Overview
Background
Associate Professor Gabby Walters has a substantial background in tourism marketing with an emphasis on consumer psychology. Gabby has focused much of her research towards image and reputation management and in particular tourism market recovery following crises and disastrous events. She has conducted numerous consultancies and projects with tourism destinations from different parts of the world seeking to enhance or revitalise their reputations and regain trust among the tourism market as a result one or many critical events.
Her expertise also encompasses advanced methodological approaches to the study of tourist behaviour and in particular lab based research technologies. Gabby has a well-established publication record in tourism and hospitality and currently serves on several editorial boards. She currently serves as is the Editor in Chief for the Journal of Vacation Marketing, an ABDC A Ranked and Q1 Journal.
In 2017 Gabby was awarded the Centre of Australian Universities Tourism and Hospitality Education (CAUTHE) Fellows Award. An esteemed accolade that recognises significant contributions to the tourism and hospitality field.
Availability
- Associate Professor Gabby Walters is:
- Available for supervision
- Media expert
Fields of research
Qualifications
- Doctor of Philosophy, Griffith University
Works
Search Professor Gabby Walters’s works on UQ eSpace
2013
Conference Publication
An investigation into undergraduate student expectations of hospitality degree programs and their alignment with those of industry
Walters, Gabrielle and Airey, David (2013). An investigation into undergraduate student expectations of hospitality degree programs and their alignment with those of industry. CAUTHE 2013: Council for Australasian University Tourism and Hospitality Education Annual Conference, Canterbury, NZ, 11-14 February, 2013. Christchurch, NZ: CAUTHE (Council for Australasian University Tourism and Hospitality Education).
2013
Journal Article
The mediating role of sensation seeking on the relationship between risk perceptions and travel behavior
Sharifpour, Mona, Walters, Gabrielle and Ritchie, Brent W. (2013). The mediating role of sensation seeking on the relationship between risk perceptions and travel behavior. Tourism Analysis, 18 (5), 543-557. doi: 10.3727/108354213X13782245307795
2013
Conference Publication
Australian traveller's perceptions of Christchurch after the 2011 earthquake
Walters, Gabrielle, Ritchie, Brent and Mair, Judith (2013). Australian traveller's perceptions of Christchurch after the 2011 earthquake. CAUTHE 2013: Council for Australasian University Tourism and Hospitality Education Annual Conference, Canterbury, NZ, 11-14 February, 2013. Christchurch, NZ: CAUTHE (Council for Australasian University Tourism and Hospitality Education).
2013
Other Outputs
Prom Country Economic Impact and Visitor Profile 2012/13
Walters, G. and Driml, S. (2013). Prom Country Economic Impact and Visitor Profile 2012/13. Melbourne, Australia:
2012
Journal Article
The impact of consumption vision and emotion on the tourism consumer's decision behaviour
Walters, Gabrielle, Sparks, Beverley and Herington, Carmel (2012). The impact of consumption vision and emotion on the tourism consumer's decision behaviour. Journal of Hospitality and Tourism Research, 36 (3), 366-389. doi: 10.1177/1096348010390815
2012
Journal Article
10 things regional businesses should know about the intrastate tourist
Walters, Gabrielle (2012). 10 things regional businesses should know about the intrastate tourist. Tourism Excellence, 2012 (Winter), 16-17.
2012
Conference Publication
Build it, but will they come? Investigating the Australian tourists’ risk perceptions and attitudes towards the UAE
Sharifpour, Mona, Walters, Gabrielle and Ritchie, Brent (2012). Build it, but will they come? Investigating the Australian tourists’ risk perceptions and attitudes towards the UAE. 22nd Annual CAUTHE Conference 2012, Melbourme, Australia, 6-9 February 2012. Melbourne, Australia: CAUTHE.
2012
Journal Article
The effectiveness of post-disaster recovery marketing messages: The case of the 2009 Australian bushfires
Walters, Gabrielle and Mair, Judith (2012). The effectiveness of post-disaster recovery marketing messages: The case of the 2009 Australian bushfires. Journal of Travel and Tourism Marketing, 29 (1), 87-103. doi: 10.1080/10548408.2012.638565
2010
Journal Article
The tourism market's response to the 2009 Black Saturday Bushfires: The case of Gippsland
Walters, Gabrielle and Clulow, Valerie (2010). The tourism market's response to the 2009 Black Saturday Bushfires: The case of Gippsland. Journal of Travel and Tourism Marketing, 27 (8), 844-857. doi: 10.1080/10548408.2010.527250
2010
Conference Publication
Risk perception and destination choice: The case of Australian travellers and the Middle East
Sharifpour, Mona and Walters, Gabrielle (2010). Risk perception and destination choice: The case of Australian travellers and the Middle East. Council for Australian University Tourism and Hospitality Education 2010 Annual Conference (CAUTHE 2010), Hobart , TAS, Australia, 8-10 February 2010. Hobart, Tas., Australia: University of Tasmania.
