Overview
Background
Ashish Sinha, Professor of Marketing at UQ Business School and Visiting Professor of Marketing & Research Fellow at the Indian School of Business. He has previously held senior leadership positions in both industry and academia, including Academic Dean of Executive Education (ISB), Associate Dean (Research), Interim Dean and Acting Head of Economics at UTS Business School, and Professor and Head of School of Marketing at University of New South Wales (UNSW); Vice President, Analytics Insights group at IRI, Chicago, USA.
As the Academic Dean of ExecED at ISB, he led the digital transformaiton of the Executive Education culminating in the ExecED program being ranked Financial Times #38 in the world for Custom Programs. In the role of ADR and the defacto co-Internal Dean, he led the transformation of the UTS Business School into an externally-engaged research powerhouse, that culminated in the school being ranked in the top 3 Business Schools in Australia as per ERA 2018.
He currently holds or previously held visiting appointments at the Indian School of Business (ISB), Hong Kong Polytech University and University of Alberta.
His work has appeared in many academic and trade journals, including Marketing Science, the Journal of Marketing, the Journal of the Academy of Marketing Science, the Journal of Marketing Research, the Journal of Consumer Psychology, the Journal of Retailing, Marketing Letters, the Journal of Retailing and Consumer Services, the Journal of Business Research, European Marketing Journal, Industrial Marketing Management and Australasian Marketing Journal.
He is also a recipient of many academic awards including Davidson Award for Best Journal of Retailing Paper and is twice runner-up for the Gary Lilien Practice Award for the significant impact that his work has made to the practice of business. He is the winner of the 2013 ANZMAC Distinguished Researcher Award and became an ANZMAC Fellow in 2016.
He has supervised to completion 10 PhD students, several of them hold senior academic & practitioner positions, and are recipents of academic awards including, 2016 ANZMAC Layton Best Dissertation Award and a 2022 finalist for the AMA (American Marketing Association)/Howard Best Dissertation Award.
Availability
- Professor Ashish Sinha is:
- Available for supervision
Research impacts
My work lies at the interface of theory and practice, and has made a sustained and significant impact on the practice of business. I am serial enterpreneur who has sold two Analytics firm, both projects received accolades from academia and practice. For my accomplishment i have been a twice runner-up for the prestigious GARY Lilien (INFORMS) Marketing Science Practice Award in 2005 and 2013 for the sustained and signficant impact my work has made to the practice of Analytics.
I am also a CI of the $240 million Food Agility CRC (the largest CRC).
Works
Search Professor Ashish Sinha’s works on UQ eSpace
Featured
2022
Journal Article
The effect of marketing department power on investor responses to announcements of AI-embedded new product innovations
Padigar, Manjunath, Pupovac, Ljubomir, Sinha, Ashish and Srivastava, Rajendra (2022). The effect of marketing department power on investor responses to announcements of AI-embedded new product innovations. Journal of the Academy of Marketing Science, 50 (6), 1277-1298. doi: 10.1007/s11747-022-00873-8
Featured
2022
Journal Article
Digital transformation as disruptive strategy: using data and AI to unlock growth, build resilience and create shareholder value
Sinha, Ashish, Pedada, Kiran, Purkayastha, Anish, Srivastava, Rajendra and Balani, Sandeep (2022). Digital transformation as disruptive strategy: using data and AI to unlock growth, build resilience and create shareholder value. California Management Review.
Featured
2016
Journal Article
When it pays to wait: Optimizing release timing decisions for secondary channels in the film industry
Ahmed, Sumaiya and Sinha, Ashish (2016). When it pays to wait: Optimizing release timing decisions for secondary channels in the film industry. Journal of Marketing, 80 (4), 20-38. doi: 10.1509/jm.15.0484
Featured
2013
Journal Article
Category optimizer: a dynamic-assortment, new-product-introduction, mix-optimization, and demand-planning system
Sinha, Ashish, Sahgal, Anna and Mathur, Sharat K. (2013). Category optimizer: a dynamic-assortment, new-product-introduction, mix-optimization, and demand-planning system. Marketing Science, 32 (2), 221-228. doi: 10.1287/mksc.1120.0746
Featured
2008
Journal Article
A dynamic choice map approach to modeling attribute-level varied behavior among stockkeeping units
Inman, J. Jeffrey, Park, Joonwook and Sinha, Ashish (2008). A dynamic choice map approach to modeling attribute-level varied behavior among stockkeeping units. Journal of Marketing Research, 45 (1), 94-103. doi: 10.1509/jmkr.45.1.094
Featured
2005
Journal Article
Attribute drivers: a factor analytic choice map approach for understanding choices among SKUs
Sinha, Ashish, Inman, J. Jeffrey, Wang, Yantao and Park, Joonwook (2005). Attribute drivers: a factor analytic choice map approach for understanding choices among SKUs. Marketing Science, 24 (3), 351-366. doi: 10.1287/mksc.1050.0159
Featured
2004
Journal Article
The effect of multi-purpose shopping on pricing and location strategy for grocery stores
Popkowski Leszczyc, Peter T. L. , Sinha, Ashish and Sahgal, Anna (2004). The effect of multi-purpose shopping on pricing and location strategy for grocery stores. Journal of Retailing, 80 (2), 85-99. doi: 10.1016/j.jretai.2004.04.006
2024
Journal Article
Impact of ESG distinctiveness in alliances on shareholder value
Iurkov, Viacheslav, Koval, Mariia, Misra, Shekhar, Pedada, Kiran and Sinha, Ashish (2024). Impact of ESG distinctiveness in alliances on shareholder value. Journal of Business Research, 171 114395, 114395. doi: 10.1016/j.jbusres.2023.114395
2022
Journal Article
A theory of marketing’s contribution to customers’ perceived value
Misra, Shekhar, Pedada, Kiran and Sinha, Ashish (2022). A theory of marketing’s contribution to customers’ perceived value. Journal of Creating Value, 8 (2), 219-240. doi: 10.1177/23949643221118152
2022
Journal Article
Is Social Ecommerce the future of online shopping
Sinha, Ashish, Bagri, Prakash, Pedada, Kiran and Srivastava, Rajendra (2022). Is Social Ecommerce the future of online shopping. Management and Business Review, 2 (4), 65-70.
