Dr Mucha Mkono
Dr

Mucha Mkono

Email: 
Phone: 
+61 7 334 68054

Background

My research focuses on sustainable tourism and ethical tourism. I have published on a wide range of themes in these areas, including wildlife tourism, environmentalism, tourism impacts, and air travel. I believe research should serve society and strive to tackle real world questions.

Availability

Dr Mucha Mkono is:
Available for supervision

Qualifications

  • Bachelor of Commerce, Midlands State University
  • Doctor of Philosophy, Southern Cross University

Research interests

  • Sustainable tourism

  • Tourism impacts

  • Wildlife tourism

  • Tourism experiences

Search Professor Mucha Mkono’s works on UQ eSpace

66 works between 2010 and 2024
All (66) Journal Article (57) Book Chapter (7) Conference Publication (1) Book (1)

1 - 20 of 66 works

2024

Journal Article

Information diffusion or deviation? An exponential random graph model of activism against discrimination on Airbnb

Li, Yao-Tai, Cheng, Mingming and Mkono, Muchazondida (2024). Information diffusion or deviation? An exponential random graph model of activism against discrimination on Airbnb. Journal of Hospitality and Tourism Research, 48 (7), 1253-1266. doi: 10.1177/10963480221143911

Information diffusion or deviation? An exponential random graph model of activism against discrimination on Airbnb

2024

Journal Article

Tourism, animals & the vacant niche: a scoping review and pedagogical agenda

Fennell, David A., Kline, Carol, Mkono, Mucha, Grimwood, Bryan S. R., Sheppard, Valerie A., Dashper, Katherine, Rickly, Jillian, Burns, Georgette Leah, Bertella, Giovanna, von Essen, Erica, García-Rosell, José-Carlos, Guo, Yulei, Hoarau-Heemstra, Hin, López, Álvaro López, Venegas, Gino Jafet Quintero, Holladay, Patrick J., Cavaliere, Christina T., Copeland, Kellen, Danley, Brian, Rizzolo, Jessica Bell, Hurst, Chris E., Usui, Rie, Äijälä, Mikko, Crossley, Émilie, Hill, Kristine, Szydlowski, Michelle, Bisgrove, Daniel, Blythe, Samuel, Fennell, Samuel R. ... Madrid, Rebecca (2024). Tourism, animals & the vacant niche: a scoping review and pedagogical agenda. Current Issues in Tourism, 27 (22), 1-29. doi: 10.1080/13683500.2023.2280704

Tourism, animals & the vacant niche: a scoping review and pedagogical agenda

2023

Journal Article

Horse racing and the growth of hashtag activism

Mkono, Mucha, Tham, Aaron, Hughes, Karen and Echentille, Stella (2023). Horse racing and the growth of hashtag activism. Leisure Studies, 43 (5), 1-16. doi: 10.1080/02614367.2023.2271182

Horse racing and the growth of hashtag activism

2023

Journal Article

“I think … I feel …”: using projective techniques to explore socio-cultural aversions towards Indigenous tourism

Holder, Afiya, Ruhanen, Lisa, Walters, Gabrielle and Mkono, Mucha (2023). “I think … I feel …”: using projective techniques to explore socio-cultural aversions towards Indigenous tourism. Tourism Management, 98 104778, 104778. doi: 10.1016/j.tourman.2023.104778

“I think … I feel …”: using projective techniques to explore socio-cultural aversions towards Indigenous tourism

2023

Journal Article

Whatsapp adoption for the honing of university students’ career management competencies: a netnograghic approach

Rambe, Patient, Mkono, Mucha and Meda, Lawrence (2023). Whatsapp adoption for the honing of university students’ career management competencies: a netnograghic approach. Education and Information Technologies, 29 (3), 2645-2677. doi: 10.1007/s10639-023-11922-2

Whatsapp adoption for the honing of university students’ career management competencies: a netnograghic approach

2023

Journal Article

Food preferences as a proxy for adventurousness

McKercher, Bob, Hughes, Karen and Mkono, Mucha (2023). Food preferences as a proxy for adventurousness. Tourism Management, 95 104682, 1-4. doi: 10.1016/j.tourman.2022.104682

Food preferences as a proxy for adventurousness

2022

Journal Article

How we can make the trophy hunting debate less fraught

Mkono, Mucha (2022). How we can make the trophy hunting debate less fraught. Nature Human Behaviour, 7 (1), 1-3. doi: 10.1038/s41562-022-01488-3

How we can make the trophy hunting debate less fraught

2022

Journal Article

Does the environment matter in the ‘new normal’?

Mkono, Mucha, Hughes, Karen and McKercher, Bob (2022). Does the environment matter in the ‘new normal’?. Annals of Tourism Research Empirical Insights, 3 (2) 100060, 1-3. doi: 10.1016/j.annale.2022.100060

Does the environment matter in the ‘new normal’?

2022

Journal Article

Unpacking the disinterested tourist

McKercher, Bob, Hughes, Karen and Mkono, Mucha (2022). Unpacking the disinterested tourist. Tourism Management Perspectives, 44 101021, 1-8. doi: 10.1016/j.tmp.2022.101021

Unpacking the disinterested tourist

2022

Journal Article

Exploring tourist’s socio-cultural aversions, self-congruity bias, attitudes and willingness to participate in indigenous tourism

Holder, Afiya, Walters, Gabrielle, Ruhanen, Lisa and Mkono, Mucha (2022). Exploring tourist’s socio-cultural aversions, self-congruity bias, attitudes and willingness to participate in indigenous tourism. Journal of Vacation Marketing, 30 (2), 135676672211243-224. doi: 10.1177/13567667221124343

Exploring tourist’s socio-cultural aversions, self-congruity bias, attitudes and willingness to participate in indigenous tourism

