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Professor Pierre Benckendorff
Professor

Pierre Benckendorff

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Phone: 
+61 7 334 60502

Overview

Background

Professor Pierre Benckendorff is an award-winning researcher specialising in visitor behaviour, technology enhanced learning and tourism. He has held several teaching and learning leadership positions at The University of Queensland and James Cook University in Australia. His experience includes coordinating a team of teaching and learning staff, program quality assurance and accreditation, and curriculum reviews of undergraduate and postgraduate coursework programs in business, tourism, hospitality and event management. He has developed and taught undergraduate and postgraduate courses in introductory tourism management, international tourism, tourist behaviour, tourism and leisure futures, tourism transportation, tourism operations, tourism technologies, tourism analysis, business skills and marketing communications.

Pierre has been actively involved in a number of national teaching and learning projects totalling close to AUD 1 million in grant funding. In 2007, he received a national Carrick citation for outstanding contributions to student learning. Pierre was part of the national team that developed the Learning and Teaching Academic Standards for Tourism, Hospitality and Events and has continued to co-lead efforts to embed and measure these standards under the auspices of CAUTHE. He is currently the co-chair of knowledge creation for the BEST Education Network and in this capacity, has worked with the World Travel and Tourism Council to edit a book of international cases based on Tourism for Tomorrow award finalists and winners. He is the co-editor of the Handbook of Teaching and Learning in Tourism. Pierre serves regularly as an external reviewer of tourism programs in Australia and overseas institutions.

His research interests include visitor behaviour, tourism information technologies, and tourism education and training. He has authored over 80 publications in these areas in leading international journals and is a regular speaker at tourism research conferences. He is on the editorial board of several leading tourism journals and is a regular reviewer of papers. He has also co-authored one of the leading textbooks on tourism and information technology. He has served as a judge for the Queensland Tourism Awards as well as the Australian Tourism Awards. His passion for travel and tourism has taken him to some of the world’s leading theme parks and airports, the major cities of Europe and North America, the African Savannah and the bustling streets of Asia. He has also travelled extensively throughout Australia and New Zealand.

Online Profiles

Availability

Professor Pierre Benckendorff is:
Available for supervision
Media expert

Qualifications

  • Bachelor (Honours) of Tourism Management, James Cook University
  • Doctor of Philosophy of Tourism Management, James Cook University

Research interests

  • Technology and Visitor Experiences

    Aplications of smart technologies, social media and artificial intelligence in marketing, interpretation, wayfinding, service and experience design.

  • Tourism Education and Scholarship

    Curriculum, pedagogy and learning outcomes in tourism education. Collaboration in tourism scholarhship and the epistemology of tourism as a post disciplinary field of research

  • Generation Y and Generation Z

    Behaviour, perceptions and preferences of Generation Y and Z travellers

Research impacts

Most of my research projects in the consumer behaviour area are concerned with better understanding travellers and this has management implications for the management and marketing of visitor experiences.

Works

Search Professor Pierre Benckendorff’s works on UQ eSpace

139 works between 1983 and 2024

1 - 20 of 139 works

2024

Journal Article

Human–Robot interaction research in hospitality and tourism: trends and future directions

Liu, Gus Guanrong, Benckendorff, Pierre and Walters, Gabby (2024). Human–Robot interaction research in hospitality and tourism: trends and future directions. Tourism Review. doi: 10.1108/tr-04-2024-0266

Human–Robot interaction research in hospitality and tourism: trends and future directions

2024

Journal Article

Enhancing customers’ life satisfaction through AI-powered personalized luxury recommendations in luxury tourism marketing

Lv, Linxiang, Chen, Siyun, Liu, Gus Guanrong and Benckendorff, Pierre (2024). Enhancing customers’ life satisfaction through AI-powered personalized luxury recommendations in luxury tourism marketing. International Journal of Hospitality Management, 123 103914, 1-9. doi: 10.1016/j.ijhm.2024.103914

Enhancing customers’ life satisfaction through AI-powered personalized luxury recommendations in luxury tourism marketing

2024

Journal Article

Insta-fame or insta-flop? The pitfalls of using virtual influencers in tourism marketing

Xie-Carson, Li and Benckendorff, Pierre (2024). Insta-fame or insta-flop? The pitfalls of using virtual influencers in tourism marketing. Journal of Hospitality and Tourism Management, 60, 116-126. doi: 10.1016/j.jhtm.2024.06.014

Insta-fame or insta-flop? The pitfalls of using virtual influencers in tourism marketing

2024

Journal Article

Keep it #Unreal: Exploring Instagram users’ engagement with virtual influencers in tourism contexts user engagement with virtual influencers

Xie-Carson, Li, Benckendorff, Pierre and Hughes, Karen (2024). Keep it #Unreal: Exploring Instagram users’ engagement with virtual influencers in tourism contexts user engagement with virtual influencers. Journal of Hospitality and Tourism Research, 48 (6), 1006-1019. doi: 10.1177/10963480231180940

