
Overview
Background
Professor Pierre Benckendorff is an award-winning researcher specialising in visitor behaviour, technology enhanced learning and tourism. He has held several teaching and learning leadership positions at The University of Queensland and James Cook University in Australia. His experience includes coordinating a team of teaching and learning staff, program quality assurance and accreditation, and curriculum reviews of undergraduate and postgraduate coursework programs in business, tourism, hospitality and event management. He has developed and taught undergraduate and postgraduate courses in introductory tourism management, international tourism, tourist behaviour, tourism and leisure futures, tourism transportation, tourism operations, tourism technologies, tourism analysis, business skills and marketing communications.
Pierre has been actively involved in a number of national teaching and learning projects totalling close to AUD 1 million in grant funding. In 2007, he received a national Carrick citation for outstanding contributions to student learning. Pierre was part of the national team that developed the Learning and Teaching Academic Standards for Tourism, Hospitality and Events and has continued to co-lead efforts to embed and measure these standards under the auspices of CAUTHE. He is currently the co-chair of knowledge creation for the BEST Education Network and in this capacity, has worked with the World Travel and Tourism Council to edit a book of international cases based on Tourism for Tomorrow award finalists and winners. He is the co-editor of the Handbook of Teaching and Learning in Tourism. Pierre serves regularly as an external reviewer of tourism programs in Australia and overseas institutions.
His research interests include visitor behaviour, tourism information technologies, and tourism education and training. He has authored over 80 publications in these areas in leading international journals and is a regular speaker at tourism research conferences. He is on the editorial board of several leading tourism journals and is a regular reviewer of papers. He has also co-authored one of the leading textbooks on tourism and information technology. He has served as a judge for the Queensland Tourism Awards as well as the Australian Tourism Awards. His passion for travel and tourism has taken him to some of the world’s leading theme parks and airports, the major cities of Europe and North America, the African Savannah and the bustling streets of Asia. He has also travelled extensively throughout Australia and New Zealand.
Online Profiles
- LinkedIn: http://au.linkedin.com/pub/pierre-benckendorff/5/8b7/766/
- Twitter: https://twitter.com/PBenckendorff
- ResearchGate: https://www.researchgate.net/profile/Pierre_Benckendorff
- Academia.edu: https://uq.academia.edu/PierreBenckendorff
- Google Scholar: https://scholar.google.com/citations?user=LjNJJXIAAAAJ
- UQ Researchers: http://researchers.uq.edu.au/researcher/2336
Availability
- Professor Pierre Benckendorff is:
- Available for supervision
- Media expert
Fields of research
Qualifications
- Bachelor (Honours) of Tourism Management, James Cook University
- Doctor of Philosophy of Tourism Management, James Cook University
Research interests
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Technology and Visitor Experiences
Aplications of smart technologies, social media and artificial intelligence in marketing, interpretation, wayfinding, service and experience design.
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Tourism Education and Scholarship
Curriculum, pedagogy and learning outcomes in tourism education. Collaboration in tourism scholarhship and the epistemology of tourism as a post disciplinary field of research
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Generation Y and Generation Z
Behaviour, perceptions and preferences of Generation Y and Z travellers
Research impacts
Most of my research projects in the consumer behaviour area are concerned with better understanding travellers and this has management implications for the management and marketing of visitor experiences.
Works
Search Professor Pierre Benckendorff’s works on UQ eSpace
2012
Other Outputs
Analysis of Australian tourism, hospitality and events undergraduate education programs
Day, Michele, Walo, Maree, Weeks, Paul, Dredge, Dianne, Benckendorff, Pierre, Gross, Michael J. and Whitelaw, Paul (2012). Analysis of Australian tourism, hospitality and events undergraduate education programs. Issues paper 4 Sydney, NSW Australia: Office for Learning and Teaching.
2012
Book Chapter
Tourism and quality of life: How does tourism measure up?
Liburd, Janne J., Benckendorff, Pierre and Carlsen, Jack (2012). Tourism and quality of life: How does tourism measure up?. Handbook of tourism and quality-of-life research: Enhancing the lives of tourists and residents of host communities. (pp. 105-132) edited by Muzaffer Uysal, Richard R. Perdue and M. Joseph Sirgy. New York, United States: Springer. doi: 10.1007/978-94-007-2288-0_7
2012
Other Outputs
Influences on Australian tourism, hospitality and events undergraduate education
Dredge, Dianne, Benckendorff, Pierre, Day, Michele, Gross, Michael J., Walo, Maree, Weeks, Paul and Whitelaw, Paul A. (2012). Influences on Australian tourism, hospitality and events undergraduate education. Issues Paper No.2 Sydney, Australia: Department of Industry, Innovation, Science, Research and Tertiary Education.
