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2017

Conference Publication

Resolving the Market Learning-Firm Competitive Advantage Debate, an Empirical Investigation: An Abstract

Weerawardena, Jay and Salunke, Sandeep (2017). Resolving the Market Learning-Firm Competitive Advantage Debate, an Empirical Investigation: An Abstract. 2016 Academy of Marketing Science (AMS) World Marketing Congress, Orlando, FL United States, 18-21 May 2016. Cham, Switzerland: Springer. doi: 10.1007/978-3-319-47331-4_133

Resolving the Market Learning-Firm Competitive Advantage Debate, an Empirical Investigation: An Abstract

2016

Journal Article

Establishing measures and drivers of consumer brand engagement behaviours

Dwivedi, Abhishek, Wilkie, Dean, Johnson, Lester and Weerawardena, Jay (2016). Establishing measures and drivers of consumer brand engagement behaviours. Journal of Brand Management, 23 (5), 41-69. doi: 10.1057/s41262-016-0001-9

Establishing measures and drivers of consumer brand engagement behaviours

2015

Journal Article

From “virtuous” to “pragmatic” pursuit of social mission: A sustainability-based typology of nonprofit organizations and corresponding strategies

McDonald, Robert E., Weerawardena, Jay., Madhavaram, Sreedhar. and Sullivan Mort, Gillian. (2015). From “virtuous” to “pragmatic” pursuit of social mission: A sustainability-based typology of nonprofit organizations and corresponding strategies. Management Research Review, 38 (9), 970-991. doi: 10.1108/MRR-11-2013-0262

From “virtuous” to “pragmatic” pursuit of social mission: A sustainability-based typology of nonprofit organizations and corresponding strategies

2015

Book Chapter

Social Entrepreneurship and Value Creation in Not-For-Profit Organizations

Mort, Gillian Sullivan, Weerawardena, Jay, Sargeant, Adrian and Bennett, Roger (2015). Social Entrepreneurship and Value Creation in Not-For-Profit Organizations. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. (pp. 372-376) Cham: Springer Nature. doi: 10.1007/978-3-319-18687-0_140

Social Entrepreneurship and Value Creation in Not-For-Profit Organizations

2014

Journal Article

The role of the market sub-system and the socio-technical sub-system in innovation and firm performance: a dynamic capabilities approach

Weerawardena, Jay, Mort, Gillian Sullivan, Salunke, Sandeep, Knight, Gary and Liesch, Peter W. (2014). The role of the market sub-system and the socio-technical sub-system in innovation and firm performance: a dynamic capabilities approach. Journal of the Academy of Marketing Science, 43 (2), 221-239. doi: 10.1007/s11747-014-0382-9

The role of the market sub-system and the socio-technical sub-system in innovation and firm performance: a dynamic capabilities approach

2013

Journal Article

Competitive advantage through HR innovation

Amarakoon, Upamali, Weerawardena, Jay and Verreynne, Martie-Louise (2013). Competitive advantage through HR innovation. The European Business Review, 70-72.

Competitive advantage through HR innovation

2013

Journal Article

Competing through service innovation: the role of bricolage and entrepreneurship in project-oriented firms

Salunke, Sandeep, Weerawardena, Jay and McColl-Kennedy, Janet R. (2013). Competing through service innovation: the role of bricolage and entrepreneurship in project-oriented firms. Journal of Business Research, 66 (8), 1085-1097. doi: 10.1016/j.jbusres.2012.03.005

Competing through service innovation: the role of bricolage and entrepreneurship in project-oriented firms

2013

Conference Publication

Theorising about the role of HR innovation in the competitive advantage of firms

Amarakoon, Upamali, Weerawardena, Jay and Verreynne, Martie-Louise (2013). Theorising about the role of HR innovation in the competitive advantage of firms. Australian Centre for Entrepreneurship Research Exchange Conference 2013, Brisbane, Australia, 6 - 8 February 2013. Brisbane, Australia: Australian Centre for Entrepreneurship Research Exchange.

Theorising about the role of HR innovation in the competitive advantage of firms

2013

Conference Publication

HR innovation for competitive advantage: insights from Australia

Amarakoon, Upamali, Weerawardena, Jay and Verreynne, Martie-Louise (2013). HR innovation for competitive advantage: insights from Australia. HRM&PD2013: 3rd Human Resource Management and Professional Development in the Digital Age, Singapore, 22-23 July, 2013. Singapore, Singapore: GSTF: Global Science and Technology Forum. doi: 10.5176/2251-2349_HRMPD13.09

HR innovation for competitive advantage: insights from Australia

2013

Conference Publication

HR innovation and competitive advantage: Towards an integrated framework

Amarakoon, Upamali, Weerawardena, Jay and Verreynne, Martie-Louise (2013). HR innovation and competitive advantage: Towards an integrated framework. SMA 2013: Southern Management Association Annual Meeting, New Orleans, LA, USA, 5-9 November, 2013. Southern Management Association.

