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Professor Pierre Benckendorff
Professor

Pierre Benckendorff

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Phone: 
+61 7 334 60502

Overview

Background

Professor Pierre Benckendorff is an award-winning researcher specialising in visitor behaviour, technology enhanced learning and tourism. He has held several teaching and learning leadership positions at The University of Queensland and James Cook University in Australia. His experience includes coordinating a team of teaching and learning staff, program quality assurance and accreditation, and curriculum reviews of undergraduate and postgraduate coursework programs in business, tourism, hospitality and event management. He has developed and taught undergraduate and postgraduate courses in introductory tourism management, international tourism, tourist behaviour, tourism and leisure futures, tourism transportation, tourism operations, tourism technologies, tourism analysis, business skills and marketing communications.

Pierre has been actively involved in a number of national teaching and learning projects totalling close to AUD 1 million in grant funding. In 2007, he received a national Carrick citation for outstanding contributions to student learning. Pierre was part of the national team that developed the Learning and Teaching Academic Standards for Tourism, Hospitality and Events and has continued to co-lead efforts to embed and measure these standards under the auspices of CAUTHE. He is currently the co-chair of knowledge creation for the BEST Education Network and in this capacity, has worked with the World Travel and Tourism Council to edit a book of international cases based on Tourism for Tomorrow award finalists and winners. He is the co-editor of the Handbook of Teaching and Learning in Tourism. Pierre serves regularly as an external reviewer of tourism programs in Australia and overseas institutions.

His research interests include visitor behaviour, tourism information technologies, and tourism education and training. He has authored over 80 publications in these areas in leading international journals and is a regular speaker at tourism research conferences. He is on the editorial board of several leading tourism journals and is a regular reviewer of papers. He has also co-authored one of the leading textbooks on tourism and information technology. He has served as a judge for the Queensland Tourism Awards as well as the Australian Tourism Awards. His passion for travel and tourism has taken him to some of the world’s leading theme parks and airports, the major cities of Europe and North America, the African Savannah and the bustling streets of Asia. He has also travelled extensively throughout Australia and New Zealand.

Online Profiles

Availability

Professor Pierre Benckendorff is:
Available for supervision
Media expert

Qualifications

  • Bachelor (Honours) of Tourism Management, James Cook University
  • Doctor of Philosophy of Tourism Management, James Cook University

Research interests

  • Technology and Visitor Experiences

    Aplications of smart technologies, social media and artificial intelligence in marketing, interpretation, wayfinding, service and experience design.

  • Tourism Education and Scholarship

    Curriculum, pedagogy and learning outcomes in tourism education. Collaboration in tourism scholarhship and the epistemology of tourism as a post disciplinary field of research

  • Generation Y and Generation Z

    Behaviour, perceptions and preferences of Generation Y and Z travellers

Research impacts

Most of my research projects in the consumer behaviour area are concerned with better understanding travellers and this has management implications for the management and marketing of visitor experiences.

Works

Search Professor Pierre Benckendorff’s works on UQ eSpace

139 works between 1983 and 2024

121 - 139 of 139 works

2006

Conference Publication

Can regional destinations really have a brand personality?

Murphy, Laurie, Moscardo, Gianna and Benckendorff, Pierre (2006). Can regional destinations really have a brand personality?. Cutting Edge Research in Tourism: New directions, challenges and applications, Surrey, United Kingdom, 6-9 June 2006. Surrey, United Kingdom: The School of Management, University of Surrey.

Can regional destinations really have a brand personality?

2006

Book Chapter

Attractions megatrends

Benckendorff, Pierre (2006). Attractions megatrends. Tourism business frontiers: Consumers, products and industry. (pp. 200-210) edited by Dimitrios Buhalis and Carlos Costa. Amsterdam; Boston: Elsevier Butterworth-Heinemann. doi: 10.1016/b978-0-7506-6377-9.50029-8

Attractions megatrends

2006

Journal Article

Benchmarking, usable knowledge and tourist attractions

Pearce, Philip and Benckendorff, Pierre (2006). Benchmarking, usable knowledge and tourist attractions. Journal of Quality Assurance in Hospitality and Tourism, 7 (1-2), 29-52. doi: 10.1300/J162v07n01_03

Benchmarking, usable knowledge and tourist attractions

2006

Conference Publication

Visitor and stakeholder perceptions of destination brand personality: An analysis of a regional Australian tourism destination

Murphy, Laurie, Moscardo, Gianna and Benckendorff, Pierre (2006). Visitor and stakeholder perceptions of destination brand personality: An analysis of a regional Australian tourism destination. Travel and Tourism Research Association 37th Annual Conference, Dublin, Ireland, 18-20 June 2006. Boise, ID, U.S.A.: Travel and Tourism Research Association.