2010
Conference Publication
The Gippsland tourism market's response to the 2009 Black Saturday Bushfires
Walters, Gabrielle (2010). The Gippsland tourism market's response to the 2009 Black Saturday Bushfires. 20th Annual CAUTHE 2010 conference, Hobart, Tas., Australia, 8-11 February 2010. Hobart, Tas., Australia: University of Tasmania.
2009
Conference Publication
Public swimming pools: Who uses them and why
Reimers, Vaughan and Walters, Gabrielle (2009). Public swimming pools: Who uses them and why. Australian and New Zealand Marketing Academics Conference AMZAC 2009, Melbourne, Australia, 30 November - 2 December 2009. Canning Bridge, WA, Australia: Australian & New Zealand Marketing Academy.
2008
Book
Study guide to accompany Marketing : Core concepts & applications, 2nd Asia-Pacific edition
Walters, G., Hughs,, Pride, W. and Ferrell, O. (2008). Study guide to accompany Marketing : Core concepts & applications, 2nd Asia-Pacific edition. 2 ed. Australia: Wiley and Sons.
2008
Conference Publication
The relationship between visionary and emotional responses to print advertising
Walters, Gabrielle, Sparks, Beverley and Herington, Carmel (2008). The relationship between visionary and emotional responses to print advertising. Australian and New Zealand Marketing Academy Conference 2008 (ANZMAC), Sydney, Australia, 5-9 December 2008. Perth, Australia: ANZMAC.
2007
Journal Article
The effectiveness of print advertising stimuli in evoking elaborate consumption visions for potential travellers
Walters, Gabrielle, Sparks, Beverley and Herington, Carmel (2007). The effectiveness of print advertising stimuli in evoking elaborate consumption visions for potential travellers. Journal of Travel Research, 46 (1), 24-34. doi: 10.1177/0047287507302376
2007
Journal Article
Burnout and perceived organisational support among frontline hospitality employees
Walters, Gabrielle and Raybould, Mike (2007). Burnout and perceived organisational support among frontline hospitality employees. Journal of Hospitality and Tourism Management, 14 (2), 144-156. doi: 10.1375/jhtm.14.2.144
Funding
Past funding
Supervision
Availability
- Associate Professor Gabby Walters is:
- Available for supervision
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Supervision history
Current supervision
-
Doctor Philosophy
Exploring the Role of Extended Reality (XR) to Enhance Tourist Experiences
Principal Advisor
Other advisors: Dr Mashhuda Glencross
-
Doctor Philosophy
Understanding the Relationship between Destination Image and Young Tourists¿ Risk-taking: Considering Roles of Psycho-social Factors
Associate Advisor
Other advisors: Dr Laura Ferris, Dr Jie Wang
-
Doctor Philosophy
Service experience co-creation in human-robot interaction: An exploratory study based on psychophysiological measures
Associate Advisor
Other advisors: Professor Pierre Benckendorff
Completed supervision
-
2022
Doctor Philosophy
Changing Attitudes Towards Air Travel: A Consumer Behaviour Approach
Principal Advisor
Other advisors: Professor Lisa Ruhanen
-
2017
Doctor Philosophy
Essays in psycho-physiological measures of consumers' emotional responses to tourism advertising
Principal Advisor
Other advisors: Associate Professor Jan Packer
-
2015
Doctor Philosophy
Festival campers, the environment and the blended festivalscape
Principal Advisor
-
2012
Doctor Philosophy
Risk Perceptions, Prior Knowledge and Willingness to Travel: The Case of Australian Travellers and the Middle East
Principal Advisor
Other advisors: Professor Brent Ritchie
-
2022
Doctor Philosophy
Hidden Obstacles, Hidden Potential: Exploring the Influence of Socio-Cultural Aversions on the Demand for Indigenous Tourism in Australia.
Associate Advisor
Other advisors: Dr Mucha Mkono, Professor Lisa Ruhanen
-
2021
Doctor Philosophy
Essays exploring methods of increasing individuals uptake of conservation behaviour to help protect the Great Barrier Reef
Associate Advisor
Other advisors: Associate Professor Karen Hughes
-
2021
Doctor Philosophy
Understanding Chinese tourists' landscape perceptions and meaning making at Uluru-Kata Tjuta National Park
Associate Advisor
Other advisors: Dr Mucha Mkono, Associate Professor Karen Hughes
-
2018
Doctor Philosophy
The Influence of Self-Positivity Bias and Novelty-Seeking Behaviour on Risk-Perceptions and Risk-Reduction Strategies: the case of tourists visiting Oman
Associate Advisor
Other advisors: Professor Brent Ritchie
Media
Enquiries
Contact Associate Professor Gabby Walters directly for media enquiries about:
- brand image recovery
- Chinese Student Travel Behaviour
- Crises Management for the Tourism Industry
- Terrorism and Tourism
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