Skip to menu Skip to content Skip to footer
Professor Pierre Benckendorff
Professor

Pierre Benckendorff

Email: 
Phone: 
+61 7 334 60502

Overview

Background

Professor Pierre Benckendorff is an award-winning researcher specialising in visitor behaviour, technology enhanced learning and tourism. He has held several teaching and learning leadership positions at The University of Queensland and James Cook University in Australia. His experience includes coordinating a team of teaching and learning staff, program quality assurance and accreditation, and curriculum reviews of undergraduate and postgraduate coursework programs in business, tourism, hospitality and event management. He has developed and taught undergraduate and postgraduate courses in introductory tourism management, international tourism, tourist behaviour, tourism and leisure futures, tourism transportation, tourism operations, tourism technologies, tourism analysis, business skills and marketing communications.

Pierre has been actively involved in a number of national teaching and learning projects totalling close to AUD 1 million in grant funding. In 2007, he received a national Carrick citation for outstanding contributions to student learning. Pierre was part of the national team that developed the Learning and Teaching Academic Standards for Tourism, Hospitality and Events and has continued to co-lead efforts to embed and measure these standards under the auspices of CAUTHE. He is currently the co-chair of knowledge creation for the BEST Education Network and in this capacity, has worked with the World Travel and Tourism Council to edit a book of international cases based on Tourism for Tomorrow award finalists and winners. He is the co-editor of the Handbook of Teaching and Learning in Tourism. Pierre serves regularly as an external reviewer of tourism programs in Australia and overseas institutions.

His research interests include visitor behaviour, tourism information technologies, and tourism education and training. He has authored over 80 publications in these areas in leading international journals and is a regular speaker at tourism research conferences. He is on the editorial board of several leading tourism journals and is a regular reviewer of papers. He has also co-authored one of the leading textbooks on tourism and information technology. He has served as a judge for the Queensland Tourism Awards as well as the Australian Tourism Awards. His passion for travel and tourism has taken him to some of the world’s leading theme parks and airports, the major cities of Europe and North America, the African Savannah and the bustling streets of Asia. He has also travelled extensively throughout Australia and New Zealand.

Online Profiles

Availability

Professor Pierre Benckendorff is:
Available for supervision
Media expert

Qualifications

  • Bachelor (Honours) of Tourism Management, James Cook University
  • Doctor of Philosophy of Tourism Management, James Cook University

Research interests

  • Technology and Visitor Experiences

    Aplications of smart technologies, social media and artificial intelligence in marketing, interpretation, wayfinding, service and experience design.

  • Tourism Education and Scholarship

    Curriculum, pedagogy and learning outcomes in tourism education. Collaboration in tourism scholarhship and the epistemology of tourism as a post disciplinary field of research

  • Generation Y and Generation Z

    Behaviour, perceptions and preferences of Generation Y and Z travellers

Research impacts

Most of my research projects in the consumer behaviour area are concerned with better understanding travellers and this has management implications for the management and marketing of visitor experiences.

Works

Search Professor Pierre Benckendorff’s works on UQ eSpace

139 works between 1983 and 2024

61 - 80 of 139 works

2014

Conference Publication

An exploration of mindfulness theories in Eastern and Western philosophies

Chen, I-Ling (Lynn), Scott, Noel and Benckendorff, Pierre (2014). An exploration of mindfulness theories in Eastern and Western philosophies. CAUTHE Conference 2014, Brisbane, Australia, 10-13 February 2014. Brisbane, Australia: School of Tourism, The University of Queensland. doi: 10.14264/349341

An exploration of mindfulness theories in Eastern and Western philosophies

2014

Conference Publication

Exploring language and communication problems among Asian working holiday makers in Australia

Nagai, Hayato, Benckendorff, Pierre and Tkaczynski, Aaron (2014). Exploring language and communication problems among Asian working holiday makers in Australia. The 13th Asia Pacific Forum for Graduate Students Research in Tourism, Kaohsiung, Taiwan, 14-16 May 2014. Kaohsiung City, Taiwan: National Kaohsiung University of Hospitality and Tourism.

Exploring language and communication problems among Asian working holiday makers in Australia

2014

Book

Tourism Information Technology

Benckendorff, Pierre, Sheldon, Pauline and Fesenmaier, Daniel (2014). Tourism Information Technology. 2nd ed. Wallingford, Oxford, UK: CAB International.

