Overview
Background
Associate Professor Gabby Walters has a substantial background in tourism marketing with an emphasis on consumer psychology. Gabby has focused much of her research towards image and reputation management and in particular tourism market recovery following crises and disastrous events. She has conducted numerous consultancies and projects with tourism destinations from different parts of the world seeking to enhance or revitalise their reputations and regain trust among the tourism market as a result one or many critical events.
Her expertise also encompasses advanced methodological approaches to the study of tourist behaviour and in particular lab based research technologies. Gabby has a well-established publication record in tourism and hospitality and currently serves on several editorial boards. She currently serves as is the Editor in Chief for the Journal of Vacation Marketing, an ABDC A Ranked and Q1 Journal.
In 2017 Gabby was awarded the Centre of Australian Universities Tourism and Hospitality Education (CAUTHE) Fellows Award. An esteemed accolade that recognises significant contributions to the tourism and hospitality field.
Availability
- Associate Professor Gabby Walters is:
- Available for supervision
- Media expert
Fields of research
Qualifications
- Doctor of Philosophy, Griffith University
Works
Search Professor Gabby Walters’s works on UQ eSpace
2017
Book Chapter
Marketing the Middle East in times of political instability: the case of Jordan
Walters, Gabby and Beirman, David (2017). Marketing the Middle East in times of political instability: the case of Jordan. Tourism in the Arab world: an industry perspective. (pp. 175-187) edited by Hamed Almuhrzi, Hafidh Alriyami and Noel Scott. Bristol, United Kingdom: Channel View Publications.
2016
Journal Article
Guest editorial for special issue of Journal of Hospitality and Tourism Management: crisis response and recovery for the tourism industry
Walters, Gabrielle and Beirman, David (2016). Guest editorial for special issue of Journal of Hospitality and Tourism Management: crisis response and recovery for the tourism industry. Journal of Hospitality and Tourism Management, 28, 1-2. doi: 10.1016/j.jhtm.2016.07.004
2016
Journal Article
Sensationalist media reporting of disastrous events: implications for tourism
Walters, Gabrielle, Mair, Judith and Lim, Joshua (2016). Sensationalist media reporting of disastrous events: implications for tourism. Journal of Hospitality and Tourism Management, 28, 3-10. doi: 10.1016/j.jhtm.2016.04.008
2016
Journal Article
Chinese travel behavior in response to disastrous events: the case of the Japan earthquake
Wu, Lingling and Walters, Gabrielle (2016). Chinese travel behavior in response to disastrous events: the case of the Japan earthquake. Journal of China Tourism Research, 12 (2), 216-231. doi: 10.1080/19388160.2016.1197870
2016
Journal Article
The impact of human-induced environmental destruction on destination image perception and travel behaviour: the case of Australia’s Great Barrier Reef
Salvatierra, Javier and Walters, Gabrielle (2016). The impact of human-induced environmental destruction on destination image perception and travel behaviour: the case of Australia’s Great Barrier Reef. Journal of Vacation Marketing, 23 (1), 73-84. doi: 10.1177/1356766715626966
2016
Journal Article
Using skin conductance and facial electromyography to measure emotional responses to tourism advertising
Li, Shanshi, Walters, Gabby, Packer, Jan and Scott, Noel (2016). Using skin conductance and facial electromyography to measure emotional responses to tourism advertising. Current Issues in Tourism, 21 (15), 1-23. doi: 10.1080/13683500.2016.1223023
2015
Journal Article
Behavioural adaptation to climate change among winter alpine tourists: an analysis of tourist motivations and leisure substitutability
Cocolas, Nicole, Walters, Gabrielle and Ruhanen, Lisa (2015). Behavioural adaptation to climate change among winter alpine tourists: an analysis of tourist motivations and leisure substitutability. Journal of Sustainable Tourism, 24 (6), 846-865. doi: 10.1080/09669582.2015.1088860
2015
Journal Article
Back to nature: Festivalgoer environmental beliefs and camping experience at non-urban festivals
Gration, David, Raciti, Maria and Walters, Gabby (2015). Back to nature: Festivalgoer environmental beliefs and camping experience at non-urban festivals. International Journal of Event and Festival Management, 6 (3), 282-302. doi: 10.1108/IJEFM-02-2015-0008
2015
Book Chapter
Responding to disasters: Strategies for tourism and hospitality entrepreneurs
Walters, Gabrielle (2015). Responding to disasters: Strategies for tourism and hospitality entrepreneurs. Entrepreneurship in Hospitality and Tourism: a Global Perspective. (pp. 192-204) Goodfellow Publishers Ltd.
