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2007 Conference Publication Conceptualising a relational approach to value creation in a government service: Implications for social marketingZainuddin, Nadia, Russell-Bennett, Rebekah and Previte, Jo (2007). Conceptualising a relational approach to value creation in a government service: Implications for social marketing. 2007 International Nonprofit and Social Marketing Conference, Brisbane, QLD, 27-28 September 2007. |
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2007 Conference Publication Is Government Branding 'Just Wall Paper' or Does it Enhance Product Acceptance: Conceptualising Brand Influence in Social MarketingSibbick, Joseph, Previte, Jo. and Russell-Bennett, Rebekah (2007). Is Government Branding 'Just Wall Paper' or Does it Enhance Product Acceptance: Conceptualising Brand Influence in Social Marketing. 2007 International Nonprofit and Social Marketing (INSM) Conference, Brisbane, QLD, 27-28 September 2007. |
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2006 Conference Publication Conceptualizing the harm chain in social marketing strategy : A drink-drive applicationPrevite, Josephine and Fry, Marie-Louise (2006). Conceptualizing the harm chain in social marketing strategy : A drink-drive application. Australian and New Zealand Marketing Academy Conference 2006 (ANZMAC 2006), Brisbane, Australia, 4-6 December 2006. Brisbane, QLD, Australia: Australian and New Zealand Marketing Academy. |
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2006 Conference Publication M-technology, Consumption and Gambling: A conceptualisation of consumer vulnerability in an m-gambling marketspace (Competitive paper)Previte, Josephine, Drennan, Judy and Sullivan Mort, Gillian (2006). M-technology, Consumption and Gambling: A conceptualisation of consumer vulnerability in an m-gambling marketspace (Competitive paper). 2006 Macromarketing Conference, Queenstown, New Zealand, 6-8 June 2006. Dunedin, New Zealand: Marketing Department, University of Otago. |
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2006 Conference Publication Exploring m-consumers transitioning between vulnerability and responsibility: An m-gambling consumption studyDrennan, J., Previte, J. and Sullivan-Mort, G. (2006). Exploring m-consumers transitioning between vulnerability and responsibility: An m-gambling consumption study. Controversies in Social Marketing: the Way Forward, Newcastle, August, 2006. |
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2005 Conference Publication Confronting the challenges in social marketing theory and practicePrevite, Josephine and Dann, Susan (2005). Confronting the challenges in social marketing theory and practice. Australia and New Zealand Marketing Academy Conference (ANZMAC, 2005), Fremantle, WA, Australia, 5-7 December 2005. Perth, Australia: University of Western Australia. |
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2004 Conference Publication New entries to the third sector: Contemporary Australian farm women's groupsPini, B. and Previte, J. (2004). New entries to the third sector: Contemporary Australian farm women's groups. 2004 Australia New Zealand Third Sector Research Conference, Brisbane, Australia, 24-26 November 2004. |
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2004 Conference Publication New directions in social marketing: exploring the role of social entrepreneurs and the application of a meso-marketing paradigmPrevite, J. A., Bennett, R. and Drennan, J. C. (2004). New directions in social marketing: exploring the role of social entrepreneurs and the application of a meso-marketing paradigm. Inaugural Australasian Nonprofit Marketing Conference, Canberra, 23-24 September, 2004. Canberra: Australian National University. |
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2004 Conference Publication Videoconferenced Focus Groups: Feminist Methodological ReflectionsPini, B. and Previte, J. (2004). Videoconferenced Focus Groups: Feminist Methodological Reflections. Qualitative Research in IT & IT Qualitative Research, Brisbane, QLD, 24-26 November 2004. |
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2003 Conference Publication Building a sense of online rural community: Exploring the complex interactions between technological characteristics and social influencesPrevite, J., Pini, B. and Hearn, G. (2003). Building a sense of online rural community: Exploring the complex interactions between technological characteristics and social influences. Australian & New Zealand Communication Association Conference (ANZCA03), Brisbane, QLD, 9-11 July 2003. |