2011
Journal Article
Evaluating tourist satisfaction with the retail experience in a typical tourist shopping village
Murphy, Laurie, Moscardo, Gianna, Benckendorff, Pierre and Pearce, Pierre (2011). Evaluating tourist satisfaction with the retail experience in a typical tourist shopping village. Journal of Retailing and Consumer Services, 18 (4), 302-310. doi: 10.1016/j.jretconser.2011.02.004
2011
Book Chapter
Tourism management case study: Skyrail Rainforest Cableway
Benckendorff, Pierre (2011). Tourism management case study: Skyrail Rainforest Cableway. Contemporary Management. (pp. 481-486) edited by D. Waddell, J.M. George and G.R. Jones. Australia: McGraw-Hill Australia.
2011
Book
Tourist shopping villages: Forms and functions
Murphy, Laurie, Moscardo, Gianna, Benckendorff, Pierre and Pearce, Philip (2011). Tourist shopping villages: Forms and functions. New York, United States: Routledge. doi: 10.4324/9780203834824
2011
Book Chapter
Generation Y and travel futures
Moscardo, Gianna, Murphy, Laurie and Benckendorff, Pierre (2011). Generation Y and travel futures. Tourism and demography. (pp. 87-100) edited by Ian Yeoman, Cathy H. C. Hsu, Karen A. Smith and Sandra Watson. Woodeaton, Oxford: Goodfellow Publishers.
2011
Conference Publication
Conceptualising the perfect blend in the tourism and hospitality education curriculum space
Dredge, Dianne, Benckendorff, Pierre, Day, Michele, Gross, Michael J., Walo, Maree, Weeks, Paul and Whitelaw, Paul (2011). Conceptualising the perfect blend in the tourism and hospitality education curriculum space. Council of Australian University Tourism and Hospitality Educators National Conference, Adelaide, Australia, 8-11 February 2011. Adelaide, SA, Australia: School of Management, University of South Australia.
2011
Conference Publication
Exploring patterns of satisfaction and shopping motivation in a tourist shopping village
Moscardo, Gianna, Benckendorff, Pierre and Murphy, Laurie (2011). Exploring patterns of satisfaction and shopping motivation in a tourist shopping village. 42nd Annual Travel and Tourism Research Association (TTRA) International Conference, London, Ontario, Canada, 19-21 June 2011. Whitehall, MI, United States: Travel and Tourism Research Association.
2011
Conference Publication
Blending the vocational and the liberal: A snapshot of tourism and hospitality undergraduate degrees at Australian universities
Day, Michele, Walo, Maree, Weeks, Paul, Dredge, Dianne, Benckendorff, Pierre, Gross, Michael J. and Whitelaw, Paul (2011). Blending the vocational and the liberal: A snapshot of tourism and hospitality undergraduate degrees at Australian universities. Council of Australian University Tourism and Hospitality Educators National Conference, Adelaide, SA, Australia, 8-11 February 2011. Adelaide, SA, Australia: School of Management, University of South Australia.
2010
Conference Publication
Exploring the limits of tourism research collaboration: A social network analysis of co-authorship patterns in Australian and New Zealand tourism research
Benckendorff, Pierre (2010). Exploring the limits of tourism research collaboration: A social network analysis of co-authorship patterns in Australian and New Zealand tourism research. 20th Annual Council for Australian University Tourism and Hospitality Education Conference (CAUTHE 2010), Hobart, Australia, 8-11 February 2010. Hobart, Australia: University of Tasmania.
2010
Book
Tourism and Generation Y
Pierre Benckendorff, Gianna Moscardo and Donna Pendergast eds. (2010). Tourism and Generation Y. Oxfordshire, United Kingdom: CAB International.
2010
Book Chapter
Mythbusting: Generation Y and travel
Moscardo, Gianna and Benckendorff, Pierre (2010). Mythbusting: Generation Y and travel. Tourism and Generation Y. (pp. 16-26) edited by Pierre Benckendorff, Gianna Moscardo and Donna Pendergast. Oxfordshire, U.K.: CAB International. doi: 10.1079/9781845936013.0016
2010
Conference Publication
Learning and earning: What can business students learn from part-time employment
Benckendorff, Pierre and Blackman, Anna (2010). Learning and earning: What can business students learn from part-time employment. 2010 ACEN National Conference, Perth, WA, Australia, 29 September-1 October, 2010. Rockhampton, Qld, Australia: Australian Collaborative Education Network (ACEN).
