Skip to menu Skip to content Skip to footer

2004

Conference Publication

Social entrepreneurship: A grounded approach to theory development

Weerawardena, J. and Sullivan Mort, G. (2004). Social entrepreneurship: A grounded approach to theory development. 33rd European Marketing Academy Conference (EMAC) Annual Conference 2004, Murcia, Spain, 18-21 May 2004. Murcia, Spain: Universidad de Murcia.

Social entrepreneurship: A grounded approach to theory development

2004

Conference Publication

Industry structure in marketing strategy and brand performance

O'Cass, Aron, Weerawardena, Jay and Julian, Craig (2004). Industry structure in marketing strategy and brand performance. ANZMAC 2004: Australian and New Zealand Marketing Academy Conference, Wellington, New Zealand, 29 November-1 December 2004. Wellington, New Zealand: ANZMAC.

Industry structure in marketing strategy and brand performance

2004

Journal Article

Exploring the characteristics of the market-driven firms and antecedents to sustained competitive advantage

Weerawardena, Jay and OCass, Aron (2004). Exploring the characteristics of the market-driven firms and antecedents to sustained competitive advantage. Industrial Marketing Management, 33 (5), 419-428. doi: 10.1016/j.indmarman.2003.07.002

Exploring the characteristics of the market-driven firms and antecedents to sustained competitive advantage

2004

Conference Publication

Competitive strategy in social enterprises: Some preliminary findings and marketing implications

Sullivan Mort, G. and Weerawardena, J. (2004). Competitive strategy in social enterprises: Some preliminary findings and marketing implications. Inaugural Australasian Nonprofit Marketing Conference, Canberra, 23-24 September, 2004. Canberra: Australian National University.

Competitive strategy in social enterprises: Some preliminary findings and marketing implications

2003

Journal Article

Social entrepreneurship: Towards conceptualisation

Sullivan Mort, G., Weerawardena, J. and Carnegie, K. (2003). Social entrepreneurship: Towards conceptualisation. International Journal of Nonprofit and Voluntary Sector Marketing, 8 (1), 76-88. doi: 10.1002/nvsm.202

Social entrepreneurship: Towards conceptualisation

2003

Journal Article

Exploring the role of market learning capability in competitive strategy

Weerawardena, Jay (2003). Exploring the role of market learning capability in competitive strategy. European Journal of Marketing, 37 (3/4), 407-429. doi: 10.1108/03090560310459023

Exploring the role of market learning capability in competitive strategy

2003

Conference Publication

Dynamic learning capabilities and internationalisation of born global firms: A conceptual model and research proposition

Weerawardena, J., Sullivan Mort, G., Liesch, P. W. and Knight, G. A. (2003). Dynamic learning capabilities and internationalisation of born global firms: A conceptual model and research proposition. European International Business Academy Conference 2003, Copenhagen, Denmark, 11-13 December, 2003. Copenhagen, Denmark: Copenhagen Business School.

Dynamic learning capabilities and internationalisation of born global firms: A conceptual model and research proposition

2003

Journal Article

Innovation in Queensland firms: implications for the smart State

Weerawardena, J. (2003). Innovation in Queensland firms: implications for the smart State. Queensland Review, 10 (1), 89-101.

Innovation in Queensland firms: implications for the smart State

2003

Conference Publication

Exploring the role of learning capabilities in innovation-based competitive strategy

Weerawardena, J. (2003). Exploring the role of learning capabilities in innovation-based competitive strategy. Organizational Learning and Knowledge Conference, Lancaster, UK, 30 May - 2 June, 2003. Lancaster, UK: Lancaster University Management School.

Exploring the role of learning capabilities in innovation-based competitive strategy

2003

Journal Article

The role of marketing capability in innovation-based competitive strategy

Weerawardena, J. (2003). The role of marketing capability in innovation-based competitive strategy. Journal of Strategic Marketing, 11 (1), 15-35. doi: 10.1080/0965254032000096766

The role of marketing capability in innovation-based competitive strategy

2002

Conference Publication

Market learning capability and sustained competitive advantage

Weerawardena, J. (2002). Market learning capability and sustained competitive advantage. ANZMAC, Melbourne, 2-4 December, 2002. Melbourne: Deakin University.

