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Dr Mark Brown
Dr

Mark Brown

Email: 
Phone: 
+61 7 334 68088

Overview

Background

I'm a senior lecturer in marketing at the UQ Business School. My expertise lies in the domain of digital marketing strategy. Study after study suggests that firms and marketers are having difficulty “becoming digital”. I spend my days investigating the nature of the challenge and determining what leading marketing organisations can do to rapidly increase their digital sophistication. Consumers are inundated with meaningless messages and making your brand stand out – in any language, or on any device, is a major challenge. As Australia’s first PhD in digital marketing, I have a long-game perspective on digital transformation. The majority of my research examines how brands can engage with their markets in more meaningful ways. Transferring your business to digital is easy but being human is not. I therefore specialise in studying how consumers respond best to digital communications, with a particular interest in issues of data retention and and privacy. My background is in telecommunications and I have consulted with several firms and government bodies in the areas of digital marketing strategy. I have taught extensively at both undergraduate and postgraduate levels. If you’re interested in learning more about the kind of work I do or if you’d like to explore how we might be able to work together, please reach out to me via the contact details listed here.

Availability

Dr Mark Brown is:
Available for supervision

Fields of research

Qualifications

  • Bachelor of Human Movement Science, The University of Queensland
  • Doctor of Philosophy, Griffith University

Works

Search Professor Mark Brown’s works on UQ eSpace

30 works between 1999 and 2022

1 - 20 of 30 works

2022

Conference Publication

The academic-practitioner gap in marketing: empirical evidence on its magnitude, consequences and antecedents

Piehler, Rico, Brown, Mark and Alpert, Frank (2022). The academic-practitioner gap in marketing: empirical evidence on its magnitude, consequences and antecedents. ANZMAC 2022, Perth, WA Australia, 5-7 December 2022. Perth, WA Australia: ANZMAC.

The academic-practitioner gap in marketing: empirical evidence on its magnitude, consequences and antecedents

2022

Conference Publication

The effect of social media complaint management on the perceptions and behavioural intentions of virtually present others (VPOs)

Tee, Yu Yhee, Hartley, Nicole, Brown, Mark and Wallin, Ann (2022). The effect of social media complaint management on the perceptions and behavioural intentions of virtually present others (VPOs). ANZMAC 2022, Perth, WA Australia, 5-7 December 2022. Perth, WA Australia: ANZMAC.

The effect of social media complaint management on the perceptions and behavioural intentions of virtually present others (VPOs)

2022

Journal Article

Branding’s academic–practitioner gap: managers’ views

Alpert, Frank, Brown, Mark, Ferrier, Elizabeth, Gonzalez-Arcos, Claudia Fernanda and Piehler, Rico (2022). Branding’s academic–practitioner gap: managers’ views. Journal of Product and Brand Management, 31 (2), 218-237. doi: 10.1108/jpbm-09-2020-3105

Branding’s academic–practitioner gap: managers’ views

2020

Journal Article

Stigma association type and sponsor corporate image: exploring the negative off-field behaviour of sportspeople

Bloxsome, Ellen, Brown, Mark, Pope, Nigel and Joseph, Christopher (2020). Stigma association type and sponsor corporate image: exploring the negative off-field behaviour of sportspeople. Australasian Marketing Journal, 28 (4), 136-144. doi: 10.1016/j.ausmj.2020.03.004

Stigma association type and sponsor corporate image: exploring the negative off-field behaviour of sportspeople

2020

Journal Article

A model and empirical test of evolving consumer perceived brand innovativeness and its two-way relationship with consumer perceived product innovativeness

Shams, Rahil, Brown, Mark and Alpert, Frank (2020). A model and empirical test of evolving consumer perceived brand innovativeness and its two-way relationship with consumer perceived product innovativeness. Australasian Marketing Journal, 28 (4), 171-180. doi: 10.1016/j.ausmj.2020.04.006

A model and empirical test of evolving consumer perceived brand innovativeness and its two-way relationship with consumer perceived product innovativeness

2020

Journal Article

The priming effect of competitor product information on advertising creativity

Brown, Mark, Bhadury, Roop, Bansal, Nitin and Bloxsome, Ellen (2020). The priming effect of competitor product information on advertising creativity. International Journal of Market Research, 62 (5), 147078532091030-648. doi: 10.1177/1470785320910301

The priming effect of competitor product information on advertising creativity

2017

Journal Article

The role of brand credibility in the relationship between brand innovativeness and purchase intention

Shams, Rahil, Brown, Mark and Alpert, Frank (2017). The role of brand credibility in the relationship between brand innovativeness and purchase intention. Journal of Customer Behaviour, 16 (2), 145-159. doi: 10.1362/147539217X14909732699534

The role of brand credibility in the relationship between brand innovativeness and purchase intention

2017

Journal Article

The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site

Tan, Bin Jun, Brown, Mark and Pope, Nigel (2017). The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site. Journal of Marketing Communications, 25 (3), 1-19. doi: 10.1080/13527266.2016.1270344

The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site

2015

Journal Article

Consumer perceived brand innovativeness: conceptualisation and measurement

Shams, Rahil, Alpert, Frank and Brown, Mark (2015). Consumer perceived brand innovativeness: conceptualisation and measurement. European Journal of Marketing, 49 (9/10), 1589-1615. doi: 10.1108/EJM-05-2013-0240

