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2024

Journal Article

Context-dependence of dynamic capabilities in small, entrepreneurial firm internationalization

Hagen, Birgit, Tarantino, Barbara, Liesch, Peter W., Zucchella, Antonella and Weerawardena, Jay (2024). Context-dependence of dynamic capabilities in small, entrepreneurial firm internationalization. International Business Review, 33 (5) 102304, 102304. doi: 10.1016/j.ibusrev.2024.102304

Context-dependence of dynamic capabilities in small, entrepreneurial firm internationalization

2024

Journal Article

Strategic use of social media in new product development in B2B firms: The role of absorptive capacity

Tian, Qingfeng, Cao, Guangming and Weerawardena, Jay (2024). Strategic use of social media in new product development in B2B firms: The role of absorptive capacity. Industrial Marketing Management, 120, 132-145. doi: 10.1016/j.indmarman.2024.05.012

Strategic use of social media in new product development in B2B firms: The role of absorptive capacity

2023

Journal Article

Examining the role of big data and marketing analytics in SMEs innovation and competitive advantage: A knowledge integration perspective

Cadden, Trevor, Weerawardena, Jay, Cao, Guangming, Duan, Yanqing and McIvor, Ronan (2023). Examining the role of big data and marketing analytics in SMEs innovation and competitive advantage: A knowledge integration perspective. Journal of Business Research, 168 114225, 1-15. doi: 10.1016/j.jbusres.2023.114225

Examining the role of big data and marketing analytics in SMEs innovation and competitive advantage: A knowledge integration perspective

2023

Journal Article

Business model–dynamic capabilities and open innovation initiatives in research-intensive organisations: A case of Australia's national science agency

Kriz, Alexandra, Tresidder, Julia, Dowd, Anne-Maree, Weerawardena, Jay, Witell, Lars, Snyder, Hannah and de Pallant, Rohan (2023). Business model–dynamic capabilities and open innovation initiatives in research-intensive organisations: A case of Australia's national science agency. Australian Journal of Public Administration, 82 (3), 400-404. doi: 10.1111/1467-8500.12570

Business model–dynamic capabilities and open innovation initiatives in research-intensive organisations: A case of Australia's national science agency

2023

Journal Article

Examining the role of market learning in innovation-based dual performance in social purpose organizations (SPOs)

Jayawardhana, Kumudu, Weerawardena, Jay and Previte, Josephine (2023). Examining the role of market learning in innovation-based dual performance in social purpose organizations (SPOs). Journal of Strategic Marketing, 32 (4), 491-515. doi: 10.1080/0965254X.2023.2251496

Examining the role of market learning in innovation-based dual performance in social purpose organizations (SPOs)

2023

Journal Article

Strategic use of social media in marketing and financial performance: the B2B SME context

Cao, Guangming and Weerawardena, Jay (2023). Strategic use of social media in marketing and financial performance: the B2B SME context. Industrial Marketing Management, 111, 41-54. doi: 10.1016/j.indmarman.2023.03.007

Strategic use of social media in marketing and financial performance: the B2B SME context

2023

Journal Article

Advancing Social Entrepreneurship Research: A Morphological Analysis and Future Research Agenda

Bhardwaj, Rohit, Weerawardena, Jay and Srivastava, Saurabh (2023). Advancing Social Entrepreneurship Research: A Morphological Analysis and Future Research Agenda. Journal of Social Entrepreneurship, 1-35. doi: 10.1080/19420676.2023.2199748

Advancing Social Entrepreneurship Research: A Morphological Analysis and Future Research Agenda

2023

Conference Publication

Embracing brand vulnerability: systematic literature review and conceptualisation

France, Cassandra, Previte, Josephine, Weerawardena, Jay, Popkowski-Leszczyc, Peter, Brodie, Roderick and Lin, Jinling (2023). Embracing brand vulnerability: systematic literature review and conceptualisation. ANZMAC 2023: Marketing for good, Dunedin, New Zealand, 4 - 6 December 2023. Dunedin, New Zealand: University of Otago.