Visitor and stakeholder perceptions of destination brand personality: An analysis of a regional Australian tourism destination

2006

Conference Publication

Approaches to monitoring change in the business environment of tourist attractions

Benckendorff, Pierre (2006). Approaches to monitoring change in the business environment of tourist attractions. CAUTHE 2006 Conference: To the City and Beyond, Melbourne, VIC, Australia, 6-9 February 2006. Footscray, VIC, Australia: School of Hospitality, Tourism and Marketing, Victoria University.

Approaches to monitoring change in the business environment of tourist attractions

2006

Conference Publication

Profiling users of airline web sites based on their content preferences

Benckendorff, P. (2006). Profiling users of airline web sites based on their content preferences. New frontiers in global tourism: Trends and competitive challenges, Dublin, Ireland, June 18-20 2006. Dublin, Ireland: TTRA.

Profiling users of airline web sites based on their content preferences

2006

Conference Publication

Visitor perceptions of technology use in tourist attraction experiences

Benckendorff, Pierre, Moscardo, Gianna and Murphy, Laurie (2006). Visitor perceptions of technology use in tourist attraction experiences. Cutting Edge Research in Tourism: New Directions, Challenges and Applications, Guildford, U.K., 6-9 June 2006. Surrey, U.K.: University of Surrey : The School of Management.

Visitor perceptions of technology use in tourist attraction experiences

2006

Journal Article

An exploratory analysis of traveler preferences for airline website content

Benckendorff, Pierre (2006). An exploratory analysis of traveler preferences for airline website content. Information Technology and Tourism, 8 (3-4), 149-159. doi: 10.3727/109830506778690867

An exploratory analysis of traveler preferences for airline website content

2005

Conference Publication

Contrasting high-tech and high touch experiences in tourist attractions

Benckendorff, P., Moscardo, G. and Murphy, L. (2005). Contrasting high-tech and high touch experiences in tourist attractions. New Tourism for Asia-Pacific, Goyang, Korea, 7-10 July 2005. Pusan, Korea: Asia Pacific Tourism Association.

Contrasting high-tech and high touch experiences in tourist attractions

2005

Conference Publication

Do destination brands really have a personality? A comparison of two coastal tourism destinations in Australia

Murphy, L., Moscardo, G. and Benckendorff, P. (2005). Do destination brands really have a personality? A comparison of two coastal tourism destinations in Australia. The three R's: research, results, rewards, New Orleans, Louisiana, United States, 12-15 June 2005. Boise, Idaho, United States: Travel and Tourism Research Association.

Do destination brands really have a personality? A comparison of two coastal tourism destinations in Australia

2005

Journal Article

High tech versus high touch: Visitor responses to the use of technology in tourist attractions

Benckendorff, Pierre, Moscardo, Gianna and Murphy, Laurie (2005). High tech versus high touch: Visitor responses to the use of technology in tourist attractions. Tourism Recreation Research, 30 (3), 37-47. doi: 10.1080/02508281.2005.11081485

High tech versus high touch: Visitor responses to the use of technology in tourist attractions

2004

Book

Forces shaping the future of Australian tourist attractions : Trends and challenges leading up to 2020

Benckendorff, Pierre (2004). Forces shaping the future of Australian tourist attractions : Trends and challenges leading up to 2020. Townsvile, Australia: James Cook University, School of Business.

Forces shaping the future of Australian tourist attractions : Trends and challenges leading up to 2020

2004

Book

Planning systems in Australian tourist attractions : A qualitative study of attraction operators

Benckendorff, Pierre (2004). Planning systems in Australian tourist attractions : A qualitative study of attraction operators. Townsville, Australia: James Cook University, School of Business.

Planning systems in Australian tourist attractions : A qualitative study of attraction operators

2003

Journal Article

Australian tourist attractions: The links between organizational characteristics and planning

Benckendorff, Pierre J. and Pearce, Philip L. (2003). Australian tourist attractions: The links between organizational characteristics and planning. Journal of Travel Research, 42 (1), 24-35. doi: 10.1177/0047287503253948

Australian tourist attractions: The links between organizational characteristics and planning

2001

Book

Marketing on the internet: A guide for tourist attractions

Benckendorff, Pierre (2001). Marketing on the internet: A guide for tourist attractions. Townsville, Australia: James Cook University, School of Business.

