Associate Professor Judith Mair
Associate Professor

Judith Mair

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Phone: 
+61 7 334 67947

Background

Judith is an expert on events and tourism impacts and legacy. Judith’s work aims to understand and enhance the positive impacts of tourism and events on the communities and societies which host them. She is working on a number of projects in fields including Olympic Games legacies, the links between events and social connectivity (including social capital, social cohesion and social justice) and assessing the potential impacts of climate change on the tourism and events sector. She received her PhD from the University of Strathclyde in 2005, focusing on decision-making in the context of academic conferences. She also completed a postdoctoral research fellowship at Victoria University, Melbourne, and worked in the Department of Management at Monash University, Melbourne, before coming to UQ in 2014.

Availability

Associate Professor Judith Mair is:
Available for supervision
Media expert

Fields of research

Commerce, Management, Tourism and Services Impacts of tourism Tourism Tourism management Tourism marketing Tourist behaviour and visitor experience

Qualifications

  • Doctor of Philosophy, University of Strathclyde

Research interests

  • Events

    I have an interest in all types of events, but particularly community festivals

  • Conferences/Conventions

    I have an interest in all aspects of business events

  • Sustainability

    I have an interest in climate change and sustainability and the relationships between these areas and tourism and events

Research impacts

Judith is the author of over 60 academic papers in international peer reviewed journals, and has authored or edited five books, including the prestigious ‘Routledge Handbook of Festivals’. She also has a strong track record of media engagement and industry collaboration. Judith is also recognised amongst her peers for her contributions to tourism and events research in Australia and New Zealand and was elected as a Fellow of the Council for Australasian Tourism and Hospitality Education (CAUTHE) in 2020, and served as Chair for the organisation from 2015-2019.

Search Professor Judith Mair’s works on UQ eSpace

124 works between 2009 and 2025
All (124) Journal Article (71) Book Chapter (30) Conference Publication (5) Book (7) Other Outputs (11)

101 - 120 of 124 works

2013

Journal Article

Encouraging pro-environmental behaviour: the role of sustainability focussed events

Mair, Judith and Laing, Jennifer H. (2013). Encouraging pro-environmental behaviour: the role of sustainability focussed events. Journal of Sustainable Tourism, 21 (8), 1113-1128. doi: 10.1080/09669582.2012.756494

Encouraging pro-environmental behaviour: the role of sustainability focussed events

2013

Journal Article

Using a regional tourism adaptation framework to determine climate change adaptation options for Victoria's Surf Coast

Jopp, Ryan, DeLacy, Terry, Fluker, Martin and Mair, Judith (2013). Using a regional tourism adaptation framework to determine climate change adaptation options for Victoria's Surf Coast. Asia Pacific Journal of Tourism Research, 18 (1-2), 144-164. doi: 10.1080/10941665.2012.688515

Using a regional tourism adaptation framework to determine climate change adaptation options for Victoria's Surf Coast

2013

Journal Article

Exploring intentions to attend a convention: a gender perspective

Ramirez, Danielle, Laing, Jennifer and Mair, Judith (2013). Exploring intentions to attend a convention: a gender perspective. Event Management, 17 (2), 165-178. doi: 10.3727/152599513X13668224082503

Exploring intentions to attend a convention: a gender perspective

2013

Conference Publication

Australian traveller's perceptions of Christchurch after the 2011 earthquake

Walters, Gabrielle, Ritchie, Brent and Mair, Judith (2013). Australian traveller's perceptions of Christchurch after the 2011 earthquake. CAUTHE 2013: Council for Australasian University Tourism and Hospitality Education Annual Conference, Canterbury, NZ, 11-14 February, 2013. Christchurch, NZ: CAUTHE (Council for Australasian University Tourism and Hospitality Education).

Australian traveller's perceptions of Christchurch after the 2011 earthquake

2013

Journal Article

Social media in destination choice: Distinctive electronic word-of-mouth dimensions

Tham, Aaron, Croy, Glen and Mair, Judith (2013). Social media in destination choice: Distinctive electronic word-of-mouth dimensions. Journal of Travel and Tourism Marketing, 30 (1-2), 144-155. doi: 10.1080/10548408.2013.751272

Social media in destination choice: Distinctive electronic word-of-mouth dimensions

2012

Other Outputs

London 2012: locally green, but what about globally?

Mair, Judith (2012, 07 17). London 2012: locally green, but what about globally? The Conversation

London 2012: locally green, but what about globally?

2012

Journal Article

Requests for zoo visitors to undertake pro-wildlife behaviour: How many is too many?

Smith, Liam D.G., Curtis, Jim, Mair, Judith and van Dijk, Pieter A. (2012). Requests for zoo visitors to undertake pro-wildlife behaviour: How many is too many?. Tourism Management, 33 (6), 1502-1510. doi: 10.1016/j.tourman.2012.02.004

Requests for zoo visitors to undertake pro-wildlife behaviour: How many is too many?

