
Overview
Background
Professor Pierre Benckendorff is an award-winning researcher specialising in visitor behaviour, technology enhanced learning and tourism. He has held several teaching and learning leadership positions at The University of Queensland and James Cook University in Australia. His experience includes coordinating a team of teaching and learning staff, program quality assurance and accreditation, and curriculum reviews of undergraduate and postgraduate coursework programs in business, tourism, hospitality and event management. He has developed and taught undergraduate and postgraduate courses in introductory tourism management, international tourism, tourist behaviour, tourism and leisure futures, tourism transportation, tourism operations, tourism technologies, tourism analysis, business skills and marketing communications.
Pierre has been actively involved in a number of national teaching and learning projects totalling close to AUD 1 million in grant funding. In 2007, he received a national Carrick citation for outstanding contributions to student learning. Pierre was part of the national team that developed the Learning and Teaching Academic Standards for Tourism, Hospitality and Events and has continued to co-lead efforts to embed and measure these standards under the auspices of CAUTHE. He is currently the co-chair of knowledge creation for the BEST Education Network and in this capacity, has worked with the World Travel and Tourism Council to edit a book of international cases based on Tourism for Tomorrow award finalists and winners. He is the co-editor of the Handbook of Teaching and Learning in Tourism. Pierre serves regularly as an external reviewer of tourism programs in Australia and overseas institutions.
His research interests include visitor behaviour, tourism information technologies, and tourism education and training. He has authored over 80 publications in these areas in leading international journals and is a regular speaker at tourism research conferences. He is on the editorial board of several leading tourism journals and is a regular reviewer of papers. He has also co-authored one of the leading textbooks on tourism and information technology. He has served as a judge for the Queensland Tourism Awards as well as the Australian Tourism Awards. His passion for travel and tourism has taken him to some of the world’s leading theme parks and airports, the major cities of Europe and North America, the African Savannah and the bustling streets of Asia. He has also travelled extensively throughout Australia and New Zealand.
Online Profiles
- LinkedIn: http://au.linkedin.com/pub/pierre-benckendorff/5/8b7/766/
- Twitter: https://twitter.com/PBenckendorff
- ResearchGate: https://www.researchgate.net/profile/Pierre_Benckendorff
- Academia.edu: https://uq.academia.edu/PierreBenckendorff
- Google Scholar: https://scholar.google.com/citations?user=LjNJJXIAAAAJ
- UQ Researchers: http://researchers.uq.edu.au/researcher/2336
Availability
- Professor Pierre Benckendorff is:
- Available for supervision
- Media expert
Fields of research
Qualifications
- Bachelor (Honours) of Tourism Management, James Cook University
- Doctor of Philosophy of Tourism Management, James Cook University
Research interests
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Technology and Visitor Experiences
Aplications of smart technologies, social media and artificial intelligence in marketing, interpretation, wayfinding, service and experience design.
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Tourism Education and Scholarship
Curriculum, pedagogy and learning outcomes in tourism education. Collaboration in tourism scholarhship and the epistemology of tourism as a post disciplinary field of research
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Generation Y and Generation Z
Behaviour, perceptions and preferences of Generation Y and Z travellers
Research impacts
Most of my research projects in the consumer behaviour area are concerned with better understanding travellers and this has management implications for the management and marketing of visitor experiences.
Works
Search Professor Pierre Benckendorff’s works on UQ eSpace
2006
Conference Publication
Can regional destinations really have a brand personality?
Murphy, Laurie, Moscardo, Gianna and Benckendorff, Pierre (2006). Can regional destinations really have a brand personality?. Cutting Edge Research in Tourism: New directions, challenges and applications, Surrey, United Kingdom, 6-9 June 2006. Surrey, United Kingdom: The School of Management, University of Surrey.
