Overview
Background
Professor Pierre Benckendorff is an award-winning researcher specialising in visitor behaviour, technology enhanced learning and tourism. He has held several teaching and learning leadership positions at The University of Queensland and James Cook University in Australia. His experience includes coordinating a team of teaching and learning staff, program quality assurance and accreditation, and curriculum reviews of undergraduate and postgraduate coursework programs in business, tourism, hospitality and event management. He has developed and taught undergraduate and postgraduate courses in introductory tourism management, international tourism, tourist behaviour, tourism and leisure futures, tourism transportation, tourism operations, tourism technologies, tourism analysis, business skills and marketing communications.
Pierre has been actively involved in a number of national teaching and learning projects totalling close to AUD 1 million in grant funding. In 2007, he received a national Carrick citation for outstanding contributions to student learning. Pierre was part of the national team that developed the Learning and Teaching Academic Standards for Tourism, Hospitality and Events and has continued to co-lead efforts to embed and measure these standards under the auspices of CAUTHE. He is currently the co-chair of knowledge creation for the BEST Education Network and in this capacity, has worked with the World Travel and Tourism Council to edit a book of international cases based on Tourism for Tomorrow award finalists and winners. He is the co-editor of the Handbook of Teaching and Learning in Tourism. Pierre serves regularly as an external reviewer of tourism programs in Australia and overseas institutions.
His research interests include visitor behaviour, tourism information technologies, and tourism education and training. He has authored over 80 publications in these areas in leading international journals and is a regular speaker at tourism research conferences. He is on the editorial board of several leading tourism journals and is a regular reviewer of papers. He has also co-authored one of the leading textbooks on tourism and information technology. He has served as a judge for the Queensland Tourism Awards as well as the Australian Tourism Awards. His passion for travel and tourism has taken him to some of the world’s leading theme parks and airports, the major cities of Europe and North America, the African Savannah and the bustling streets of Asia. He has also travelled extensively throughout Australia and New Zealand.
Online Profiles
- LinkedIn: http://au.linkedin.com/pub/pierre-benckendorff/5/8b7/766/
- Twitter: https://twitter.com/PBenckendorff
- ResearchGate: https://www.researchgate.net/profile/Pierre_Benckendorff
- Academia.edu: https://uq.academia.edu/PierreBenckendorff
- Google Scholar: https://scholar.google.com/citations?user=LjNJJXIAAAAJ
- UQ Researchers: http://researchers.uq.edu.au/researcher/2336
Availability
- Professor Pierre Benckendorff is:
- Available for supervision
- Media expert
Fields of research
Qualifications
- Bachelor (Honours) of Tourism Management, James Cook University
- Doctor of Philosophy of Tourism Management, James Cook University
Research interests
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Technology and Visitor Experiences
Aplications of smart technologies, social media and artificial intelligence in marketing, interpretation, wayfinding, service and experience design.
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Tourism Education and Scholarship
Curriculum, pedagogy and learning outcomes in tourism education. Collaboration in tourism scholarhship and the epistemology of tourism as a post disciplinary field of research
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Generation Y and Generation Z
Behaviour, perceptions and preferences of Generation Y and Z travellers
Research impacts
Most of my research projects in the consumer behaviour area are concerned with better understanding travellers and this has management implications for the management and marketing of visitor experiences.
