Overview
Background
Associate Professor Gabby Walters has a substantial background in tourism marketing with an emphasis on consumer psychology. Gabby has focused much of her research towards image and reputation management and in particular tourism market recovery following crises and disastrous events. She has conducted numerous consultancies and projects with tourism destinations from different parts of the world seeking to enhance or revitalise their reputations and regain trust among the tourism market as a result one or many critical events.
Her expertise also encompasses advanced methodological approaches to the study of tourist behaviour and in particular lab based research technologies. Gabby has a well-established publication record in tourism and hospitality and currently serves on several editorial boards. She currently serves as is the Editor in Chief for the Journal of Vacation Marketing, an ABDC A Ranked and Q1 Journal.
In 2017 Gabby was awarded the Centre of Australian Universities Tourism and Hospitality Education (CAUTHE) Fellows Award. An esteemed accolade that recognises significant contributions to the tourism and hospitality field.
Availability
- Associate Professor Gabby Walters is:
- Available for supervision
- Media expert
Fields of research
Qualifications
- Doctor of Philosophy, Griffith University
Works
Search Professor Gabby Walters’s works on UQ eSpace
2020
Journal Article
Managing experience co-creation practices: Direct and indirect inducement in pop-up food tourism events
Lugosi, Peter, Robinson, Richard N.S., Walters, Gabby and Donaghy, Sarah (2020). Managing experience co-creation practices: Direct and indirect inducement in pop-up food tourism events. Tourism Management Perspectives, 35 100702, 100702. doi: 10.1016/j.tmp.2020.100702
2020
Journal Article
Effective conservation behaviours for protecting marine environments: the views of the experts
Hofman, Karen, Hughes, Karen and Walters, Gabrielle (2020). Effective conservation behaviours for protecting marine environments: the views of the experts. Journal of Sustainable Tourism, 28 (10), 1460-1478. doi: 10.1080/09669582.2020.1741597
2020
Other Outputs
Celebrity concern about bushfires could do more harm than good. To help they need to put boots on the ground
Walters, Gabrielle, Mair, Judith and Chien, Monica (2020, 01 20). Celebrity concern about bushfires could do more harm than good. To help they need to put boots on the ground The Conversation
2020
Journal Article
Up close and personal: using high engagement techniques to study Chinese visitors' landscape perceptions
Ye, Isabella Qing, Hughes, Karen, Walters, Gabby and Mkono, Mucha (2020). Up close and personal: using high engagement techniques to study Chinese visitors' landscape perceptions. Tourism Management Perspectives, 33 100629, 1-9. doi: 10.1016/j.tmp.2019.100629
2020
Journal Article
Air travel attitude functions
Cocolas, Nicole, Walters, Gabrielle, Ruhanen, Lisa and Higham, James (2020). Air travel attitude functions. Journal of Sustainable Tourism, 28 (2), 319-336. doi: 10.1080/09669582.2019.1671851
2019
Journal Article
Using Facial Electromyography to Test the Peak-End Rule in Tourism Advertising
Li, Shanshi, Walters, Gabby, Packer, Jan and Scott, Noel (2019). Using Facial Electromyography to Test the Peak-End Rule in Tourism Advertising. Journal of Hospitality & Tourism Research, 46 (1), 109634801989004-77. doi: 10.1177/1096348019890047
2019
Book Chapter
Theoretical foundations for the study of image and reputational management in tourism and hospitality
Walters, Gabby and Mair, Judith (2019). Theoretical foundations for the study of image and reputational management in tourism and hospitality. Reputation and image recovery for the tourism industry. (pp. 9-32) edited by Gabby Walters and Judith Mair. Oxford, United Kingdom: Goodfellow. doi: 10.23912/9781911396673-4103
2019
Book
Reputation and Image Recovery for the Tourism Industry
Gabby Walters and Judith Mair eds. (2019). Reputation and Image Recovery for the Tourism Industry. Oxford, United Kingdom: Goodfellow.
2018
Journal Article
International tertiary student experience in Australia: a Singaporean perspective
Macionis, Niki, Walters, Gabby and Kwok, Edric (2018). International tertiary student experience in Australia: a Singaporean perspective. Journal of Hospitality, Leisure, Sport and Tourism Education, 25 100174, 100174. doi: 10.1016/j.jhlste.2018.10.002
2018
Journal Article
Managing seasonality in rural destinations: a case study of South Gippsland – Australia
Pham, Le Diem Quynh, Driml, Sally and Walters, Gabrielle (2018). Managing seasonality in rural destinations: a case study of South Gippsland – Australia. Tourism Recreation Research, 43 (4), 1-11. doi: 10.1080/02508281.2018.1476204
2018
Journal Article
The effectiveness of ad-induced emotion in reducing tourist risk perceptions towards politically unstable destinations
Brodien Hapairai, Poerava M., Walters, Gabrielle and Li, Shanshi (2018). The effectiveness of ad-induced emotion in reducing tourist risk perceptions towards politically unstable destinations. Tourism Recreation Research, 43 (4), 1-14. doi: 10.1080/02508281.2018.1470737
2018
Journal Article
The Threat of Terrorism and Tourist Choice Behavior
Walters, Gabrielle, Wallin, Ann and Hartley, Nicole (2018). The Threat of Terrorism and Tourist Choice Behavior. Journal of Travel Research, 58 (3), 004728751875550-382. doi: 10.1177/0047287518755503
2018
Journal Article
A market positioning approach to university–industry collaboration in tourism
Walters, Gabby and Ruhanen, Lisa (2018). A market positioning approach to university–industry collaboration in tourism. Tourism Recreation Research, 44 (1), 103-115. doi: 10.1080/02508281.2018.1558510
2017
Journal Article
A comparative analysis of self-report and psychophysiological measures of emotion in the context of tourism advertising
Li, Shanshi, Walters, Gabby, Packer, Jan and Scott, Noel (2017). A comparative analysis of self-report and psychophysiological measures of emotion in the context of tourism advertising. Journal of Travel Research, 57 (8), 004728751773355-1092. doi: 10.1177/0047287517733555
2017
Journal Article
Fandom and risk perceptions of Olympic tourists
Walters, Gabby, Shipway, Richard, Miles, Lee and Aldrigui, Mariana (2017). Fandom and risk perceptions of Olympic tourists. Annals of Tourism Research, 66, 210-212. doi: 10.1016/j.annals.2017.07.012
2017
Book Chapter
The role and influence of emotions on tourist behavior
Walters, Gabby and Li, Shanshi (2017). The role and influence of emotions on tourist behavior. Routledge handbook of consumer behaviour in hospitality and tourism. (pp. 46-54) edited by Saurabh Kumar Dixit. Abingdon, Oxford, United Kingdom: Routledge. doi: 10.4324/9781315659657-7
2017
Book Chapter
Measurement of visitors' emotion
Li, Shanshi, Walters, Gabby and Scott, Noel (2017). Measurement of visitors' emotion. Visitor experience design. (pp. 125-135) edited by Noel Scott, Jun Gao and Jianyu Ma. Boston, MA, United States: CAB International.
