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2021 Book Chapter Engaging dissensus: innovating social changeFry, Marie-Louise, Brennan, Linda and Previte, Josephine (2021). Engaging dissensus: innovating social change. Stakeholder involvement in social marketing: challenges and approaches to engagement. (pp. 159-188) edited by Kathy Knox, Krzysztof Kubacki and Sharyn Rundle-Thiele. Abingdon, Oxon, United Kingdom: Routledge. doi: 10.4324/9780429055898-7 |
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2020 Book Chapter Collaborative systems thinking for social changePrevite, Josephine and Pomfret, Liam (2020). Collaborative systems thinking for social change. Macro-social marketing insights: systems thinking for wicked problems. (pp. 169-192) edited by Ann-Marie Kennedy. New York, NY USA: Routledge. doi: 10.4324/9780429452307-10 |
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2014 Book Chapter Case study: using social cognitive theory and social support coping theory to improve breastfeeding duration rates: MumBubConnectRussell-Bennett, Rebekah, Gallegos, Danielle, Previte, Josephine and Hamilton, Robyn (2014). Case study: using social cognitive theory and social support coping theory to improve breastfeeding duration rates: MumBubConnect. Social marketing and behaviour change: models, theory and applications. (pp. 66-74) edited by Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti and Dang Nguyen. Cheltenham, United Kingdom: Edward Elgar Publishing. doi: 10.4337/9781782548157.00017 |
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2014 Book Chapter The need for Internal Social Marketing (ISM): Extending the people focus to service employeesPrevite, Josephine and Russell-Bennett, Rebekah (2014). The need for Internal Social Marketing (ISM): Extending the people focus to service employees. Social marketing: From tunes to symphonies. (pp. 326-333) Abingdon, Oxon United Kingdom: Routledge. |
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2014 Book Chapter Case study: meso-macro-level theory - Drink Wise: investing in generational social changePrevite, Josephine, Brennan, Linda and Scott, John (2014). Case study: meso-macro-level theory - Drink Wise: investing in generational social change. Social marketing and behaviour change: models, theory and applications. (pp. 156-175) edited by Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti and Dang Nguyen. Cheltenham, United Kingdom: Edward Elgar Publishing. doi: 10.4337/9781782548157.00026 |
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2014 Book Chapter MumBubConnect: Using SMS to engage new mothersRussell-Bennett, Rebekah, Gallegos, Danielle, Previte, Josephine and Hamilton, Robyn (2014). MumBubConnect: Using SMS to engage new mothers. Social marketing: from tunes to symphonies. (pp. 334-343) edited by Gerard Hastings and Christine Domegan. London, United Kingdom: Routledge. |
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2013 Book Chapter A services approach to social marketing programsRussell-Bennett, Rebekah, Previte, Josephine, Gallegos, Danielle, Hartel, Charmine E. J., Smith, Geoff and Hamilton, Robyn (2013). A services approach to social marketing programs. Contemporary issues in social marketing. (pp. 111-140) edited by Krzysztof Kubacki and Sharyn Rundle-Thiele. Newcastle upon Tyne, United Kingdom: Cambridge Scholars Publishing. |
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2012 Book Chapter Overcoming barriers through new technology: support via text messagingRussell-Bennett, Rebekah, Gallegos, Danielle and Previte, Josephine (2012). Overcoming barriers through new technology: support via text messaging. The 10th step and beyond: Mother support for breastfeeding. (pp. 183-193) edited by Virginia Thorley and Melissa Vickers. Amarillo, TX, United States: Hale Publishing. |
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2004 Book Chapter Politics and identity in cyberspace: A case study of Australian Women in Agriculture onlinePini, Barbara, Brown, Kerry and Previte, Josephine (2004). Politics and identity in cyberspace: A case study of Australian Women in Agriculture online. Cyberprotest: New Media, Citizens and Social Movements. (pp. 225-238) Routledge Taylor & Francis Group. doi: 10.4324/9780203644225 |
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2004 Book Chapter Politics and identity in cyberspace: A case study of Australian women in agriculture onlinePini, B., Brown, K. and Previte, J. A. (2004). Politics and identity in cyberspace: A case study of Australian women in agriculture online. Cyberprotest: New Media, Citizens and Social Movements. (pp. 259-275) edited by W. van de Donk, B.D. Loader, P.G. Nixon and D. Rucht. London: Routledge. |
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2004 Book Chapter Austin Power's SMS MessagePrevite, J. A. and Bennett, R. (2004). Austin Power's SMS Message. Marketing : creating and delivering value. (pp. 107-110) edited by G. Pascale, R. L. McGuiggan, W. D. Perreault and E. J. McCarthy. Sydney, Australia: McGraw-Hill. |
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2004 Book Chapter Monaro - a retro revivalBennett, R. and Previte, J. A. (2004). Monaro - a retro revival. Marketing : creating and delivering value. (pp. 548-551) edited by G. Pascale, R. L. McGuiggan, W. D. Perreault and E. J. McCarthy. Sydney, Australia: McGraw-Hill. |
