Associate Professor Sheranne Fairley
Associate Professor

Sheranne Fairley

Email: 
Phone: 
+61 7 334 60761

Background

Dr Fairley’s research focuses on three major streams: sport and event tourism, volunteerism, and the globalization of sport. Dr Fairley has conducted various research and consultancy projects in the United States, China, the United Kingdom, and Australia. Recent projects she has been involved in include the globalization of Australian Rules Football in international markets, the sport tourism behaviours of friends and family of athletes who travel to the Olympic Games, and the legacy of Olympic volunteerism. Dr Fairley currently serves on the advisory board of the United States Australian Football League.

Availability

Associate Professor Sheranne Fairley is:
Available for supervision

Qualifications

  • Bachelor of Business (Administration), Griffith University
  • Bachelor (Honours), Griffith University
  • Doctor of Philosophy, Griffith University

Search Professor Sheranne Fairley’s works on UQ eSpace

55 works between 2003 and 2023
All (55) Journal Article (45) Book Chapter (8) Book (2)

41 - 55 of 55 works

2012

Book Chapter

Marketing principles applied to sport management

Fairley, Sheranne, Schoenadel, Tracy, Gladden, James M. and Sutton, William A. (2012). Marketing principles applied to sport management. Principles and practice of sport management. (pp. 45-63) edited by Lisa P. Masteralexis, Carol A. Barr and Mary A. Hums. Sudbury, MA, United States of America: Jones and Bartlett Learning.

Marketing principles applied to sport management

2012

Book Chapter

International sport management

Fairley, Sheranne and Lizandra, Mirela (2012). International sport management. Principles and practice of sport management. (pp. 187-220) edited by Lisa P. Masteralexis, Carol A. Barr and Mary A. Humms. Burlington, MA, United States: Jones and Bartlett Publishers.

International sport management

2012

Journal Article

The role of belief in making a difference in enhancing attachment to a charity sport event

Filo, Kevin, Groza, Mark D. and Fairley, Sheranne (2012). The role of belief in making a difference in enhancing attachment to a charity sport event. Journal of Nonprofit and Public Sector Marketing, 24 (2), 123-140. doi: 10.1080/10495142.2012.679165

The role of belief in making a difference in enhancing attachment to a charity sport event

2011

Journal Article

The Formula One Australian Grand Prix: exploring the triple bottom line

Fairley, Sheranne, Tyler, B. David, Kellett, Pamm and D'Elia, Kari (2011). The Formula One Australian Grand Prix: exploring the triple bottom line. Sport Management Review, 14 (2), 141-152. doi: 10.1016/j.smr.2010.07.001

The Formula One Australian Grand Prix: exploring the triple bottom line

2011

Journal Article

The Kia Amateur Australian Open: lessons for sponsor activation and event management

Fairley, Sheranne and Tyler, B. David (2011). The Kia Amateur Australian Open: lessons for sponsor activation and event management. Sport Management Review, 14 (1), 25-32. doi: 10.1016/j.smr.2009.09.006

The Kia Amateur Australian Open: lessons for sponsor activation and event management

2011

Book Chapter

Sport tourism

Gibson, Heather and Fairley, Sheranne (2011). Sport tourism. Contemporary sport management. (pp. 226-246) edited by Paul M. Pedersen, Janet B. Parks, Jerome Quarterman and Lucie Thibault. Champaign IL, United States: Human Kinetics.

Sport tourism

2010

Journal Article

Caught in the web?: the communication of trademark rights and licensing policy on university official athletic websites

McKelvey, Steve, Fairley, Sheranne and Groza, Mark D. (2010). Caught in the web?: the communication of trademark rights and licensing policy on university official athletic websites. Journal of Legal Aspects of Sport, 20 (1), 1-34.

Caught in the web?: the communication of trademark rights and licensing policy on university official athletic websites

2009

Book

Renegotiating the Shanghai Formula One event

Fairley, S. and D'Elia, K. (2009). Renegotiating the Shanghai Formula One event. Not available:

Renegotiating the Shanghai Formula One event

2009

Journal Article

Cultural learning through a sport tourism experience: the role of the group

Fairley, Sheranne and Tyler, B. David (2009). Cultural learning through a sport tourism experience: the role of the group. Journal of Sport and Tourism, 14 (4), 273-292. doi: 10.1080/14775080903453823

Cultural learning through a sport tourism experience: the role of the group

2009

Journal Article

The role of the mode of transport in the identity maintenance of sport fan travel groups

Fairley, Sheranne (2009). The role of the mode of transport in the identity maintenance of sport fan travel groups. Journal of Sport and Tourism, 14 (2-3), 205-222. doi: 10.1080/14775080902965231

The role of the mode of transport in the identity maintenance of sport fan travel groups

2009

Book

Rebranding and positioning Australian Rules Football in the American market

Fairley, Sheranne (2009). Rebranding and positioning Australian Rules Football in the American market. Not available:

Rebranding and positioning Australian Rules Football in the American market

2007

Journal Article

Volunteering abroad: motives for travel to volunteer at the Athens Olympic Games

Fairley, Sheranne, Kellett, Pamm and Green, B. Christine (2007). Volunteering abroad: motives for travel to volunteer at the Athens Olympic Games. Journal of Sport Management, 21 (1), 41-57. doi: 10.1123/jsm.21.1.41

Volunteering abroad: motives for travel to volunteer at the Athens Olympic Games

2005

Journal Article

Something lived, something learned: nostalgia’s expanding role in sport tourism

Fairley, Sheranne and Gammon, Sean (2005). Something lived, something learned: nostalgia’s expanding role in sport tourism. Sport in Society, 8 (2), 182-197. doi: 10.1080/17430430500102002

Something lived, something learned: nostalgia’s expanding role in sport tourism

2003

Journal Article

In search of relived social experience: group-based nostalgia sport tourism

Fairley, Sheranne (2003). In search of relived social experience: group-based nostalgia sport tourism. Journal of Sport Management, 17 (3), 284-304. doi: 10.1123/jsm.17.3.284

In search of relived social experience: group-based nostalgia sport tourism

2003

Journal Article

Media management at sport events for destination promotion: Case studies and concepts

Getz, Donald and Fairley, Sheranne (2003). Media management at sport events for destination promotion: Case studies and concepts. Event management, 8 (3), 127-139.

Media management at sport events for destination promotion: Case studies and concepts

Past funding

  • 2016
    Event Feasibility Project
    Fraser Coast Opportunities
    Open grant
  • 2013
    Considering cultural influences in event volunteer motives and experiences: Examining the Chinese volunteer
    UQ New Staff Research Start-Up Fund
    Open grant
  • 2013
    Valuing Events
    Tourism and Events Queensland
    Open grant

Availability

Associate Professor Sheranne Fairley is:
Available for supervision

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Supervision history

Current supervision

Completed supervision

Enquiries

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