Associate Professor Sheranne Fairley
Associate Professor

Sheranne Fairley

Email: 
Phone: 
+61 7 334 60761

Background

Dr Fairley’s research focuses on three major streams: sport and event tourism, volunteerism, and the globalization of sport. Dr Fairley has conducted various research and consultancy projects in the United States, China, the United Kingdom, and Australia. Recent projects she has been involved in include the globalization of Australian Rules Football in international markets, the sport tourism behaviours of friends and family of athletes who travel to the Olympic Games, and the legacy of Olympic volunteerism. Dr Fairley currently serves on the advisory board of the United States Australian Football League.

Availability

Associate Professor Sheranne Fairley is:
Available for supervision

Qualifications

  • Bachelor of Business (Administration), Griffith University
  • Bachelor (Honours), Griffith University
  • Doctor of Philosophy, Griffith University

Search Professor Sheranne Fairley’s works on UQ eSpace

55 works between 2003 and 2023
All (55) Journal Article (45) Book Chapter (8) Book (2)

21 - 40 of 55 works

2017

Journal Article

Accumulating subcultural capital through sport event participation: the AFL International Cup

Fairley, Sheranne and O’Brien, Danny (2017). Accumulating subcultural capital through sport event participation: the AFL International Cup. Sport Management Review, 21 (3), 321-332. doi: 10.1016/j.smr.2017.08.003

Accumulating subcultural capital through sport event participation: the AFL International Cup

2017

Journal Article

Developing leveraging strategies for pre-Games training for mega-events in non-host cities

Fairley, Sheranne and Kelly, Donna M. (2017). Developing leveraging strategies for pre-Games training for mega-events in non-host cities. Marketing Intelligence and Planning, 35 (6), 740-755. doi: 10.1108/MIP-01-2017-0011

Developing leveraging strategies for pre-Games training for mega-events in non-host cities

2016

Journal Article

Using equity theory to understand non-host city residents’ perceptions of a mega-event

Lovegrove, Hannah and Fairley, Sheranne (2016). Using equity theory to understand non-host city residents’ perceptions of a mega-event. Journal of Sport and Tourism, 21 (1), 1-14. doi: 10.1080/14775085.2016.1254108

Using equity theory to understand non-host city residents’ perceptions of a mega-event

2016

Journal Article

Scoring on and off the field?: the impact of Australia's inclusion in the Asian Football Confederation

Fairley, Sheranne, Lovegrove, Hannah, Smith, Natalie L. and Tyler, B. David (2016). Scoring on and off the field?: the impact of Australia's inclusion in the Asian Football Confederation. Sport Management Review, 19 (5), 578-586. doi: 10.1016/j.smr.2016.02.001

Scoring on and off the field?: the impact of Australia's inclusion in the Asian Football Confederation

2016

Journal Article

Leveraging events to ensure enduring benefits: the legacy strategy of the 2015 AFC Asian Cup

Fairley, Sheranna, Lovegrove, Hannah and Brown, Michael (2016). Leveraging events to ensure enduring benefits: the legacy strategy of the 2015 AFC Asian Cup. Sport Management Review, 19 (4), 466-474. doi: 10.1016/j.smr.2016.01.003

Leveraging events to ensure enduring benefits: the legacy strategy of the 2015 AFC Asian Cup

2016

Journal Article

The spirit lives on: the legacy of volunteering at the Sydney 2000 olympic games

Fairley, Sheranne, Gardiner, Sarah and Filo, Kevin (2016). The spirit lives on: the legacy of volunteering at the Sydney 2000 olympic games. Event Management, 20 (2), 201-215. doi: 10.3727/152599516X14610017108747

The spirit lives on: the legacy of volunteering at the Sydney 2000 olympic games

2016

Journal Article

Engaging volunteers from regional communities: non-host city resident perceptions towards a mega-event and the opportunity to volunteer

Fairley, Sheranne, Cardillo, Maria Louise and Filo, Kevin (2016). Engaging volunteers from regional communities: non-host city resident perceptions towards a mega-event and the opportunity to volunteer. Event Management, 20 (3), 433-447. doi: 10.3727/152599516X14682561070836

Engaging volunteers from regional communities: non-host city resident perceptions towards a mega-event and the opportunity to volunteer

2015

Journal Article

The effects of commitment and identification on consumption

Fairley, Sheranne, Green, B. Christine and Chalip, Laurence (2015). The effects of commitment and identification on consumption. Journal of Sport and Tourism, 19 (1), 55-78. doi: 10.1080/14775085.2015.1005118

The effects of commitment and identification on consumption

2015

Journal Article

Investigation of the use of eye tracking to examine tourism advertising effectiveness

Scott, Noel, Green, Christine and Fairley, Sheranne (2015). Investigation of the use of eye tracking to examine tourism advertising effectiveness. Current Issues in Tourism, 19 (7), 634-642. doi: 10.1080/13683500.2014.1003797

Investigation of the use of eye tracking to examine tourism advertising effectiveness