Marketing on the internet: A guide for tourist attractions

2001

Book

Planning for the future: A study of Australian tourist attractions : Summary report

Benckendorff, Pierre J. (2001). Planning for the future: A study of Australian tourist attractions : Summary report. Townsville, Australia: James Cook University, School of Business.

Planning for the future: A study of Australian tourist attractions : Summary report

2000

Journal Article

Destination marketing on the Internet: A case study of Australian Regional Tourism Authorities

Benckendorff, Pierre J. and Black, Neil L. (2000). Destination marketing on the Internet: A case study of Australian Regional Tourism Authorities. Journal of Tourism Studies, 11 (2), 11-21.

Destination marketing on the Internet: A case study of Australian Regional Tourism Authorities

1999

Other Outputs

Destination marketing on the internet: A guide for Australia’s Regional Tourism Authorities

Benckendorff, Pierre (1999). Destination marketing on the internet: A guide for Australia’s Regional Tourism Authorities. Tourism Program Townsville, Qld., Australia: James Cook University of North Queensland.

Destination marketing on the internet: A guide for Australia’s Regional Tourism Authorities

1983

Journal Article

ALTERATION OF THE MECHANICAL-PROPERTIES OF CARTILAGE UNDER THE INFLUENCE OF INTRA-ARTICULARLY APPLICABLE DRUGS INVITRO

WEH, L, EBENS, B, BINZUS, G and BENCKENDORFF, P (1983). ALTERATION OF THE MECHANICAL-PROPERTIES OF CARTILAGE UNDER THE INFLUENCE OF INTRA-ARTICULARLY APPLICABLE DRUGS INVITRO. Research in Experimental Medicine, 183 (2), 95-110. doi: 10.1007/BF01851775

ALTERATION OF THE MECHANICAL-PROPERTIES OF CARTILAGE UNDER THE INFLUENCE OF INTRA-ARTICULARLY APPLICABLE DRUGS INVITRO

Funding

Current funding

  • 2024 - 2025
    Brisbane Valley Rail Trail Workforce Empowerment Initiative (Grow Your Own Regional Workforce Program grant administered by Queensland Country Tourism)
    Southern Queensland Country Tourism
    Open grant

Past funding

  • 2019 - 2021
    Brisbane Valley Rail Trail Visitor Research Program
    Somerset Regional Council
    Open grant
  • 2017 - 2021
    North Stradbroke Island Visitor Research Program
    Queensland Department of State Development, Tourism and Innovation
    Open grant
  • 2015 - 2018
    Enhancing student employability skills through virtual field trips in the hospitality industry (OLT Project led by Griffith University)
    OLT Innovation and Development Grants
    Open grant
  • 2013 - 2015
    Enhancing Student Learning Outcomes with Simulation-based Pedagogies
    OLT Innovation and Development Grants
    Open grant
  • 2013 - 2015
    Setting the standard: establishing threshold learning outcomes for tourism, hospitality and events higher education in Australia
    OLT Innovation and Development Grants
    Open grant
  • 2012 - 2013
    Working from the centre: supporting unit/course co-ordinators to implement academic integrity policies, resources and scholarship
    OLT Innovation and Development Grants
    Open grant
  • 2011 - 2012
    Bullet Proof Travellers? Generation Y's Perceptions of Risk and Personal Safety
    UQ New Staff Research Start-Up Fund
    Open grant
  • 2009 - 2010
    Building a stronger future: balancing professional and liberal education ideals in tourism and hospitality education
    ALTC Competitive Grants
    Open grant

Supervision

Availability

Professor Pierre Benckendorff is:
Available for supervision

Before you email them, read our advice on how to contact a supervisor.

Supervision history

Current supervision

  • Doctor Philosophy

    Transformative Luxury Tourism Experiences: A Resource-Based View

    Principal Advisor

    Other advisors: Professor Tim Kastelle

  • Doctor Philosophy

    Service experience co-creation in human-robot interaction: An exploratory study based on psychophysiological measures

    Principal Advisor

    Other advisors: Associate Professor Gabby Walters

  • Doctor Philosophy

    Balancing Romance and Risk: The Role of Anticipated Emotions in Female Tourists' Online Self-Disclosure Behaviour

    Associate Advisor

    Other advisors: Dr Jie Wang

Completed supervision

Media

Enquiries

Contact Professor Pierre Benckendorff directly for media enquiries about:

  • airlines
  • attractions
  • cruising
  • government policy
  • service quality
  • theme parks
  • tourism
  • tourism and information technology
  • tourism and smartphones
  • tourism and social media
  • tourism policy and planning
  • tourism transport

Need help?

For help with finding experts, story ideas and media enquiries, contact our Media team:

communications@uq.edu.au