
Overview
Background
Professor Pierre Benckendorff is an award-winning researcher specialising in visitor behaviour, technology enhanced learning and tourism. He has held several teaching and learning leadership positions at The University of Queensland and James Cook University in Australia. His experience includes coordinating a team of teaching and learning staff, program quality assurance and accreditation, and curriculum reviews of undergraduate and postgraduate coursework programs in business, tourism, hospitality and event management. He has developed and taught undergraduate and postgraduate courses in introductory tourism management, international tourism, tourist behaviour, tourism and leisure futures, tourism transportation, tourism operations, tourism technologies, tourism analysis, business skills and marketing communications.
Pierre has been actively involved in a number of national teaching and learning projects totalling close to AUD 1 million in grant funding. In 2007, he received a national Carrick citation for outstanding contributions to student learning. Pierre was part of the national team that developed the Learning and Teaching Academic Standards for Tourism, Hospitality and Events and has continued to co-lead efforts to embed and measure these standards under the auspices of CAUTHE. He is currently the co-chair of knowledge creation for the BEST Education Network and in this capacity, has worked with the World Travel and Tourism Council to edit a book of international cases based on Tourism for Tomorrow award finalists and winners. He is the co-editor of the Handbook of Teaching and Learning in Tourism. Pierre serves regularly as an external reviewer of tourism programs in Australia and overseas institutions.
His research interests include visitor behaviour, tourism information technologies, and tourism education and training. He has authored over 80 publications in these areas in leading international journals and is a regular speaker at tourism research conferences. He is on the editorial board of several leading tourism journals and is a regular reviewer of papers. He has also co-authored one of the leading textbooks on tourism and information technology. He has served as a judge for the Queensland Tourism Awards as well as the Australian Tourism Awards. His passion for travel and tourism has taken him to some of the world’s leading theme parks and airports, the major cities of Europe and North America, the African Savannah and the bustling streets of Asia. He has also travelled extensively throughout Australia and New Zealand.
Online Profiles
- LinkedIn: http://au.linkedin.com/pub/pierre-benckendorff/5/8b7/766/
- Twitter: https://twitter.com/PBenckendorff
- ResearchGate: https://www.researchgate.net/profile/Pierre_Benckendorff
- Academia.edu: https://uq.academia.edu/PierreBenckendorff
- Google Scholar: https://scholar.google.com/citations?user=LjNJJXIAAAAJ
- UQ Researchers: http://researchers.uq.edu.au/researcher/2336
Availability
- Professor Pierre Benckendorff is:
- Available for supervision
- Media expert
Fields of research
Qualifications
- Bachelor (Honours) of Tourism Management, James Cook University
- Doctor of Philosophy of Tourism Management, James Cook University
Research interests
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Technology and Visitor Experiences
Aplications of smart technologies, social media and artificial intelligence in marketing, interpretation, wayfinding, service and experience design.
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Tourism Education and Scholarship
Curriculum, pedagogy and learning outcomes in tourism education. Collaboration in tourism scholarhship and the epistemology of tourism as a post disciplinary field of research
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Generation Y and Generation Z
Behaviour, perceptions and preferences of Generation Y and Z travellers
Research impacts
Most of my research projects in the consumer behaviour area are concerned with better understanding travellers and this has management implications for the management and marketing of visitor experiences.
Works
Search Professor Pierre Benckendorff’s works on UQ eSpace
2009
Journal Article
Exploring the future of tourism and quality of life
Benckendorff, Pierre, Edwards, Deborah, Jurowski, Claudia, Liburd, Janne J., Miller, Graham and Moscardo, Gianna (2009). Exploring the future of tourism and quality of life. Tourism and Hospitality Research, 9 (2), 171-183. doi: 10.1057/thr.2009.7
2009
Journal Article
Themes and trends in Australian and New Zealand tourism research: A social network analysis of citations in two leading journals (1994-2007)
Benckendorff, Pierre (2009). Themes and trends in Australian and New Zealand tourism research: A social network analysis of citations in two leading journals (1994-2007). Journal of Hospitality and Tourism Management, 16 (1), 1-15. doi: 10.1375/jhtm.16.1.1
2009
Conference Publication
Using wikis to help first year students develop collaborative knowledge management skills for tomorrow
Benckendorff, Pierre (2009). Using wikis to help first year students develop collaborative knowledge management skills for tomorrow. Pacific Rim Conference on the First Year in Higher Education, Townsville, QLD, Australia, 29 June -1 July 2008. Brisbane, Qld, Australia: Queensland University of Technology.
