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2024 Conference Publication How do scents influence consumersPappu, Usha, Pappu, Ravi and Popkowski Leszczyc, Peter T.L. (2024). How do scents influence consumers. Australian and New Zealand Marketing Academy Conference, Dunedin, New Zealand, 1-3 December 2023. |
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2022 Conference Publication Planning for disaster: managing a values-based brand crisis: an abstractCaulton, Stuart, France, Cassandra and Pappu, Ravi (2022). Planning for disaster: managing a values-based brand crisis: an abstract. 2021 AMS Virtual Annual Conference and World Marketing Congress, Virtual, 1-4 June 2021. Cham, Switzerland: Springer Nature. doi: 10.1007/978-3-030-95346-1_190 |
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2022 Conference Publication New product preannouncement effects on brand innovativeness: examining the mediating role of perceived risk and moderating role of brand credibility: an abstractHassan, Mahmud, Pappu, Ravi and Kelly, Sarah (2022). New product preannouncement effects on brand innovativeness: examining the mediating role of perceived risk and moderating role of brand credibility: an abstract. 2021 AMS Virtual Annual Conference and World Marketing Congress, Virtual, 1-4 June 2021. Cham, Switzerland: Springer Nature. doi: 10.1007/978-3-030-95346-1_189 |
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2022 Conference Publication The impact of tourist misbehavior on ingroup tourist responses: an abstractSun, Wanting, Chien, P. Monica, Ritchie, Brent W. and Pappu, Ravi (2022). The impact of tourist misbehavior on ingroup tourist responses: an abstract. 2021 AMS Virtual Annual Conference and World Marketing Congress, Virtual, 1-4 June 2021. Cham, Switzerland: Springer Nature. doi: 10.1007/978-3-030-95346-1_192 |
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2022 Conference Publication Examining temporal distance effects of corporate giving: the role of donation typeSaha, Sajeeb, Pappu, Ravi, Ranjan, Kumar Rakesh and Akhlaghpour, Saeed (2022). Examining temporal distance effects of corporate giving: the role of donation type. The Australian and New Zealand Marketing Academy (ANZMAC), Perth, WA, Australia, 5 - 7 December 2022. |
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2021 Conference Publication Understanding intergroup conflicts between residents and touristsChien, P. Monica, Hornsey, Matthew, Nagatomo, Jun and Pappu, Ravi (2021). Understanding intergroup conflicts between residents and tourists. Japan Society for Tourism Studies Annual Conference, Kyoto, Japan, 3-4 July 2021. |
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2021 Conference Publication The impact of tourist misbehavior on ingroup tourist responsesSun, Wanting, Chien, P. Monica, Ritchie, Brent W. and Pappu, Ravi (2021). The impact of tourist misbehavior on ingroup tourist responses. Academy of Marketing Science Annual Conference, Virtual (United States), 1-4 June 2021. |
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2021 Conference Publication Understanding tourists' responses to misbehaviours committed by compatriot touristsSun, Wanting, Chien, P. Monica and Pappu, Ravi (2021). Understanding tourists' responses to misbehaviours committed by compatriot tourists. The Council for Australasian Tourism and Hospitality Education (CAUTHE) Annual Conference, Online, 9-12 February 2021. |
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2020 Conference Publication New product preannouncement effects on brand innovativeness: the mediating role of perceived riskHassan, Mahmud, Pappu, Ravi and Kelly, Sarah Jane (2020). New product preannouncement effects on brand innovativeness: the mediating role of perceived risk. AMA Summer Academic Conference, Virtual, 18 - 20 August 2020. United States: American Marketing Association. |
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2018 Conference Publication How does brand innovativeness affect brand loyalty? A test of competing modelsLim, Isador C.Y., Tombs, Alastair and Pappu, Ravi (2018). How does brand innovativeness affect brand loyalty? A test of competing models. AMA Summer Marketing Educators' Conference, Boston, MA, United States, 9-12 August 2018. Chicago, United States: American Marketing Association. |
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2018 Conference Publication How do new product preannouncements influence brand innovativeness?Hassan, Mahmud, Pappu, Ravi and Kelly, Sarah (2018). How do new product preannouncements influence brand innovativeness?. Australia New Zealand Marketing Academy Conference, Adelaide, Australia, 3-5 December 2018. Adelaide, SA, Australia: University of Adelaide. |
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2018 Conference Publication Brand innovativeness effects on brand loyaltyLim, Isador , Tombs, Alastair and Pappu, Ravi (2018). Brand innovativeness effects on brand loyalty. Australia New Zealand Marketing Academy Conference, Adelaide, Australia, 3-5 December 2018. Adelaide, SA, Australia: University of Adelaide. |
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2018 Conference Publication Corporate sponsorship effects on charitable givingGoh, Iris, Pappu, Ravi and Chien, P. Monica (2018). Corporate sponsorship effects on charitable giving. Australia New Zealand Marketing Academy Conference, Adelaide, Australia, 3-5 December 2018. Adelaide, SA, Australia: University of Adelaide. |
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2016 Conference Publication Celebrity portfolio effects on consumer brand evaluationsYu, Max and Pappu, Ravi (2016). Celebrity portfolio effects on consumer brand evaluations. 2013 World Marketing Congress, Melbourne, Australia, 23 - 26 June 2013. Cham, Switzerland: Springer. doi: 10.1007/978-3-319-24184-5_179 |
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2016 Conference Publication Consumer innovativeness effects on retail extension evaluationsChong, Merissa, Pappu, Ravi and Tombs, Alistair (2016). Consumer innovativeness effects on retail extension evaluations. 16th Biennial World Marketing Congress, Melbourne, VIC Australia, 17-20 July 2013. Cham, Switzerland: Springer. doi: 10.1007/978-3-319-24184-5_213 |
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2016 Conference Publication Brand innovativeness effects on perceived quality, satisfaction and loyaltyPappu, Ravi and Quester, Pascale (2016). Brand innovativeness effects on perceived quality, satisfaction and loyalty. 2013 World Marketing Congress, Melbourne, Australia, 23 - 26 June 2013. Cham, Switzerland: Springer. doi: 10.1007/978-3-319-24184-5_185 |
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2015 Conference Publication How do celebrity endorsements affect nonprofit brand evaluations?Pappu, Ravi and Cornwell, T. Bettina (2015). How do celebrity endorsements affect nonprofit brand evaluations?. Australia New Zealand Marketing Academy Conference, Sydney, Australia, 30 November-2 December 2015. Sydney, Australia: ANZMAC. |
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2013 Conference Publication Celebrity portfolio effects on consumer brand evaluationsYu, Max and Pappu, Ravi (2013). Celebrity portfolio effects on consumer brand evaluations. 16th Biennial World Marketing Congress, Melbourne, Australia, 17-19 July 2013. Ruston, LA, United States: Academy of Marketing Science. |
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2013 Conference Publication Brand innovativeness effects on quality, satisfaction and loyaltyPappu, Ravi and Quester, Pascale (2013). Brand innovativeness effects on quality, satisfaction and loyalty. 16th Biennial World Marketing Congress, Melbourne, Australia, 17-19 July 2013. Ruston, LA, United States: Academy of Marketing Science. |
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2012 Conference Publication The role of firm-nonprofit fit and similarity in social sponsorship communicationsPappu, Ravi S. and Cornwell, T. Bettina (2012). The role of firm-nonprofit fit and similarity in social sponsorship communications. Summer Marketing Educators' Conference 2012: Marketing in the Socially-Networked World: Challenges of Emerging, Stagnant & Resurgent Markets, Chicago, IL, United States, 17-19 August 2012. |