Market learning capability and sustained competitive advantage

2002

Conference Publication

Social entrepreneurship: Towards conceptualization and measurement

Sullivan Mort, G., Weerawardena, J. and Carnegie, K. (2002). Social entrepreneurship: Towards conceptualization and measurement. 2002 AMA Summer Marketing Educators Conference, San Diego, 3-6 August, 2002. Chicago, Illinois: American Marketing Association.

Social entrepreneurship: Towards conceptualization and measurement

2002

Journal Article

New service development and competitive advantage: A conceptual model

Weerawardena, J. and McColl-Kennedy, J. R. (2002). New service development and competitive advantage: A conceptual model. Australasian Marketing Journal, 10 (1), 13-23.

New service development and competitive advantage: A conceptual model

2002

Conference Publication

Measuring organisational learning capability

Weerawardena, J. and Coote, L. V. (2002). Measuring organisational learning capability. 2002 Annual Meeting of the Academy of Management, Denver, Colorado, 9-14 August, 2002. Denver, Colorado: Academy of Management.

Measuring organisational learning capability

2001

Journal Article

An empirical investigation into entrepreneurship and organizational innovation-based competitive strategy

Weerawardena, Jay and Coote, Leonard (2001). An empirical investigation into entrepreneurship and organizational innovation-based competitive strategy. Journal of Research in Marketing and Entrepreneurship, 3 (1), 51-70. doi: 10.1108/14715200180001477

An empirical investigation into entrepreneurship and organizational innovation-based competitive strategy

2001

Conference Publication

An investigation into functioning of strategic alliances in small freight forwarding firms

Ratten, V. and Weerawardena, J. (2001). An investigation into functioning of strategic alliances in small freight forwarding firms. Creating Innovative Growth Companies, Wellington,N.Z., 12-15th September,2001. Wellington, NZ: N.Z. Centre for SME research.

An investigation into functioning of strategic alliances in small freight forwarding firms

2001

Journal Article

Learning, innovation and competitive advantage in not-for-profit aged care marketing: a conceptual model and research propositions

Weerawardena, J. and Sullivan Mort, G. (2001). Learning, innovation and competitive advantage in not-for-profit aged care marketing: a conceptual model and research propositions. Journal of Nonprofit and Public Sector Marketing, 9 (3), 53-73. doi: 10.1300/J054v09n03_04

Learning, innovation and competitive advantage in not-for-profit aged care marketing: a conceptual model and research propositions

2001

Conference Publication

The role of marketing capability in innovation-based competitive strategy

Weerawardena, J. (2001). The role of marketing capability in innovation-based competitive strategy. AMA Summer Educators' Conference, Washinton, DC,USA, 11-14 August 2001. Chicago, Illinois, USA: American Marketing Association.

The role of marketing capability in innovation-based competitive strategy

2000

Conference Publication

Small firm competitive strategy: A conceptual model and research propositions

Weerawardena, J. (2000). Small firm competitive strategy: A conceptual model and research propositions. ICSB World Coference 2000, Brisbane Convention Centre, Brisbane, 07-10 June, 2000. Brisbane: Orator Corp.

Small firm competitive strategy: A conceptual model and research propositions

2000

Conference Publication

Organizational innovation and sustained competitive advantage: A conceptual model and research propositions

Weerawardena, J., Coote, L. V. and Henderson, K. V. (2000). Organizational innovation and sustained competitive advantage: A conceptual model and research propositions. Sixtieth Annual Meeting of the Academy of Management, Toronto, Canada, 04-09 August 2000. Toronto, Canada: Academy of Management.

Organizational innovation and sustained competitive advantage: A conceptual model and research propositions