Aaron Tkaczynski

Dr Tkaczynski’s research in events and tourism has been of interest to the wider community. He has delivered segmentation solutions for organisations as diverse as Easterfest (Australia), the Winnipeg Fringe Festival (Canada) and Johannesburg International Mozart Festival (South Africa). This research has used both on-line and in-person surveys to identify attendee’s motivations and behaviour (e.g. satisfaction) of attendees. Aaron has debriefed research committees on how event organisers can best use the results to inform future marketing and communication plans. These results have been used by the event organisers in their future marketing strategies (e.g. targeting a regional socially-focused segment). Aaron has been interviewed by industry personnel (e.g. South African Broadcasting Corporation and Australian Broadcasting Corporation Radio) relating to insight from his projects. He is also very active in the religious community. For example, he has conducted in-kind research into the market segmentation of attendees to a Queensland Baptist conference (NeoLeaders) over a four year (2013-2016) period. He is actively involved in a koala conservation research and has consulted for local organsations on ways that residents and tourists can change their behaviour to increase the likelihood of koalas surviving in the wild on Queensland.