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Professor Pierre Benckendorff
Professor

Pierre Benckendorff

Email: 
Phone: 
+61 7 334 60502

Overview

Background

Professor Pierre Benckendorff is an award-winning researcher specialising in visitor behaviour, technology enhanced learning and tourism. He has held several teaching and learning leadership positions at The University of Queensland and James Cook University in Australia. His experience includes coordinating a team of teaching and learning staff, program quality assurance and accreditation, and curriculum reviews of undergraduate and postgraduate coursework programs in business, tourism, hospitality and event management. He has developed and taught undergraduate and postgraduate courses in introductory tourism management, international tourism, tourist behaviour, tourism and leisure futures, tourism transportation, tourism operations, tourism technologies, tourism analysis, business skills and marketing communications.

Pierre has been actively involved in a number of national teaching and learning projects totalling close to AUD 1 million in grant funding. In 2007, he received a national Carrick citation for outstanding contributions to student learning. Pierre was part of the national team that developed the Learning and Teaching Academic Standards for Tourism, Hospitality and Events and has continued to co-lead efforts to embed and measure these standards under the auspices of CAUTHE. He is currently the co-chair of knowledge creation for the BEST Education Network and in this capacity, has worked with the World Travel and Tourism Council to edit a book of international cases based on Tourism for Tomorrow award finalists and winners. He is the co-editor of the Handbook of Teaching and Learning in Tourism. Pierre serves regularly as an external reviewer of tourism programs in Australia and overseas institutions.

His research interests include visitor behaviour, tourism information technologies, and tourism education and training. He has authored over 80 publications in these areas in leading international journals and is a regular speaker at tourism research conferences. He is on the editorial board of several leading tourism journals and is a regular reviewer of papers. He has also co-authored one of the leading textbooks on tourism and information technology. He has served as a judge for the Queensland Tourism Awards as well as the Australian Tourism Awards. His passion for travel and tourism has taken him to some of the world’s leading theme parks and airports, the major cities of Europe and North America, the African Savannah and the bustling streets of Asia. He has also travelled extensively throughout Australia and New Zealand.

Online Profiles

Availability

Professor Pierre Benckendorff is:
Available for supervision
Media expert

Qualifications

  • Bachelor (Honours) of Tourism Management, James Cook University
  • Doctor of Philosophy of Tourism Management, James Cook University

Research interests

  • Technology and Visitor Experiences

    Aplications of smart technologies, social media and artificial intelligence in marketing, interpretation, wayfinding, service and experience design.

  • Tourism Education and Scholarship

    Curriculum, pedagogy and learning outcomes in tourism education. Collaboration in tourism scholarhship and the epistemology of tourism as a post disciplinary field of research

  • Generation Y and Generation Z

    Behaviour, perceptions and preferences of Generation Y and Z travellers

Research impacts

Most of my research projects in the consumer behaviour area are concerned with better understanding travellers and this has management implications for the management and marketing of visitor experiences.

Works

Search Professor Pierre Benckendorff’s works on UQ eSpace

139 works between 1983 and 2024

21 - 40 of 139 works

2020

Journal Article

Hospitality students’ acquisition of knowledge and skills through a virtual field trip experience

Patiar, A., Kensbock, S., Benckendorff, P., Robinson, R., Richardson, S., Wang, Y. and Lee, A. (2020). Hospitality students’ acquisition of knowledge and skills through a virtual field trip experience. Journal of Hospitality and Tourism Education, 33 (1), 1-15. doi: 10.1080/10963758.2020.1726768

Hospitality students’ acquisition of knowledge and skills through a virtual field trip experience

2020

Journal Article

Learner engagement in MOOCs: Scale development and validation

Deng, Ruiqi, Benckendorff, Pierre and Gannaway, Deanne (2020). Learner engagement in MOOCs: Scale development and validation. British Journal of Educational Technology, 51 (1) bjet.12810, 245-262. doi: 10.1111/bjet.12810

Learner engagement in MOOCs: Scale development and validation

2020

Book Chapter

Tourism performing arts development in China

Zheng, Danni, Ritchie, Brent W. and Benckendorff, Pierre (2020). Tourism performing arts development in China. Handbook on tourism and China. (pp. 250-265) edited by Songshan (Sam) Huang and Ganghua Chen. Cheltenham, Glos, United Kingdom: Edward Elgar Publishing. doi: 10.4337/9781788117531.00024

Tourism performing arts development in China

2020

Book Chapter

Technology-enabled learning

Deng, Ruiqi and Benckendorff, Pierre (2020). Technology-enabled learning. Handbook of e-Tourism. (pp. 1-27) edited by Zheng Xiang, Matthias Fuchs, Ulrike Gretzel and Wolfram Höpken. Cham, Switzerland: Springer International Publishing. doi: 10.1007/978-3-030-05324-6_129-1

Technology-enabled learning

2019

Journal Article

Segmenting residents based on emotional reactions to tourism performing arts development