2009
Conference Publication
The role of local government in developing small tourism enterprises in regional destinations
Givney, Sarah and Benckendorff, Pierre (2009). The role of local government in developing small tourism enterprises in regional destinations. CAUTHE International Research Conference: See Change: Tourism & Hospitality in a Dynamic World, Fremantle, NSW, Australia, 10-13 February 2009. Perth, WA, Australia: Curtin University.
2009
Conference Publication
What do sustainable tourism researchers value? An analysis of citations from the Journal of Sustainable Tourism (1999-2008)
Benckendorff, Pierre (2009). What do sustainable tourism researchers value? An analysis of citations from the Journal of Sustainable Tourism (1999-2008). Think Tank IX, Singapore, 15-18 June 2009.
2009
Journal Article
Evaluating wikis as an assessment tool for developing collaboration and knowledge management skills
Benckendorff, Pierre (2009). Evaluating wikis as an assessment tool for developing collaboration and knowledge management skills. Journal of Hospitality and Tourism Management, 16 (1), 102-112. doi: 10.1375/jhtm.16.1.102
2008
Conference Publication
Tourist shopping villages: Challenges and issues in developing regional tourism
Murphy, Laurie, Pearce, Philip, Benckendorff, Pierre and Moscardo, Gianna (2008). Tourist shopping villages: Challenges and issues in developing regional tourism. CAUTHE 2008 Conference, Gold Coast, QLD, Australia, 11-14 February 2008. Gold Coast, QLD, Australia: Griffith University.
2008
Journal Article
Envisioning sustainable tourism futures: An evaluation of the futures wheel method
Benckendorff, Pierre (2008). Envisioning sustainable tourism futures: An evaluation of the futures wheel method. Tourism and Hospitality Research, 8 (1), 25-36. doi: 10.1057/thr.2008.2
2008
Book Chapter
Tourist shopping villages: Exploring success and failure
Murphy, Laurie, Moscardo, Gianna, Benckendorff, Pierre and Pearce, Philip (2008). Tourist shopping villages: Exploring success and failure. Tourism management: Analysis, behaviour and strategy. (pp. 405-423) edited by Arch G. Woodside and Drew Martin. Wallingford, UK ; Cambridge, MA: CAB International. doi: 10.1079/9781845933234.0405
2008
Conference Publication
Using wikis to enhance the creative collaboration and knowledge management skills of tourism students
Benckendorff, Pierre (2008). Using wikis to enhance the creative collaboration and knowledge management skills of tourism students. Tourism and Hospitality Research, Training and Practice: Where the 'Bloody Hell' Are We?, Gold Coast, QLD, Australia, 11-14 February 2008. Gold Coast, QLD, Australia: Griffith University.
2007
Journal Article
Exploring word-of-mouth influences on travel decisions: friends and relatives vs. other travellers
Murphy, Laurie, Mascardo, Gianna and Benckendorff, Pierre (2007). Exploring word-of-mouth influences on travel decisions: friends and relatives vs. other travellers. International Journal of Consumer Studies, 31 (5), 517-527. doi: 10.1111/j.1470-6431.2007.00608.x
2007
Journal Article
Exploring word of mouth influences on travel decisions: Friends and relatives vs. other travellers
Murphy, Laurie, Moscardo, Gianna and Benckendorff, Pierre (2007). Exploring word of mouth influences on travel decisions: Friends and relatives vs. other travellers. International Journal of Consumer Studies, 31 (5), 517-527. doi: 10.1111/j.1470-6431.2007.00608.x
2007
Journal Article
Using brand personality to differentiate regional tourism destinations
Murphy, L., Moscardo, G. and Benckendorff, P. (2007). Using brand personality to differentiate regional tourism destinations. Journal of Travel Research, 46 (1), 5-14. doi: 10.1177/0047287507302371
2007
Conference Publication
Exploring the flexible learning preferences of tourism and hospitality management students
Benckendorff, Pierre (2007). Exploring the flexible learning preferences of tourism and hospitality management students. Past Achievements, Future Challenges : 17th Annual CAUTHE Conference, Manly, Australia, 11-14 February. Sydney: University of Technology.
2007
Journal Article
Destination brand personality: visitor perceptions of a regional tourism destination
Murphy, L., Benckendorff, P. and Moscardo, G. (2007). Destination brand personality: visitor perceptions of a regional tourism destination. Tourism Analysis, 12 (5/6), 419-432. doi: 10.3727/108354207783227948
2007
Conference Publication
Contrasting online and onsite sampling methods: Results of visitor responses to a destination survey
Benckendorff, P., Moscardo, G. and Murphy, L. (2007). Contrasting online and onsite sampling methods: Results of visitor responses to a destination survey. Beating the Odds with Tourism Research: Travel and Tourism Research Association 38th Annual Conference, Las Vegas, Nevada, U.S.A, 17-20 June. Boise, Idaho, U.S.A.: Travel and Tourism Research Association.