2006
Book Chapter
Attractions megatrends
Benckendorff, Pierre (2006). Attractions megatrends. Tourism business frontiers: Consumers, products and industry. (pp. 200-210) edited by Dimitrios Buhalis and Carlos Costa. Amsterdam; Boston: Elsevier Butterworth-Heinemann. doi: 10.1016/b978-0-7506-6377-9.50029-8
2006
Journal Article
Benchmarking, usable knowledge and tourist attractions
Pearce, Philip and Benckendorff, Pierre (2006). Benchmarking, usable knowledge and tourist attractions. Journal of Quality Assurance in Hospitality and Tourism, 7 (1-2), 29-52. doi: 10.1300/J162v07n01_03
2006
Conference Publication
Visitor and stakeholder perceptions of destination brand personality: An analysis of a regional Australian tourism destination
Murphy, Laurie, Moscardo, Gianna and Benckendorff, Pierre (2006). Visitor and stakeholder perceptions of destination brand personality: An analysis of a regional Australian tourism destination. Travel and Tourism Research Association 37th Annual Conference, Dublin, Ireland, 18-20 June 2006. Boise, ID, U.S.A.: Travel and Tourism Research Association.
2006
Conference Publication
Approaches to monitoring change in the business environment of tourist attractions
Benckendorff, Pierre (2006). Approaches to monitoring change in the business environment of tourist attractions. CAUTHE 2006 Conference: To the City and Beyond, Melbourne, VIC, Australia, 6-9 February 2006. Footscray, VIC, Australia: School of Hospitality, Tourism and Marketing, Victoria University.
2006
Conference Publication
Profiling users of airline web sites based on their content preferences
Benckendorff, P. (2006). Profiling users of airline web sites based on their content preferences. New frontiers in global tourism: Trends and competitive challenges, Dublin, Ireland, June 18-20 2006. Dublin, Ireland: TTRA.
2006
Conference Publication
Visitor perceptions of technology use in tourist attraction experiences
Benckendorff, Pierre, Moscardo, Gianna and Murphy, Laurie (2006). Visitor perceptions of technology use in tourist attraction experiences. Cutting Edge Research in Tourism: New Directions, Challenges and Applications, Guildford, U.K., 6-9 June 2006. Surrey, U.K.: University of Surrey : The School of Management.
2006
Journal Article
An exploratory analysis of traveler preferences for airline website content
Benckendorff, Pierre (2006). An exploratory analysis of traveler preferences for airline website content. Information Technology and Tourism, 8 (3-4), 149-159. doi: 10.3727/109830506778690867
2005
Conference Publication
Contrasting high-tech and high touch experiences in tourist attractions
Benckendorff, P., Moscardo, G. and Murphy, L. (2005). Contrasting high-tech and high touch experiences in tourist attractions. New Tourism for Asia-Pacific, Goyang, Korea, 7-10 July 2005. Pusan, Korea: Asia Pacific Tourism Association.
2005
Conference Publication
Do destination brands really have a personality? A comparison of two coastal tourism destinations in Australia
Murphy, L., Moscardo, G. and Benckendorff, P. (2005). Do destination brands really have a personality? A comparison of two coastal tourism destinations in Australia. The three R's: research, results, rewards, New Orleans, Louisiana, United States, 12-15 June 2005. Boise, Idaho, United States: Travel and Tourism Research Association.
2005
Journal Article
High tech versus high touch: Visitor responses to the use of technology in tourist attractions
Benckendorff, Pierre, Moscardo, Gianna and Murphy, Laurie (2005). High tech versus high touch: Visitor responses to the use of technology in tourist attractions. Tourism Recreation Research, 30 (3), 37-47. doi: 10.1080/02508281.2005.11081485
2004
Book
Forces shaping the future of Australian tourist attractions : Trends and challenges leading up to 2020
Benckendorff, Pierre (2004). Forces shaping the future of Australian tourist attractions : Trends and challenges leading up to 2020. Townsvile, Australia: James Cook University, School of Business.
2004
Book
Planning systems in Australian tourist attractions : A qualitative study of attraction operators
Benckendorff, Pierre (2004). Planning systems in Australian tourist attractions : A qualitative study of attraction operators. Townsville, Australia: James Cook University, School of Business.
2003
Journal Article
Australian tourist attractions: The links between organizational characteristics and planning
Benckendorff, Pierre J. and Pearce, Philip L. (2003). Australian tourist attractions: The links between organizational characteristics and planning. Journal of Travel Research, 42 (1), 24-35. doi: 10.1177/0047287503253948
2001
Book
Marketing on the internet: A guide for tourist attractions
Benckendorff, Pierre (2001). Marketing on the internet: A guide for tourist attractions. Townsville, Australia: James Cook University, School of Business.