Zheng, Danni, Ritchie, Brent W. and Benckendorff, Pierre J. (2019). Segmenting residents based on emotional reactions to tourism performing arts development. Journal of Travel and Tourism Marketing, 36 (8), 877-887. doi: 10.1080/10548408.2019.1657052

Segmenting residents based on emotional reactions to tourism performing arts development

2019

Journal Article

The role of cognitive appraisal, emotion and commitment in affecting resident support toward tourism performing arts development

Zheng, Danni, Ritchie, Brent W., Benckendorff, Pierre J. and Bao, Jigang (2019). The role of cognitive appraisal, emotion and commitment in affecting resident support toward tourism performing arts development. Journal of Sustainable Tourism, 27 (11), 1-20. doi: 10.1080/09669582.2019.1662029

The role of cognitive appraisal, emotion and commitment in affecting resident support toward tourism performing arts development

2019

Journal Article

Research impact benchmarks for tourism, hospitality and events scholars in Australia and New Zealand

Benckendorff, Pierre and Shu, Mengya (Lavender) (2019). Research impact benchmarks for tourism, hospitality and events scholars in Australia and New Zealand. Journal of Hospitality and Tourism Management, 38, 184-190. doi: 10.1016/j.jhtm.2018.04.005

Research impact benchmarks for tourism, hospitality and events scholars in Australia and New Zealand

2019

Journal Article

Emotional responses toward Tourism Performing Arts Development: a comparison of urban and rural residents in China

Zheng, Danni, Ritchie, Brent W., Benckendorff, Pierre J. and Bao, Jigang (2019). Emotional responses toward Tourism Performing Arts Development: a comparison of urban and rural residents in China. Tourism Management, 70, 238-249. doi: 10.1016/j.tourman.2018.08.019

Emotional responses toward Tourism Performing Arts Development: a comparison of urban and rural residents in China

2019

Conference Publication

Blended Tourism Experiencescape: A Conceptualisation of Live-Streaming Tourism

Deng, Zhiming, Benckendorff, Pierre and Wang, Jie (2019). Blended Tourism Experiencescape: A Conceptualisation of Live-Streaming Tourism. eTourism Conference (ENTER) - eTourism - Towards a Sustainable Digital Society, Nicosia Cyprus, 30 January - 1 February 2019. Cham, Switzerland: Springer. doi: 10.1007/978-3-030-05940-8_17

Blended Tourism Experiencescape: A Conceptualisation of Live-Streaming Tourism

2019

Book Chapter

Shopping on the edge: identifying factors contributing to tourist retail development in heritage villages

Moscardo, Gianna, Murphy, Laurie, Hughes, Karen and Benckendorff, Pierre (2019). Shopping on the edge: identifying factors contributing to tourist retail development in heritage villages. The future past of tourism: historical perspectives and future evolutions. (pp. 188-200) Bristol, United Kingdom: Channel View Publications.

Shopping on the edge: identifying factors contributing to tourist retail development in heritage villages

2018

Journal Article

Progress and new directions for teaching and learning in MOOCs

Deng, Ruiqi, Benckendorff, Pierre and Gannaway, Deanne (2018). Progress and new directions for teaching and learning in MOOCs. Computers and Education, 129, 48-60. doi: 10.1016/j.compedu.2018.10.019

Progress and new directions for teaching and learning in MOOCs

2018

Journal Article

Australian Honours degrees: the last bastion of quality?

Backer, Elisa and Benckendorff, Pierre (2018). Australian Honours degrees: the last bastion of quality?. Journal of Hospitality and Tourism Management, 36, 49-56. doi: 10.1016/j.jhtm.2018.08.001

Australian Honours degrees: the last bastion of quality?

2018

Journal Article

Differentiating Asian working holiday makers from traditional backpackers on the basis of accommodation preferences

Nagai, Hayato, Benckendorff, Pierre and Tkaczynski, Aaron (2018). Differentiating Asian working holiday makers from traditional backpackers on the basis of accommodation preferences. Journal of Hospitality and Tourism Management, 35, 66-74. doi: 10.1016/j.jhtm.2018.03.003

Differentiating Asian working holiday makers from traditional backpackers on the basis of accommodation preferences

2018

Journal Article

Online business simulations: authentic teamwork, learning outcomes, and satisfaction

Lohmann, Gui, Pratt, Marlene A., Benckendorff, Pierre, Strickland, Paul, Reynolds, Paul and Whitelaw, Paul A. (2018). Online business simulations: authentic teamwork, learning outcomes, and satisfaction. Higher Education, 77 (3), 1-18. doi: 10.1007/s10734-018-0282-x

Online business simulations: authentic teamwork, learning outcomes, and satisfaction

2018

Journal Article

Lack of progress in tourist information search research: a critique of citation behaviour and knowledge development

Zarezadeh, Zohreh (Zara), Benckendorff, Pierre and Gretzel, Ulrike (2018). Lack of progress in tourist information search research: a critique of citation behaviour and knowledge development. Current Issues in Tourism, 22 (19), 1-15. doi: 10.1080/13683500.2018.1459511

Lack of progress in tourist information search research: a critique of citation behaviour and knowledge development

2018

Journal Article

Exploring the motivations of Asian working holiday makers travelling to Australia

Nagai, Hayato, Benckendorff, Pierre and Tkaczynski, Aaron (2018). Exploring the motivations of Asian working holiday makers travelling to Australia. Tourism Studies, 18, 43-53.

