Dr Mucha Mkono
Dr

Mucha Mkono

Email: 
Phone: 
+61 7 334 68054

Background

My research focuses on sustainable tourism and ethical tourism. I have published on a wide range of themes in these areas, including wildlife tourism, environmentalism, tourism impacts, and air travel. I believe research should serve society and strive to tackle real world questions.

Availability

Dr Mucha Mkono is:
Available for supervision

Qualifications

  • Bachelor of Commerce, Midlands State University
  • Doctor of Philosophy, Southern Cross University

Research interests

  • Sustainable tourism

  • Tourism impacts

  • Wildlife tourism

  • Tourism experiences

Search Professor Mucha Mkono’s works on UQ eSpace

67 works between 2010 and 2024
All (67) Journal Article (58) Book Chapter (7) Conference Publication (1) Book (1)

41 - 60 of 67 works

2015

Book Chapter

Sustainable tourism legislation and regulation

Jenkins, John M. and Mkono, Mucha (2015). Sustainable tourism legislation and regulation. The Routledge Handbook of Tourism and Sustainability. (pp. 234-245) edited by Hall, Michael, Gossling, Stefan and Scott, Daniel. Abingdon, Oxon, United Kingdom: Routledge.

Sustainable tourism legislation and regulation

2015

Book Chapter

Eating the animals you come to see: tourists' meat-eating discourses in online communicative texts

Mkono, Muchazondida (2015). Eating the animals you come to see: tourists' meat-eating discourses in online communicative texts. Animals and tourism: understanding diverse relationships. (pp. 211-228) edited by Kevin Markwell. Bristol, United Kingdom: Channel View Publications. doi: 10.21832/9781845415051-017

Eating the animals you come to see: tourists' meat-eating discourses in online communicative texts

2014

Journal Article

The application of netnography in tourism studies

Mkono, Muchazondida and Markwell, Kevin (2014). The application of netnography in tourism studies. Annals of Tourism Research, 48, 289-291. doi: 10.1016/j.annals.2014.07.005

The application of netnography in tourism studies

2014

Book Chapter

Tourism and public policy

Jenkins, John M., Hall, C. Michael and Mkono, Muchazondida (2014). Tourism and public policy. The Wiley Blackwell companion to tourism. (pp. 542-555) edited by Alan A. Lew, C. Michael Hall and Allan M. Williams. Oxford, United Kingdom: John Wiley & Sons. doi: 10.1002/9781118474648.ch43

Tourism and public policy

2013

Journal Article

Existential authenticity in cultural restaurant experiences in Victoria Falls, Zimbabwe: a netnographic analysis

Mkono, Muchazondida (2013). Existential authenticity in cultural restaurant experiences in Victoria Falls, Zimbabwe: a netnographic analysis. International Journal of Culture, Tourism, and Hospitality Research, 7 (4), 353-363. doi: 10.1108/IJCTHR-03-2013-0010

Existential authenticity in cultural restaurant experiences in Victoria Falls, Zimbabwe: a netnographic analysis

2013

Journal Article

African and Western tourists: object authenticity quest?

Mkono, Muchazondida (2013). African and Western tourists: object authenticity quest?. Annals of Tourism Research, 41, 195-214. doi: 10.1016/j.annals.2013.01.002

African and Western tourists: object authenticity quest?

2013

Journal Article

Augmenting foodservice experiences through cultural eatertainment at tourist destinations

Mkono, Muchazondida (2013). Augmenting foodservice experiences through cultural eatertainment at tourist destinations. Journal of Foodservice Business Research, 16 (1), 40-51. doi: 10.1080/15378020.2013.761019

Augmenting foodservice experiences through cultural eatertainment at tourist destinations

2013

Journal Article

Using Net-Based Ethnography (Netnography) to Understand the Staging and Marketing of "Authentic African" Dining Experiences to Tourists at Victoria Falls

Mkono, Muchazondida (2013). Using Net-Based Ethnography (Netnography) to Understand the Staging and Marketing of "Authentic African" Dining Experiences to Tourists at Victoria Falls. Journal of Hospitality and Tourism Research, 37 (2), 184-198. doi: 10.1177/1096348011425502

Using Net-Based Ethnography (Netnography) to Understand the Staging and Marketing of "Authentic African" Dining Experiences to Tourists at Victoria Falls

2013

Journal Article

Applying Quan and Wang's structural model of the tourist experience: A Zimbabwean netnography of food tourism

Mkono, Muchazondida, Markwell, Kevin and Wilson, Erica (2013). Applying Quan and Wang's structural model of the tourist experience: A Zimbabwean netnography of food tourism. Tourism Management Perspectives, 5, 68-74. doi: 10.1016/j.tmp.2012.10.007

Applying Quan and Wang's structural model of the tourist experience: A Zimbabwean netnography of food tourism

2013

Journal Article

Hot and cool authentication: A netnographic illustration

Mkono, Muchazondida (2013). Hot and cool authentication: A netnographic illustration. Annals of Tourism Research, 41 (1), 215-218. doi: 10.1016/j.annals.2013.01.014

Hot and cool authentication: A netnographic illustration

2012

Journal Article

Women in hotel management in Zimbabwe: career ambitions, progression tactics, and career challenges

Mkono, Muchazondida (2012). Women in hotel management in Zimbabwe: career ambitions, progression tactics, and career challenges. Tourismos, 7 (2), 165-182.