2001
Book
Planning for the future: A study of Australian tourist attractions : Summary report
Benckendorff, Pierre J. (2001). Planning for the future: A study of Australian tourist attractions : Summary report. Townsville, Australia: James Cook University, School of Business.
2000
Journal Article
Destination marketing on the Internet: A case study of Australian Regional Tourism Authorities
Benckendorff, Pierre J. and Black, Neil L. (2000). Destination marketing on the Internet: A case study of Australian Regional Tourism Authorities. Journal of Tourism Studies, 11 (2), 11-21.
1999
Other Outputs
Destination marketing on the internet: A guide for Australia’s Regional Tourism Authorities
Benckendorff, Pierre (1999). Destination marketing on the internet: A guide for Australia’s Regional Tourism Authorities. Tourism Program Townsville, Qld., Australia: James Cook University of North Queensland.
1983
Journal Article
ALTERATION OF THE MECHANICAL-PROPERTIES OF CARTILAGE UNDER THE INFLUENCE OF INTRA-ARTICULARLY APPLICABLE DRUGS INVITRO
WEH, L, EBENS, B, BINZUS, G and BENCKENDORFF, P (1983). ALTERATION OF THE MECHANICAL-PROPERTIES OF CARTILAGE UNDER THE INFLUENCE OF INTRA-ARTICULARLY APPLICABLE DRUGS INVITRO. Research in Experimental Medicine, 183 (2), 95-110. doi: 10.1007/BF01851775
Funding
Current funding
Past funding
Supervision
Availability
- Professor Pierre Benckendorff is:
- Available for supervision
Before you email them, read our advice on how to contact a supervisor.
Supervision history
Current supervision
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Doctor Philosophy
Transformative Luxury Tourism Experiences: A Resource-Based View
Principal Advisor
Other advisors: Professor Tim Kastelle
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Doctor Philosophy
Service experience co-creation in human-robot interaction: An exploratory study based on psychophysiological measures
Principal Advisor
Other advisors: Associate Professor Gabby Walters
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Doctor Philosophy
Balancing Romance and Risk: The Role of Anticipated Emotions in Female Tourists' Online Self-Disclosure Behaviour
Associate Advisor
Other advisors: Dr Jie Wang
Completed supervision
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2023
Doctor Philosophy
Fake it to Make it: Exploring Instagram Users' Engagement with Virtual Influencers in Tourism
Principal Advisor
Other advisors: Associate Professor Karen Hughes, Dr Thomas Magor
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2022
Doctor Philosophy
Being there without being there: Exploring technology affordances in travel live streaming
Principal Advisor
Other advisors: Dr Jie Wang
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2021
Doctor Philosophy
Technological Progress and Tourist Information Search Strategies
Principal Advisor
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2020
Doctor Philosophy
The role of smartphones in value co-creation of tourist experiences
Principal Advisor
Other advisors: Associate Professor Judith Mair
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2019
Doctor Philosophy
Learner engagement in MOOCs: Links with learner factors, teaching context, and learning outcomes
Principal Advisor
Other advisors: Associate Professor Deanne Gannaway
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2018
Doctor Philosophy
The influence of cultural values on the environmental attitudes and behaviours of Chinese outbound tourists
Principal Advisor
Other advisors: Associate Professor Karen Hughes
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2016
Doctor Philosophy
The Influence of Social Media on Study Destination Selection: A Study of Chinese Outbound Students
Principal Advisor
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2016
Doctor Philosophy
The Role of Language Proficiency and Cultural Adaptation in Travel Risk Perception: A Study of Asian Working Holiday Makers in Australia
Principal Advisor
Other advisors: Dr Aaron Tkaczynski
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2015
Doctor Philosophy
An Exploration of Mindfulness and its Experiential Benefits: Taiwanese Backpackers in Australia
Principal Advisor
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2019
Doctor Philosophy
The Role of Emotion in Resident Perceptions of Tourism performing arts developments
Associate Advisor
Other advisors: Professor Brent Ritchie
Media
Enquiries
Contact Professor Pierre Benckendorff directly for media enquiries about:
- airlines
- attractions
- cruising
- government policy
- service quality
- theme parks
- tourism
- tourism and information technology
- tourism and smartphones
- tourism and social media
- tourism policy and planning
- tourism transport
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