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2013

Conference Publication

The (IR)Relevance of national culture dimensions in marketing

Venaik, Sunil and Brewer, Paul (2013). The (IR)Relevance of national culture dimensions in marketing. 5th IIMA Conference on Marketing in Emerging Economies, Ahmedabad, India, 9-11 January 2013. Vastrapur, Ahmedabad: Indian Institute of Management.

The (IR)Relevance of national culture dimensions in marketing

2013

Conference Publication

Marketing strategy in MNC subsidiaries: pure versus hybrid archetypes

Midgley, David and Venaik, Sunil (2013). Marketing strategy in MNC subsidiaries: pure versus hybrid archetypes. 55th Annual Meeting of the Academy of International Business, Istanbul, Turkey, 3-6 July 2013. East Lansing, MI, United States: AIB Executive Secretariat.

Marketing strategy in MNC subsidiaries: pure versus hybrid archetypes

2013

Conference Publication

National culture dimensions are national, not individual

Brewer, Paul and Venaik, Sunil (2013). National culture dimensions are national, not individual. AIBSEAR 2013: Academy of International Business Southeast Asia Regional Conference, Bali, Indonesia, 5-7 December, 2013.

National culture dimensions are national, not individual

2012

Conference Publication

National culture versus individual culture: The importance of the ecological fallacy

Brewer, Paul and Venaik, Sunil (2012). National culture versus individual culture: The importance of the ecological fallacy. AIB 2012 Annual Meeting: Rethinking the Roles of Business, Government and NGOs in the Global Economy, Washington, DC, United States, 30 June - 3 July 2012. East Lansing, MI, United States: Academy of International Business.

National culture versus individual culture: The importance of the ecological fallacy

2012

Conference Publication

The ecological fallacy in culture research

Brewer, Paul and Venaik, Sunil (2012). The ecological fallacy in culture research. ANZIBA Annual Conference 2012, Adelaide, SA, Australia, 12-14 April 2012. Adelaide, SA, Australia: ANZIBA.

The ecological fallacy in culture research

2012

Conference Publication

Marketing management in MNC subsidiaries: An archetypal analysis

Midgley, David F. and Venaik, Sunil (2012). Marketing management in MNC subsidiaries: An archetypal analysis. AIB 2012 Annual Meeting, Washington DC, USA, 30 June - 3 July 2012. East Lansing, MI, United States: Academy of International Business.

Marketing management in MNC subsidiaries: An archetypal analysis

2012

Conference Publication

Long term orientation vs future orientation: a critique of existing studies - Hofstede and GLOBE

Venaik, Sunil, Zhu, Yunxia and Brewer, Paul (2012). Long term orientation vs future orientation: a critique of existing studies - Hofstede and GLOBE. ANZAM 2012 Conference, Perth, Australia, 5-7 December 2012. Australia: Australian and New Zealand Academy of Management.

Long term orientation vs future orientation: a critique of existing studies - Hofstede and GLOBE

2011

Conference Publication

Time orientation in Hofstede and Globe: Long term orientation versus future orientation

Venaik, Sunil, Zhu, Yunxia and Brewer, Paul (2011). Time orientation in Hofstede and Globe: Long term orientation versus future orientation. 53rd Annual Meeting of the Academy of International Business, Nagoya, Japan, 24-28 June 2011. East lansing, MI, United States: Academy of International Business.

Time orientation in Hofstede and Globe: Long term orientation versus future orientation

2011

Conference Publication

Comparing the use and meaning of long term orientation and future orientation in culture studies

Venaik, Sunil, Zhu, Yunxia and Brewer, Paul (2011). Comparing the use and meaning of long term orientation and future orientation in culture studies. ANZIBA 2011 Annual Conference, Melbourne, Australia, 28-30 April 2011. Mulgrave, VIC, Australia: Australian and New Zealand International Business Academy.

Comparing the use and meaning of long term orientation and future orientation in culture studies

2011

Conference Publication

Long term orientation versus future orientation: What did Hofstede and globe really measure?

Venaik, Sunil, Zhu, Yunxia and Brewer, Paul A. (2011). Long term orientation versus future orientation: What did Hofstede and globe really measure?. 2011 European International Business Academy (EIBA) Conference, Bucharest, Romania, 8-10 December 2011. Bucharest, Romania: European International Business Academy (EIBA).

Long term orientation versus future orientation: What did Hofstede and globe really measure?