HR innovation and competitive advantage: Towards an integrated framework

2012

Journal Article

Competitive strategy in socially entrepreneurial nonprofit organizations: innovation and differentiation

Weerawardena, Jay and Sullivan Mort, Gillian (2012). Competitive strategy in socially entrepreneurial nonprofit organizations: innovation and differentiation. Journal of Public Policy and Marketing, 31 (1), 91-101. doi: 10.1509/jppm.11.034

Competitive strategy in socially entrepreneurial nonprofit organizations: innovation and differentiation

2012

Conference Publication

Life beyond the valley of death: Market development for surviving the chasm in case of high-tech start-ups

Pathak, Kavita, Weerawardena, Jay and Tombs, Alastair (2012). Life beyond the valley of death: Market development for surviving the chasm in case of high-tech start-ups. IIML International Conference in Marketing: "Shaping the Future of Research in Marketing in Emerging Economies: Looking Ahead", Lucknow, India, 12- 14 January 2012.

Life beyond the valley of death: Market development for surviving the chasm in case of high-tech start-ups

2012

Conference Publication

The newly internationalizing firm and its capabilities

Weerawardena, Jay, Liesch, Peter W., Sullivan Mort, Gillian, Knight, Gary and Salunke, Sandeep (2012). The newly internationalizing firm and its capabilities. Australian and New Zealand International Business Academy Annual Conference (ANZIBA, 2012), Adelaide, Australia, 12-14 April 2012. ANZIBA.

The newly internationalizing firm and its capabilities

2012

Journal Article

Capabilities, innovation and competitive advantage

Weerawardena, Jay and Mavondo, Felix T. (2012). Capabilities, innovation and competitive advantage. Industrial Marketing Management, 40 (8), 1220-1223. doi: 10.1016/j.indmarman.2011.10.012

Capabilities, innovation and competitive advantage

2012

Conference Publication

Capability presence in the newly internationalizing firm

Weerawardena, Jay, Sullivan Mort, Gillian, Liesch, Peter W., Knight, Gary and Salunke, Sandeep (2012). Capability presence in the newly internationalizing firm. AIB 2012 Annual Meeting, Washington, DC, United States, 30 June - 3 July 2012. East Lansing, MI, United States: Academy of International Business.

Capability presence in the newly internationalizing firm

2012

Journal Article

Advancing entrepreneurial marketing: Evidence from born global firms

Sullivan Mort, Gillian, Weerawardena, Jay and Liesch, Peter (2012). Advancing entrepreneurial marketing: Evidence from born global firms. European Journal of Marketing, 46 (3/4), 542-561. doi: 10.1108/03090561211202602

Advancing entrepreneurial marketing: Evidence from born global firms

2011

Journal Article

Towards a model of dynamic capabilities in innovation-based competitive strategy: Insights from project-oriented service firms

Salunke, Sandeep, Weerawardena, Jay and McColl-Kennedy, Janet R. (2011). Towards a model of dynamic capabilities in innovation-based competitive strategy: Insights from project-oriented service firms. Industrial Marketing Management, 40 (8), 1251-1263. doi: 10.1016/j.indmarman.2011.10.009

Towards a model of dynamic capabilities in innovation-based competitive strategy: Insights from project-oriented service firms

2010

Journal Article

Sustainability of nonprofit organizations: An empirical investigation

Weerawardena, Jay, McDonald, Robert E. and Mort, Gillian Sullivan (2010). Sustainability of nonprofit organizations: An empirical investigation. Journal of World Business, 45 (4), 346-356. doi: 10.1016/j.jwb.2009.08.004

Sustainability of nonprofit organizations: An empirical investigation

2010

Journal Article

The effects of perceived industry competitive intensity and marketing-related capabilities: Drivers of superior brand performance

O'Cass, Aron and Weerawardena, Jay (2010). The effects of perceived industry competitive intensity and marketing-related capabilities: Drivers of superior brand performance. Industrial Marketing Management, 39 (4), 571-581. doi: 10.1016/j.indmarman.2009.04.002

The effects of perceived industry competitive intensity and marketing-related capabilities: Drivers of superior brand performance

2010

Conference Publication

Market development by high-tech firms: An examination of their encounters with the 'chasm' in reaching critical market segments

Pathak, Kavita, Weerawardena, Jay and Tombs, Alastair (2010). Market development by high-tech firms: An examination of their encounters with the 'chasm' in reaching critical market segments. Academy of Indian Marketing International Conference on "Emerging Markets in the New World Order- the Paradigm Shift"., New Delhi, India, 16 - 18 December 2010.

Market development by high-tech firms: An examination of their encounters with the 'chasm' in reaching critical market segments