Overview
Background
Ann is a Senior Lecturer within the Marketing Discipline in the UQ Business School. Previously a Senior Project Manager at a global market research firm, Ann has worked with clients in a range of industries, including Financial Services, Automotive and Aged Care.
Ann writes on a variety of topics: consumer decision making; brand signalling and portfolio strategy; and marketing education. Her interdisciplinary research has been published in leading journals such as Decision and Journal of Travel Research, and presented globally at ISMS Marketing Science and International Choice Modelling conferences.
Ann is a passionate educator in the area of research methods and statistics. She motivates students by placing their learning in context, as well as drawing links between what they learn as business students and what they will do as business graduates. As an education-focused academic, Ann has expertise in curriculum development, student learning outcomes, pedagogy, and engaging with students as partners in learning.
Availability
- Dr Ann Wallin is:
- Not available for supervision
Qualifications
- Bachelor, The University of Queensland
- Bachelor (Honours), The University of Queensland
- Doctor of Philosophy, The University of Queensland
Research interests
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Consumer decision making; Discrete choice experiments; Structural choice modelling; Survey research
Works
Search Professor Ann Wallin’s works on UQ eSpace
2006
Other Outputs
What do brands signal?
Wallin, Ann (2006). What do brands signal?. Honours Thesis, School of Business, The University of Queensland. doi: 10.14264/219697
Funding
Past funding
Supervision
Availability
- Dr Ann Wallin is:
- Not available for supervision
Supervision history
Current supervision
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Doctor Philosophy
The Effect of Social Media Complaint Management on the Perceptions and Behavioural Intentions of Virtually Present Others (VPOs)
Associate Advisor
Other advisors: Dr Mark Brown, Associate Professor Nicole Hartley
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Doctor Philosophy
The Effect of Social Media Complaint Management on Collective Brand Perceptions and Behavioural Intentions
Associate Advisor
Other advisors: Dr Mark Brown, Associate Professor Nicole Hartley
Completed supervision
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2023
Doctor Philosophy
Food for thought: The role of taste marketing in service settings
Associate Advisor
Other advisors: Associate Professor Nicole Hartley
Media
Enquiries
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