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2024 Conference Publication Digital Value Co-Creation: Mental Wellness Apps' SociomaterialityCasper Ferm, Lars-Erik, Weerawardena, Jay, Ranjan, Kumar Rakesh and Thaichon, Park (2024). Digital Value Co-Creation: Mental Wellness Apps' Sociomateriality. Australian and New Zealand Marketing Academy Conference (ANZMAC), Hobart, TAS Australia, 2-4 December 2024. |
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2024 Journal Article Context-dependence of dynamic capabilities in small, entrepreneurial firm internationalizationHagen, Birgit, Tarantino, Barbara, Liesch, Peter W., Zucchella, Antonella and Weerawardena, Jay (2024). Context-dependence of dynamic capabilities in small, entrepreneurial firm internationalization. International Business Review, 33 (5) 102304, 102304. doi: 10.1016/j.ibusrev.2024.102304 |
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2024 Journal Article Strategic use of social media in new product development in B2B firms: The role of absorptive capacityTian, Qingfeng, Cao, Guangming and Weerawardena, Jay (2024). Strategic use of social media in new product development in B2B firms: The role of absorptive capacity. Industrial Marketing Management, 120, 132-145. doi: 10.1016/j.indmarman.2024.05.012 |
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2024 Conference Publication Embracing brand vulnerability: systematic literature review and conceptualisationFrance, Cassandra, Previte, Josephine, Weerawardena, Jay, Popkowski Leszczyc, Peter, Brodie, Roderick and Lin, Jinling (2024). Embracing brand vulnerability: systematic literature review and conceptualisation. Australian and New Zealand Marketing Academy Conference, Dunedin, New Zealand, 1 - 3 December 2023. |
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2023 Conference Publication Proactive marketing analytics for increased competitivenessAlgewatthage, Lakma, Weerawardena, Jay and Rakesh, Ranjan Kumar (2023). Proactive marketing analytics for increased competitiveness. Annual Conference of Australian and New Zealand Marketing Academy, Dunedin, New Zealand, 4-6 December 2023. https://anzmac.org/conferences/: |
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2023 Journal Article Examining the role of big data and marketing analytics in SMEs innovation and competitive advantage: A knowledge integration perspectiveCadden, Trevor, Weerawardena, Jay, Cao, Guangming, Duan, Yanqing and McIvor, Ronan (2023). Examining the role of big data and marketing analytics in SMEs innovation and competitive advantage: A knowledge integration perspective. Journal of Business Research, 168 114225, 1-15. doi: 10.1016/j.jbusres.2023.114225 |
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2023 Journal Article Business model–dynamic capabilities and open innovation initiatives in research-intensive organisations: A case of Australia's national science agencyKriz, Alexandra, Tresidder, Julia, Dowd, Anne-Maree, Weerawardena, Jay, Witell, Lars, Snyder, Hannah and de Pallant, Rohan (2023). Business model–dynamic capabilities and open innovation initiatives in research-intensive organisations: A case of Australia's national science agency. Australian Journal of Public Administration, 82 (3), 400-404. doi: 10.1111/1467-8500.12570 |
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2023 Journal Article Examining the role of market learning in innovation-based dual performance in social purpose organizations (SPOs)Jayawardhana, Kumudu, Weerawardena, Jay and Previte, Josephine (2023). Examining the role of market learning in innovation-based dual performance in social purpose organizations (SPOs). Journal of Strategic Marketing, 32 (4), 491-515. doi: 10.1080/0965254X.2023.2251496 |
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2023 Journal Article Strategic use of social media in marketing and financial performance: the B2B SME contextCao, Guangming and Weerawardena, Jay (2023). Strategic use of social media in marketing and financial performance: the B2B SME context. Industrial Marketing Management, 111, 41-54. doi: 10.1016/j.indmarman.2023.03.007 |
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2023 Conference Publication Embracing brand vulnerability: systematic literature review and conceptualisationFrance, Cassandra, Previte, Josephine, Weerawardena, Jay, Popkowski-Leszczyc, Peter, Brodie, Roderick and Lin, Jinling (2023). Embracing brand vulnerability: systematic literature review and conceptualisation. ANZMAC 2023: Marketing for good, Dunedin, New Zealand, 4 - 6 December 2023. Dunedin, New Zealand: University of Otago. |
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2023 Journal Article Advancing Social Entrepreneurship Research: A Morphological Analysis and Future Research AgendaBhardwaj, Rohit, Weerawardena, Jay and Srivastava, Saurabh (2023). Advancing Social Entrepreneurship Research: A Morphological Analysis and Future Research Agenda. Journal of Social Entrepreneurship, 1-35. doi: 10.1080/19420676.2023.2199748 |
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2022 Conference Publication A Study on Interactional Value Co-creation In A Digital ContextCasper Ferm, Lars-Erik, Weerawardena, Jay, Ranjan, Kumar Rakesh and Thaichon, Park (2022). A Study on Interactional Value Co-creation In A Digital Context. Australian and New Zealand Marketing Academy Conference (ANZMAC), Perth, WA Australia, 5-7 December 2022. |
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2022 Conference Publication A study on interactional value co-creation in a digital contextCasper Ferm, Lars-Erik, Weerawardena, Jay, Ranjan, Kumar Rakesh and Thaichon, Park (2022). A study on interactional value co-creation in a digital context. Australian and New Zealand Marketing Academy Conference (ANZMAC) Doctoral Colloquium, Perth, WA Australia, 2-4 December 2022. |
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2021 Conference Publication Conceptualising marketing analytics and innovation based competitive advantageAlgewatthage, Lakma, Weerawardena, Jay and Ranjan, Kumar Rakesh (2021). Conceptualising marketing analytics and innovation based competitive advantage. Annual Conference of Australian and New Zealand Marketing Academy, Melbourne, VIC, Australia, 29 November - 1 December 2021. https://anzmac.org/conferences/: |
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2021 Journal Article Pitching at the Fuzzy Front-End: Authentically Assessing New Product DevelopmentGreen, Teegan and Weerawardena, Jay (2021). Pitching at the Fuzzy Front-End: Authentically Assessing New Product Development. Australasian Marketing Journal, 29 (1), 54-65. doi: 10.1177/1839334921998538 |
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2020 Journal Article Editorial and research agenda: JBR special issue on business model innovation in social purpose organizationsWeerawardena, Jay, Sullivan Mort, Gillian, Salunke, Sandeep and Haigh, Nardia (2020). Editorial and research agenda: JBR special issue on business model innovation in social purpose organizations. Journal of Business Research, 125, 592-596. doi: 10.1016/j.jbusres.2020.07.032 |
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2019 Journal Article Buyer-seller relational engagement and seller brand equityDwivedi, Abhishek, Miles, Morgan, Oczkowski, Eddie, Weerawardena, Jay, Johnson, Lester W. and Wilkie, Dean (2019). Buyer-seller relational engagement and seller brand equity. Journal of Business and Industrial Marketing, ahead-of-print (ahead-of-print), 1311-1322. doi: 10.1108/JBIM-01-2019-0062 |
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2019 Journal Article Business model innovation in social purpose organizations: Conceptualizing dual social-economic value creationWeerawardena, Jay, Salunke, Sandeep, Haigh, Nardia and Sullivan Mort, Gillian (2019). Business model innovation in social purpose organizations: Conceptualizing dual social-economic value creation. Journal of Business Research, 125, 762-771. doi: 10.1016/j.jbusres.2019.10.016 |
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2019 Journal Article The learning subsystem interplay in service innovation in born global service firm internationalizationWeerawardena, Jay, Salunke, Sandeep, Knight, Gary, Mort, Gillian Sullivan and Liesch, Peter W. (2019). The learning subsystem interplay in service innovation in born global service firm internationalization. Industrial Marketing Management, 89, 181-195. doi: 10.1016/j.indmarman.2019.05.012 |
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2019 Journal Article Entrepreneurial behaviour: a new perspective on the role of the HR professionalAmarakoon, Upamali, Weerawardena, Jay, Verreynne, Martie-Louise and Teicher, Julian (2019). Entrepreneurial behaviour: a new perspective on the role of the HR professional. Personnel Review, 48 (7), 1809-1829. doi: 10.1108/PR-03-2018-0087 |