2015
Journal Article
Fostering Collaboration between Academia and the Tourism Sector
Walters, Gabby, Burns, Peter and Stettler, Jurg (2015). Fostering Collaboration between Academia and the Tourism Sector. Tourism Planning and Development, 12 (4), 489-494. doi: 10.1080/21568316.2015.1076596
2015
Other Outputs
How Vanuatu’s tourism industry can recover after Cyclone Pam
Walters, Gabrielle and Mair, Judith (2015, 03 19). How Vanuatu’s tourism industry can recover after Cyclone Pam The Conversation
2014
Journal Article
Current and potential methods for measuring emotion in tourism experiences: a review
Li, Shanshi, Scott, Noel and Walters, Gabby (2014). Current and potential methods for measuring emotion in tourism experiences: a review. Current Issues in Tourism, 18 (9), 805-827. doi: 10.1080/13683500.2014.975679
2014
Journal Article
Towards a research agenda for post-disaster and post-crisis recovery strategies for tourist destinations: a narrative review
Mair, Judith, Ritchie, Brent W. and Walters, Gabby (2014). Towards a research agenda for post-disaster and post-crisis recovery strategies for tourist destinations: a narrative review. Current Issues in Tourism, 19 (1), 1-26. doi: 10.1080/13683500.2014.932758
2014
Journal Article
Understanding the tourist's response to natural disasters: the case of the 2011 Queensland floods
Walters, Gabrielle, Mair, Judith and Ritchie, Brent (2014). Understanding the tourist's response to natural disasters: the case of the 2011 Queensland floods. Journal of Vacation Marketing, OnlineFirst (1), 101-113. doi: 10.1177/1356766714528933
2014
Journal Article
Risk perception, prior knowledge and willingness to travel: investigating the Australian tourist market’s risk perceptions towards the Middle East
Sharifpour, Mona, Walters, Gabrielle and Ritchie, Brent W. (2014). Risk perception, prior knowledge and willingness to travel: investigating the Australian tourist market’s risk perceptions towards the Middle East. Journal of Vacation Marketing, 20 (2), 111-123. doi: 10.1177/1356766713502486
2014
Journal Article
The interplay between prior knowledge, perceived risk and the tourism consumer decision process: a conceptual framework
Sharifpour, Mona and Walters, Gabrielle (2014). The interplay between prior knowledge, perceived risk and the tourism consumer decision process: a conceptual framework. The Marketing Review, 14 (3), 279-296. doi: 10.1362/146934714X14024779061956
2014
Book Chapter
Tourism crises and disasters: moving the research agenda forward
Ritchie, Brent W., Mair, Judith and Walters, Gabrielle (2014). Tourism crises and disasters: moving the research agenda forward. Wiley-Blackwell companion to tourism. (pp. 611-622) Chichester, West Sussex, United Kingdom: John Wiley & Sons. doi: 10.1002/9781118474648.ch49
2014
Conference Publication
Potential methods for measuring emotion in Chinese tourism advertising
Li, Shanshi, Scott, Noel and Walters, Gabby (2014). Potential methods for measuring emotion in Chinese tourism advertising. G20 First East-West Dialogue on Tourism and Chinese Dream, Gold Coast, Australia, 13-15 November 2014. Brisbane, QLD Australia: Griffith University.
2014
Book Chapter
All-year-round tourism in alpine ski resorts: the Australian ski industry's response to climate change
Walters, Gabrielle and Golubvoskaya, Maria (2014). All-year-round tourism in alpine ski resorts: the Australian ski industry's response to climate change. Responding to climate change – tourism initiatives in Asia and the Pacific. (pp. 145-152) edited by Lisa Ruhanen. Madrid, Spain: United Nations World Tourism Organization (UNWTO).
2014
Book Chapter
Post-disaster recovery marketing for tourist destinations
Walters, Gabrielle and Mair, Judith (2014). Post-disaster recovery marketing for tourist destinations. The Routledge handbook of tourism marketing. (pp. 461-472) Abingdon, Oxon, United Kingdom: Routledge.
Funding
Past funding
Supervision
Availability
- Associate Professor Gabby Walters is:
- Available for supervision
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Supervision history
Current supervision
-
Doctor Philosophy
Exploring the Role of Extended Reality (XR) to Enhance Tourist Experiences
Principal Advisor
Other advisors: Associate Professor Mashhuda Glencross
-
Doctor Philosophy
Service experience co-creation in human-robot interaction: An exploratory study based on psychophysiological measures
Associate Advisor
Other advisors: Professor Pierre Benckendorff
-
Doctor Philosophy
Understanding the Relationship between Destination Image and Young Tourists¿ Risk-taking: Considering Roles of Psycho-social Factors
Associate Advisor
Other advisors: Dr Laura Ferris, Dr Jie Wang
Completed supervision
-
2022
Doctor Philosophy
Changing Attitudes Towards Air Travel: A Consumer Behaviour Approach
Principal Advisor
Other advisors: Professor Lisa Ruhanen
-
2017
Doctor Philosophy
Essays in psycho-physiological measures of consumers' emotional responses to tourism advertising
Principal Advisor
Other advisors: Associate Professor Jan Packer
-
2015
Doctor Philosophy
Festival campers, the environment and the blended festivalscape
Principal Advisor
-
2012
Doctor Philosophy
Risk Perceptions, Prior Knowledge and Willingness to Travel: The Case of Australian Travellers and the Middle East
Principal Advisor
Other advisors: Professor Brent Ritchie
-
2022
Doctor Philosophy
Hidden Obstacles, Hidden Potential: Exploring the Influence of Socio-Cultural Aversions on the Demand for Indigenous Tourism in Australia.
Associate Advisor
Other advisors: Dr Mucha Mkono, Professor Lisa Ruhanen
-
2021
Doctor Philosophy
Essays exploring methods of increasing individuals uptake of conservation behaviour to help protect the Great Barrier Reef
Associate Advisor
Other advisors: Associate Professor Karen Hughes
-
2021
Doctor Philosophy
Understanding Chinese tourists' landscape perceptions and meaning making at Uluru-Kata Tjuta National Park
Associate Advisor
Other advisors: Dr Mucha Mkono, Associate Professor Karen Hughes
-
2018
Doctor Philosophy
The Influence of Self-Positivity Bias and Novelty-Seeking Behaviour on Risk-Perceptions and Risk-Reduction Strategies: the case of tourists visiting Oman
Associate Advisor
Other advisors: Professor Brent Ritchie
Media
Enquiries
Contact Associate Professor Gabby Walters directly for media enquiries about:
- brand image recovery
- Chinese Student Travel Behaviour
- Crises Management for the Tourism Industry
- Terrorism and Tourism
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