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2012

Conference Publication

Capability presence in the newly internationalizing firm

Weerawardena, Jay, Sullivan Mort, Gillian, Liesch, Peter W., Knight, Gary and Salunke, Sandeep (2012). Capability presence in the newly internationalizing firm. AIB 2012 Annual Meeting, Washington, DC, United States, 30 June - 3 July 2012. East Lansing, MI, United States: Academy of International Business.

Capability presence in the newly internationalizing firm

2012

Journal Article

Advancing entrepreneurial marketing: Evidence from born global firms

Sullivan Mort, Gillian, Weerawardena, Jay and Liesch, Peter (2012). Advancing entrepreneurial marketing: Evidence from born global firms. European Journal of Marketing, 46 (3/4), 542-561. doi: 10.1108/03090561211202602

Advancing entrepreneurial marketing: Evidence from born global firms

2011

Journal Article

Towards a model of dynamic capabilities in innovation-based competitive strategy: Insights from project-oriented service firms

Salunke, Sandeep, Weerawardena, Jay and McColl-Kennedy, Janet R. (2011). Towards a model of dynamic capabilities in innovation-based competitive strategy: Insights from project-oriented service firms. Industrial Marketing Management, 40 (8), 1251-1263. doi: 10.1016/j.indmarman.2011.10.009

Towards a model of dynamic capabilities in innovation-based competitive strategy: Insights from project-oriented service firms

2010

Journal Article

Sustainability of nonprofit organizations: An empirical investigation

Weerawardena, Jay, McDonald, Robert E. and Mort, Gillian Sullivan (2010). Sustainability of nonprofit organizations: An empirical investigation. Journal of World Business, 45 (4), 346-356. doi: 10.1016/j.jwb.2009.08.004

Sustainability of nonprofit organizations: An empirical investigation

2010

Journal Article

The effects of perceived industry competitive intensity and marketing-related capabilities: Drivers of superior brand performance

O'Cass, Aron and Weerawardena, Jay (2010). The effects of perceived industry competitive intensity and marketing-related capabilities: Drivers of superior brand performance. Industrial Marketing Management, 39 (4), 571-581. doi: 10.1016/j.indmarman.2009.04.002

The effects of perceived industry competitive intensity and marketing-related capabilities: Drivers of superior brand performance

2010

Conference Publication

Market development by high-tech firms: An examination of their encounters with the 'chasm' in reaching critical market segments

Pathak, Kavita, Weerawardena, Jay and Tombs, Alastair (2010). Market development by high-tech firms: An examination of their encounters with the 'chasm' in reaching critical market segments. Academy of Indian Marketing International Conference on "Emerging Markets in the New World Order- the Paradigm Shift"., New Delhi, India, 16 - 18 December 2010.

Market development by high-tech firms: An examination of their encounters with the 'chasm' in reaching critical market segments

2010

Conference Publication

A sustainability typology for nonprofit organizations: Inherent challenges and normative strategies

McDonald, Robert E., Weerawardena, Jay, Madhavaram, Sreedhar and Sullivan Mort, Gillian (2010). A sustainability typology for nonprofit organizations: Inherent challenges and normative strategies. 2010 AMA Winter Educator's Conference, New Orleans, LA, United States, 19-22 February 2010. Chicago, IL, United States: American Marketing Association.

A sustainability typology for nonprofit organizations: Inherent challenges and normative strategies

2010

Conference Publication

Examining critical incidents to identify antecedents to early internationalization in born global firms

Weerawardena, Jay, Sullivan Mort, Gillian and Liesch, Peter (2010). Examining critical incidents to identify antecedents to early internationalization in born global firms. 2010 Academy of International Business: International Business in Tough Times, Rio de Janeiro, Brazil, 25-29 June 2010. East Lansing, MI, U.S.A.: Academy of International Business.

Examining critical incidents to identify antecedents to early internationalization in born global firms

2009

Conference Publication

Conceptualising and measuring service innovation in project-oriented service firms

Salunke, S., Weerawardena, J. and McColl-Kennedy, J. R. (2009). Conceptualising and measuring service innovation in project-oriented service firms. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2009, Melbourne, Australia, 30 November - 2 December 2009. Melbourne, Australia: ANZMAC.