2017
Conference Publication
Analysis of motivation, expectation and satisfaction of Chinese working holiday makers
Fang, Yao, Walters, Gabby and Chien, Monica (2017). Analysis of motivation, expectation and satisfaction of Chinese working holiday makers. Third East-West Dialogue on Tourism and the Chinese Dream, Gold Coast, QLD, Australia, 23-25 November, 2017. Gold Coast, QLD, Australia: Griffith Institute for Tourism (GIFT) and the Griffith Tourism Confucius Institute (TCI).
2017
Book Chapter
Marketing the Middle East in times of political instability: the case of Jordan
Walters, Gabby and Beirman, David (2017). Marketing the Middle East in times of political instability: the case of Jordan. Tourism in the Arab world: an industry perspective. (pp. 175-187) edited by Hamed Almuhrzi, Hafidh Alriyami and Noel Scott. Bristol, United Kingdom: Channel View Publications.
2017
Book Chapter
The role and influence of emotions on tourist behaviour
Walters, Gabrielle and Li, Shanshi (2017). The role and influence of emotions on tourist behaviour. The Routledge handbook of consumer behaviour in hospitality and tourism. (pp. 46-54) edited by Saurabh Kumar Dixit. Abingdon, Oxfordshire, United Kingdom: Taylor and Francis. doi: 10.4324/9781315659657-7
Funding
Past funding
Supervision
Availability
- Associate Professor Gabby Walters is:
- Available for supervision
Before you email them, read our advice on how to contact a supervisor.
Supervision history
Current supervision
-
Doctor Philosophy
Exploring the Role of Extended Reality (XR) to Enhance Tourist Experiences
Principal Advisor
Other advisors: Dr Mashhuda Glencross
-
Doctor Philosophy
Service experience co-creation in human-robot interaction: An exploratory study based on psychophysiological measures
Associate Advisor
Other advisors: Professor Pierre Benckendorff
-
Doctor Philosophy
Understanding the Relationship between Destination Image and Young Tourists¿ Risk-taking: Considering Roles of Psycho-social Factors
Associate Advisor
Other advisors: Dr Laura Ferris, Dr Jie Wang
Completed supervision
-
2022
Doctor Philosophy
Changing Attitudes Towards Air Travel: A Consumer Behaviour Approach
Principal Advisor
Other advisors: Professor Lisa Ruhanen
-
2017
Doctor Philosophy
Essays in psycho-physiological measures of consumers' emotional responses to tourism advertising
Principal Advisor
Other advisors: Associate Professor Jan Packer
-
2015
Doctor Philosophy
Festival campers, the environment and the blended festivalscape
Principal Advisor
-
2012
Doctor Philosophy
Risk Perceptions, Prior Knowledge and Willingness to Travel: The Case of Australian Travellers and the Middle East
Principal Advisor
Other advisors: Professor Brent Ritchie
-
2022
Doctor Philosophy
Hidden Obstacles, Hidden Potential: Exploring the Influence of Socio-Cultural Aversions on the Demand for Indigenous Tourism in Australia.
Associate Advisor
Other advisors: Dr Mucha Mkono, Professor Lisa Ruhanen
-
2021
Doctor Philosophy
Essays exploring methods of increasing individuals uptake of conservation behaviour to help protect the Great Barrier Reef
Associate Advisor
Other advisors: Associate Professor Karen Hughes
-
2021
Doctor Philosophy
Understanding Chinese tourists' landscape perceptions and meaning making at Uluru-Kata Tjuta National Park
Associate Advisor
Other advisors: Dr Mucha Mkono, Associate Professor Karen Hughes
-
2018
Doctor Philosophy
The Influence of Self-Positivity Bias and Novelty-Seeking Behaviour on Risk-Perceptions and Risk-Reduction Strategies: the case of tourists visiting Oman
Associate Advisor
Other advisors: Professor Brent Ritchie
Media
Enquiries
Contact Associate Professor Gabby Walters directly for media enquiries about:
- brand image recovery
- Chinese Student Travel Behaviour
- Crises Management for the Tourism Industry
- Terrorism and Tourism
Need help?
For help with finding experts, story ideas and media enquiries, contact our Media team: