Overview
Background
Associate Professor Gabby Walters has a substantial background in tourism marketing with an emphasis on consumer psychology. Gabby has focused much of her research towards image and reputation management and in particular tourism market recovery following crises and disastrous events. She has conducted numerous consultancies and projects with tourism destinations from different parts of the world seeking to enhance or revitalise their reputations and regain trust among the tourism market as a result one or many critical events.
Her expertise also encompasses advanced methodological approaches to the study of tourist behaviour and in particular lab based research technologies. Gabby has a well-established publication record in tourism and hospitality and currently serves on several editorial boards. She currently serves as is the Editor in Chief for the Journal of Vacation Marketing, an ABDC A Ranked and Q1 Journal.
In 2017 Gabby was awarded the Centre of Australian Universities Tourism and Hospitality Education (CAUTHE) Fellows Award. An esteemed accolade that recognises significant contributions to the tourism and hospitality field.
Availability
- Associate Professor Gabby Walters is:
- Available for supervision
- Media expert
Fields of research
Qualifications
- Doctor of Philosophy, Griffith University
Works
Search Professor Gabby Walters’s works on UQ eSpace
2024
Journal Article
Not just a game: understanding eco-gamification in sustainable destination development
Yu, Jing (Jasper), Hu, Jingjing (Judy), Liu, Guanrong (Gus), Jiang, Wenyuan and Walters, Gabby (2024). Not just a game: understanding eco-gamification in sustainable destination development. Journal of Hospitality and Tourism Management, 60, 10-21. doi: 10.1016/j.jhtm.2024.06.005
2023
Journal Article
Air travel and persuasive climate communications
Cocolas, Nicole, Walters, Gabrielle, Ruhanen, Lisa and Higham, James (2023). Air travel and persuasive climate communications. Journal of Sustainable Tourism. doi: 10.1080/09669582.2023.2272060
2023
Journal Article
“I think … I feel …”: using projective techniques to explore socio-cultural aversions towards Indigenous tourism
Holder, Afiya, Ruhanen, Lisa, Walters, Gabrielle and Mkono, Mucha (2023). “I think … I feel …”: using projective techniques to explore socio-cultural aversions towards Indigenous tourism. Tourism Management, 98 104778, 104778. doi: 10.1016/j.tourman.2023.104778
2023
Journal Article
Physiological measurements in hospitality and tourism research: a systematic review and new theoretical directions
Walters, Gabby, Jiang, Yawei and Li, Shanshi (2023). Physiological measurements in hospitality and tourism research: a systematic review and new theoretical directions. Journal of Hospitality and Tourism Research. doi: 10.1177/10963480231199990
2022
Journal Article
Exploring the case: Visitor information centres and millennial travellers: Remaining relevant in a digital era
Chui, Caleb and Walters, Gabby (2022). Exploring the case: Visitor information centres and millennial travellers: Remaining relevant in a digital era. Tourism Cases, 2022, 1-2. doi: 10.1079/tourismetc.2022.0043
2022
Journal Article
Cruising through a pandemic: or not?
Walters, Gabby, Magor, Thomas, Kelly, Sarah and Wallin, Ann (2022). Cruising through a pandemic: or not?. Annals of Tourism Research, 97 103499, 1-13. doi: 10.1016/j.annals.2022.103499
2022
Journal Article
Exploring tourist’s socio-cultural aversions, self-congruity bias, attitudes and willingness to participate in indigenous tourism
Holder, Afiya, Walters, Gabrielle, Ruhanen, Lisa and Mkono, Mucha (2022). Exploring tourist’s socio-cultural aversions, self-congruity bias, attitudes and willingness to participate in indigenous tourism. Journal of Vacation Marketing, 30 (2), 135676672211243-224. doi: 10.1177/13567667221124343
2022
Other Outputs
Building business resilience
Hiller, Michael, Jenkinson, Lisa, Kastelle, Tim, Barrett, Andrew, Bond, Shaun, Miller, Andy, Bongiovanni, Ivano, Wilson, Andrew, Brown, Dan, Hubbard, Ellie, McLennan, Kelly, Schleicher, Sabine, Clark, Samantha, Wang, Jie, Gabby Walters and Meath, Cristyn (2022). Building business resilience. Brisbane, QLD, Australia: KPMG/The University of Queensland.
