Associate Professor Gabby Walters
Associate Professor

Gabby Walters

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Phone: 
+61 7 334 60593

Background

Associate Professor Gabby Walters has a substantial background in tourism marketing with an emphasis on consumer psychology. Gabby has focused much of her research towards image and reputation management and in particular tourism market recovery following crises and disastrous events. She has conducted numerous consultancies and projects with tourism destinations from different parts of the world seeking to enhance or revitalise their reputations and regain trust among the tourism market as a result one or many critical events.

Her expertise also encompasses advanced methodological approaches to the study of tourist behaviour and in particular lab based research technologies. Gabby has a well-established publication record in tourism and hospitality and currently serves on several editorial boards. She currently serves as is the Editor in Chief for the Journal of Vacation Marketing, an ABDC A Ranked and Q1 Journal.

In 2017 Gabby was awarded the Centre of Australian Universities Tourism and Hospitality Education (CAUTHE) Fellows Award. An esteemed accolade that recognises significant contributions to the tourism and hospitality field.

Availability

Associate Professor Gabby Walters is:
Available for supervision
Media expert

Fields of research

Tourism

Qualifications

  • Doctor of Philosophy, Griffith University

Search Professor Gabby Walters’s works on UQ eSpace

76 works between 2007 and 2024
All (76) Journal Article (52) Book Chapter (8) Conference Publication (10) Book (2) Other Outputs (4)

41 - 60 of 76 works

2016

Journal Article

Sensationalist media reporting of disastrous events: implications for tourism

Walters, Gabrielle, Mair, Judith and Lim, Joshua (2016). Sensationalist media reporting of disastrous events: implications for tourism. Journal of Hospitality and Tourism Management, 28, 3-10. doi: 10.1016/j.jhtm.2016.04.008

Sensationalist media reporting of disastrous events: implications for tourism

2016

Journal Article

Chinese travel behavior in response to disastrous events: the case of the Japan earthquake

Wu, Lingling and Walters, Gabrielle (2016). Chinese travel behavior in response to disastrous events: the case of the Japan earthquake. Journal of China Tourism Research, 12 (2), 216-231. doi: 10.1080/19388160.2016.1197870

Chinese travel behavior in response to disastrous events: the case of the Japan earthquake

2016

Journal Article

The impact of human-induced environmental destruction on destination image perception and travel behaviour: the case of Australia’s Great Barrier Reef

Salvatierra, Javier and Walters, Gabrielle (2016). The impact of human-induced environmental destruction on destination image perception and travel behaviour: the case of Australia’s Great Barrier Reef. Journal of Vacation Marketing, 23 (1), 73-84. doi: 10.1177/1356766715626966

The impact of human-induced environmental destruction on destination image perception and travel behaviour: the case of Australia’s Great Barrier Reef

2016

Journal Article

Using skin conductance and facial electromyography to measure emotional responses to tourism advertising

Li, Shanshi, Walters, Gabby, Packer, Jan and Scott, Noel (2016). Using skin conductance and facial electromyography to measure emotional responses to tourism advertising. Current Issues in Tourism, 21 (15), 1-23. doi: 10.1080/13683500.2016.1223023

Using skin conductance and facial electromyography to measure emotional responses to tourism advertising

2015

Journal Article

Behavioural adaptation to climate change among winter alpine tourists: an analysis of tourist motivations and leisure substitutability

Cocolas, Nicole, Walters, Gabrielle and Ruhanen, Lisa (2015). Behavioural adaptation to climate change among winter alpine tourists: an analysis of tourist motivations and leisure substitutability. Journal of Sustainable Tourism, 24 (6), 846-865. doi: 10.1080/09669582.2015.1088860

Behavioural adaptation to climate change among winter alpine tourists: an analysis of tourist motivations and leisure substitutability

2015

Journal Article

Back to nature: Festivalgoer environmental beliefs and camping experience at non-urban festivals

Gration, David, Raciti, Maria and Walters, Gabby (2015). Back to nature: Festivalgoer environmental beliefs and camping experience at non-urban festivals. International Journal of Event and Festival Management, 6 (3), 282-302. doi: 10.1108/IJEFM-02-2015-0008

