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2016 Book Chapter Multiple celebrity endorsementYu, Sik Chuen (Max) and Pappu, Ravi (2016). Multiple celebrity endorsement. Making a difference through marketing: a quest for diverse perspectives. (pp. 157-166) edited by Carolin Plewa and Jodie Conduit. Singapore: Springer Science and Business Media. doi: 10.1007/978-981-10-0464-3_12 |
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2015 Book Chapter The Effects of Sponsorship Portfolio on Consumer Associations of the Sponsor BrandChien, P. Monica, Cornwell, T. Bettina and Pappu, Ravi (2015). The Effects of Sponsorship Portfolio on Consumer Associations of the Sponsor Brand. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. (pp. 22-22) Cham: Springer Nature. doi: 10.1007/978-3-319-10963-3_8 |
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2008 Book Chapter A theoretical framework for analysis of multiple sponsorship effects on consumer responsesChien, P. Monica, Cornwell, T. Bettina and Pappu, Ravi (2008). A theoretical framework for analysis of multiple sponsorship effects on consumer responses. New Trends in Advertising Research. (pp. 189-206) edited by Francisco Costa Pereira, Jorge Veríssimo and Peter C. Neijens. Lisbon, Portugal: Edicoes Silabo. |
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2005 Book Chapter Australian Consumers Product Category-Country Associations: Implications for big emerging marketsPappu, Ravi S. (2005). Australian Consumers Product Category-Country Associations: Implications for big emerging markets. Marketing strategies for emerging markets. (pp. 293-302) New Delhi, India: Excel Books. |