2022
Journal Article
Re-imagining marketing scholarship in the era of the UN Sustainable Development Goals
Voola, Ranjit, Carlson, Jamie, Azmat, Fara, Viet Ngo, Liem, Porter, Kylie and Sinha, Ashish (2022). Re-imagining marketing scholarship in the era of the UN Sustainable Development Goals. Australasian Marketing Journal, 30 (2), 97-106. doi: 10.1177/14413582221085387
2022
Journal Article
Harnessing artificial intelligence and disruptive technologies to benefit society
Sinha, Ashish, Purkayastha, Anish and Srivastava, Rajendra (2022). Harnessing artificial intelligence and disruptive technologies to benefit society. California Management Review, 64 (2).
2022
Book Chapter
Data analytics research in nonprofit organisations: a bibliometric analysis
Alsolbi, Idrees, Wu, Mengjia, Zhang, Yi, Tafavogh, Siamak, Sinha, Ashish and Prasad, Mukesh (2022). Data analytics research in nonprofit organisations: a bibliometric analysis. Pattern recognition and data analysis with applications. (pp. 751-763) Singapore, Singapore: Springer Nature Singapore. doi: 10.1007/978-981-19-1520-8_61
2022
Journal Article
Different approaches of bibliometric analysis for data analytics applications in non-profit organisations
Alsolbi, Idrees, Wu, Mengjia, Zhang, Yi, Joshi, Sudhanshu, Sharma, Manu, Tafavogh, Siamak, Sinha, Ashish and Prasad, Mukesh (2022). Different approaches of bibliometric analysis for data analytics applications in non-profit organisations. Journal of Smart Environments and Green Computing, 2 (3), 90-104. doi: 10.20517/jsegc.2022.09
2021
Journal Article
Developed market partner's relative control and the termination likelihood of an international joint venture in an emerging market
Pedada, Kiran, Padigar, Manjunath, Sinha, Ashish and Dass, Mayukh (2021). Developed market partner's relative control and the termination likelihood of an international joint venture in an emerging market. Journal of Business Research, 135, 295-303. doi: 10.1016/j.jbusres.2021.06.043
2019
Journal Article
Signaling effects and the role of culture: movies in international auxiliary channels
Sinha, Ashish, Gu, Haodong, Kim, Namwoon and Emile, Renu (2019). Signaling effects and the role of culture: movies in international auxiliary channels. European Journal of Marketing, 53 (10), 2146-2172. doi: 10.1108/ejm-09-2017-0587
2019
Journal Article
Effective sense-and-respond strategies: Mediating roles of exploratory and exploitative innovation
Ngo, Liem Viet, Bucic, Tania, Sinha, Ashish and Lu, Vinh Nhat (2019). Effective sense-and-respond strategies: Mediating roles of exploratory and exploitative innovation. Journal of Business Research, 94, 154-161. doi: 10.1016/j.jbusres.2017.10.050
2017
Journal Article
Improving the effectiveness of market-oriented organisation: Empirical evidence from an emerging economy
Bucic, Tania, Ngo, Liem Viet and Sinha, Ashish (2017). Improving the effectiveness of market-oriented organisation: Empirical evidence from an emerging economy. Australian Journal of Management, 42 (2), 308-327. doi: 10.1177/0312896215611189
2016
Journal Article
A meta-analysis of extremeness aversion
Neumann, Nico, Böckenholt, Ulf and Sinha, Ashish (2016). A meta-analysis of extremeness aversion. Journal of Consumer Psychology, 26 (2), 193-212. doi: 10.1016/j.jcps.2015.05.005
2016
Journal Article
Toward a theory of marketing law transgressions
Gazley, Aaron, Sinha, Ashish and Rod, Michel (2016). Toward a theory of marketing law transgressions. Journal of Business Research, 69 (2), 476-483. doi: 10.1016/j.jbusres.2015.05.004
Supervision
Availability
- Professor Ashish Sinha is:
- Available for supervision
Before you email them, read our advice on how to contact a supervisor.
Supervision history
Current supervision
-
Doctor Philosophy
The impact of digital transformation on consumer-based brand equity
Associate Advisor
Other advisors: Associate Professor Ravi Pappu
-
Doctor Philosophy
Sales recruitment and incentivisation in complex B2B as-a-service organisations across the organisation lifecycle.
Associate Advisor
Other advisors: Dr Mark Brown
Media
Enquiries
For media enquiries about Professor Ashish Sinha's areas of expertise, story ideas and help finding experts, contact our Media team: