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2023

Book Chapter

Engaging Dog Owners through Wildlife Aversion Training

Tkaczynski, Aaron, Rundle-Thiele, Sharyn and Foster, Megan (2023). Engaging Dog Owners through Wildlife Aversion Training. International Case Studies in Event Management. (pp. 216-227) London, United Kingdom: Routledge. doi: 10.4324/9781003390381-27

Engaging Dog Owners through Wildlife Aversion Training

2023

Book Chapter

Leaf collective

Cordova, Luisa Lopez, Xi, Yue, Rundle-Thiele, Sharyn, Anibaldi, Renata, Tkaczynski, Aaron, Pham, Cuong and Salamone, Vanessa (2023). Leaf collective. Social Marketing. (pp. 249-265) London, United Kingdom: Routledge. doi: 10.4324/9781003200086-21

Leaf collective

2017

Book Chapter

Segmentation using two-step cluster analysis

Tkaczynski, Aaron (2017). Segmentation using two-step cluster analysis. Segmentation in social marketing: process, methods and application. (pp. 109-125) edited by Timo Dietrich, Sharyn Rundle-Thiele and Krzysztof Kubacki. Singapore, Singapore: Springer. doi: 10.1007/978-981-10-1835-0_8

Segmentation using two-step cluster analysis

2017

Book Chapter

Environmental-focused events: saving tourism landmarks for future generations

Ye, Qing and Tkaczynski, Aaron (2017). Environmental-focused events: saving tourism landmarks for future generations. Advances in hospitality and leisure. (pp. 155-163) edited by Joseph S. Chen. Bingley, United Kingdom: Emerald Publishing. doi: 10.1108/S1745-354220170000013013

Environmental-focused events: saving tourism landmarks for future generations