2022

Journal Article

Sustainability paralysis in travel consumption: a reddit study

Mkono, Mucha and Hughes, Karen (2022). Sustainability paralysis in travel consumption: a reddit study. Tourism and Hospitality Research, 23 (4), 146735842211103-516. doi: 10.1177/14673584221110370

Sustainability paralysis in travel consumption: a reddit study

2022

Journal Article

How people resist flight shame: a Reddit perspective

Mkono, Mucha (2022). How people resist flight shame: a Reddit perspective. Annals of Tourism Research Empirical Insights, 3 (1) 100044, 1-3. doi: 10.1016/j.annale.2022.100044

How people resist flight shame: a Reddit perspective

2021

Journal Article

Tourist socio-cultural aversions: a holistic conceptual framework

Holder, Afiya, Ruhanen, Lisa, Mkono, Mucha and Walters, Gabrielle (2021). Tourist socio-cultural aversions: a holistic conceptual framework. Journal of Hospitality and Tourism Management, 49, 439-450. doi: 10.1016/j.jhtm.2021.09.025

Tourist socio-cultural aversions: a holistic conceptual framework

2021

Journal Article

Empowering women to protect wildlife in former hunting tourism zones: a political ecology of Akashinga, Zimbabwe

Mkono, Mucha, Rastegar, Raymond and Ruhanen, Lisa (2021). Empowering women to protect wildlife in former hunting tourism zones: a political ecology of Akashinga, Zimbabwe. Journal of Sustainable Tourism, 31 (5), 1-21. doi: 10.1080/09669582.2021.1900205

Empowering women to protect wildlife in former hunting tourism zones: a political ecology of Akashinga, Zimbabwe

2021

Conference Publication

Interpreting landscapes and landscape interpretation Insights from Chinese visitors’ encounters with Uluru

Ye, Isabella Qing, Hughes, Karen, Walters, Gabby and Mkono, Mucha (2021). Interpreting landscapes and landscape interpretation Insights from Chinese visitors’ encounters with Uluru. CAUTHE2021, Virtual, 9-12 Feb 2021. Australia: Council for Australasian Tourism and Hospitality Education.

Interpreting landscapes and landscape interpretation Insights from Chinese visitors’ encounters with Uluru

2021

Journal Article

Are you for real?! Tourists' reactions to four replica cave sites in Europe

Hughes, Karen, Mkono, Mucha, Myers, David and Echentille, Stella (2021). Are you for real?! Tourists' reactions to four replica cave sites in Europe. Tourism Management Perspectives, 37 100780, 1-10. doi: 10.1016/j.tmp.2020.100780

Are you for real?! Tourists' reactions to four replica cave sites in Europe

2020

Journal Article

Eco-hypocrisy and inauthenticity: criticisms and confessions of the eco-conscious tourist/traveller

Mkono, Mucha (2020). Eco-hypocrisy and inauthenticity: criticisms and confessions of the eco-conscious tourist/traveller. Annals of Tourism Research, 84 102967, 102967. doi: 10.1016/j.annals.2020.102967

Eco-hypocrisy and inauthenticity: criticisms and confessions of the eco-conscious tourist/traveller

2020

Journal Article

Eco-guilt and eco-shame in tourism consumption contexts: understanding the triggers and responses

Mkono, Mucha and Hughes, Karen (2020). Eco-guilt and eco-shame in tourism consumption contexts: understanding the triggers and responses. Journal of Sustainable Tourism, 28 (8), 1223-1244. doi: 10.1080/09669582.2020.1730388

Eco-guilt and eco-shame in tourism consumption contexts: understanding the triggers and responses

2020

Journal Article

Eco-anxiety and the flight shaming movement: implications for tourism

Mkono, Mucha (2020). Eco-anxiety and the flight shaming movement: implications for tourism. Journal of Tourism Futures, 6 (3), 223-226. doi: 10.1108/JTF-10-2019-0093

Eco-anxiety and the flight shaming movement: implications for tourism

2020

Journal Article

Hero or villain? Responses to Greta Thunberg’s activism and the implications for travel and tourism

Mkono, Mucha, Hughes, Karen and Echentille, Stella (2020). Hero or villain? Responses to Greta Thunberg’s activism and the implications for travel and tourism. Journal of Sustainable Tourism, 28 (12), 1-18. doi: 10.1080/09669582.2020.1789157

Hero or villain? Responses to Greta Thunberg’s activism and the implications for travel and tourism

Past funding

  • 2017 - 2020
    Tourism and trophy hunting ethics 2.0: The role of cyberactivism
    ARC Discovery Early Career Researcher Award
    Open grant
  • 2016
    Anti-trophy hunting 2.0: using social media and ethnogrpahy to examine the role and effectiveness of cyberactivism against trophy hunting in tourism
    UQ Early Career Researcher
    Open grant

Availability

Dr Mucha Mkono is:
Available for supervision

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Supervision history

Current supervision

  • Master Philosophy

    From the brink of extinction: Exploring the role of replicas in managing the negative impacts of tourism at fragile heritage sites

    Associate Advisor

    Other advisors: Associate Professor Karen Hughes

  • Master Philosophy

    An Exploration into the Capacity of Conservation Replicas to Produce Quality Visitor Experiences and Raise Public Conservation Consciousness

    Associate Advisor

    Other advisors: Associate Professor Karen Hughes

  • Doctor Philosophy

    Psychological Ownership and Responsible Behaviour of Stakeholders in Heritage Tourism: A Cross-perspective of Nature and Culture

    Associate Advisor

    Other advisors: Associate Professor Karen Hughes, Dr Mireia Guix

Completed supervision

Enquiries

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communications@uq.edu.au