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2024 Conference Publication Prosocial helping behaviors for effective use of social mediaBaumann, Annika, Matook, Sabine, Previte, Josephine and Krasnova, Hanna (2024). Prosocial helping behaviors for effective use of social media. ECIS 2024: People first: constructing digital futures together, Paphos, Cyprus, 13 - 19 June 2024. Atlanta, GA, United States: Association for Information Systems. |
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2024 Conference Publication Embracing brand vulnerability: systematic literature review and conceptualisationFrance, Cassandra, Previte, Josephine, Weerawardena, Jay, Popkowski Leszczyc, Peter, Brodie, Roderick and Lin, Jinling (2024). Embracing brand vulnerability: systematic literature review and conceptualisation. Australian and New Zealand Marketing Academy Conference, Dunedin, New Zealand, 1 - 3 December 2023. |
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2023 Conference Publication Embracing brand vulnerability: systematic literature review and conceptualisationFrance, Cassandra, Previte, Josephine, Weerawardena, Jay, Popkowski-Leszczyc, Peter, Brodie, Roderick and Lin, Jinling (2023). Embracing brand vulnerability: systematic literature review and conceptualisation. ANZMAC 2023: Marketing for good, Dunedin, New Zealand, 4 - 6 December 2023. Dunedin, New Zealand: University of Otago. |
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2023 Conference Publication Mind the accessibility gap: explorations of the disabling marketplacePrevite, Josephine, Wang, Jie, Chen, Rocky, Zhao, Yimeng and Pini, Barbara (2023). Mind the accessibility gap: explorations of the disabling marketplace. ANZMAC 2023: Marketing for good, Dunedin, New Zealand, 4 - 6 December 2023. Dunedin, New Zealand: University of Otago. |
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2022 Conference Publication Developing a resource-advantage theory for social change: Insights from The National Day of Action Against Bullying and ViolenceTarbit, James and Previte, Josephine (2022). Developing a resource-advantage theory for social change: Insights from The National Day of Action Against Bullying and Violence. International Social Marketing Conference, Gold Coast, QLD Australia, 8-9 February 2022. |
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2020 Conference Publication Brand Architecture Challenges in the Digital Age in the Context of a Broad Brand: An AbstractGonzalez, Claudia, Alpert, Frank and Previte, Josephine (2020). Brand Architecture Challenges in the Digital Age in the Context of a Broad Brand: An Abstract. Academy of Marketing Science Annual Conference: AMSAC 2019, Vancouver, Canada, 29-31 May 2019. Cham, Switzerland: Springer. doi: 10.1007/978-3-030-39165-2_251 |
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2018 Conference Publication Non-profit brand fragility: perspectives on challenges: an abstractWeerawardena, Jay and Previte, Jo (2018). Non-profit brand fragility: perspectives on challenges: an abstract. 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC), Coronado, CA United States, 24-26 May 2017. Cham, Switzerland: Springer. doi: 10.1007/978-3-319-68750-6_50 |
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2017 Conference Publication Social media and the privacy-hostile marketplacePomfret, Liam and Previte, Josephine (2017). Social media and the privacy-hostile marketplace. Macromarketing Conference 2017, Queenstown, New Zealand, 19 - 22 June. Auckland, New Zealand: Macromarketing Society. |
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2017 Conference Publication Social media and the privacy-hostile marketplacePomfret, Liam and Previte, Josephine (2017). Social media and the privacy-hostile marketplace. 42nd Annual Conference of the Macromarketing Society, Queenstown, New Zealand, 19-23 June. Dunedin, New Zealand: Macromarketing Society. |
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2016 Conference Publication The role of other people in the emotional experience of an altruistic serviceRussell-Bennett, R., Glavas, C., Hartel, C. E. J., Previte, J. and Smith, G. (2016). The role of other people in the emotional experience of an altruistic service. International Conference on Emotions and Organizational Life: EMONET X, Rome Italy, 4-5 July 2016. |