Embracing brand vulnerability: systematic literature review and conceptualisation

2021

Journal Article

Pitching at the Fuzzy Front-End: Authentically Assessing New Product Development

Green, Teegan and Weerawardena, Jay (2021). Pitching at the Fuzzy Front-End: Authentically Assessing New Product Development. Australasian Marketing Journal, 29 (1), 54-65. doi: 10.1177/1839334921998538

Pitching at the Fuzzy Front-End: Authentically Assessing New Product Development

2020

Journal Article

Editorial and research agenda: JBR special issue on business model innovation in social purpose organizations

Weerawardena, Jay, Sullivan Mort, Gillian, Salunke, Sandeep and Haigh, Nardia (2020). Editorial and research agenda: JBR special issue on business model innovation in social purpose organizations. Journal of Business Research, 125, 592-596. doi: 10.1016/j.jbusres.2020.07.032

Editorial and research agenda: JBR special issue on business model innovation in social purpose organizations

2019

Journal Article

Buyer-seller relational engagement and seller brand equity

Dwivedi, Abhishek, Miles, Morgan, Oczkowski, Eddie, Weerawardena, Jay, Johnson, Lester W. and Wilkie, Dean (2019). Buyer-seller relational engagement and seller brand equity. Journal of Business and Industrial Marketing, ahead-of-print (ahead-of-print), 1311-1322. doi: 10.1108/JBIM-01-2019-0062

Buyer-seller relational engagement and seller brand equity

2019

Journal Article

Business model innovation in social purpose organizations: Conceptualizing dual social-economic value creation

Weerawardena, Jay, Salunke, Sandeep, Haigh, Nardia and Sullivan Mort, Gillian (2019). Business model innovation in social purpose organizations: Conceptualizing dual social-economic value creation. Journal of Business Research, 125, 762-771. doi: 10.1016/j.jbusres.2019.10.016

Business model innovation in social purpose organizations: Conceptualizing dual social-economic value creation

2019

Journal Article

The learning subsystem interplay in service innovation in born global service firm internationalization

Weerawardena, Jay, Salunke, Sandeep, Knight, Gary, Mort, Gillian Sullivan and Liesch, Peter W. (2019). The learning subsystem interplay in service innovation in born global service firm internationalization. Industrial Marketing Management, 89, 181-195. doi: 10.1016/j.indmarman.2019.05.012

The learning subsystem interplay in service innovation in born global service firm internationalization

2019

Journal Article

Entrepreneurial behaviour: a new perspective on the role of the HR professional

Amarakoon, Upamali, Weerawardena, Jay, Verreynne, Martie-Louise and Teicher, Julian (2019). Entrepreneurial behaviour: a new perspective on the role of the HR professional. Personnel Review, 48 (7), 1809-1829. doi: 10.1108/PR-03-2018-0087

Entrepreneurial behaviour: a new perspective on the role of the HR professional

2018

Journal Article

The central role of knowledge integration capability in service innovation-based competitive strategy

Salunke, Sandeep, Weerawardena, Jay and McColl-Kennedy, Janet R. (2018). The central role of knowledge integration capability in service innovation-based competitive strategy. Industrial Marketing Management, 76, 144-156. doi: 10.1016/j.indmarman.2018.07.004

The central role of knowledge integration capability in service innovation-based competitive strategy

2018

Journal Article

Conceptualizing and operationalizing the social entrepreneurship construct

Dwivedi, Abhishek and Weerawardena, Jay (2018). Conceptualizing and operationalizing the social entrepreneurship construct. Journal of Business Research, 86, 32-40. doi: 10.1016/j.jbusres.2018.01.053

Conceptualizing and operationalizing the social entrepreneurship construct

2018

Book Chapter

Non-profit marketing strategy

Weerawardena, Jay (2018). Non-profit marketing strategy. Transformational leadership and not for profits and social enterprises. (pp. 142-163) edited by Ken Wiltshire, Aastha Malhotra and Micheal Axelsen. Abingdon, Oxfordshire, United Kingdom: Taylor and Francis. doi: 10.4324/9781315468570-12

Non-profit marketing strategy

2018

Conference Publication

Non-profit brand fragility: perspectives on challenges: an abstract

Weerawardena, Jay and Previte, Jo (2018). Non-profit brand fragility: perspectives on challenges: an abstract. 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC), Coronado, CA United States, 24-26 May 2017. Cham, Switzerland: Springer. doi: 10.1007/978-3-319-68750-6_50

Non-profit brand fragility: perspectives on challenges: an abstract

2018

Journal Article

Learning capabilities, human resource management innovation and competitive advantage

Amarakoon, Upamali, Weerawardena, Jay and Verreynne, Martie-Louise (2018). Learning capabilities, human resource management innovation and competitive advantage. The International Journal of Human Resource Management, 29 (10), 1736-1766. doi: 10.1080/09585192.2016.1209228

Learning capabilities, human resource management innovation and competitive advantage

2017

Journal Article

Capabilities development and deployment activities in born global B-to-B firms for early entry into international markets

Weerawardena, Jay, Sullivan Mort, Gillian and Liesch, Peter W. (2017). Capabilities development and deployment activities in born global B-to-B firms for early entry into international markets. Industrial Marketing Management, 78, 122-136. doi: 10.1016/j.indmarman.2017.06.004

Capabilities development and deployment activities in born global B-to-B firms for early entry into international markets