Consumer perceived brand innovativeness: conceptualisation and measurement

2014

Journal Article

Consumer perceptions of trade show effectiveness: scale development and validation within a B2C context

Gottlieb, Udo, Brown, Mark and Ferrier, Elizabeth (2014). Consumer perceptions of trade show effectiveness: scale development and validation within a B2C context. European Journal of Marketing, 48 (1/2), 89-107. doi: 10.1108/EJM-06-2011-0310

Consumer perceptions of trade show effectiveness: scale development and validation within a B2C context

2014

Book Chapter

International sponsorship research

Bloxsome, Ellen L., Brown, Mark R., Pope, Nigel K. Ll. and Voges, Kevin E. (2014). International sponsorship research. The Handbook of International Advertising Research. (pp. 529-553) edited by Hong Cheng. Chichester, West Sussex, UK: John Wiley & Sons. doi: 10.1002/9781118378465.ch26

International sponsorship research

2011

Journal Article

The influence of service quality and trade show effectiveness on post-show purchase intention

Gottlieb, Udo R., Brown, Mark R. and Drennan, Judy (2011). The influence of service quality and trade show effectiveness on post-show purchase intention. European Journal of Marketing, 45 (11/12), 1642-1659. doi: 10.1108/03090561111167324

The influence of service quality and trade show effectiveness on post-show purchase intention

2011

Journal Article

Phone bullying: Impact on self-esteem and well-being

Drennan, Judy, Brown, Mark and Sullivan Mort, Gillian (2011). Phone bullying: Impact on self-esteem and well-being. Young Consumers, 12 (4), 295-309. doi: 10.1108/17473611111185850

Phone bullying: Impact on self-esteem and well-being

2010

Journal Article

The impact of comedic violence on viral advertising effectiveness

Brown, M. R., Bhadury, R. K. and Pope, N. K. Ll. (2010). The impact of comedic violence on viral advertising effectiveness. Journal of Advertising, 39 (1), 49-65. doi: 10.2753/JOA0091-3367390104

The impact of comedic violence on viral advertising effectiveness

2010

Book Chapter

Framework for mobile marketing: The locales framework

Lee, Dennis, Muhlberger, Ralf and Brown, Mark (2010). Framework for mobile marketing: The locales framework. Handbook of research on mobile marketing management. (pp. 37-57) edited by Key Pousttchi and Dietmar G. Wiedemann. Hershey, PA, United States: IGI Global.

Framework for mobile marketing: The locales framework

2009

Journal Article

Winning ways: Immediate and long-term effects of sponsorship on perceptions of brand quality and corporate image

Pope, N., Voges, K. E. and Brown, M. (2009). Winning ways: Immediate and long-term effects of sponsorship on perceptions of brand quality and corporate image. The Journal of Advertising, 38 (2), 5-20. doi: 10.2753/JOA0091-3367380201

Winning ways: Immediate and long-term effects of sponsorship on perceptions of brand quality and corporate image

2009

Journal Article

Membership retention in professional sports organisations

Brown, M., Misko, D. and Lee, D. (2009). Membership retention in professional sports organisations. International Journal of Sport Management and Marketing, 6 (1), 52-67. doi: 10.1504/IJSMM.2009.026756

Membership retention in professional sports organisations

2007

Journal Article

Privacy concerns and the purchasing of travel services online

Brown, M. R., Muchira, R. and Gottlieb, U. (2007). Privacy concerns and the purchasing of travel services online. Information Technology & Tourism, 9 (1), 15-25.

Privacy concerns and the purchasing of travel services online

2005

Conference Publication

Privacy Concerns and Purchase of Travel Product Online

Brown, Mark R., Gottleib, Udo and Muchira, Rose (2005). Privacy Concerns and Purchase of Travel Product Online. ENTER 2005 Twelfth International Conference on Information Technology and Travel in Tourism, Innsbruck, Austria, 26-28 January, 2005. Wien ; New York: Springer. doi: 10.1007/3-211-27283-6_26

Privacy Concerns and Purchase of Travel Product Online

2004

Journal Article

Investigating the relationship between internet privacy concerns and online purchase behavior

Brown, Mark and Muchira, Rose (2004). Investigating the relationship between internet privacy concerns and online purchase behavior. Journal of Electronic Commerce Research, 5 (1), 62-70.

Investigating the relationship between internet privacy concerns and online purchase behavior

Funding

Past funding

  • 2003 - 2004
    A exploratory study of the key factors influencing successful management of the fuzzy front end of new product development
    UQ New Staff Research Start-Up Fund
    Open grant

Supervision

Availability

Dr Mark Brown is:
Available for supervision

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Supervision history

Current supervision

  • Doctor Philosophy

    Sales recruitment and incentivisation in complex B2B as-a-service organisations across the organisation lifecycle.

    Principal Advisor

    Other advisors: Professor Ashish Sinha

  • Doctor Philosophy

    Crossing the Spatial Computing Threshold: Exploring Consumer Behaviour and Brand Engagement Dynamics

    Principal Advisor

    Other advisors: Associate Professor Nicole Hartley

  • Doctor Philosophy

    The Effect of Social Media Complaint Management on Collective Brand Perceptions and Behavioural Intentions

    Associate Advisor

    Other advisors: Dr Ann Wallin, Associate Professor Nicole Hartley

Completed supervision

Media

Enquiries

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communications@uq.edu.au