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Professor Pierre Benckendorff
Professor

Pierre Benckendorff

Email: 
Phone: 
+61 7 334 60502

Overview

Background

Professor Pierre Benckendorff is an award-winning researcher specialising in visitor behaviour, technology enhanced learning and tourism. He has held several teaching and learning leadership positions at The University of Queensland and James Cook University in Australia. His experience includes coordinating a team of teaching and learning staff, program quality assurance and accreditation, and curriculum reviews of undergraduate and postgraduate coursework programs in business, tourism, hospitality and event management. He has developed and taught undergraduate and postgraduate courses in introductory tourism management, international tourism, tourist behaviour, tourism and leisure futures, tourism transportation, tourism operations, tourism technologies, tourism analysis, business skills and marketing communications.

Pierre has been actively involved in a number of national teaching and learning projects totalling close to AUD 1 million in grant funding. In 2007, he received a national Carrick citation for outstanding contributions to student learning. Pierre was part of the national team that developed the Learning and Teaching Academic Standards for Tourism, Hospitality and Events and has continued to co-lead efforts to embed and measure these standards under the auspices of CAUTHE. He is currently the co-chair of knowledge creation for the BEST Education Network and in this capacity, has worked with the World Travel and Tourism Council to edit a book of international cases based on Tourism for Tomorrow award finalists and winners. He is the co-editor of the Handbook of Teaching and Learning in Tourism. Pierre serves regularly as an external reviewer of tourism programs in Australia and overseas institutions.

His research interests include visitor behaviour, tourism information technologies, and tourism education and training. He has authored over 80 publications in these areas in leading international journals and is a regular speaker at tourism research conferences. He is on the editorial board of several leading tourism journals and is a regular reviewer of papers. He has also co-authored one of the leading textbooks on tourism and information technology. He has served as a judge for the Queensland Tourism Awards as well as the Australian Tourism Awards. His passion for travel and tourism has taken him to some of the world’s leading theme parks and airports, the major cities of Europe and North America, the African Savannah and the bustling streets of Asia. He has also travelled extensively throughout Australia and New Zealand.

Online Profiles

Availability

Professor Pierre Benckendorff is:
Available for supervision
Media expert

Qualifications

  • Bachelor (Honours) of Tourism Management, James Cook University
  • Doctor of Philosophy of Tourism Management, James Cook University

Research interests

  • Technology and Visitor Experiences

    Aplications of smart technologies, social media and artificial intelligence in marketing, interpretation, wayfinding, service and experience design.

  • Tourism Education and Scholarship

    Curriculum, pedagogy and learning outcomes in tourism education. Collaboration in tourism scholarhship and the epistemology of tourism as a post disciplinary field of research

  • Generation Y and Generation Z

    Behaviour, perceptions and preferences of Generation Y and Z travellers

Research impacts

Most of my research projects in the consumer behaviour area are concerned with better understanding travellers and this has management implications for the management and marketing of visitor experiences.

Works

Search Professor Pierre Benckendorff’s works on UQ eSpace

139 works between 1983 and 2024

41 - 60 of 139 works

2017

Book Chapter

The future of teaching and learning in tourism

Benckendorff, Pierre and Zehrer, Anita (2017). The future of teaching and learning in tourism. Handbook of Teaching and Learning in Tourism. (pp. 609-626) edited by Pierre Benckendorff and Anita Zehrer. Cheltenham, United Kingdom: Edward Elgar Publishing. doi: 10.4337/9781784714802.00055

The future of teaching and learning in tourism

2017

Book Chapter

Standards, benchmarks and assurance of learning

Airey, David and Benckendorff, Pierre (2017). Standards, benchmarks and assurance of learning. Handbook of Teaching and Learning in Tourism. (pp. 521-536) edited by Pierre Benckendorff and Anita Zehrer. Cheltenham, Unite Kingdom: Edward Elgar Publishing. doi: 10.4337/9781784714802.00048

Standards, benchmarks and assurance of learning

2017

Book Chapter

Preface

Benckendorff, Pierre and Zehrer, Anita (2017). Preface. Handbook of teaching and learning in tourism. (pp. xxix-xxx) edited by Pierre Benckendorff and Anita Zehrer. Cheltenham, United Kingdom: Edward Elgar Publishing.

Preface

2017

Book

Handbook of Teaching and Learning in Tourism

Pierre Benckendorff and Anita Zehrer eds. (2017). Handbook of Teaching and Learning in Tourism. Cheltenham, United Kingdom: Edward Elgar Publishing. doi: 10.4337/9781784714802

Handbook of Teaching and Learning in Tourism

2017

Book Chapter

Well-being benefits from mindful experiences

Chen, Lynn I-Ling, Scott, Noel and Benckendorff, Pierre (2017). Well-being benefits from mindful experiences. Visitor experience design. (pp. 175-188) edited by Noel Scott, Jun Gao and Jianyu Ma. Boston, MA, United States: CAB International.