Tourism Information Technology

2014

Book Chapter

Attraction, tourism

Benckendorff, Pierre (2014). Attraction, tourism. Encyclopedia of Tourism. (pp. 1-4) Cham, Switzerland: Springer International Publishing. doi: 10.1007/978-3-319-01669-6_12-1

Attraction, tourism

2013

Journal Article

A network analysis of tourism research

Benckendorff, Pierre and Zehrer, Anita (2013). A network analysis of tourism research. Annals of Tourism Research, 43, 121-149. doi: 10.1016/j.annals.2013.04.005

A network analysis of tourism research

2013

Journal Article

Determinants and perceived outcomes of tourism research collaboration

Zehrer, Anita and Benckendorff, Pierre (2013). Determinants and perceived outcomes of tourism research collaboration. Tourism Analysis, 18 (4), 355-370. doi: 10.3727/108354213X13736372325830

Determinants and perceived outcomes of tourism research collaboration

2013

Journal Article

Students’ reflections on industry placement: comparing four undergraduate work integrated learning streams

Hughes, Karen, Mylonas, Aliisa and Benckendorff, Pierre (2013). Students’ reflections on industry placement: comparing four undergraduate work integrated learning streams. Asia-Pacific Journal of Cooperative Education, 14 (4), 265-279.

Students’ reflections on industry placement: comparing four undergraduate work integrated learning streams

2013

Book Chapter

Understanding tourist shopping village experiences on the margins

Murphy, Laurie, Moscardo, Gianna and Benckendorff, Pierre (2013). Understanding tourist shopping village experiences on the margins. Tourism and Souvenirs: Glocal Perspectives from the Margins. (pp. 132-146) edited by Jenny Cave, Lee Jolliffe and Tom Baum. Bristol, United Kingdom: Channel View Publications.

Understanding tourist shopping village experiences on the margins

2013

Book Chapter

Benchmarking, usable knowledge and tourist attractions

Pearce, Philip and Benckendorff, Pierre (2013). Benchmarking, usable knowledge and tourist attractions. Knowledge sharing and quality assurance in hospitality and tourism. (pp. 29-52) edited by Noel Scott and Eric Laws. New York, NY, United States: Routledge. doi: 10.4324/9780203051818

Benchmarking, usable knowledge and tourist attractions

2013

Journal Article

Drivers of change in tourism, hospitality and event management Education: an Australian perspectives

Dredge, Dianne, Benckendorff, Pierre, Day, Michele, Gross, Michael J., Walo, Maree, Weeks, Paul and Whitelaw, Paul A. (2013). Drivers of change in tourism, hospitality and event management Education: an Australian perspectives. Journal of Hospitality and Tourism Education, 25 (2), 89-102. doi: 10.1080/10963758.2013.805091

Drivers of change in tourism, hospitality and event management Education: an Australian perspectives

2013

Book

International cases in sustainable travel & tourism

Pierre Benckendorff and Dagmar Lund-Durlacher eds. (2013). International cases in sustainable travel & tourism. Oxford, United Kingdom: Goodfellow Publishers.

International cases in sustainable travel & tourism

2013

Book Chapter

Generational cohorts and ecotourism

Benckendorff, Pierre and Moscardo, Gianna (2013). Generational cohorts and ecotourism. International handbook on ecotourism. (pp. 135-154) edited by Roy Ballantyne and Jan Packer. Cheltenham, United Kingdom: Edward Elgar.

Generational cohorts and ecotourism

2012

Journal Article

The philosophic practitioner and the curriculum space

Dredge, Dianne, Benckendorff, Pierre, Day, Michele, Gross, Michael J., Walo, Maree, Weeks, Paul and Whitelaw, Paul (2012). The philosophic practitioner and the curriculum space. Annals of Tourism Research, 39 (4), 2154-2176. doi: 10.1016/j.annals.2012.07.017

The philosophic practitioner and the curriculum space

2012

Journal Article

Travel and learning: A neglected tourism research area

Falk, John H., Ballantyne, Roy, Packer, Jan and Benckendorff, Pierre (2012). Travel and learning: A neglected tourism research area. Annals of Tourism Research, 39 (2), 908-927. doi: 10.1016/j.annals.2011.11.016

Travel and learning: A neglected tourism research area

2012

Book Chapter

Tourism and quality of life: How does tourism measure up?

Liburd, Janne J., Benckendorff, Pierre and Carlsen, Jack (2012). Tourism and quality of life: How does tourism measure up?. Handbook of tourism and quality-of-life research: Enhancing the lives of tourists and residents of host communities. (pp. 105-132) edited by Muzaffer Uysal, Richard R. Perdue and M. Joseph Sirgy. New York, United States: Springer. doi: 10.1007/978-94-007-2288-0_7

Tourism and quality of life: How does tourism measure up?

2012

Other Outputs

Influences on Australian tourism, hospitality and events undergraduate education

Dredge, Dianne, Benckendorff, Pierre, Day, Michele, Gross, Michael J., Walo, Maree, Weeks, Paul and Whitelaw, Paul A. (2012). Influences on Australian tourism, hospitality and events undergraduate education. Issues Paper No.2 Sydney, Australia: Department of Industry, Innovation, Science, Research and Tertiary Education.

Influences on Australian tourism, hospitality and events undergraduate education

2012

Conference Publication

Crises, conundrums and curricula: A new golden age for tourism, hospitality and event management education?

