Overview
Background
My research focuses on sustainable tourism and ethical tourism. I have published on a wide range of themes in these areas, including wildlife tourism, environmentalism, tourism impacts, and air travel. I believe research should serve society and strive to tackle real world questions.
Availability
- Dr Mucha Mkono is:
- Available for supervision
Qualifications
- Bachelor of Commerce, Midlands State University
- Doctor of Philosophy, Southern Cross University
Research interests
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Sustainable tourism
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Tourism impacts
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Wildlife tourism
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Tourism experiences
Works
Search Professor Mucha Mkono’s works on UQ eSpace
2020
Journal Article
Up close and personal: using high engagement techniques to study Chinese visitors' landscape perceptions
Ye, Isabella Qing, Hughes, Karen, Walters, Gabby and Mkono, Mucha (2020). Up close and personal: using high engagement techniques to study Chinese visitors' landscape perceptions. Tourism Management Perspectives, 33 100629, 1-9. doi: 10.1016/j.tmp.2019.100629
2020
Journal Article
Hero or villain? Responses to Greta Thunberg’s activism and the implications for travel and tourism
Mkono, Mucha, Hughes, Karen and Echentille, Stella (2020). Hero or villain? Responses to Greta Thunberg’s activism and the implications for travel and tourism. Journal of Sustainable Tourism, 28 (12), 1-18. doi: 10.1080/09669582.2020.1789157
2019
Journal Article
Trophy hunting: bans create opening for change
Nowak, Katarzyna, Lee, Phyllis C., Marino, Jorgelina, Mkono, Mucha, Mumby, Hannah, Dobson, Andrew, Harvey, Ross, Lindsay, Keith, Lusseau, David and Sillero-Zubiri, Claudio (2019). Trophy hunting: bans create opening for change. Science, 366 (6464), 434-435. doi: 10.1126/science.aaz4135
2019
Journal Article
Service-delivery success and failure under the sharing economy
Furunes, Trude and Mkono, Muchazondida (2019). Service-delivery success and failure under the sharing economy. International Journal of Contemporary Hospitality Management, 31 (8) IJCHM-06-2018-0532, 3352-3370. doi: 10.1108/IJCHM-06-2018-0532
2019
Journal Article
Neo-colonialism and greed: Africans’ views on trophy hunting in social media
Mkono, Mucha (2019). Neo-colonialism and greed: Africans’ views on trophy hunting in social media. Journal of Sustainable Tourism, 27 (5), 689-704. doi: 10.1080/09669582.2019.1604719
2019
Book Chapter
The future of tourism in Africa: Optimism in a changing environment
Mkono, Mucha (2019). The future of tourism in Africa: Optimism in a changing environment. Positive Tourism in Africa. (pp. 245-251) edited by Mucha Mkono. London, United Kingdom: Taylor and Francis. doi: 10.4324/9780429428685-20
2019
Book Chapter
The 'Afro-positive turn': Undermining Afro-pessimism through Afro-positive digital counter-narratives
Mkono, Mucha (2019). The 'Afro-positive turn': Undermining Afro-pessimism through Afro-positive digital counter-narratives. Positive Tourism in Africa. (pp. 67-78) edited by Mucha Mkono. London, United Kingdom: Taylor and Francis. doi: 10.4324/9780429428685-6
2019
Book
Positive tourism in Africa
Mucha Mkono ed. (2019). Positive tourism in Africa. London, United Kingdom: Routledge. doi: 10.4324/9780429428685
2019
Book Chapter
Positive tourism in Africa: resisting Afro-pessimism
Mkono, Mucha (2019). Positive tourism in Africa: resisting Afro-pessimism. Positive tourism in Africa. (pp. 1-8) edited by Mucha Mkono. London, United Kingdom: Taylor and Francis. doi: 10.4324/9780429428685-1
2019
Journal Article
The future of animals in tourism recreation: social media as spaces of collective moral reflexivity
Mkono, Mucha and Holder, Afiya (2019). The future of animals in tourism recreation: social media as spaces of collective moral reflexivity. Tourism Management Perspectives, 29, 1-8. doi: 10.1016/j.tmp.2018.10.002
2019
Book Chapter
The trophy hunting controversy: How hunters rationalise their pastime in social media
Mkono, Mucha (2019). The trophy hunting controversy: How hunters rationalise their pastime in social media. Positive Tourism in Africa. (pp. 211-229) edited by Mucha Mkono. London, United Kingdom: Taylor and Francis. doi: 10.4324/9780429428685-18
