
Overview
Background
I'm interested in modelling consumer choice to uncover the hidden patterns in our decision making. I am passionate about public transport, sustainable travel/tourism, mobility in cities, consumers use of technology and societal wellbeing. I've published in the Journal of Choice Modelling, Frontiers in Psychology, and the Annals of Tourism Research, as well as presented at international conferences in Japan, USA and Australia. In my PhD I studied complex decision making in public transport and air travel by using latent variable structural choice models to find patterns in consumer heterogeneity attributable to the choice context and account for these patterns using behavioural decision theory. After graduating I worked at the Japanese International Cooperation Agency Research Institute (JICA-RI) in Tokyo, Japan as a behavioural economist. I have since returned to the UQ Business Schools where I am now focussed on developing the new business analytics major as part of the new Bachelor of Advanced Business (Honours) program.
Availability
- Dr Thomas Magor is:
- Available for supervision
Qualifications
- Bachelor of Business Management, The University of Queensland
- Bachelor of Arts, The University of Queensland
- Bachelor (Honours), The University of Queensland
- Doctor of Philosophy, The University of Queensland
Works
Search Professor Thomas Magor’s works on UQ eSpace
2024
Other Outputs
Itadakimasu!: The role of formed and perceived food authenticity towards post-travel behaviour (survey data)
Kikuchi, Rei, Wallin, Ann and Magor, Thomas (2024). Itadakimasu!: The role of formed and perceived food authenticity towards post-travel behaviour (survey data). The University of Queensland. (Dataset) doi: 10.48610/3e01b3d
2023
Journal Article
All hype or the real deal? Investigating user engagement with virtual influencers in tourism
Xie-Carson, Li, Magor, Thomas, Benckendorff, Pierre and Hughes, Karen (2023). All hype or the real deal? Investigating user engagement with virtual influencers in tourism. Tourism Management, 99 104779, 104779. doi: 10.1016/j.tourman.2023.104779
2023
Other Outputs
Digital Service Transformation: Pathways to human and economic wellbeing: White paper
Andreassen, Tor W., Archibald, Gordon, Beekhuyzen, Jenine, Bongiovanni, Ivano, Brea, Edgar, Breidbach, Christoph, Burchill, Keith, Burgers, Henri, Cao, Selina, Coote, Len, Coram, Brendan, Cunningham, Claire, Feast, George, Field, Mitch, Ford, Jerad, Fouche, Leon, Gain, Alexandria, Gooding, Glen, Goyeneche Ramirez, David, Green, Teegan, Gschwind, Daniel, Hall, Thomas, Hartley, Nicole, Heinz, Daniel, Hine, Damian, Indulska, Marta, Kapernick, Brett, Kastelle, Tim, Ko, Ryan ... Zhang, Wenlu (2023). Digital Service Transformation: Pathways to human and economic wellbeing: White paper. Brisbane, QLD, Australia: The University of Queensland. doi: 10.14264/aed4918
2022
Journal Article
Cruising through a pandemic: or not?
Walters, Gabby, Magor, Thomas, Kelly, Sarah and Wallin, Ann (2022). Cruising through a pandemic: or not?. Annals of Tourism Research, 97 103499, 1-13. doi: 10.1016/j.annals.2022.103499
2021
Journal Article
The pros and cons of online competitive gaming: an evidence-based approach to assessing young players' well-being
Kelly, Sarah, Magor, Thomas and Wright, Annemarie (2021). The pros and cons of online competitive gaming: an evidence-based approach to assessing young players' well-being. Frontiers in Psychology, 12 651530, 651530. doi: 10.3389/fpsyg.2021.651530
2018
Other Outputs
Understanding the structure of preference heterogeneity in public transport and air travel using structural choice modelling
Magor, Thomas (2018). Understanding the structure of preference heterogeneity in public transport and air travel using structural choice modelling. PhD Thesis, School of Business, The University of Queensland. doi: 10.14264/uql.2018.855
2018
Other Outputs
Understanding the structure of preference heterogeneity in public transport and air travel using structural choice modelling
Magor, Thomas (2018). Understanding the structure of preference heterogeneity in public transport and air travel using structural choice modelling. PhD Thesis, School of Business, The University of Queensland.
2014
Journal Article
Latent variables as a proxy for inherent preferences: a test of antecedent volition
Magor, Thomas J. and Coote, Leonard V. (2014). Latent variables as a proxy for inherent preferences: a test of antecedent volition. Journal of Choice Modelling, 13, 24-36. doi: 10.1016/j.jocm.2015.01.002
2012
Other Outputs
Why choice set size matters
Magor, Thomas J. (2012). Why choice set size matters. Honours Thesis, UQ Business School, The University of Queensland.
Supervision
Availability
- Dr Thomas Magor is:
- Available for supervision
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Supervision history
Current supervision
-
Doctor Philosophy
From Brands to Behaviours: Unravelling Complexities of Sustainable Consumption Decision Making
Associate Advisor
Other advisors: Associate Professor Nicole Hartley
Completed supervision
-
2023
Doctor Philosophy
Fake it to Make it: Exploring Instagram Users' Engagement with Virtual Influencers in Tourism
Associate Advisor
Other advisors: Associate Professor Karen Hughes, Professor Pierre Benckendorff
Media
Enquiries
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