Back to nature: Festivalgoer environmental beliefs and camping experience at non-urban festivals

2015

Journal Article

Fostering Collaboration between Academia and the Tourism Sector

Walters, Gabby, Burns, Peter and Stettler, Jurg (2015). Fostering Collaboration between Academia and the Tourism Sector. Tourism Planning and Development, 12 (4), 489-494. doi: 10.1080/21568316.2015.1076596

Fostering Collaboration between Academia and the Tourism Sector

2015

Other Outputs

How Vanuatu’s tourism industry can recover after Cyclone Pam

Walters, Gabrielle and Mair, Judith (2015, 03 19). How Vanuatu’s tourism industry can recover after Cyclone Pam The Conversation

How Vanuatu’s tourism industry can recover after Cyclone Pam

2014

Journal Article

Current and potential methods for measuring emotion in tourism experiences: a review

Li, Shanshi, Scott, Noel and Walters, Gabby (2014). Current and potential methods for measuring emotion in tourism experiences: a review. Current Issues in Tourism, 18 (9), 805-827. doi: 10.1080/13683500.2014.975679

Current and potential methods for measuring emotion in tourism experiences: a review

2014

Journal Article

Towards a research agenda for post-disaster and post-crisis recovery strategies for tourist destinations: a narrative review

Mair, Judith, Ritchie, Brent W. and Walters, Gabby (2014). Towards a research agenda for post-disaster and post-crisis recovery strategies for tourist destinations: a narrative review. Current Issues in Tourism, 19 (1), 1-26. doi: 10.1080/13683500.2014.932758

Towards a research agenda for post-disaster and post-crisis recovery strategies for tourist destinations: a narrative review

2014

Journal Article

Understanding the tourist's response to natural disasters: the case of the 2011 Queensland floods

Walters, Gabrielle, Mair, Judith and Ritchie, Brent (2014). Understanding the tourist's response to natural disasters: the case of the 2011 Queensland floods. Journal of Vacation Marketing, OnlineFirst (1), 101-113. doi: 10.1177/1356766714528933

Understanding the tourist's response to natural disasters: the case of the 2011 Queensland floods

2014

Journal Article

Risk perception, prior knowledge and willingness to travel: investigating the Australian tourist market’s risk perceptions towards the Middle East

Sharifpour, Mona, Walters, Gabrielle and Ritchie, Brent W. (2014). Risk perception, prior knowledge and willingness to travel: investigating the Australian tourist market’s risk perceptions towards the Middle East. Journal of Vacation Marketing, 20 (2), 111-123. doi: 10.1177/1356766713502486

Risk perception, prior knowledge and willingness to travel: investigating the Australian tourist market’s risk perceptions towards the Middle East

2014

Book Chapter

Post-disaster recovery marketing for tourist destinations

Walters, Gabrielle and Mair, Judith (2014). Post-disaster recovery marketing for tourist destinations. The Routledge handbook of tourism marketing. (pp. 461-472) Abingdon, Oxon, United Kingdom: Routledge.

Post-disaster recovery marketing for tourist destinations

2014

Journal Article

The interplay between prior knowledge, perceived risk and the tourism consumer decision process: a conceptual framework

Sharifpour, Mona and Walters, Gabrielle (2014). The interplay between prior knowledge, perceived risk and the tourism consumer decision process: a conceptual framework. The Marketing Review, 14 (3), 279-296. doi: 10.1362/146934714X14024779061956

The interplay between prior knowledge, perceived risk and the tourism consumer decision process: a conceptual framework

2014

Book Chapter

Tourism crises and disasters: moving the research agenda forward

Ritchie, Brent W., Mair, Judith and Walters, Gabrielle (2014). Tourism crises and disasters: moving the research agenda forward. Wiley-Blackwell companion to tourism. (pp. 611-622) Chichester, West Sussex, United Kingdom: John Wiley & Sons. doi: 10.1002/9781118474648.ch49

Tourism crises and disasters: moving the research agenda forward

2014

Conference Publication

Potential methods for measuring emotion in Chinese tourism advertising

Li, Shanshi, Scott, Noel and Walters, Gabby (2014). Potential methods for measuring emotion in Chinese tourism advertising. G20 First East-West Dialogue on Tourism and Chinese Dream, Gold Coast, Australia, 13-15 November 2014. Brisbane, QLD Australia: Griffith University.

