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Professor Pierre Benckendorff
Professor

Pierre Benckendorff

Email: 
Phone: 
+61 7 334 60502

Overview

Background

Professor Pierre Benckendorff is an award-winning researcher specialising in visitor behaviour, technology enhanced learning and tourism. He has held several teaching and learning leadership positions at The University of Queensland and James Cook University in Australia. His experience includes coordinating a team of teaching and learning staff, program quality assurance and accreditation, and curriculum reviews of undergraduate and postgraduate coursework programs in business, tourism, hospitality and event management. He has developed and taught undergraduate and postgraduate courses in introductory tourism management, international tourism, tourist behaviour, tourism and leisure futures, tourism transportation, tourism operations, tourism technologies, tourism analysis, business skills and marketing communications.

Pierre has been actively involved in a number of national teaching and learning projects totalling close to AUD 1 million in grant funding. In 2007, he received a national Carrick citation for outstanding contributions to student learning. Pierre was part of the national team that developed the Learning and Teaching Academic Standards for Tourism, Hospitality and Events and has continued to co-lead efforts to embed and measure these standards under the auspices of CAUTHE. He is currently the co-chair of knowledge creation for the BEST Education Network and in this capacity, has worked with the World Travel and Tourism Council to edit a book of international cases based on Tourism for Tomorrow award finalists and winners. He is the co-editor of the Handbook of Teaching and Learning in Tourism. Pierre serves regularly as an external reviewer of tourism programs in Australia and overseas institutions.

His research interests include visitor behaviour, tourism information technologies, and tourism education and training. He has authored over 80 publications in these areas in leading international journals and is a regular speaker at tourism research conferences. He is on the editorial board of several leading tourism journals and is a regular reviewer of papers. He has also co-authored one of the leading textbooks on tourism and information technology. He has served as a judge for the Queensland Tourism Awards as well as the Australian Tourism Awards. His passion for travel and tourism has taken him to some of the world’s leading theme parks and airports, the major cities of Europe and North America, the African Savannah and the bustling streets of Asia. He has also travelled extensively throughout Australia and New Zealand.

Online Profiles

Availability

Professor Pierre Benckendorff is:
Available for supervision
Media expert

Qualifications

  • Bachelor (Honours) of Tourism Management, James Cook University
  • Doctor of Philosophy of Tourism Management, James Cook University

Research interests

  • Technology and Visitor Experiences

    Aplications of smart technologies, social media and artificial intelligence in marketing, interpretation, wayfinding, service and experience design.

  • Tourism Education and Scholarship

    Curriculum, pedagogy and learning outcomes in tourism education. Collaboration in tourism scholarhship and the epistemology of tourism as a post disciplinary field of research

  • Generation Y and Generation Z

    Behaviour, perceptions and preferences of Generation Y and Z travellers

Research impacts

Most of my research projects in the consumer behaviour area are concerned with better understanding travellers and this has management implications for the management and marketing of visitor experiences.

Works

Search Professor Pierre Benckendorff’s works on UQ eSpace

139 works between 1983 and 2024

101 - 120 of 139 works

2009

Journal Article

Exploring the future of tourism and quality of life

Benckendorff, Pierre, Edwards, Deborah, Jurowski, Claudia, Liburd, Janne J., Miller, Graham and Moscardo, Gianna (2009). Exploring the future of tourism and quality of life. Tourism and Hospitality Research, 9 (2), 171-183. doi: 10.1057/thr.2009.7

Exploring the future of tourism and quality of life

2009

Journal Article

Themes and trends in Australian and New Zealand tourism research: A social network analysis of citations in two leading journals (1994-2007)

Benckendorff, Pierre (2009). Themes and trends in Australian and New Zealand tourism research: A social network analysis of citations in two leading journals (1994-2007). Journal of Hospitality and Tourism Management, 16 (1), 1-15. doi: 10.1375/jhtm.16.1.1

Themes and trends in Australian and New Zealand tourism research: A social network analysis of citations in two leading journals (1994-2007)

2009

Conference Publication

Using wikis to help first year students develop collaborative knowledge management skills for tomorrow

Benckendorff, Pierre (2009). Using wikis to help first year students develop collaborative knowledge management skills for tomorrow. Pacific Rim Conference on the First Year in Higher Education, Townsville, QLD, Australia, 29 June -1 July 2008. Brisbane, Qld, Australia: Queensland University of Technology.

Using wikis to help first year students develop collaborative knowledge management skills for tomorrow

2009

Conference Publication

The role of local government in developing small tourism enterprises in regional destinations

Givney, Sarah and Benckendorff, Pierre (2009). The role of local government in developing small tourism enterprises in regional destinations. CAUTHE International Research Conference: See Change: Tourism & Hospitality in a Dynamic World, Fremantle, NSW, Australia, 10-13 February 2009. Perth, WA, Australia: Curtin University.