Works
Search Professor Pierre Benckendorff’s works on UQ eSpace
2024
Journal Article
Human–Robot interaction research in hospitality and tourism: trends and future directions
Liu, Gus Guanrong, Benckendorff, Pierre and Walters, Gabby (2024). Human–Robot interaction research in hospitality and tourism: trends and future directions. Tourism Review. doi: 10.1108/tr-04-2024-0266
2024
Journal Article
Enhancing customers’ life satisfaction through AI-powered personalized luxury recommendations in luxury tourism marketing
Lv, Linxiang, Chen, Siyun, Liu, Gus Guanrong and Benckendorff, Pierre (2024). Enhancing customers’ life satisfaction through AI-powered personalized luxury recommendations in luxury tourism marketing. International Journal of Hospitality Management, 123 103914, 1-9. doi: 10.1016/j.ijhm.2024.103914
2024
Journal Article
Insta-fame or insta-flop? The pitfalls of using virtual influencers in tourism marketing
Xie-Carson, Li and Benckendorff, Pierre (2024). Insta-fame or insta-flop? The pitfalls of using virtual influencers in tourism marketing. Journal of Hospitality and Tourism Management, 60, 116-126. doi: 10.1016/j.jhtm.2024.06.014
2024
Journal Article
Keep it #Unreal: Exploring Instagram users’ engagement with virtual influencers in tourism contexts user engagement with virtual influencers
Xie-Carson, Li, Benckendorff, Pierre and Hughes, Karen (2024). Keep it #Unreal: Exploring Instagram users’ engagement with virtual influencers in tourism contexts user engagement with virtual influencers. Journal of Hospitality and Tourism Research, 48 (6), 1006-1019. doi: 10.1177/10963480231180940
2023
Journal Article
All hype or the real deal? Investigating user engagement with virtual influencers in tourism
Xie-Carson, Li, Magor, Thomas, Benckendorff, Pierre and Hughes, Karen (2023). All hype or the real deal? Investigating user engagement with virtual influencers in tourism. Tourism Management, 99 104779, 104779. doi: 10.1016/j.tourman.2023.104779
2023
Journal Article
Not so different after all? A netnographic exploration of user engagement with non-human influencers on social media
Xie-Carson, Li, Benckendorff, Pierre and Hughes, Karen (2023). Not so different after all? A netnographic exploration of user engagement with non-human influencers on social media. Journal of Business Research, 167 114149, 114149. doi: 10.1016/j.jbusres.2023.114149
2023
Journal Article
Online tourist information search strategies
Zarezadeh, Zohreh Zara, Benckendorff, Pierre and Gretzel, Ulrike (2023). Online tourist information search strategies. Tourism Management Perspectives, 48 101140, 1-12. doi: 10.1016/j.tmp.2023.101140
2023
Book Chapter
Value co-creation through technology-mediated experiences
Liu, Shasha, Benckendorff, Pierre and Mair, Judith (2023). Value co-creation through technology-mediated experiences. Tourism and the experience economy in the digital era. (pp. 85-100) edited by Xiang Ying Mei. Abingdon, Oxon, United Kingdom: Routledge. doi: 10.4324/9781003335924-9
2023
Journal Article
Explicating affordances in travel information search: investigating device use in relation to goals and personal characteristics
Zarezadeh, Zohreh (Zara), Benckendorff, Pierre and Gretzel, Ulrike (2023). Explicating affordances in travel information search: investigating device use in relation to goals and personal characteristics. Information Technology and Tourism, 25 (2), 235-257. doi: 10.1007/s40558-023-00250-3
2022
Journal Article
How do tourists use metaheuristics for decision-making mediated by smartphones in a destination?
Liu, Shasha, Benckendorff, Pierre and Mair, Judith (2022). How do tourists use metaheuristics for decision-making mediated by smartphones in a destination?. Journal of Travel Research, 62 (8), 1848-1863. doi: 10.1177/00472875221140905
2022
Journal Article
From interaction to relationship: rethinking parasocial phenomena in travel live streaming
Deng, Zhiming, Benckendorff, Pierre and Wang, Jie (2022). From interaction to relationship: rethinking parasocial phenomena in travel live streaming. Tourism Management, 93 104583, 104583. doi: 10.1016/j.tourman.2022.104583
2022
Journal Article
Limited usefulness of learning style instruments in advancing teaching and learning
Deng, Ruiqi, Benckendorff, Pierre and Gao, Yifan (2022). Limited usefulness of learning style instruments in advancing teaching and learning. The International Journal of Management Education, 20 (3) 100686, 1-25. doi: 10.1016/j.ijme.2022.100686
2022
Book Chapter
Sustainable high yield luxury tourism experiences
Spence, Jacqualine , Benckendorff, Pierre and Chien, P. Monica (2022). Sustainable high yield luxury tourism experiences. The Emerald handbook of luxury management for hospitality and tourism. (pp. 403-424) edited by Anupama S. Kotur and Saurabh Kumar Dixit . Bingley, United Kingdom: Emerald Publishing .