Potential methods for measuring emotion in Chinese tourism advertising

2014

Book Chapter

All-year-round tourism in alpine ski resorts: the Australian ski industry's response to climate change

Walters, Gabrielle and Golubvoskaya, Maria (2014). All-year-round tourism in alpine ski resorts: the Australian ski industry's response to climate change. Responding to climate change – tourism initiatives in Asia and the Pacific. (pp. 145-152) edited by Lisa Ruhanen. Madrid, Spain: United Nations World Tourism Organization (UNWTO).

All-year-round tourism in alpine ski resorts: the Australian ski industry's response to climate change

2013

Journal Article

Investigating the role of prior knowledge in tourist decision making: a structural equation model of risk perceptions and information search

Sharifpour, Mona, Walters, Gabrielle, Ritchie, Brent W. and Winter, Caroline (2013). Investigating the role of prior knowledge in tourist decision making: a structural equation model of risk perceptions and information search. Journal of Travel Research, 53 (3), 307-322. doi: 10.1177/0047287513500390

Investigating the role of prior knowledge in tourist decision making: a structural equation model of risk perceptions and information search

2013

Journal Article

Issues in sustainable tourism

Clulow, Valerie and Walters, Gabrielle (2013). Issues in sustainable tourism. International Journal of Sustainability Policy and Practice, 8 (3), 11-19.

Issues in sustainable tourism

2013

Journal Article

From white to green: identifying viable visitor segments for climate-affected alpine destinations

Walters, Gabrielle and Ruhanen, Lisa M. (2013). From white to green: identifying viable visitor segments for climate-affected alpine destinations. Journal of Hospitality and Tourism Research, 39 (4), 517-539. doi: 10.1177/1096348013491603

From white to green: identifying viable visitor segments for climate-affected alpine destinations

Past funding

  • 2018
    Upgrading the UQ Business School Research Laboratory
    UQ Major Equipment and Infrastructure
    Open grant
  • 2017
    Travel Preferences and Behaviours of Australia's International Student Market
    Tourism and Events Queensland
    Open grant
  • 2016
    Travel Preferences and Behaviours of Chinese Students Studying in Queensland
    Tourism and Events Queensland
    Open grant
  • 2016
    UQ Business School Research Laboratory
    UQ Major Equipment and Infrastructure
    Open grant
  • 2015
    UQ Business School Research Laboratory
    UQ Major Equipment and Infrastructure
    Open grant
  • 2013
    Provision of an Economic Impact Study Report for the Prom Country
    South Gippsland Shire Council
    Open grant
  • 2011 - 2012
    Tourist Behaviour Post Disaster: Perceptions and Travel Intentions of the Queensland Visitor Market in the Wake of the Queensland Floods
    UQ New Staff Research Start-Up Fund
    Open grant

Availability

Associate Professor Gabby Walters is:
Available for supervision

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Supervision history

Current supervision

  • Doctor Philosophy

    Exploring the Role of Extended Reality (XR) to Enhance Tourist Experiences

    Principal Advisor

    Other advisors: Dr Mashhuda Glencross

  • Doctor Philosophy

    Service experience co-creation in human-robot interaction: An exploratory study based on psychophysiological measures

    Associate Advisor

    Other advisors: Professor Pierre Benckendorff

  • Doctor Philosophy

    Understanding the Relationship between Destination Image and Young Tourists¿ Risk-taking: Considering Roles of Psycho-social Factors

    Associate Advisor

    Other advisors: Dr Laura Ferris, Dr Jie Wang

Completed supervision

Enquiries

Contact Associate Professor Gabby Walters directly for media enquiries about:

  • brand image recovery
  • Chinese Student Travel Behaviour
  • Crises Management for the Tourism Industry
  • Terrorism and Tourism

Need help?

For help with finding experts, story ideas and media enquiries, contact our Media team:

communications@uq.edu.au