Women in hotel management in Zimbabwe: career ambitions, progression tactics, and career challenges

2012

Journal Article

Investigating hospitality consumers through netnographic methods

Mkono, Muchazondida (2012). Investigating hospitality consumers through netnographic methods. Advances in Hospitality and Leisure, 8, 235-246. doi: 10.1108/S1745-3542(2012)0000008016

Investigating hospitality consumers through netnographic methods

2012

Journal Article

Netnographic tourist research: the internet as a virtual fieldwork site

Mkono, Muchazondida (2012). Netnographic tourist research: the internet as a virtual fieldwork site. Tourism Analysis, 17 (4), 553-555. doi: 10.3727/108354212X13473157390966

Netnographic tourist research: the internet as a virtual fieldwork site

2012

Journal Article

Slow food versus fast food: a Zimbabwean case study of hotelier perspectives

Mkono, Muchazondida (2012). Slow food versus fast food: a Zimbabwean case study of hotelier perspectives. Tourism and Hospitality Research, 12 (3), 147-154. doi: 10.1177/1467358412470556

Slow food versus fast food: a Zimbabwean case study of hotelier perspectives

2012

Journal Article

A netnographic examination of constructive authenticity in Victoria Falls tourist (restaurant) experiences

Mkono, Muchazondida (2012). A netnographic examination of constructive authenticity in Victoria Falls tourist (restaurant) experiences. International Journal of Hospitality Management, 31 (2), 387-394. doi: 10.1016/j.ijhm.2011.06.013

A netnographic examination of constructive authenticity in Victoria Falls tourist (restaurant) experiences

2012

Journal Article

Zimbabwe's tourism woes in the last decade: hindsight lessons for African tourism planners and managers

Mkono, Muchazondida (2012). Zimbabwe's tourism woes in the last decade: hindsight lessons for African tourism planners and managers. Tourism Planning and Development, 9 (2), 205-210. doi: 10.1080/21568316.2011.630749

Zimbabwe's tourism woes in the last decade: hindsight lessons for African tourism planners and managers

2012

Journal Article

Authenticity does matter

Mkono, Muchazondida (2012). Authenticity does matter. Annals of Tourism Research, 39 (1), 480-483. doi: 10.1016/j.annals.2011.06.004

Authenticity does matter

2012

Journal Article

The influence of land based activities on the phytoplankton communities of Shimoni-Vanga system, Kenya

Kiteresi, L. I., Okuku, E. O., Mwangi, S. N., Ohowa, B., Wanjeri, V. O., Okumu, S. and Mkono, M. (2012). The influence of land based activities on the phytoplankton communities of Shimoni-Vanga system, Kenya. International Journal of Environmental Research, 6 (1), 151-162.

The influence of land based activities on the phytoplankton communities of Shimoni-Vanga system, Kenya

2011

Journal Article

Tipping practices and policies in Zimbabwe's hotel industry: impacts on restaurant waiters' service delivery and work relationships

Mkono, Muchazondida (2011). Tipping practices and policies in Zimbabwe's hotel industry: impacts on restaurant waiters' service delivery and work relationships. Journal of Foodservice Business Research, 14 (4), 414-425. doi: 10.1080/15378020.2011.624054

Tipping practices and policies in Zimbabwe's hotel industry: impacts on restaurant waiters' service delivery and work relationships

2011

Journal Article

African as tourist

Mkono, Muchazondida (2011). African as tourist. Tourism Analysis, 16 (6), 709-713. doi: 10.3727/108354211X13228713394840

African as tourist

Past funding

  • 2017 - 2020
    Tourism and trophy hunting ethics 2.0: The role of cyberactivism
    ARC Discovery Early Career Researcher Award
    Open grant
  • 2016
    Anti-trophy hunting 2.0: using social media and ethnogrpahy to examine the role and effectiveness of cyberactivism against trophy hunting in tourism
    UQ Early Career Researcher
    Open grant

Availability

Dr Mucha Mkono is:
Available for supervision

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Supervision history

Current supervision

  • Master Philosophy

    An Exploration into the Capacity of Conservation Replicas to Produce Quality Visitor Experiences and Raise Public Conservation Consciousness

    Associate Advisor

    Other advisors: Associate Professor Karen Hughes

  • Doctor Philosophy

    Psychological Ownership and Responsible Behaviour of Stakeholders in Heritage Tourism: A Cross-perspective of Nature and Culture

    Associate Advisor

    Other advisors: Associate Professor Karen Hughes, Dr Mireia Guix

  • Master Philosophy

    From the brink of extinction: Exploring the role of replicas in managing the negative impacts of tourism at fragile heritage sites

    Associate Advisor

    Other advisors: Associate Professor Karen Hughes

Completed supervision

Enquiries

For media enquiries about Dr Mucha Mkono's areas of expertise, story ideas and help finding experts, contact our Media team:

communications@uq.edu.au