Keep it #Unreal: Exploring Instagram users’ engagement with virtual influencers in tourism contexts user engagement with virtual influencers

2023

Journal Article

All hype or the real deal? Investigating user engagement with virtual influencers in tourism

Xie-Carson, Li, Magor, Thomas, Benckendorff, Pierre and Hughes, Karen (2023). All hype or the real deal? Investigating user engagement with virtual influencers in tourism. Tourism Management, 99 104779, 104779. doi: 10.1016/j.tourman.2023.104779

All hype or the real deal? Investigating user engagement with virtual influencers in tourism

2023

Journal Article

Not so different after all? A netnographic exploration of user engagement with non-human influencers on social media

Xie-Carson, Li, Benckendorff, Pierre and Hughes, Karen (2023). Not so different after all? A netnographic exploration of user engagement with non-human influencers on social media. Journal of Business Research, 167 114149, 114149. doi: 10.1016/j.jbusres.2023.114149

Not so different after all? A netnographic exploration of user engagement with non-human influencers on social media

2023

Journal Article

Online tourist information search strategies

Zarezadeh, Zohreh Zara, Benckendorff, Pierre and Gretzel, Ulrike (2023). Online tourist information search strategies. Tourism Management Perspectives, 48 101140, 1-12. doi: 10.1016/j.tmp.2023.101140

Online tourist information search strategies

2023

Book Chapter

Value co-creation through technology-mediated experiences

Liu, Shasha, Benckendorff, Pierre and Mair, Judith (2023). Value co-creation through technology-mediated experiences. Tourism and the experience economy in the digital era. (pp. 85-100) edited by Xiang Ying Mei. Abingdon, Oxon, United Kingdom: Routledge. doi: 10.4324/9781003335924-9

Value co-creation through technology-mediated experiences

2023

Journal Article

Explicating affordances in travel information search: investigating device use in relation to goals and personal characteristics

Zarezadeh, Zohreh (Zara), Benckendorff, Pierre and Gretzel, Ulrike (2023). Explicating affordances in travel information search: investigating device use in relation to goals and personal characteristics. Information Technology and Tourism, 25 (2), 235-257. doi: 10.1007/s40558-023-00250-3

Explicating affordances in travel information search: investigating device use in relation to goals and personal characteristics

2022

Journal Article

How do tourists use metaheuristics for decision-making mediated by smartphones in a destination?

Liu, Shasha, Benckendorff, Pierre and Mair, Judith (2022). How do tourists use metaheuristics for decision-making mediated by smartphones in a destination?. Journal of Travel Research, 62 (8), 1848-1863. doi: 10.1177/00472875221140905

How do tourists use metaheuristics for decision-making mediated by smartphones in a destination?

2022

Journal Article

From interaction to relationship: rethinking parasocial phenomena in travel live streaming

Deng, Zhiming, Benckendorff, Pierre and Wang, Jie (2022). From interaction to relationship: rethinking parasocial phenomena in travel live streaming. Tourism Management, 93 104583, 104583. doi: 10.1016/j.tourman.2022.104583

From interaction to relationship: rethinking parasocial phenomena in travel live streaming

2022

Journal Article

Limited usefulness of learning style instruments in advancing teaching and learning

Deng, Ruiqi, Benckendorff, Pierre and Gao, Yifan (2022). Limited usefulness of learning style instruments in advancing teaching and learning. The International Journal of Management Education, 20 (3) 100686, 1-25. doi: 10.1016/j.ijme.2022.100686

Limited usefulness of learning style instruments in advancing teaching and learning

2022

Book Chapter

Sustainable high yield luxury tourism experiences

Spence, Jacqualine , Benckendorff, Pierre and Chien, P. Monica (2022). Sustainable high yield luxury tourism experiences. The Emerald handbook of luxury management for hospitality and tourism. (pp. 403-424) edited by Anupama S. Kotur and Saurabh Kumar Dixit . Bingley, United Kingdom: Emerald Publishing .

Sustainable high yield luxury tourism experiences

2022

Book Chapter

Sustainable high yield luxury tourism experiences

Spence, Jacqualine, Benckendorff, Pierre and Chien, P. Monica (2022). Sustainable high yield luxury tourism experiences. The Emerald handbook of luxury management for hospitality and tourism. (pp. 403-423) Bingley, United Kingdom: Emerald Publishing. doi: 10.1108/978-1-83982-900-020211020

Sustainable high yield luxury tourism experiences

2022

Book Chapter

Technology-enabled learning

Deng, Ruiqi and Benckendorff, Pierre (2022). Technology-enabled learning. Handbook of e-Tourism. (pp. 1687-1713) edited by Zheng Xiang, Matthias Fuchs, Ulrike Gretzel and Wolfram Höpken. Cham, Switzerland: Springer Nature Switzerland. doi: 10.1007/978-3-030-48652-5_129

Technology-enabled learning

2021

Journal Article

Travel live streaming: an affordance perspective

Deng, Zhiming, Benckendorff, Pierre and Wang, Jie (2021). Travel live streaming: an affordance perspective. Information Technology and Tourism, 23 (2), 189-207. doi: 10.1007/s40558-021-00199-1