Exploring the motivations of Asian working holiday makers travelling to Australia

2017

Journal Article

A contemporary review of research methods adopted to understand students’ and instructors’ use of Massive Open Online Courses (MOOCs)

Deng, Ruiqi and Benckendorff, Pierre (2017). A contemporary review of research methods adopted to understand students’ and instructors’ use of Massive Open Online Courses (MOOCs). International Journal of Information and Education Technology, 7 (8), 601-607. doi: 10.18178/ijiet.2017.7.8.939

A contemporary review of research methods adopted to understand students’ and instructors’ use of Massive Open Online Courses (MOOCs)

2017

Journal Article

Bibliometric visualisation: an application in tourism crisis and disaster management research

Jiang, Yawei, Ritchie, Brent W. and Benckendorff, Pierre (2017). Bibliometric visualisation: an application in tourism crisis and disaster management research. Current Issues in Tourism, 22 (16), 1-33. doi: 10.1080/13683500.2017.1408574

Bibliometric visualisation: an application in tourism crisis and disaster management research

2017

Journal Article

Mindful tourist experiences: a Buddhist perspective

Chen, Lynn, Scott, Noel and Benckendorff, Pierre (2017). Mindful tourist experiences: a Buddhist perspective. Annals of Tourism Research, 63, 1-12. doi: 10.1016/j.annals.2017.01.013

Mindful tourist experiences: a Buddhist perspective

2017

Journal Article

Hospitality higher education quality: establishing standards in Australia

Gross, Michael J., Benckendorff, Pierre, Mair, Judith and Whitelaw, Paul A. (2017). Hospitality higher education quality: establishing standards in Australia. Journal of Hospitality and Tourism Management, 30, 4-14. doi: 10.1016/j.jhtm.2017.01.007

Hospitality higher education quality: establishing standards in Australia

Funding

Current funding

  • 2024 - 2025
    Brisbane Valley Rail Trail Workforce Empowerment Initiative (Grow Your Own Regional Workforce Program grant administered by Queensland Country Tourism)
    Southern Queensland Country Tourism
    Open grant

Past funding

  • 2019 - 2021
    Brisbane Valley Rail Trail Visitor Research Program
    Somerset Regional Council
    Open grant
  • 2017 - 2021
    North Stradbroke Island Visitor Research Program
    Queensland Department of State Development, Tourism and Innovation
    Open grant
  • 2015 - 2018
    Enhancing student employability skills through virtual field trips in the hospitality industry (OLT Project led by Griffith University)
    OLT Innovation and Development Grants
    Open grant
  • 2013 - 2015
    Enhancing Student Learning Outcomes with Simulation-based Pedagogies
    OLT Innovation and Development Grants
    Open grant
  • 2013 - 2015
    Setting the standard: establishing threshold learning outcomes for tourism, hospitality and events higher education in Australia
    OLT Innovation and Development Grants
    Open grant
  • 2012 - 2013
    Working from the centre: supporting unit/course co-ordinators to implement academic integrity policies, resources and scholarship
    OLT Innovation and Development Grants
    Open grant
  • 2011 - 2012
    Bullet Proof Travellers? Generation Y's Perceptions of Risk and Personal Safety
    UQ New Staff Research Start-Up Fund
    Open grant
  • 2009 - 2010
    Building a stronger future: balancing professional and liberal education ideals in tourism and hospitality education
    ALTC Competitive Grants
    Open grant

Supervision

Availability

Professor Pierre Benckendorff is:
Available for supervision

Before you email them, read our advice on how to contact a supervisor.

Supervision history

Current supervision

  • Doctor Philosophy

    Service experience co-creation in human-robot interaction: An exploratory study based on psychophysiological measures

    Principal Advisor

    Other advisors: Associate Professor Gabby Walters

  • Doctor Philosophy

    Transformative Luxury Tourism Experiences: A Resource-Based View

    Principal Advisor

    Other advisors: Professor Tim Kastelle

  • Doctor Philosophy

    Balancing Romance and Risk: The Role of Anticipated Emotions in Female Tourists' Online Self-Disclosure Behaviour

    Associate Advisor

    Other advisors: Dr Jie Wang

Completed supervision

Media

Enquiries

Contact Professor Pierre Benckendorff directly for media enquiries about:

  • airlines
  • attractions
  • cruising
  • government policy
  • service quality
  • theme parks
  • tourism
  • tourism and information technology
  • tourism and smartphones
  • tourism and social media
  • tourism policy and planning
  • tourism transport

Need help?

For help with finding experts, story ideas and media enquiries, contact our Media team:

communications@uq.edu.au