2018
Journal Article
Appropriating WhatsApp-mediated postgraduate supervision to negotiate “relational authenticity” in resource-constrained environments
Rambe, Patient and Mkono, Muchazondida (2018). Appropriating WhatsApp-mediated postgraduate supervision to negotiate “relational authenticity” in resource-constrained environments. British Journal of Educational Technology, 50 (2), 702-734. doi: 10.1111/bjet.12688
2018
Journal Article
The age of digital activism in tourism: evaluating the legacy and limitations of the Cecil anti-trophy hunting movement
Mkono, Muchazondida (2018). The age of digital activism in tourism: evaluating the legacy and limitations of the Cecil anti-trophy hunting movement. Journal of Sustainable Tourism, 26 (9), 1-17. doi: 10.1080/09669582.2018.1489399
2017
Journal Article
Not such smart tourism? The concept of e-lienation
Tribe, John and Mkono, Muchazondida (2017). Not such smart tourism? The concept of e-lienation. Annals of Tourism Research, 66, 105-115. doi: 10.1016/j.annals.2017.07.001
2017
Journal Article
Netnography: redefined
Mkono, Muchazondida (2017). Netnography: redefined. Tourism Management, 59, 106-107. doi: 10.1016/j.tourman.2016.07.016
2016
Journal Article
Sustainability and Indigenous tourism insights from social media: worldview differences, cultural friction and negotiation
Mkono, Muchazondida (2016). Sustainability and Indigenous tourism insights from social media: worldview differences, cultural friction and negotiation. Journal of Sustainable Tourism, 24 (8-9), 1315-1330. doi: 10.1080/09669582.2016.1177066
2016
Journal Article
The reflexive tourist
Mkono, Muchazondida (2016). The reflexive tourist. Annals of Tourism Research, 57, 206-219. doi: 10.1016/j.annals.2016.01.004
2016
Journal Article
Beyond reviewing: uncovering the multiple roles of tourism social media users
Mkono, Muchazondida and Tribe, John (2016). Beyond reviewing: uncovering the multiple roles of tourism social media users. Journal of Travel Research, 56 (3), 287-298. doi: 10.1177/0047287516636236
2015
Journal Article
‘Troll alert!’: provocation and harassment in tourism and hospitality social media
Mkono, Muchazondida (2015). ‘Troll alert!’: provocation and harassment in tourism and hospitality social media. Current Issues in Tourism, 21 (7), 1-14. doi: 10.1080/13683500.2015.1106447
2015
Journal Article
From netnography to autonetnography in tourism studies
Mkono, Muchazondida, Ruhanen, Lisa and Markwell, Kevin (2015). From netnography to autonetnography in tourism studies. Annals of Tourism Research, 52, 167-169. doi: 10.1016/j.annals.2015.03.002
Funding
Past funding
Supervision
Availability
- Dr Mucha Mkono is:
- Available for supervision
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Supervision history
Current supervision
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Master Philosophy
From the brink of extinction: Exploring the role of replicas in managing the negative impacts of tourism at fragile heritage sites
Associate Advisor
Other advisors: Associate Professor Karen Hughes
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Master Philosophy
An Exploration into the Capacity of Conservation Replicas to Produce Quality Visitor Experiences and Raise Public Conservation Consciousness
Associate Advisor
Other advisors: Associate Professor Karen Hughes
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Doctor Philosophy
Psychological Ownership and Responsible Behaviour of Stakeholders in Heritage Tourism: A Cross-perspective of Nature and Culture
Associate Advisor
Other advisors: Associate Professor Karen Hughes, Dr Mireia Guix
Completed supervision
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2022
Doctor Philosophy
Hidden Obstacles, Hidden Potential: Exploring the Influence of Socio-Cultural Aversions on the Demand for Indigenous Tourism in Australia.
Associate Advisor
Other advisors: Associate Professor Gabby Walters, Professor Lisa Ruhanen
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2021
Doctor Philosophy
Understanding Chinese tourists' landscape perceptions and meaning making at Uluru-Kata Tjuta National Park
Associate Advisor
Other advisors: Associate Professor Gabby Walters, Associate Professor Karen Hughes
Media
Enquiries
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