2022
Journal Article
Virtual tourism experiences and mental restoration
Walters, Gabby, Gill, Chelsea, Pham, Le Diem Quynh and Filep, Sebastian (2022). Virtual tourism experiences and mental restoration. Journal of Hospitality and Tourism Research, 48 (3), 1-6. doi: 10.1177/10963480221116047
2022
Journal Article
Commentary: the unintended consequences of digital service technologies
Rosenbaum, Mark S., Walters, Gabby, Edwards, Karen L. and Gonzalez-Arcos, Claudia Fernanda (2022). Commentary: the unintended consequences of digital service technologies. Journal of Services Marketing, 36 (2), 97-109. doi: 10.1108/JSM-03-2021-0072
2022
Journal Article
Methodological innovation in tourism and hospitality research
Walters, Gabby and Li, Shanshi (2022). Methodological innovation in tourism and hospitality research. Journal of Hospitality and Tourism Research, 46 (1), 3-5. doi: 10.1177/10963480211056518
2021
Journal Article
Tourist socio-cultural aversions: a holistic conceptual framework
Holder, Afiya, Ruhanen, Lisa, Mkono, Mucha and Walters, Gabrielle (2021). Tourist socio-cultural aversions: a holistic conceptual framework. Journal of Hospitality and Tourism Management, 49, 439-450. doi: 10.1016/j.jhtm.2021.09.025
2021
Journal Article
Special Issue on “Where to from here? COVID 19 and the future of tourism”
Walters, Gabby and McKercher, Bob (2021). Special Issue on “Where to from here? COVID 19 and the future of tourism”. Asia Pacific Journal of Tourism Research, 26 (11), 1171-1172. doi: 10.1080/10941665.2021.1979171
2021
Journal Article
Commercial hospitality in tourism: a global comparison of what culturally matters
Walters, Gabby, Huck, Lukas, Robinson, Richard N.S. and Stettler, Jürg (2021). Commercial hospitality in tourism: a global comparison of what culturally matters. International Journal of Hospitality Management, 95 102939, 102939. doi: 10.1016/j.ijhm.2021.102939
2021
Journal Article
Identifying appropriate service recovery strategies in the event of a natural disaster
Demeter, Csilla, Walters, Gabrielle and Mair, Judith (2021). Identifying appropriate service recovery strategies in the event of a natural disaster. Journal of Hospitality and Tourism Management, 46, 405-413. doi: 10.1016/j.jhtm.2021.01.015
2021
Journal Article
The effectiveness of virtual vs real-life marine tourism experiences in encouraging conservation behaviour
Hofman, Karen, Hughes, Karen and Walters, Gabby (2021). The effectiveness of virtual vs real-life marine tourism experiences in encouraging conservation behaviour. Journal of Sustainable Tourism, 30 (4), 1-25. doi: 10.1080/09669582.2021.1884690
2021
Journal Article
Consumer attitudes towards flying amidst growing climate concern
Cocolas, Nicole, Walters, Gabrielle, Ruhanen, Lisa and Higham, James (2021). Consumer attitudes towards flying amidst growing climate concern. Journal of Sustainable Tourism, 29 (6), 944-963. doi: 10.1080/09669582.2020.1849234
2021
Conference Publication
Interpreting landscapes and landscape interpretation Insights from Chinese visitors’ encounters with Uluru
Ye, Isabella Qing, Hughes, Karen, Walters, Gabby and Mkono, Mucha (2021). Interpreting landscapes and landscape interpretation Insights from Chinese visitors’ encounters with Uluru. CAUTHE2021, Virtual, 9-12 Feb 2021. Australia: Council for Australasian Tourism and Hospitality Education.
2020
Journal Article
Understanding the emerging Chinese working holiday market
Fang, Yao, Chien, P. Monica and Walters, Gabrielle (2020). Understanding the emerging Chinese working holiday market. Journal of Vacation Marketing, 27 (1), 135676672094824-16. doi: 10.1177/1356766720948248
2020
Journal Article
Managing experience co-creation practices: Direct and indirect inducement in pop-up food tourism events
Lugosi, Peter, Robinson, Richard N.S., Walters, Gabby and Donaghy, Sarah (2020). Managing experience co-creation practices: Direct and indirect inducement in pop-up food tourism events. Tourism Management Perspectives, 35 100702, 100702. doi: 10.1016/j.tmp.2020.100702
Funding
Past funding
Supervision
Availability
- Associate Professor Gabby Walters is:
- Available for supervision
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Supervision history
Current supervision
-
Doctor Philosophy
Exploring the Role of Extended Reality (XR) to Enhance Tourist Experiences
Principal Advisor
Other advisors: Dr Mashhuda Glencross
-
Doctor Philosophy
Service experience co-creation in human-robot interaction: An exploratory study based on psychophysiological measures
Associate Advisor
Other advisors: Professor Pierre Benckendorff
-
Doctor Philosophy
Understanding the Relationship between Destination Image and Young Tourists¿ Risk-taking: Considering Roles of Psycho-social Factors
Associate Advisor
Other advisors: Dr Laura Ferris, Dr Jie Wang
Completed supervision
-
2022
Doctor Philosophy
Changing Attitudes Towards Air Travel: A Consumer Behaviour Approach
Principal Advisor
Other advisors: Professor Lisa Ruhanen
-
2017
Doctor Philosophy
Essays in psycho-physiological measures of consumers' emotional responses to tourism advertising
Principal Advisor
Other advisors: Associate Professor Jan Packer
-
2015
Doctor Philosophy
Festival campers, the environment and the blended festivalscape
Principal Advisor
-
2012
Doctor Philosophy
Risk Perceptions, Prior Knowledge and Willingness to Travel: The Case of Australian Travellers and the Middle East
Principal Advisor
Other advisors: Professor Brent Ritchie
-
2022
Doctor Philosophy
Hidden Obstacles, Hidden Potential: Exploring the Influence of Socio-Cultural Aversions on the Demand for Indigenous Tourism in Australia.
Associate Advisor
Other advisors: Dr Mucha Mkono, Professor Lisa Ruhanen
-
2021
Doctor Philosophy
Understanding Chinese tourists' landscape perceptions and meaning making at Uluru-Kata Tjuta National Park
Associate Advisor
Other advisors: Dr Mucha Mkono, Associate Professor Karen Hughes
-
2021
Doctor Philosophy
Essays exploring methods of increasing individuals uptake of conservation behaviour to help protect the Great Barrier Reef
Associate Advisor
Other advisors: Associate Professor Karen Hughes
-
2018
Doctor Philosophy
The Influence of Self-Positivity Bias and Novelty-Seeking Behaviour on Risk-Perceptions and Risk-Reduction Strategies: the case of tourists visiting Oman
Associate Advisor
Other advisors: Professor Brent Ritchie
Media
Enquiries
Contact Associate Professor Gabby Walters directly for media enquiries about:
- brand image recovery
- Chinese Student Travel Behaviour
- Crises Management for the Tourism Industry
- Terrorism and Tourism
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