2007
Conference Publication
Exploring the flexible learning preferences of business and commerce students using a learner segmentation approach
Benckendorff, P. (2007). Exploring the flexible learning preferences of business and commerce students using a learner segmentation approach. Quantitative Analysis of Teaching and Learning in Higher Education in Business, Economics and Commerce 3rd Annual Forum, Melbourne, Australia, 9 February 2007. Melbourne: University of Melbourne.
2007
Conference Publication
Misunderstanding Generation Y: Risks for tourism managers
Moscardo, G. and Benckendorff, P. (2007). Misunderstanding Generation Y: Risks for tourism managers. Beating the Odds with Tourism Research: Travel and Tourism Research Association 38th Annual Conference, Las Vegas, Nevada, United States, 17-20 June 2007. Boise, Idaho, United States: Travel and Tourism Research Association.
2007
Journal Article
Linking travel motivation, tourist self-image and destination brand personality
Murphy, Laurie, Benckendorff, Pierre and Moscardo, Gianna (2007). Linking travel motivation, tourist self-image and destination brand personality. Journal of Travel and Tourism Marketing, 22 (2), 45-59. doi: 10.1300/J073v22n02_04
2006
Journal Article
An exploratory analysis of planning characteristics in Australian visitor attractions
Benckendorff, Pierre J. (2006). An exploratory analysis of planning characteristics in Australian visitor attractions. Asia Pacific Journal of Tourism Research, 11 (1), 43-63. doi: 10.1080/10941660500500683
Funding
Current funding
Past funding
Supervision
Availability
- Professor Pierre Benckendorff is:
- Available for supervision
Before you email them, read our advice on how to contact a supervisor.
Supervision history
Current supervision
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Doctor Philosophy
Service experience co-creation in human-robot interaction: An exploratory study based on psychophysiological measures
Principal Advisor
Other advisors: Associate Professor Gabby Walters
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Doctor Philosophy
Transformative Luxury Tourism Experiences: A Resource-Based View
Principal Advisor
Other advisors: Professor Tim Kastelle
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Doctor Philosophy
Balancing Romance and Risk: The Role of Anticipated Emotions in Female Tourists' Online Self-Disclosure Behaviour
Associate Advisor
Other advisors: Dr Jie Wang
Completed supervision
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2023
Doctor Philosophy
Fake it to Make it: Exploring Instagram Users' Engagement with Virtual Influencers in Tourism
Principal Advisor
Other advisors: Associate Professor Karen Hughes, Dr Thomas Magor
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2022
Doctor Philosophy
Being there without being there: Exploring technology affordances in travel live streaming
Principal Advisor
Other advisors: Dr Jie Wang
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2021
Doctor Philosophy
Technological Progress and Tourist Information Search Strategies
Principal Advisor
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2020
Doctor Philosophy
The role of smartphones in value co-creation of tourist experiences
Principal Advisor
Other advisors: Associate Professor Judith Mair
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2019
Doctor Philosophy
Learner engagement in MOOCs: Links with learner factors, teaching context, and learning outcomes
Principal Advisor
Other advisors: Associate Professor Deanne Gannaway
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2018
Doctor Philosophy
The influence of cultural values on the environmental attitudes and behaviours of Chinese outbound tourists
Principal Advisor
Other advisors: Associate Professor Karen Hughes
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2016
Doctor Philosophy
The Influence of Social Media on Study Destination Selection: A Study of Chinese Outbound Students
Principal Advisor
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2016
Doctor Philosophy
The Role of Language Proficiency and Cultural Adaptation in Travel Risk Perception: A Study of Asian Working Holiday Makers in Australia
Principal Advisor
Other advisors: Dr Aaron Tkaczynski
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2015
Doctor Philosophy
An Exploration of Mindfulness and its Experiential Benefits: Taiwanese Backpackers in Australia
Principal Advisor
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2019
Doctor Philosophy
The Role of Emotion in Resident Perceptions of Tourism performing arts developments
Associate Advisor
Other advisors: Professor Brent Ritchie
Media
Enquiries
Contact Professor Pierre Benckendorff directly for media enquiries about:
- airlines
- attractions
- cruising
- government policy
- service quality
- theme parks
- tourism
- tourism and information technology
- tourism and smartphones
- tourism and social media
- tourism policy and planning
- tourism transport
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