The role of local government in developing small tourism enterprises in regional destinations

2009

Conference Publication

What do sustainable tourism researchers value? An analysis of citations from the Journal of Sustainable Tourism (1999-2008)

Benckendorff, Pierre (2009). What do sustainable tourism researchers value? An analysis of citations from the Journal of Sustainable Tourism (1999-2008). Think Tank IX, Singapore, 15-18 June 2009.

What do sustainable tourism researchers value? An analysis of citations from the Journal of Sustainable Tourism (1999-2008)

2009

Journal Article

Evaluating wikis as an assessment tool for developing collaboration and knowledge management skills

Benckendorff, Pierre (2009). Evaluating wikis as an assessment tool for developing collaboration and knowledge management skills. Journal of Hospitality and Tourism Management, 16 (1), 102-112. doi: 10.1375/jhtm.16.1.102

Evaluating wikis as an assessment tool for developing collaboration and knowledge management skills

2008

Conference Publication

Tourist shopping villages: Challenges and issues in developing regional tourism

Murphy, Laurie, Pearce, Philip, Benckendorff, Pierre and Moscardo, Gianna (2008). Tourist shopping villages: Challenges and issues in developing regional tourism. CAUTHE 2008 Conference, Gold Coast, QLD, Australia, 11-14 February 2008. Gold Coast, QLD, Australia: Griffith University.

Tourist shopping villages: Challenges and issues in developing regional tourism

2008

Journal Article

Envisioning sustainable tourism futures: An evaluation of the futures wheel method

Benckendorff, Pierre (2008). Envisioning sustainable tourism futures: An evaluation of the futures wheel method. Tourism and Hospitality Research, 8 (1), 25-36. doi: 10.1057/thr.2008.2

Envisioning sustainable tourism futures: An evaluation of the futures wheel method

2008

Book Chapter

Tourist shopping villages: Exploring success and failure

Murphy, Laurie, Moscardo, Gianna, Benckendorff, Pierre and Pearce, Philip (2008). Tourist shopping villages: Exploring success and failure. Tourism management: Analysis, behaviour and strategy. (pp. 405-423) edited by Arch G. Woodside and Drew Martin. Wallingford, UK ; Cambridge, MA: CAB International. doi: 10.1079/9781845933234.0405

Tourist shopping villages: Exploring success and failure

2008

Conference Publication

Using wikis to enhance the creative collaboration and knowledge management skills of tourism students

Benckendorff, Pierre (2008). Using wikis to enhance the creative collaboration and knowledge management skills of tourism students. Tourism and Hospitality Research, Training and Practice: Where the 'Bloody Hell' Are We?, Gold Coast, QLD, Australia, 11-14 February 2008. Gold Coast, QLD, Australia: Griffith University.

Using wikis to enhance the creative collaboration and knowledge management skills of tourism students

2007

Journal Article

Exploring word-of-mouth influences on travel decisions: friends and relatives vs. other travellers

Murphy, Laurie, Mascardo, Gianna and Benckendorff, Pierre (2007). Exploring word-of-mouth influences on travel decisions: friends and relatives vs. other travellers. International Journal of Consumer Studies, 31 (5), 517-527. doi: 10.1111/j.1470-6431.2007.00608.x

Exploring word-of-mouth influences on travel decisions: friends and relatives vs. other travellers

2007

Journal Article

Exploring word of mouth influences on travel decisions: Friends and relatives vs. other travellers

Murphy, Laurie, Moscardo, Gianna and Benckendorff, Pierre (2007). Exploring word of mouth influences on travel decisions: Friends and relatives vs. other travellers. International Journal of Consumer Studies, 31 (5), 517-527. doi: 10.1111/j.1470-6431.2007.00608.x

Exploring word of mouth influences on travel decisions: Friends and relatives vs. other travellers

2007

Journal Article

Using brand personality to differentiate regional tourism destinations

Murphy, L., Moscardo, G. and Benckendorff, P. (2007). Using brand personality to differentiate regional tourism destinations. Journal of Travel Research, 46 (1), 5-14. doi: 10.1177/0047287507302371

Using brand personality to differentiate regional tourism destinations

2007

Conference Publication

Exploring the flexible learning preferences of tourism and hospitality management students

Benckendorff, Pierre (2007). Exploring the flexible learning preferences of tourism and hospitality management students. Past Achievements, Future Challenges : 17th Annual CAUTHE Conference, Manly, Australia, 11-14 February. Sydney: University of Technology.

Exploring the flexible learning preferences of tourism and hospitality management students

2007

Journal Article

Destination brand personality: visitor perceptions of a regional tourism destination

Murphy, L., Benckendorff, P. and Moscardo, G. (2007). Destination brand personality: visitor perceptions of a regional tourism destination. Tourism Analysis, 12 (5/6), 419-432. doi: 10.3727/108354207783227948

Destination brand personality: visitor perceptions of a regional tourism destination

2007

Conference Publication

Contrasting online and onsite sampling methods: Results of visitor responses to a destination survey

Benckendorff, P., Moscardo, G. and Murphy, L. (2007). Contrasting online and onsite sampling methods: Results of visitor responses to a destination survey. Beating the Odds with Tourism Research: Travel and Tourism Research Association 38th Annual Conference, Las Vegas, Nevada, U.S.A, 17-20 June. Boise, Idaho, U.S.A.: Travel and Tourism Research Association.