Travel live streaming: an affordance perspective

2021

Journal Article

What are the key themes associated with the positive learning experience in MOOCs? An empirical investigation of learners’ ratings and reviews

Deng, Ruiqi and Benckendorff, Pierre (2021). What are the key themes associated with the positive learning experience in MOOCs? An empirical investigation of learners’ ratings and reviews. International Journal of Educational Technology in Higher Education, 18 (1) 9. doi: 10.1186/s41239-021-00244-3

What are the key themes associated with the positive learning experience in MOOCs? An empirical investigation of learners’ ratings and reviews

2020

Journal Article

Exploring the role of language proficiency and cultural adaptation in travel risk perception: a study of Asian working holiday makers in Australia

Nagai, Hayato, Tkaczynski, Aaron and Benckendorff, Pierre J. (2020). Exploring the role of language proficiency and cultural adaptation in travel risk perception: a study of Asian working holiday makers in Australia. Journal of Vacation Marketing, 26 (2), 135676671988024-181. doi: 10.1177/1356766719880249

Exploring the role of language proficiency and cultural adaptation in travel risk perception: a study of Asian working holiday makers in Australia

2020

Journal Article

Linking learner factors, teaching context, and engagement patterns with MOOC learning outcomes

Deng, Ruiqi, Benckendorff, Pierre and Gannaway, Deanne (2020). Linking learner factors, teaching context, and engagement patterns with MOOC learning outcomes. Journal of Computer Assisted Learning, 36 (5), 688-708. doi: 10.1111/jcal.12437

Linking learner factors, teaching context, and engagement patterns with MOOC learning outcomes

2020

Journal Article

Beyond cost–benefit analysis: resident emotions, appraisals and support toward tourism performing arts developments

Zheng, Danni, Ritchie, Brent W. and Benckendorff, Pierre J. (2020). Beyond cost–benefit analysis: resident emotions, appraisals and support toward tourism performing arts developments. Current Issues in Tourism, 24 (5), 1-17. doi: 10.1080/13683500.2020.1732881

Beyond cost–benefit analysis: resident emotions, appraisals and support toward tourism performing arts developments

Funding

Current funding

  • 2024 - 2025
    Brisbane Valley Rail Trail Workforce Empowerment Initiative (Grow Your Own Regional Workforce Program grant administered by Queensland Country Tourism)
    Southern Queensland Country Tourism
    Open grant

Past funding

  • 2019 - 2021
    Brisbane Valley Rail Trail Visitor Research Program
    Somerset Regional Council
    Open grant
  • 2017 - 2021
    North Stradbroke Island Visitor Research Program
    Queensland Department of State Development, Tourism and Innovation
    Open grant
  • 2015 - 2018
    Enhancing student employability skills through virtual field trips in the hospitality industry (OLT Project led by Griffith University)
    OLT Innovation and Development Grants
    Open grant
  • 2013 - 2015
    Enhancing Student Learning Outcomes with Simulation-based Pedagogies
    OLT Innovation and Development Grants
    Open grant
  • 2013 - 2015
    Setting the standard: establishing threshold learning outcomes for tourism, hospitality and events higher education in Australia
    OLT Innovation and Development Grants
    Open grant
  • 2012 - 2013
    Working from the centre: supporting unit/course co-ordinators to implement academic integrity policies, resources and scholarship
    OLT Innovation and Development Grants
    Open grant
  • 2011 - 2012
    Bullet Proof Travellers? Generation Y's Perceptions of Risk and Personal Safety
    UQ New Staff Research Start-Up Fund
    Open grant
  • 2009 - 2010
    Building a stronger future: balancing professional and liberal education ideals in tourism and hospitality education
    ALTC Competitive Grants
    Open grant

Supervision

Availability

Professor Pierre Benckendorff is:
Available for supervision

Before you email them, read our advice on how to contact a supervisor.

Supervision history

Current supervision

  • Doctor Philosophy

    Transformative Luxury Tourism Experiences: A Resource-Based View

    Principal Advisor

    Other advisors: Professor Tim Kastelle

  • Doctor Philosophy

    Service experience co-creation in human-robot interaction: An exploratory study based on psychophysiological measures

    Principal Advisor

    Other advisors: Associate Professor Gabby Walters

  • Doctor Philosophy

    Balancing Romance and Risk: The Role of Anticipated Emotions in Female Tourists' Online Self-Disclosure Behaviour

    Associate Advisor

    Other advisors: Dr Jie Wang

Completed supervision

Media

Enquiries

Contact Professor Pierre Benckendorff directly for media enquiries about:

  • airlines
  • attractions
  • cruising
  • government policy
  • service quality
  • theme parks
  • tourism
  • tourism and information technology
  • tourism and smartphones
  • tourism and social media
  • tourism policy and planning
  • tourism transport

Need help?

For help with finding experts, story ideas and media enquiries, contact our Media team:

communications@uq.edu.au