Well-being benefits from mindful experiences

2017

Book Chapter

Learning from part-time employment: reflections from Australia

Blackman, Anna and Benckendorff, Pierre (2017). Learning from part-time employment: reflections from Australia. Handbook of Teaching and Learning in Tourism. (pp. 218-230) edited by Pierre Benckendorff and Anita Zehrer. Cheltenham, United Kingdom: Edward Elgar Publishing. doi: 10.4337/9781784714802.00024

Learning from part-time employment: reflections from Australia

2017

Conference Publication

Understanding learning and teaching in MOOCs from the perspectives of students and instructors: A review of literature from 2014 to 2016

Deng, Ruiqi, Benckendorff, Pierre and Gannaway, Deanne (2017). Understanding learning and teaching in MOOCs from the perspectives of students and instructors: A review of literature from 2014 to 2016. 5th European MOOCs Stakeholders Summit, EMOOCs 2017, Madrid, Spain, 22-26 May 2017. Heidelberg, Germany: Springer Verlag. doi: 10.1007/978-3-319-59044-8_20

Understanding learning and teaching in MOOCs from the perspectives of students and instructors: A review of literature from 2014 to 2016

2015

Journal Article

Trends and Issues in Tourism Education in Australia

Gao, Lihua, Benckendorff, Pierre and Scott, Noel (2015). Trends and Issues in Tourism Education in Australia. Tourism Tribune, 30 (9), 9-13. doi: 10.3969/j.issn.1002-5006.2015.09.001

Trends and Issues in Tourism Education in Australia

2015

Journal Article

Philip L. Pearce: foundation professor of tourism

Filep, Sebastian and Benckendorff, Pierre (2015). Philip L. Pearce: foundation professor of tourism. Anatolia: An International Journal of Tourism and Hospitality Research, 27 (2), 1-8. doi: 10.1080/13032917.2015.1058572

Philip L. Pearce: foundation professor of tourism

2015

Conference Publication

Using expectation confirmation theory to understand the learning outcomes of online business simulations

Benckendorff, Pierre (2015). Using expectation confirmation theory to understand the learning outcomes of online business simulations. Australasian Society for Computers in Learning and Tertiary Education (ascilite), Perth, WA, Australia, 29 November - 2 December 2015. Perth, WA, Australia: Australasian Society for Computers in Learning in Tertiary Education.

Using expectation confirmation theory to understand the learning outcomes of online business simulations

2015

Book Chapter

Education for sustainability futures

Benckendorff, Pierre and Moscardo, Gianna (2015). Education for sustainability futures. Education for sustainability in tourism. (pp. 271-283) edited by Moscardo, Gianna and Benckendorff, Pierre. Heidelberg, New York, Dordrecht, London: Springer Berlin Heidelberg. doi: 10.1007/978-3-662-47470-9_17

Education for sustainability futures

2015

Book

Education for Sustainability in Tourism: A Handbook of Processes, Resources, and Strategies

Moscardo, Gianna and Benckendorff, Pierre eds. (2015). Education for Sustainability in Tourism: A Handbook of Processes, Resources, and Strategies. 1 ed. CSR, Sustainability, Ethics & Governance, Heidelberg: Springer-Verlag. doi: 10.1007/978-3-662-47470-9

Education for Sustainability in Tourism: A Handbook of Processes, Resources, and Strategies

2015

Journal Article

The Managerial Gaze: The Long Tail of Tourism Education and Research

Airey, David, Tribe, John, Benckendorff, Pierre and Xiao, Honggen (2015). The Managerial Gaze: The Long Tail of Tourism Education and Research. Journal of Travel Research, 54 (2), 139-151. doi: 10.1177/0047287514522877

The Managerial Gaze: The Long Tail of Tourism Education and Research

2015

Conference Publication

Enhancing student learning outcomes with simulation-based pedagogies

Benckendorff, Pierre, Lohmann, Gui, Pratt, Marlene, Reynolds, Paul, Strickland, Paul and Whitelaw, Paul (2015). Enhancing student learning outcomes with simulation-based pedagogies. Australasian Society for Computers in Learning and Tertiary Education (ascilite), Perth, WA, Australia, 29 November - 2 December 2015. Perth, WA, Australia: Australasian Society for Computers in Learning in Tertiary Education.

Enhancing student learning outcomes with simulation-based pedagogies

2015

Other Outputs

Online business simulations: good practice guide

Benckendorff, Pierre, Lohmann, Gui, Pratt, Marlene, Reynolds, Paul, Strickland, Paul and Whitelaw, Paul (2015). Online business simulations: good practice guide.