Dredge, Dianne, Benckendorff, Pierre, Day, Michele, Gross, Michael, Walo, Maree, Weeks, Paul and Whitelaw, Paul (2012). Crises, conundrums and curricula: A new golden age for tourism, hospitality and event management education?. 22nd Annual CAUTHE Conference 2012, Melbourne, Australia, 6-9 February 2012. Melbourne, Australia: CAUTHE.

Crises, conundrums and curricula: A new golden age for tourism, hospitality and event management education?

2012

Book Chapter

Quality of life and travel motivations: integrating the two concepts in the Grevillea Model

Dolnicar, Sara, Lazarevski, Katie and Yanamandram, Venkat (2012). Quality of life and travel motivations: integrating the two concepts in the Grevillea Model. Handbook of Tourism and Quality-of-Life Research: Enhancing the Lives of Tourists and Residents of Host Communities. (pp. 293-308) edited by Muzaffer Uysal, Richard R. Perdue and M. Joseph Sirgy. Dordrecht, Netherlands: Springer. doi: 10.1007/978-94-007-2288-0

Quality of life and travel motivations: integrating the two concepts in the Grevillea Model

2012

Other Outputs

A stakeholder approach to curriculum development in tourism, hospitality and events (TH&E) education

Benckendorff, Pierre, Whitelaw, Paul, Dredge, Dianne, Day, Michele, Gross, Michael J., Walo, Maree and Weeks, Paul (2012). A stakeholder approach to curriculum development in tourism, hospitality and events (TH&E) education. Issues paper 3 Sydney, NSW Australia: Office for Learning and Teaching.

A stakeholder approach to curriculum development in tourism, hospitality and events (TH&E) education

2012

Journal Article

Environmental attitudes of Generation Y students: Foundations for sustainability education in tourism

Benckendorff, Pierre, Moscardo, Gianna and Murphy, Laurie (2012). Environmental attitudes of Generation Y students: Foundations for sustainability education in tourism. Journal of Teaching in Travel and Tourism, 12 (1), 44-69. doi: 10.1080/15313220.2012.650063

Environmental attitudes of Generation Y students: Foundations for sustainability education in tourism

Funding

Current funding

  • 2024 - 2025
    Brisbane Valley Rail Trail Workforce Empowerment Initiative (Grow Your Own Regional Workforce Program grant administered by Queensland Country Tourism)
    Southern Queensland Country Tourism
    Open grant

Past funding

  • 2019 - 2021
    Brisbane Valley Rail Trail Visitor Research Program
    Somerset Regional Council
    Open grant
  • 2017 - 2021
    North Stradbroke Island Visitor Research Program
    Queensland Department of State Development, Tourism and Innovation
    Open grant
  • 2015 - 2018
    Enhancing student employability skills through virtual field trips in the hospitality industry (OLT Project led by Griffith University)
    OLT Innovation and Development Grants
    Open grant
  • 2013 - 2015
    Enhancing Student Learning Outcomes with Simulation-based Pedagogies
    OLT Innovation and Development Grants
    Open grant
  • 2013 - 2015
    Setting the standard: establishing threshold learning outcomes for tourism, hospitality and events higher education in Australia
    OLT Innovation and Development Grants
    Open grant
  • 2012 - 2013
    Working from the centre: supporting unit/course co-ordinators to implement academic integrity policies, resources and scholarship
    OLT Innovation and Development Grants
    Open grant
  • 2011 - 2012
    Bullet Proof Travellers? Generation Y's Perceptions of Risk and Personal Safety
    UQ New Staff Research Start-Up Fund
    Open grant
  • 2009 - 2010
    Building a stronger future: balancing professional and liberal education ideals in tourism and hospitality education
    ALTC Competitive Grants
    Open grant

Supervision

Availability

Professor Pierre Benckendorff is:
Available for supervision

Before you email them, read our advice on how to contact a supervisor.

Supervision history

Current supervision

  • Doctor Philosophy

    Service experience co-creation in human-robot interaction: An exploratory study based on psychophysiological measures

    Principal Advisor

    Other advisors: Associate Professor Gabby Walters

  • Doctor Philosophy

    Transformative Luxury Tourism Experiences: A Resource-Based View

    Principal Advisor

    Other advisors: Professor Tim Kastelle

  • Doctor Philosophy

    Balancing Romance and Risk: The Role of Anticipated Emotions in Female Tourists' Online Self-Disclosure Behaviour

    Associate Advisor

    Other advisors: Dr Jie Wang

Completed supervision

Media

Enquiries

Contact Professor Pierre Benckendorff directly for media enquiries about:

  • airlines
  • attractions
  • cruising
  • government policy
  • service quality
  • theme parks
  • tourism
  • tourism and information technology
  • tourism and smartphones
  • tourism and social media
  • tourism policy and planning
  • tourism transport

Need help?

For help with finding experts, story ideas and media enquiries, contact our Media team:

communications@uq.edu.au