2012

Journal Article

The greening of music festivals: motivations, barriers and outcomes. Applying the Mair and Jago model

Mair, Judith and Laing, Jennifer (2012). The greening of music festivals: motivations, barriers and outcomes. Applying the Mair and Jago model. Journal of Sustainable Tourism, 20 (2), 683-700. doi: 10.1080/09669582.2011.636819

The greening of music festivals: motivations, barriers and outcomes. Applying the Mair and Jago model

2012

Journal Article

Volunteering for museums: the variation in motives across volunteer age groups

Deery, Margaret, Jago, Leo and Mair, Judith (2012). Volunteering for museums: the variation in motives across volunteer age groups. Curator: The Museum Journal, 54 (3), 313-325. doi: 10.1111/j.2151-6952.2011.00094.x

Volunteering for museums: the variation in motives across volunteer age groups

2012

Journal Article

A Review of Business Events Literature

Mair, Judith (2012). A Review of Business Events Literature. Event Management, 16 (2), 133-141. doi: 10.3727/152599512X13343565268339

A Review of Business Events Literature

2012

Journal Article

The effectiveness of post-disaster recovery marketing messages: The case of the 2009 Australian bushfires

Walters, Gabrielle and Mair, Judith (2012). The effectiveness of post-disaster recovery marketing messages: The case of the 2009 Australian bushfires. Journal of Travel and Tourism Marketing, 29 (1), 87-103. doi: 10.1080/10548408.2012.638565

The effectiveness of post-disaster recovery marketing messages: The case of the 2009 Australian bushfires

2012

Journal Article

Visitor attendance motivations at consumer travel exhibitions

Rittichainuwat, Bongkosh and Mair, Judith (2012). Visitor attendance motivations at consumer travel exhibitions. Tourism Management, 33 (5), 1236-1244. doi: 10.1016/j.tourman.2011.11.002

Visitor attendance motivations at consumer travel exhibitions

2012

Journal Article

An exploratory study of attendee perceptions of green meetings

Mair, Judith and Rittichinuwat, Bongkosh (2012). An exploratory study of attendee perceptions of green meetings. Journal of Convention and Event Tourism, 13 (3), 147-158. doi: 10.1080/15470148.2012.706786

An exploratory study of attendee perceptions of green meetings

2011

Journal Article

Events and climate change: an Australian perspective

Mair, Judith (2011). Events and climate change: an Australian perspective. International Journal of Event and Festival Management, 2 (3), 245-253. doi: 10.1108/17582951111170308

Events and climate change: an Australian perspective

2011

Journal Article

Exploring air travellers' voluntary carbon offsetting behaviour

Mair, Judith (2011). Exploring air travellers' voluntary carbon offsetting behaviour. Journal of Sustainable Tourism, 19 (2), 215-230. doi: 10.1080/09669582.2010.517317

Exploring air travellers' voluntary carbon offsetting behaviour

2010

Journal Article

Developing a framework for regional destination adaptation to climate change

Jopp, Ryan, DeLacy, Terry and Mair, Judith (2010). Developing a framework for regional destination adaptation to climate change. Current Issues in Tourism, 13 (6), 591-605. doi: 10.1080/13683501003653379

Developing a framework for regional destination adaptation to climate change

2010

Journal Article

Profiling conference delegates using attendance motivations

Mair, Judith (2010). Profiling conference delegates using attendance motivations. Journal of Convention and Event Tourism, 11 (3), 176-194. doi: 10.1080/15470148.2010.502032

Profiling conference delegates using attendance motivations

2010

Journal Article

The development of a conceptual model of greening in the business events tourism sector

Mair, Judith and Jago, Leo (2010). The development of a conceptual model of greening in the business events tourism sector. Journal of Sustainable Tourism, 18 (1), 77-94. doi: 10.1080/09669580903291007

The development of a conceptual model of greening in the business events tourism sector

2010

Journal Article

The effect of interventions on the environmental behaviour of Australian motel guests

Mair, Judith and Bergin-seers, Sue (2010). The effect of interventions on the environmental behaviour of Australian motel guests. Tourism and Hospitality Research, 10 (4), 255-268. doi: 10.1057/thr.2010.9

The effect of interventions on the environmental behaviour of Australian motel guests

2009

Journal Article

The Events Industry: the Employment Context

Mair, Judith (2009). The Events Industry: the Employment Context. People and Work in Events and Conventions: a Research Perspective, 3-16. doi: 10.1079/9781845934767.0003

The Events Industry: the Employment Context

Past funding

  • 2020 - 2021
    Mapping the event management skills and knowledge legacy from the Olympic Games 1988-2000
    Olympic Foundation for Culture and Heritage
    Open grant
  • 2016
    Event Feasibility Project
    Fraser Coast Opportunities
    Open grant

Availability

Associate Professor Judith Mair is:
Available for supervision

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Supervision history

Current supervision

  • Doctor Philosophy

    Women's Empowerment: Exploring the challenges and opportunities for Saudi women working within the Tourism and Entertainment Ministries in the Kingdom of Saudi Arabia (KSA)

    Principal Advisor

    Other advisors: Dr Mireia Guix

  • Doctor Philosophy

    Intrinsic Event Value to Individual Event Attendees and Subjective Well-being

    Principal Advisor

    Other advisors: Dr Andy Lee, Dr Faith Ong

  • Doctor Philosophy

    Women¿s Empowerment: Exploring the challenges and opportunities for Saudi women working within the Tourism and Entertainment Ministries in the Kingdom of Saudi Arabia (KSA).

    Principal Advisor

    Other advisors: Dr Mireia Guix

  • Doctor Philosophy

    Women's Empowerment: Exploring the challenges and opportunities for Saudi women working within the Tourism and Entertainment Ministries in the Kingdom of Saudi Arabia (KSA)

    Principal Advisor

    Other advisors: Dr Mireia Guix

  • Doctor Philosophy

    Exploring the role of social inclusion in LGBT+ events

    Associate Advisor

    Other advisors: Dr Niki Macionis, Dr Faith Ong

Completed supervision

Enquiries

Contact Associate Professor Judith Mair directly for media enquiries about:

  • Conference/conventions
  • Events
  • festivals
  • Tourism

Need help?

For help with finding experts, story ideas and media enquiries, contact our Media team:

communications@uq.edu.au