2022
Book Chapter
Sustainable high yield luxury tourism experiences
Spence, Jacqualine, Benckendorff, Pierre and Chien, P. Monica (2022). Sustainable high yield luxury tourism experiences. The Emerald handbook of luxury management for hospitality and tourism. (pp. 403-423) Bingley, United Kingdom: Emerald Publishing. doi: 10.1108/978-1-83982-900-020211020
2022
Book Chapter
Technology-enabled learning
Deng, Ruiqi and Benckendorff, Pierre (2022). Technology-enabled learning. Handbook of e-Tourism. (pp. 1687-1713) edited by Zheng Xiang, Matthias Fuchs, Ulrike Gretzel and Wolfram Höpken. Cham, Switzerland: Springer Nature Switzerland. doi: 10.1007/978-3-030-48652-5_129
2021
Journal Article
Travel live streaming: an affordance perspective
Deng, Zhiming, Benckendorff, Pierre and Wang, Jie (2021). Travel live streaming: an affordance perspective. Information Technology and Tourism, 23 (2), 189-207. doi: 10.1007/s40558-021-00199-1
2021
Journal Article
What are the key themes associated with the positive learning experience in MOOCs? An empirical investigation of learners’ ratings and reviews
Deng, Ruiqi and Benckendorff, Pierre (2021). What are the key themes associated with the positive learning experience in MOOCs? An empirical investigation of learners’ ratings and reviews. International Journal of Educational Technology in Higher Education, 18 (1) 9. doi: 10.1186/s41239-021-00244-3
2020
Journal Article
Exploring the role of language proficiency and cultural adaptation in travel risk perception: a study of Asian working holiday makers in Australia
Nagai, Hayato, Tkaczynski, Aaron and Benckendorff, Pierre J. (2020). Exploring the role of language proficiency and cultural adaptation in travel risk perception: a study of Asian working holiday makers in Australia. Journal of Vacation Marketing, 26 (2), 135676671988024-181. doi: 10.1177/1356766719880249
2020
Journal Article
Linking learner factors, teaching context, and engagement patterns with MOOC learning outcomes
Deng, Ruiqi, Benckendorff, Pierre and Gannaway, Deanne (2020). Linking learner factors, teaching context, and engagement patterns with MOOC learning outcomes. Journal of Computer Assisted Learning, 36 (5), 688-708. doi: 10.1111/jcal.12437
2020
Journal Article
Beyond cost–benefit analysis: resident emotions, appraisals and support toward tourism performing arts developments
Zheng, Danni, Ritchie, Brent W. and Benckendorff, Pierre J. (2020). Beyond cost–benefit analysis: resident emotions, appraisals and support toward tourism performing arts developments. Current Issues in Tourism, 24 (5), 1-17. doi: 10.1080/13683500.2020.1732881
Funding
Current funding
Past funding
Supervision
Availability
- Professor Pierre Benckendorff is:
- Available for supervision
Before you email them, read our advice on how to contact a supervisor.
Supervision history
Current supervision
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Doctor Philosophy
Transformative Luxury Tourism Experiences: A Resource-Based View
Principal Advisor
Other advisors: Professor Tim Kastelle
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Doctor Philosophy
Service experience co-creation in human-robot interaction: An exploratory study based on psychophysiological measures
Principal Advisor
Other advisors: Associate Professor Gabby Walters
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Doctor Philosophy
Balancing Romance and Risk: The Role of Anticipated Emotions in Female Tourists' Online Self-Disclosure Behaviour
Associate Advisor
Other advisors: Dr Jie Wang
Completed supervision
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2023
Doctor Philosophy
Fake it to Make it: Exploring Instagram Users' Engagement with Virtual Influencers in Tourism
Principal Advisor
Other advisors: Associate Professor Karen Hughes, Dr Thomas Magor
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2022
Doctor Philosophy
Being there without being there: Exploring technology affordances in travel live streaming
Principal Advisor
Other advisors: Dr Jie Wang
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2021
Doctor Philosophy
Technological Progress and Tourist Information Search Strategies
Principal Advisor
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2020
Doctor Philosophy
The role of smartphones in value co-creation of tourist experiences
Principal Advisor
Other advisors: Associate Professor Judith Mair
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2019
Doctor Philosophy
Learner engagement in MOOCs: Links with learner factors, teaching context, and learning outcomes
Principal Advisor
Other advisors: Associate Professor Deanne Gannaway
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2018
Doctor Philosophy
The influence of cultural values on the environmental attitudes and behaviours of Chinese outbound tourists
Principal Advisor
Other advisors: Associate Professor Karen Hughes
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2016
Doctor Philosophy
The Influence of Social Media on Study Destination Selection: A Study of Chinese Outbound Students
Principal Advisor
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2016
Doctor Philosophy
The Role of Language Proficiency and Cultural Adaptation in Travel Risk Perception: A Study of Asian Working Holiday Makers in Australia
Principal Advisor
Other advisors: Dr Aaron Tkaczynski
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2015
Doctor Philosophy
An Exploration of Mindfulness and its Experiential Benefits: Taiwanese Backpackers in Australia
Principal Advisor
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2019
Doctor Philosophy
The Role of Emotion in Resident Perceptions of Tourism performing arts developments
Associate Advisor
Other advisors: Professor Brent Ritchie
Media
Enquiries
Contact Professor Pierre Benckendorff directly for media enquiries about:
- airlines
- attractions
- cruising
- government policy
- service quality
- theme parks
- tourism
- tourism and information technology
- tourism and smartphones
- tourism and social media
- tourism policy and planning
- tourism transport
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