2010

Conference Publication

Individualism-collectivism in Hofstede and GLOBE

Venaik, Sunil and Brewer, Paul (2010). Individualism-collectivism in Hofstede and GLOBE. 2010 Academy of International Business: "International Business in Tough Times", Rio de Janeiro, Brazil, 25-29 June 2010. East Lansing, MI, USA: Academy of International Business.

Individualism-collectivism in Hofstede and GLOBE

2010

Conference Publication

Collectivism in the GLOBE culture study

Brewer, P. and Venaik, S. (2010). Collectivism in the GLOBE culture study. ANZIBA Annual Conference, Sydney, Australia, 15-17 April 2010. Sydney, NSW, Australia: Academy of International Business.

Collectivism in the GLOBE culture study

2009

Conference Publication

An empirical study of MNE subsidiaries' international corporate political activities: Relationship with subsidiary characteristics, environment and performance

Banerjee, S., Brewer, P. and Venaik, S. (2009). An empirical study of MNE subsidiaries' international corporate political activities: Relationship with subsidiary characteristics, environment and performance. 35th European International Business Academy Conference 2009, Valencia, Spain, 13-15 December, 2009. Valencia, Spain: University of Valencia.

An empirical study of MNE subsidiaries' international corporate political activities: Relationship with subsidiary characteristics, environment and performance

2009

Conference Publication

The impact of foreign forms' knowledge creation in host countries: The case of India

Pradeep, K. R. and Venaik, S. (2009). The impact of foreign forms' knowledge creation in host countries: The case of India. 35th European International Business Academy Conference 2009, Valencia, Spain, 13-15 December, 2009. Valencia, Spain: University of Valencia.

The impact of foreign forms' knowledge creation in host countries: The case of India

2008

Conference Publication

Developing an empirical study of MNE subsidiaries' corporate political activities: Relationships with subsidiary characteristics, environment and performance

Banerjee, S. and Venaik, S. (2008). Developing an empirical study of MNE subsidiaries' corporate political activities: Relationships with subsidiary characteristics, environment and performance. 50th Annual Meeting of the Academy of International Business (AIB), Milan, Italy, 20 June - 3 July, 2008. East Lansing, MI: Academy of International Business.

Developing an empirical study of MNE subsidiaries' corporate political activities: Relationships with subsidiary characteristics, environment and performance

2008

Conference Publication

Contradictions in national culture: Hofstede vs GLOBE

Venaik S. and Brewer, P. A. (2008). Contradictions in national culture: Hofstede vs GLOBE. 50th Annual Meeting of the Academy of International Business (AIB), Milan, Italy, 20 June - 3 July, 2008. East Lansing, MI: Academy of International Business.

Contradictions in national culture: Hofstede vs GLOBE

2006

Conference Publication

The impact of foreign ownership on R&D, exports and royalties: A study of MNCs from the perspective of subsidiary stakeholders

Venaik, S. and Ray, P. K. (2006). The impact of foreign ownership on R&D, exports and royalties: A study of MNCs from the perspective of subsidiary stakeholders. The Fifth NIILM International Conference, New Delhi, India, 28-30 December 2006. New Delhi, India: Global Business and Marketing Association, NILLM Centre for Management Studies.

The impact of foreign ownership on R&D, exports and royalties: A study of MNCs from the perspective of subsidiary stakeholders

2006

Conference Publication

Pursuing firms' success through corporate political activity: Some theoretical considerations

Banerjee, S. and Venaik, S. (2006). Pursuing firms' success through corporate political activity: Some theoretical considerations. 32nd EIBA Annual Conference, Fribourg, Switzerland, 7-9 December, 2006. Fribourg, Switzerland: European International Business Academy.

Pursuing firms' success through corporate political activity: Some theoretical considerations

2006

Conference Publication

Contribution of MNCs to subsidiary stakeholders

Ray, Pradeep K. and Venaik, Sunil (2006). Contribution of MNCs to subsidiary stakeholders. Annual Meeting of the Academy of International Business, Beijing, China, 23-26 June 2006. East Lansing, MI, U.S.A.: Academy of International Business.

Contribution of MNCs to subsidiary stakeholders

2005

Conference Publication

The contribution of transnational corporations to a host nation's knowledge economy

Ray, P. and Venaik, S. (2005). The contribution of transnational corporations to a host nation's knowledge economy. The 2005 Australia and New Zealand International Business Academy (ANZIBA) Conference, Melbourne, Australia, 10-11 November 2005. Melbourne, Australia: Australia and New Zealand International Business Academy (ANZIBA).

The contribution of transnational corporations to a host nation's knowledge economy