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2005 Journal Article Consumer-based brand equity: Improving the measurement – empirical evidencePappu, Ravi, Quester, Pascale G. and Cooksey, Ray W. (2005). Consumer-based brand equity: Improving the measurement – empirical evidence. Journal of Product and Brand Management, 14 (3), 143-154. doi: 10.1108/10610420510601012 |
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2004 Journal Article Why do undergraduate marketing majors select marketing as a business major? Evidence from AustralasiaPappu, Ravi (2004). Why do undergraduate marketing majors select marketing as a business major? Evidence from Australasia. Journal of Marketing Education, 26 (1), 31-41. doi: 10.1177/0273475303262349 |
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2021 Journal Article A commentary on "conceptualising and measuring Consumer-Based Brand–Retailer–Channel Equity"Pappu, Ravi and Quester, Pascale (2021). A commentary on "conceptualising and measuring Consumer-Based Brand–Retailer–Channel Equity". Journal of Retailing and Consumer Services, 58 101405, 101405. doi: 10.1016/j.jretconser.2017.02.014 |
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2019 Journal Article Research in strategic marketing: past and future(Developing New Models, Reviews, Measures, Methods with Future Research Agenda)Paul, Justin, Dwivedi, Yogesh, Pappu, Ravi and Roy, Sanjit Kumar (2019). Research in strategic marketing: past and future(Developing New Models, Reviews, Measures, Methods with Future Research Agenda). Journal of Strategic Marketing, 27 (5), 369-372. doi: 10.1080/0965254x.2019.1572272 |
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2017 Journal Article Defining, measuring and managing brand equity: introductionPappu, Ravi and Christodoulides, George (2017). Defining, measuring and managing brand equity: introduction. Journal of Product and Brand Management, 26 (5), 433-434. doi: 10.1108/JPBM-06-2017-1485 |
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2012 Journal Article Rejoinder to commentary on Chien, Cornwell, and Pappu (2010): Advancing research on sponsorship portfolio effectsChien, P. Monica, Cornwell, T. Bettina and Pappu, Ravi (2012). Rejoinder to commentary on Chien, Cornwell, and Pappu (2010): Advancing research on sponsorship portfolio effects. Journal of Business Research, 65 (1), 117-121. doi: 10.1016/j.jbusres.2011.02.006 |
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2008 Journal Article Does brand equity vary between department stores and clothing stores? Results of an empirical investigationPappu, Ravi and Quester, Pascale G. (2008). Does brand equity vary between department stores and clothing stores? Results of an empirical investigation. Journal of Product and Brand Management, 17 (7), 425-435. doi: 10.1108/10610420810916335 |
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2006 Journal Article Cyber-rigging click-through rates: Exploring the ethical dimensionsFisher, J. and Pappu, R. S. (2006). Cyber-rigging click-through rates: Exploring the ethical dimensions. International Journal of Internet Marketing and Advertising, 3 (1), 48-59. doi: 10.1504/IJIMA.2006.008973 |
