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2012 Conference Publication Corporate sponsorship effects on nonprofit brand credibility and perceived qualityPappu, Ravi and Cornwell, T. Bettine (2012). Corporate sponsorship effects on nonprofit brand credibility and perceived quality. Australian and New Zealand Marketing Academy Conference (ANZMAC 2012), Adelaide, Australia, 3-5 December 2012. Adelaide, Australia: Ehrenberg-Bass Institute for Marketing Science. |
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2011 Conference Publication Communicating Corporate Social Responsibility via Sponsorship: Does it Always Work?Chien, P. Monica, Cornwell, T. Bettina and Pappu, Ravi (2011). Communicating Corporate Social Responsibility via Sponsorship: Does it Always Work?. American Academy of Advertising 2011 Asia-Pacific Conference, Brisbane, QLD Australia, 8-10 June 2011. |
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2011 Conference Publication Endorsement: It's about how you identify with Kate and then how Kate fits with the brandPappu, Ravi, Cornwell, T. Bettina and Wallin, Ann (2011). Endorsement: It's about how you identify with Kate and then how Kate fits with the brand. Summer Marketing Educators' Conference 2011, San Francisco, CA, 5-7 August 2011. Chicago, IL: American Marketing Association. |
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2011 Conference Publication The role of customer identification in response to social partnerships: Combining celebrity endorsements and sponsorshiopPappu, Ravi, Cornwell, T. Bettina and Wallin, Ann (2011). The role of customer identification in response to social partnerships: Combining celebrity endorsements and sponsorshiop. Advertising and Consumer Psychology Conference, Eugene, USA, 6-7 May 2011. |
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2010 Conference Publication Examining the impact of sponsorship portfolio communication on sponsor brand personalityChien, P. Monica, Cornwell, T. Bettina and Pappu, Ravi (2010). Examining the impact of sponsorship portfolio communication on sponsor brand personality. The American Academy of Advertising (AAA) 2010 European Conference, Milan, Italy, 4-6 June 2010. Richmond, VA, United States: American Academy of Advertising. |
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2010 Conference Publication The role of articulation in sponsorship portfolio communicationChien, Pi-Hsuan Monica, Cornwell, T. Bettina and Pappu, Ravi (2010). The role of articulation in sponsorship portfolio communication. 39th European Marketing Academy (EMAC) Conference, Copenhagan, Denmark, 1-4 June 2010. Frederiksberg, Denmark: Copenhagen Business School. |
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2010 Conference Publication Sponsorship portfolios: framing effects with sport and cause sponsorshipsChien, P. Monica, Cornwell, T. Bettina and Pappu, Ravi (2010). Sponsorship portfolios: framing effects with sport and cause sponsorships. 2010 American Marketing Association (AMA) Summer Marketing Educators’ Conference, Boston, United States, 13-16 August 2010. Chicago, United States: American Marketing Association. |
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2008 Conference Publication The effects of sponsorship portfolio on consumer associations of the sponsor brandChien, P. Monica, Cornwell, T. Bettina and Pappu, Ravi (2008). The effects of sponsorship portfolio on consumer associations of the sponsor brand. Academy of Marketing Science Annual Conference 2008, Vancouver, BC, Canada, 28-31 May, 2008. |
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2008 Conference Publication Exploring sponsorship framing effectsChien, P. Monica, Cornwell, T. Bettina and Pappu, Ravi (2008). Exploring sponsorship framing effects. American Psychological Association 116th Annual Convention, Boston, MA., U.S., 14-17 August 2008. |
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2007 Conference Publication A theoretical framework for analysis of multiple sponsorship effects on consumer responsesChien, P. Monica, Cornwell, T. B. and Pappu, R. (2007). A theoretical framework for analysis of multiple sponsorship effects on consumer responses. 6th International Conference on Research in Advertising (ICORIA 2007), Lisbon, Portugal, 29-30 June, 2007. European Advertising Academy, in collaboration with Instituto Politéecnico de Lisboa Escola Superior de Comunicação Social. |
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2005 Conference Publication Store Satisfaction and Retailer Equity: Preliminary Results of An Empirical StudyPappu, Ravi and Quester, Pascale Genevieve (2005). Store Satisfaction and Retailer Equity: Preliminary Results of An Empirical Study. Academy for Global Business Advancement Conference, New Delhi, India, 3-5 January 2005. Rockwall, TX: Academy for Global Business Advancement. |
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2005 Conference Publication Measuring Retailer Equity: An Empirical StudyPappu, R. and Quester, Pascale (2005). Measuring Retailer Equity: An Empirical Study. International Conference on Retailing and Sourcing, New Delhi, India, 7-8 January 2005. Philadelphia, United States: Philadelphia University; Birla Institute of Management Technology. |
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2000 Conference Publication Measuring customer based brand equity using hierarchical Bayes methodologySinha, Ashish, Peter T.L. Popkowski Leszczyc and Pappu, Ravi (2000). Measuring customer based brand equity using hierarchical Bayes methodology. AMA Summer Educator’s Conference, USA, August 2000. |
