|
1990 Journal Article An empirical analysis of national and local advertising effect on price elasticityPopkowski Leszczyc, Peter T.L. and Rao, Ram C. (1990). An empirical analysis of national and local advertising effect on price elasticity. Marketing Letters, 1 (2), 149-160. doi: 10.1007/BF00435298 |
|
1990 Journal Article The effects of national and local advertising on price sensitivityRao, Ram and Popkowski Leszczyc, Peter (1990). The effects of national and local advertising on price sensitivity. Marketing Letters, 1 (2), 149-160. |