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2016 Conference Publication The actual and imagined customer experiences of blood donation: a customer value perspectiveRussell-Bennett, Rebekah, Previte, Josephine, Hartel, Charmine, Smith, Geoff and Zainuddin, Nadia (2016). The actual and imagined customer experiences of blood donation: a customer value perspective. AMA Servsig, Maastricht, The Netherlands, 17-19 June 2016. Maastricht, The Netherlands: Maastricht University. |
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2016 Conference Publication Understanding What Responsible Alcohol Management Means to Community Sport Club Management CommitteesThompson, H., Kelly, S., Previte, J. and Kelly, A. B. (2016). Understanding What Responsible Alcohol Management Means to Community Sport Club Management Committees. 7th International Conference on Sport in Society, Honolulu, HI, United States, 2-3 June 2016. |
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2014 Conference Publication Privacy behaviours: protecting consumers from their friends and themselvesPomfret, Liam and Previte, Josephine (2014). Privacy behaviours: protecting consumers from their friends and themselves. Australian and New Zealand Marketing Academy Conference (ANZMAC 2014), Brisbane, QLD, Australia, 1-3 December 2014. Brisbane, QLD, Australia: ANZMAC. |
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2013 Conference Publication A services approach to social marketingRussell-Bennet, Rebekah, Wood, Matthew and Previte, Josephine (2013). A services approach to social marketing. 16th Biennial World Marketing Congress, Melbourne, Australia, 17-19 July 2013. Ruston, LA, United States: Academy of Marketing Science. |
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2012 Conference Publication If I didn't want people to know, I wouldn't put it on Facebook: how privacy is changing in the age of social networkingPomfret, Liam and Previte, Josephine (2012). If I didn't want people to know, I wouldn't put it on Facebook: how privacy is changing in the age of social networking. Australian and New Zealand Marketing Academy Conference (ANZMAC 2012), Adelaide, SA, Australia, 3 - 5 December 2012. Ehrenberg-Bass Institute for Marketing Science: Ehrenberg-Bass Institute for Marketing Science, Edith Cowan University. |
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2009 Conference Publication Talking policy: RTD taxation versus social marketing outcomesPrevite, J. and Fry, M. (2009). Talking policy: RTD taxation versus social marketing outcomes. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2009, Melbourne, Australia, 30 November - 2 December 2009. Australia: ANZMAC. |
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2009 Conference Publication A qualitative investigation of sources of value in social marketing from the lens of a public health serviceZainuddin, N., Previte, J. and Russell-Bennett, R. (2009). A qualitative investigation of sources of value in social marketing from the lens of a public health service. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2009, Melbourne, Australia, 30 November - 2 December 2009. Melbourne, Australia: ANZMAC. |
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2008 Conference Publication Get off our roads Magoo: Are elderly drivers entitled to drive on our roads?Larkin, I., Previte, J. and Luck, E. (2008). Get off our roads Magoo: Are elderly drivers entitled to drive on our roads?. Australian and New Zealand Marketing Academy (ANZMAC 2008), Sydney, Australia, 1-3 December 2008. Sydney, Australia: ANZMAC. |
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2008 Conference Publication Describing value in a social marketing service: What is it and how is it influenced?Zainuddin, Nadia, Russell-Bennett, Rebekah and Previte, Josephine A. (2008). Describing value in a social marketing service: What is it and how is it influenced?. 2008 INSM Conference: Partnerships, Proof and Practice, Wollongong, New South Wales, Australia, 15-16 July, 2008. |
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2008 Conference Publication How is value created? A process model for value creation in government social marketing servicesZainuddin, Nadia, Russell-Bennett, Rebekah and Previte, Josephine A. (2008). How is value created? A process model for value creation in government social marketing services. World Social Marketing Conference, Brighton, UK, 29-30 September 2008. Brisbane, Australia: QUT. |