2010
Book Chapter
Understanding Generation-Y tourists: Managing the risk and change associated with a new emerging market
Benckendorff, Pierre and Moscardo, Gianna (2010). Understanding Generation-Y tourists: Managing the risk and change associated with a new emerging market. Tourism and Generation Y. (pp. 38-46) edited by Pierre Benckendorff, Gianna Moscardo and Donna Pendergast. Oxfordshire, U.K.: CAB International. doi: 10.1079/9781845936013.0038
2010
Conference Publication
Sustainable luxury: oxymoron or comfortable bedfellows?
Moscardo, Gianna and Benckendorff, Pierre (2010). Sustainable luxury: oxymoron or comfortable bedfellows?. Global Sustainable Tourism, Nelspruit, South Africa, 15-19 November, 2010. South Africa: Tshwane University Of Technology.
2009
Book
Tourism and generation Y
Benckendorff, Pierre, Moscardo, Gianna and Pendergast, Donna (2009). Tourism and generation Y. CABI Publishing.
2009
Journal Article
Introduction
Benckendorff, Pierre, Moscardo, Gianna and Pendergast, Donna (2009). Introduction. Tourism and Generation Y, Part F1620, ix-xvi.
2009
Journal Article
The Student Experience: Applications to tourism and hospitality education
Ruhanen, Lisa, Scott, Noel, Benckendorff, Pierre and Roberts, Elizabeth (2009). The Student Experience: Applications to tourism and hospitality education. Journal of Hospitality and Tourism Management, 16 (1), 82-83. doi: 10.1375/jhtm.16.1.82
2009
Journal Article
Deconstructing the student experience: A conceptual framework
Benckendorff, P. J, Ruhanen, L., and Scott , N. (2009). Deconstructing the student experience: A conceptual framework. Journal of Hospitality and Tourism Management, 16 (1), 84-91. doi: 10.1375/jhtm.16.1.84
Funding
Current funding
Past funding
Supervision
Availability
- Professor Pierre Benckendorff is:
- Available for supervision
Before you email them, read our advice on how to contact a supervisor.
Supervision history
Current supervision
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Doctor Philosophy
Service experience co-creation in human-robot interaction: An exploratory study based on psychophysiological measures
Principal Advisor
Other advisors: Associate Professor Gabby Walters
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Doctor Philosophy
Transformative Luxury Tourism Experiences: A Resource-Based View
Principal Advisor
Other advisors: Professor Tim Kastelle
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Doctor Philosophy
Balancing Romance and Risk: The Role of Anticipated Emotions in Female Tourists' Online Self-Disclosure Behaviour
Associate Advisor
Other advisors: Dr Jie Wang
Completed supervision
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2023
Doctor Philosophy
Fake it to Make it: Exploring Instagram Users' Engagement with Virtual Influencers in Tourism
Principal Advisor
Other advisors: Associate Professor Karen Hughes, Dr Thomas Magor
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2022
Doctor Philosophy
Being there without being there: Exploring technology affordances in travel live streaming
Principal Advisor
Other advisors: Dr Jie Wang
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2021
Doctor Philosophy
Technological Progress and Tourist Information Search Strategies
Principal Advisor
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2020
Doctor Philosophy
The role of smartphones in value co-creation of tourist experiences
Principal Advisor
Other advisors: Associate Professor Judith Mair
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2019
Doctor Philosophy
Learner engagement in MOOCs: Links with learner factors, teaching context, and learning outcomes
Principal Advisor
Other advisors: Associate Professor Deanne Gannaway
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2018
Doctor Philosophy
The influence of cultural values on the environmental attitudes and behaviours of Chinese outbound tourists
Principal Advisor
Other advisors: Associate Professor Karen Hughes
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2016
Doctor Philosophy
The Influence of Social Media on Study Destination Selection: A Study of Chinese Outbound Students
Principal Advisor
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2016
Doctor Philosophy
The Role of Language Proficiency and Cultural Adaptation in Travel Risk Perception: A Study of Asian Working Holiday Makers in Australia
Principal Advisor
Other advisors: Dr Aaron Tkaczynski
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2015
Doctor Philosophy
An Exploration of Mindfulness and its Experiential Benefits: Taiwanese Backpackers in Australia
Principal Advisor
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2019
Doctor Philosophy
The Role of Emotion in Resident Perceptions of Tourism performing arts developments
Associate Advisor
Other advisors: Professor Brent Ritchie
Media
Enquiries
Contact Professor Pierre Benckendorff directly for media enquiries about:
- airlines
- attractions
- cruising
- government policy
- service quality
- theme parks
- tourism
- tourism and information technology
- tourism and smartphones
- tourism and social media
- tourism policy and planning
- tourism transport
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