Contrasting online and onsite sampling methods: Results of visitor responses to a destination survey

2007

Conference Publication

Exploring the flexible learning preferences of business and commerce students using a learner segmentation approach

Benckendorff, P. (2007). Exploring the flexible learning preferences of business and commerce students using a learner segmentation approach. Quantitative Analysis of Teaching and Learning in Higher Education in Business, Economics and Commerce 3rd Annual Forum, Melbourne, Australia, 9 February 2007. Melbourne: University of Melbourne.

Exploring the flexible learning preferences of business and commerce students using a learner segmentation approach

2007

Conference Publication

Misunderstanding Generation Y: Risks for tourism managers

Moscardo, G. and Benckendorff, P. (2007). Misunderstanding Generation Y: Risks for tourism managers. Beating the Odds with Tourism Research: Travel and Tourism Research Association 38th Annual Conference, Las Vegas, Nevada, United States, 17-20 June 2007. Boise, Idaho, United States: Travel and Tourism Research Association.

Misunderstanding Generation Y: Risks for tourism managers

2007

Journal Article

Linking travel motivation, tourist self-image and destination brand personality

Murphy, Laurie, Benckendorff, Pierre and Moscardo, Gianna (2007). Linking travel motivation, tourist self-image and destination brand personality. Journal of Travel and Tourism Marketing, 22 (2), 45-59. doi: 10.1300/J073v22n02_04

Linking travel motivation, tourist self-image and destination brand personality

2006

Journal Article

An exploratory analysis of planning characteristics in Australian visitor attractions

Benckendorff, Pierre J. (2006). An exploratory analysis of planning characteristics in Australian visitor attractions. Asia Pacific Journal of Tourism Research, 11 (1), 43-63. doi: 10.1080/10941660500500683

An exploratory analysis of planning characteristics in Australian visitor attractions

Funding

Current funding

  • 2024 - 2025
    Brisbane Valley Rail Trail Workforce Empowerment Initiative (Grow Your Own Regional Workforce Program grant administered by Queensland Country Tourism)
    Southern Queensland Country Tourism
    Open grant

Past funding

  • 2019 - 2021
    Brisbane Valley Rail Trail Visitor Research Program
    Somerset Regional Council
    Open grant
  • 2017 - 2021
    North Stradbroke Island Visitor Research Program
    Queensland Department of State Development, Tourism and Innovation
    Open grant
  • 2015 - 2018
    Enhancing student employability skills through virtual field trips in the hospitality industry (OLT Project led by Griffith University)
    OLT Innovation and Development Grants
    Open grant
  • 2013 - 2015
    Enhancing Student Learning Outcomes with Simulation-based Pedagogies
    OLT Innovation and Development Grants
    Open grant
  • 2013 - 2015
    Setting the standard: establishing threshold learning outcomes for tourism, hospitality and events higher education in Australia
    OLT Innovation and Development Grants
    Open grant
  • 2012 - 2013
    Working from the centre: supporting unit/course co-ordinators to implement academic integrity policies, resources and scholarship
    OLT Innovation and Development Grants
    Open grant
  • 2011 - 2012
    Bullet Proof Travellers? Generation Y's Perceptions of Risk and Personal Safety
    UQ New Staff Research Start-Up Fund
    Open grant
  • 2009 - 2010
    Building a stronger future: balancing professional and liberal education ideals in tourism and hospitality education
    ALTC Competitive Grants
    Open grant

Supervision

Availability

Professor Pierre Benckendorff is:
Available for supervision

Before you email them, read our advice on how to contact a supervisor.

Supervision history

Current supervision

  • Doctor Philosophy

    Service experience co-creation in human-robot interaction: An exploratory study based on psychophysiological measures

    Principal Advisor

    Other advisors: Associate Professor Gabby Walters

  • Doctor Philosophy

    Transformative Luxury Tourism Experiences: A Resource-Based View

    Principal Advisor

    Other advisors: Professor Tim Kastelle

  • Doctor Philosophy

    Balancing Romance and Risk: The Role of Anticipated Emotions in Female Tourists' Online Self-Disclosure Behaviour

    Associate Advisor

    Other advisors: Dr Jie Wang

Completed supervision

Media

Enquiries

Contact Professor Pierre Benckendorff directly for media enquiries about:

  • airlines
  • attractions
  • cruising
  • government policy
  • service quality
  • theme parks
  • tourism
  • tourism and information technology
  • tourism and smartphones
  • tourism and social media
  • tourism policy and planning
  • tourism transport

Need help?

For help with finding experts, story ideas and media enquiries, contact our Media team:

communications@uq.edu.au