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2025 Journal Article Donation type effects in corporate giving: a moderated serial mediation modelSaha, Sajeeb, Pappu, Ravi, Ranjan, Rakesh Kumar and Akhlaghpour, Saeed (2025). Donation type effects in corporate giving: a moderated serial mediation model. Journal of Business Research, 189 115195, 115195. doi: 10.1016/j.jbusres.2025.115195 |
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2023 Journal Article Sport consumers: perceiving and enjoying danger in American footballCornwell, T. Bettina, Pappu, Ravi and Setten, Eric (2023). Sport consumers: perceiving and enjoying danger in American football. International Journal of Sports Marketing and Sponsorship, 24 (5), 853-870. doi: 10.1108/IJSMS-11-2022-0195 |
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2023 Journal Article Responses to compatriot tourist misbehavior: The importance of social identity, emotions and misbehavior typeSun, Wanting, Chien, Monica P. and Pappu, Ravi (2023). Responses to compatriot tourist misbehavior: The importance of social identity, emotions and misbehavior type. Journal of Travel Research, 63 (8), 2042-2061. doi: 10.1177/00472875231206543 |
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2023 Journal Article Corporate-giving and its impact on consumer evaluations: a meta-analysisSaha, Sajeeb, Ranjan, Rakesh Kumar , Pappu, Ravi and Akhlaghpour, Saeed (2023). Corporate-giving and its impact on consumer evaluations: a meta-analysis. Journal of Business Research, 158 113656, 113656. doi: 10.1016/j.jbusres.2023.113656 |
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2023 Journal Article Motivational differences in need for smellPappu, Usha L., Popkowski Leszczyc, Peter T. L., Pappu, Ravi and Ashkanasy, Neal (2023). Motivational differences in need for smell. European Journal of Marketing, 57 (2), 505-532. doi: 10.1108/EJM-07-2020-0503 |
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2022 Journal Article When compatriot tourists behave badly: the impact of misbehavior appraisal and outgroup criticism construalSun, Wanting, Chien, P. Monica, Ritchie, Brent W. and Pappu, Ravi (2022). When compatriot tourists behave badly: the impact of misbehavior appraisal and outgroup criticism construal. Journal of Destination Marketing and Management, 23 100695, 100695. doi: 10.1016/j.jdmm.2022.100695 |
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2021 Journal Article Parents, products, and the development of preferences: child palate and food choice in an obesogenic environmentCornwell, T. Bettina, Setten, Eric, Paik, Sung-Hee W. and Pappu, Ravi (2021). Parents, products, and the development of preferences: child palate and food choice in an obesogenic environment. Journal of Public Policy and Marketing, 40 (3) 0743915620939581, 429-446. doi: 10.1177/0743915620939581 |
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2021 Journal Article Investigating the impact of perceived nonprofit sponsorship engagement on prosocial behaviorGoh, Iris Kai Lin , Pappu, Ravi and Chien, P. Monica (2021). Investigating the impact of perceived nonprofit sponsorship engagement on prosocial behavior. Journal of Business Research, 126, 113-125. doi: 10.1016/j.jbusres.2020.12.042 |
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2016 Journal Article How does brand innovativeness affect brand loyalty?Pappu, Ravi and Quester, Pascale G. (2016). How does brand innovativeness affect brand loyalty?. European Journal of Marketing, 50 (1/2), 2-28. doi: 10.1108/EJM-01-2014-0020 |
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2014 Journal Article Corporate sponsorship as an image platform: understanding the roles of relationship fit and sponsor–sponsee similarityPappu, Ravi and Cornwell, T. Bettina (2014). Corporate sponsorship as an image platform: understanding the roles of relationship fit and sponsor–sponsee similarity. Journal of the Academy of Marketing Science, 42 (5), 490-510. doi: 10.1007/s11747-014-0373-x |
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2011 Journal Article Sponsorship portfolio as a brand-image creation strategyChien, P. Monica, Cornwell, T. Bettina and Pappu, Ravi (2011). Sponsorship portfolio as a brand-image creation strategy. Journal of Business Research, 64 (2), 142-149. doi: 10.1016/j.jbusres.2010.02.010 |
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2011 Journal Article Celebrity endorsement, brand credibility and brand equitySpry, Amanda, Pappu, Ravi and Cornwell, Bettina (2011). Celebrity endorsement, brand credibility and brand equity. European Journal of Marketing, 45 (6), 882-909. doi: 10.1108/03090561111119958 |
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2010 Journal Article Country equity: Conceptualization and empirical evidencePappu, Ravi and Quester, Pascale (2010). Country equity: Conceptualization and empirical evidence. International Business Review, 19 (3), 276-291. doi: 10.1016/j.ibusrev.2009.12.006 |
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2009 Journal Article Valuing brand equity of a geographic regionBrailsford, Tim, Dash, Stephen, Hutchinson, Marion, Pappu, Ravi and Ritchie, Brent W. (2009). Valuing brand equity of a geographic region. Tourism Analysis, 14 (6), 765-779. doi: 10.3727/108354210X12645141401188 |
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2007 Journal Article Country image and consumer-based brand equity: Relationships and implications for international marketingPappu, Ravi, Quester, Pascale G. and Cooksey, Ray W. (2007). Country image and consumer-based brand equity: Relationships and implications for international marketing. Journal of International Business Studies, 38 (5), 726-745. doi: 10.1057/palgrave.jibs.8400293 |
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2006 Journal Article A consumer-based method for retailer equity measurement: Results of an empirical studyPappu, Ravi and Quester, Pascale (2006). A consumer-based method for retailer equity measurement: Results of an empirical study. Journal of Retailing and Consumer Services, 13 (5), 317-329. doi: 10.1016/j.jretconser.2005.10.002 |
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2006 Journal Article Does customer satisfaction lead to improved brand equity? An empirical examination of two categories of retail brandsPappu, Ravi and Quester, Pascale (2006). Does customer satisfaction lead to improved brand equity? An empirical examination of two categories of retail brands. Journal of Product and Brand Management, 15 (1), 4-14. doi: 10.1108/10610420610650837 |
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2006 Journal Article Consumer-based brand equity and country-of-origin relationships: Some empirical evidencePappu, Ravi, Quester, Pascale G. and Cooksey, R. W. (2006). Consumer-based brand equity and country-of-origin relationships: Some empirical evidence. European Journal of Marketing, 40 (5/6), 696-717. doi: 10.1108/03090560610657903 |
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2005 Journal Article Consumer-based brand equity: Improving the measurement – empirical evidencePappu, Ravi, Quester, Pascale G. and Cooksey, Ray W. (2005). Consumer-based brand equity: Improving the measurement – empirical evidence. Journal of Product and Brand Management, 14 (3), 143-154. doi: 10.1108/10610420510601012 |
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2004 Journal Article Why do undergraduate marketing majors select marketing as a business major? Evidence from AustralasiaPappu, Ravi (2004). Why do undergraduate marketing majors select marketing as a business major? Evidence from Australasia. Journal of Marketing Education, 26 (1), 31-41. doi: 10.1177/0273475303262349 |