2015

Journal Article

Image recovery from negative media coverage of a sport event: Destination, venue, and event considerations

Fairley, Sheranne, Lovegrove, Hannah, Newland, Brianna L. and Green, Christine (2015). Image recovery from negative media coverage of a sport event: Destination, venue, and event considerations. Sport Management Review, 19 (3), 352-360. doi: 10.1016/j.smr.2015.08.005

Image recovery from negative media coverage of a sport event: Destination, venue, and event considerations

2015

Journal Article

Mind games: the inclusion of trivia as a sport in the Pan Pacific Masters Games

Fairley, Sheranne, Warner, Stacy, Lovegrove, Hannah and Phillips, Pamm (2015). Mind games: the inclusion of trivia as a sport in the Pan Pacific Masters Games. Sport Management Review, 19 (2), 240-250. doi: 10.1016/j.smr.2015.07.001

Mind games: the inclusion of trivia as a sport in the Pan Pacific Masters Games

2015

Journal Article

Pioneer volunteeers: the role identify of continuous volunteers at sports events

Fairley, Sheranne, Green, B. Christine, O'Brien, Danny and Chalip, Laurence (2015). Pioneer volunteeers: the role identify of continuous volunteers at sports events. Journal of Sport and Tourism, 19 (3-4), 233-255. doi: 10.1080/14775085.2015.1111774

Pioneer volunteeers: the role identify of continuous volunteers at sports events

2015

Book Chapter

International sport

Hums, Mary A., Svensson, Per G., Fairley, Sheranne and Lizandra, Mirela (2015). International sport. Principles and practice of sport management. (pp. 198-228) edited by Lisa P. Masteralexis, Carol A. Barr and Mary A. Humms. New York, NY United States: Jones and Bartlett Learning.

International sport

2015

Journal Article

On frozen ponds: the impact of climate change on hosting pond hockey tournaments

Fairley, Sheranne, Ruhanen, Lisa and Lovegrove, Hannah (2015). On frozen ponds: the impact of climate change on hosting pond hockey tournaments. Sport Management Review, 18 (4), 618-626. doi: 10.1016/j.smr.2015.03.001

On frozen ponds: the impact of climate change on hosting pond hockey tournaments

2014

Journal Article

Umpiring: a serious leisure choice

Phillips, Pamm and Fairley, Sheranne (2014). Umpiring: a serious leisure choice. Journal of Leisure Research, 46 (2), 184-202.

Umpiring: a serious leisure choice

2013

Journal Article

When professional athletes change sports: Sport development, sanctity of contract, and restraint of trade in the NRL

Fairley, Sheranne, Snyder, Kevin, Kellett, Pamm and Hill, Brad (2013). When professional athletes change sports: Sport development, sanctity of contract, and restraint of trade in the NRL. Sport Management Review, 16 (1), 111-119. doi: 10.1016/j.smr.2011.12.001

When professional athletes change sports: Sport development, sanctity of contract, and restraint of trade in the NRL

2013

Journal Article

Considering cultural influences in volunteer satisfaction and commitment

Fairley, Sheranne, Lee, Younghan, Green, B. Christine and Kim, Mi Lyang (2013). Considering cultural influences in volunteer satisfaction and commitment. Event Management, 17 (4), 337-348. doi: 10.3727/152599513X13728763846492

Considering cultural influences in volunteer satisfaction and commitment

2013

Journal Article

Branding and positioning Australian rules football for participation growth in North America

Fairley, Sheranne and Kellett, Pamm (2013). Branding and positioning Australian rules football for participation growth in North America. Sport Management Review, 16 (3), 397-406. doi: 10.1016/j.smr.2012.06.004

Branding and positioning Australian rules football for participation growth in North America

2012

Journal Article

Bringing baseball to the big screen: building sense of community outside of the ballpark

Fairley, Sheranne and Tyler, B. David (2012). Bringing baseball to the big screen: building sense of community outside of the ballpark. Journal of Sport Management, 26 (3), 258-270. doi: 10.1123/jsm.26.3.258

Bringing baseball to the big screen: building sense of community outside of the ballpark

2012

Journal Article

Considering legacy as a multi-dimensional construct: the legacy of the Olympic Games

Agha, Nola, Fairley, Sheranne and Gibson, Heather (2012). Considering legacy as a multi-dimensional construct: the legacy of the Olympic Games. Sport Management Review, 15 (1), 125-139. doi: 10.1016/j.smr.2011.08.004

Considering legacy as a multi-dimensional construct: the legacy of the Olympic Games

Past funding

  • 2016
    Event Feasibility Project
    Fraser Coast Opportunities
    Open grant
  • 2013
    Considering cultural influences in event volunteer motives and experiences: Examining the Chinese volunteer
    UQ New Staff Research Start-Up Fund
    Open grant
  • 2013
    Valuing Events
    Tourism and Events Queensland
    Open grant

Availability

Associate Professor Sheranne Fairley is:
Available for supervision

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Supervision history

Current supervision

Completed supervision

Enquiries

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