Online business simulations: good practice guide

2015

Book Chapter

Generation Y and the curriculum space

Benckendorff, Pierre and Moscardo, Gianna (2015). Generation Y and the curriculum space. The Routledge Handbook of Tourism and Hospitality Education. (pp. 422-439) edited by Dianne Dredge, David Airey and Michael Gross. Oxon, U. K.: Routledge (Taylor & Francis). doi: 10.4324/9780203763308-47

Generation Y and the curriculum space

2015

Other Outputs

Tourism, hospitality and events learning and teaching academic standards

Whitelaw, Paul, Benckendorff, Pierre, Gross, Michael, Mair, Judith and Jose, Penny (2015). Tourism, hospitality and events learning and teaching academic standards. Melbourne, VIC, Australia: Victoria University.

Tourism, hospitality and events learning and teaching academic standards

2015

Book Chapter

The philosophical practitioner and the curriculum space

Dredge, Dianne, Benckendorff, Pierre, Day, Michele, Gross, Michael J., Walo, Maree, Weeks, Paul and Whitelaw, Paul A. (2015). The philosophical practitioner and the curriculum space. The Routledge Handbook of Tourism and Hospitality Education. (pp. 55-72) edited by Dianne Dredge, David Airey and Michael J. Gross. New York, NY United States: Routledge. doi: 10.4324/9780203763308-16

The philosophical practitioner and the curriculum space

2014

Journal Article

Career and collaboration patterns in tourism research

Benckendorff, Pierre and Zehrer, Anita (2014). Career and collaboration patterns in tourism research. Current Issues in Tourism, 19 (14), 1-19. doi: 10.1080/13683500.2014.896320

Career and collaboration patterns in tourism research

2014

Conference Publication

Exploring language and communication problems among Asian working holiday makers in Australia

Nagai, Hayato, Benckendorff, Pierre and Tkaczynski, Aaron (2014). Exploring language and communication problems among Asian working holiday makers in Australia. The 13th Asia Pacific Forum for Graduate Students Research in Tourism, Kaohsiung, Taiwan, 14-16 May 2014. Kaohsiung City, Taiwan: National Kaohsiung University of Hospitality and Tourism.

Exploring language and communication problems among Asian working holiday makers in Australia

Funding

Current funding

  • 2024 - 2025
    Brisbane Valley Rail Trail Workforce Empowerment Initiative (Grow Your Own Regional Workforce Program grant administered by Queensland Country Tourism)
    Southern Queensland Country Tourism
    Open grant

Past funding

  • 2019 - 2021
    Brisbane Valley Rail Trail Visitor Research Program
    Somerset Regional Council
    Open grant
  • 2017 - 2021
    North Stradbroke Island Visitor Research Program
    Queensland Department of State Development, Tourism and Innovation
    Open grant
  • 2015 - 2018
    Enhancing student employability skills through virtual field trips in the hospitality industry (OLT Project led by Griffith University)
    OLT Innovation and Development Grants
    Open grant
  • 2013 - 2015
    Enhancing Student Learning Outcomes with Simulation-based Pedagogies
    OLT Innovation and Development Grants
    Open grant
  • 2013 - 2015
    Setting the standard: establishing threshold learning outcomes for tourism, hospitality and events higher education in Australia
    OLT Innovation and Development Grants
    Open grant
  • 2012 - 2013
    Working from the centre: supporting unit/course co-ordinators to implement academic integrity policies, resources and scholarship
    OLT Innovation and Development Grants
    Open grant
  • 2011 - 2012
    Bullet Proof Travellers? Generation Y's Perceptions of Risk and Personal Safety
    UQ New Staff Research Start-Up Fund
    Open grant
  • 2009 - 2010
    Building a stronger future: balancing professional and liberal education ideals in tourism and hospitality education
    ALTC Competitive Grants
    Open grant

Supervision

Availability

Professor Pierre Benckendorff is:
Available for supervision

Before you email them, read our advice on how to contact a supervisor.

Supervision history

Current supervision

  • Doctor Philosophy

    Transformative Luxury Tourism Experiences: A Resource-Based View

    Principal Advisor

    Other advisors: Professor Tim Kastelle

  • Doctor Philosophy

    Service experience co-creation in human-robot interaction: An exploratory study based on psychophysiological measures

    Principal Advisor

    Other advisors: Associate Professor Gabby Walters

  • Doctor Philosophy

    Balancing Romance and Risk: The Role of Anticipated Emotions in Female Tourists' Online Self-Disclosure Behaviour

    Associate Advisor

    Other advisors: Dr Jie Wang

Completed supervision

Media

Enquiries

Contact Professor Pierre Benckendorff directly for media enquiries about:

  • airlines
  • attractions
  • cruising
  • government policy
  • service quality
  • theme parks
  • tourism
  • tourism and information technology
  • tourism and smartphones
  • tourism and social media
  • tourism policy and planning
  • tourism transport

Need help?

For help with finding experts, story ideas and media enquiries, contact our Media team:

communications@uq.edu.au