of Donation Promises in Charity Auctions as Cause-Related Marketing StrategyPopkowski Leszczyc, Peter T. L., Qiu, Chun and He, Yongfu (2009). The Effectiveness of Donation Promises in Charity Auctions as Cause-Related Marketing Strategy. Advances in Consumer Research, Sao Paulo, Brazil, June, 2008. |
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2009 Conference Publication The effectiveness of donation promises in charity auctions as cause-related marketing strategyQiu, Chun, Popkowski Leszczyc, Peter T. L. and Xie, Junjun (2009). The effectiveness of donation promises in charity auctions as cause-related marketing strategy. AMA Summer Marketing Educators' Conference, San Diego, CA USA, August 2008. |
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2008 Conference Publication The Antecedents and Consequences of Voluntary Intermediary ReviewsXie, Junjun, Qiu, Chun and Popkowski Leszczyc, Peter (2008). The Antecedents and Consequences of Voluntary Intermediary Reviews. Administrative Sciences Association of Canada Annual Conference, Canada, 2007. |
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2008 Conference Publication The Effect of Weather on Consumer SpendingMurray, Kyle B., Finn, Adam, Leszczyc, Peter Popkowski and Di Muro, Fabrizio (2008). The Effect of Weather on Consumer Spending. 35th Annual Conference of the Association-for-Consumer-Research, Memphis Tn, Oct 25-28, 2007. VALDOSTA: ASSOC CONSUMER RESEARCH. |
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2008 Conference Publication The effectiveness of donation promises in charity auctions as cause-related marketing strategyMurray, Kyle, Finn, Adam, Popkowski Leszczyc, Peter T. L. and Di Muro, Fabrizio (2008). The effectiveness of donation promises in charity auctions as cause-related marketing strategy. Advances in Consumer Research, Memphis, TN USA, October 2007. |
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2005 Conference Publication The signal effect of buy-now price in internet auctionsQiu, Chun, Popkowski Leszczyc, Peter T. L. and He, Yongfu (2005). The signal effect of buy-now price in internet auctions. Annual Conference of the Administrative Sciences Association of Canada, Canada, 2005. |
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2004 Conference Publication The psychology of auctions: enriching models of bidder and seller behaviorHaubl, Gerald and Popkowski Leszczyc, Peter T. L. (2004). The psychology of auctions: enriching models of bidder and seller behavior. Advances in Consumer Research, Toronto, Canada, October 2003. |
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2004 Conference Publication Learning by Bidding in Online auctionsHe, Yongfu and Popkowski Leszczyc, Peter T. L. (2004). Learning by Bidding in Online auctions. Fordham University Behavioral Pricing Conference, New York, NY United States, 2004. |
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2001 Conference Publication Going, going, gone – determinants of bidding volume and selling prices in internet auctionsHäubl, Gerald and Popkowski Leszczyc, Peter T. L. (2001). Going, going, gone – determinants of bidding volume and selling prices in internet auctions. Advances in Consumer Research, Salt Lake City, UT USA, October 2000. |
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2000 Conference Publication Going, going, gone! Determinants of bidding volume and selling prices in internet auctionsHäubl, Gerald and Popkowski Leszczyc, Peter T. L. (2000). Going, going, gone! Determinants of bidding volume and selling prices in internet auctions. Second INFORMS Marketing Science and the Internet Conference Exploring Understanding Consumer Behavior on the Internet, Los Angeles, CA USA, June 2000. |
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2000 Conference Publication Measuring customer based brand equity using hierarchical Bayes methodologySinha, Ashish, Peter T.L. Popkowski Leszczyc and Pappu, Ravi (2000). Measuring customer based brand equity using hierarchical Bayes methodology. AMA Summer Educator’s Conference, USA, August 2000. |
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1996 Conference Publication Multiple ways of measuring brand loyaltyPopkowski Leszczyc, Peter T. L. and Gönül, Füsun F. (1996). Multiple ways of measuring brand loyalty. 28th Annual Meeting of the Canadian Economics Association, Calgary, Canada, 10-13 June 1994. Ontario, Canada: University of Toronto Press. doi: 10.2307/136094 |
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1991 Conference Publication Investigating the Effects of Unobserved Heterogeneity in Stochastic Models of Consumer Choice: A Hazard Model ApproachPopkowski Leszczyc, Peter T. L. (1991). Investigating the Effects of Unobserved Heterogeneity in Stochastic Models of Consumer Choice: A Hazard Model Approach. University of Houston Marketing Symposium, Houston, TX United States, 1991. |