Conceptualising and measuring service innovation in project-oriented service firms

2009

Conference Publication

Examining the role of dynamic combinative capability and learning in service innovation-based performance in project-oriented service firms

Salunke, S., Weerawardena, J. and McColl-Kennedy, J. R. (2009). Examining the role of dynamic combinative capability and learning in service innovation-based performance in project-oriented service firms. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2009, Melbourne, Australia, 30 November - 2 December 2009. Melbourne, Australia: ANZMAC.

Examining the role of dynamic combinative capability and learning in service innovation-based performance in project-oriented service firms

2009

Journal Article

Examining the role of international entrepreneurship, innovation and international market performance in SME internationalisation

O'Cass, A. and Weerawardena, J. (2009). Examining the role of international entrepreneurship, innovation and international market performance in SME internationalisation. European Journal of Marketing, 43 (11/12), 1325-1348. doi: 10.1108/03090560910989911

Examining the role of international entrepreneurship, innovation and international market performance in SME internationalisation

2009

Book Chapter

Sri Lanka

Ranasinghe, Sudatta and Weerawardena, Jay (2009). Sri Lanka. Handbook of Research on Asian Entrepreneurship. (pp. 297-306) edited by Léo-Paul Dana, Mary Han, Vanessa Ratten and Isabell M. Welpe. Cheltenham, Glos, UK: Edward Elgar Publishing. doi: 10.4337/9781781952658.00039

Sri Lanka

2008

Book Chapter

Social entrepreneurship: Advancing research and maintaining relevance

Mort, G. and Weerawardena, J. (2008). Social entrepreneurship: Advancing research and maintaining relevance. The Routledge Companion to Nonprofit Marketing. (pp. 209-224) edited by Sargeant, A. and Wymer, W.. Abingdon, Oxon: Routledge. doi: 10.4324/9780203936023.ch12

Social entrepreneurship: Advancing research and maintaining relevance

2008

Conference Publication

Provider Service Logic: The generation and application of beneficiary-centric knowledge

Salunke, S., Weerawardena, J. and McColl-Kennedy, J. R. (2008). Provider Service Logic: The generation and application of beneficiary-centric knowledge. Australian and New Zealand Marketing Academy (ANZMAC 2008), Sydney, Australia, 1-3 December 2008. Sydney, Australia: ANZMAC.

Provider Service Logic: The generation and application of beneficiary-centric knowledge

2008

Journal Article

Guest editorial: Nonprofit competitive strategy

Weerawardena, J. and Mort, G. (2008). Guest editorial: Nonprofit competitive strategy. International Journal of Nonprofit and Voluntary Sector Marketing, 13 (2), 103-106. doi: 10.1002/nvsm.310

Guest editorial: Nonprofit competitive strategy

2008

Conference Publication

Strategising for international market entry in born global firms: An analysis of narratives using Leximancer

Sullivan Mort, G., Weerawardena, J. and Liesch, P. (2008). Strategising for international market entry in born global firms: An analysis of narratives using Leximancer. Australian and New Zealand Marketing Academy (ANZMAC 2008), Sydney, Australia, 1-3 December 2008. Sydney, Australia: ANZMAC.

Strategising for international market entry in born global firms: An analysis of narratives using Leximancer

2008

Book

International marketing

Cateora, Philip, Graham, John, Mort, Gillian Sullivan, D'Souza, Care, Taghian, Mehdi and Weerawardena, Jay (2008). International marketing. Macquarie Park, N.S.W.: McGraw-Hill.

International marketing

2007

Journal Article

Introduction

Liesch, P. W., Weerawardena, J., Sullivan Mort, G., Knight, G. and Kastelle, T. (2007). Introduction. Journal of World Business, 42 (3), 232-235. doi: 10.1016/j.jwb.2007.04.002

Introduction

2007

Edited Outputs

Journal of World Business

Journal of World Business. (2007). 42 (3)

Journal of World Business

2007

Journal Article

Conceptualizing accelerated internationalization in the born global firm: A dynamic capabilities perspective

Weerawardena, J., Sullivan Mort, Gillian, Liesch, P, W. and Knight, G. (2007). Conceptualizing accelerated internationalization in the born global firm: A dynamic capabilities perspective. Journal of World Business, 42 (3), 294-306. doi: 10.1016/j.jwb.2007.04.004

Conceptualizing accelerated internationalization in the born global firm: A dynamic capabilities perspective